Business And Management In Asia Digital Innovation And Sustainability

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Business and Management in Asia: Digital Innovation and Sustainability

Author : Tobias Endress
Publisher : Springer Nature
ISBN 13 : 9811964181
Total Pages : 159 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Business and Management in Asia: Digital Innovation and Sustainability by : Tobias Endress

Download or read book Business and Management in Asia: Digital Innovation and Sustainability written by Tobias Endress and published by Springer Nature. This book was released on 2022-11-17 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on digital innovation and sustainability in the Asian region in the context of business and management. Managers and policy makers rely on digital technologies to face the region’s sustainability challenges and solve sustainability problems. From business perspective, sustainability is defined as the adoption of business strategies, activities, and operations that meet the needs of the firm and its stakeholder today while protecting, sustaining, and enhancing the human and natural resources that will be needed in the future. Digital innovation refers to the application of digital technologies to existing business problems as well as the development of the firm’s strategy, culture, and human resources talent to deal and use digital technologies to solve sustainability issues. There is a consensus among scholars and practitioners that organizations need digital innovation to stay competitive. Businesses that are digital innovators consider new ways to solve old and new sustainability problems facing the Asian region. This book, with its practical examples, gives the reader impulses for new Asian’s approaches and encourages the readers to dare to think and act in new ways. This book is the first annual compilation of innovative ideas and valuable managerial solutions produced by the region’s managers and decision-makers who think and act creatively, helmed by Tobias Endress and Yuosre F. Badir from the School of Management at the Asian Institute of Technology.

Innovative Management and Business Practices in Asia

Author : Ordoñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1799815684
Total Pages : 365 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovative Management and Business Practices in Asia by : Ordoñez de Pablos, Patricia

Download or read book Innovative Management and Business Practices in Asia written by Ordoñez de Pablos, Patricia and published by IGI Global. This book was released on 2019-12-27 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses in the Asia-Pacific communities provide enormous opportunities for local entrepreneurs to develop and collectively collaborate with other economies. However, several challenges and success factors exist for effective business operations in the region. Innovative Management and Business Practices in Asia is a collection of innovative research that enhances understanding and collaboration in business, management, and technology in Asia for the present and in the future. While highlighting topics including corporate culture, international trade, and business administration, this book is ideally designed for managers, executives, CEOs, board members, corporate professionals, managing directors, deans, decision makers, professors, researchers, policymakers, industry practitioners, and students.

Business and Management in Asia: Disruption and Change

Author : Tobias Endress
Publisher : Springer Nature
ISBN 13 : 9819993717
Total Pages : 190 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Business and Management in Asia: Disruption and Change by : Tobias Endress

Download or read book Business and Management in Asia: Disruption and Change written by Tobias Endress and published by Springer Nature. This book was released on 2024 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book focuses on "Disruption and Change" in the Asian region. In this context, managers and policymakers face a fast transformation of existing structures and business environments. From a business perspective, change is the adoption of business strategies, activities, and operations that meet the needs of the firm and its stakeholder today while protecting, sustaining, and enhancing the human and natural resources that will be needed in the future. Disruption refers to the radical changes in existing industries or markets due to technological innovation breakthroughs. There is a consensus among scholars and practitioners that organizations must manage the change well to flourish in a competitive business environment. Many business models need to be rethought to establish new ways to stay competitive. The book, with its practical examples, gives the reader impulses for new Asian's approaches and encourages the readers to dare to think and act in new ways

Digital Transformation for Business Sustainability

Author : Aloysius Edward J.
Publisher : Springer Nature
ISBN 13 : 981997058X
Total Pages : 224 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Digital Transformation for Business Sustainability by : Aloysius Edward J.

Download or read book Digital Transformation for Business Sustainability written by Aloysius Edward J. and published by Springer Nature. This book was released on 2023-12-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how digital technologies can be used to drive sustainable business practices and achieve long-term business success. It offers insights and practical strategies and guidance that can help businesses adapt to the digital age, optimize their operations, and create new opportunities for growth. The book further provides real-world examples that illustrate how businesses can leverage digital technologies to achieve long-term sustainability and success. The book is an essential read for business leaders, managers, academician, practitioners and entrepreneurs who are looking to drive sustainable digital transformation within their organizations. The book covers a wide range of topics, including: 1) Understanding the digital landscape: The book provides an overview of the digital technologies that are transforming business operations, such as artificial intelligence, cloud computing, and the Internet of Things. It explores how these technologies can be leveraged to create sustainable business practices that benefit both the organization and society. 2) Building a digital strategy for sustainability: The book offers guidance on how businesses can develop a digital strategy that aligns with their sustainability goals. It covers topics such as identifying digital opportunities, setting targets, and measuring performance. 3) Embedding sustainability into digital operations: The book explores how businesses can integrate sustainability into their digital operations, such as data management, supply chain management, and product design. It provides examples of companies that have successfully implemented sustainable digital practices. 4) Digital innovation for sustainability: The book discusses how businesses can use digital innovation to create new opportunities for sustainability. It covers topics such as circular economy business models, sustainable product design, and social innovation. 5) Leading for sustainable digital transformation: The book offers insights on how business leaders can drive sustainable digital transformation within their organizations. It covers topics such as leadership skills, organizational culture, and stakeholder engagement.

Digital Business and Sustainable Development

Author : Yongrok Choi
Publisher : Taylor & Francis
ISBN 13 : 1351779532
Total Pages : 176 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Digital Business and Sustainable Development by : Yongrok Choi

Download or read book Digital Business and Sustainable Development written by Yongrok Choi and published by Taylor & Francis. This book was released on 2017-03-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has ushered in a new era in the economies of networking. With the increasing need for optimization based on these network economies, the IT-based e-business has become a platform for study as well as daily practice. In a similar vein, global warming has raised many issues which come into conflict with traditional research and policies. The Internet revolution has also shifted our society from a government- and company-led economy to a ‘netizen’- and consumer-led business world. This book enlightens us on why a harmonized participation of traditional network members or interested groups is necessary and how we can create values from diverse fields of interests and objectives, including the corporate social responsibility (CSR) and eco-friendly productivity. Digital Business and Sustainable Development integrates the platforms from these two fields of study based on the comparative analysis of Asian and other developing countries.

Strengthening Sustainable Digitalization of Asian Economy and Society

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Strengthening Sustainable Digitalization of Asian Economy and Society by : Ordóñez de Pablos, Patricia

Download or read book Strengthening Sustainable Digitalization of Asian Economy and Society written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2024-03-27 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ongoing evolution of Asia's economy and society, there is a crucial need to explore innovative conceptual frameworks, empirical studies, and case analyses. These endeavors aim to unravel the intricate relationship between digital transformation and the imperative for fostering a greener, more circular, and climate-neutral Asian economy. Strengthening Sustainable Digitalization of Asian Economy and Society explores the intersection between digital technologies, knowledge management, and sustainable development. The book addresses the challenges and opportunities the digital age poses, examining how advanced information technologies, including artificial intelligence, IoT, and machine learning, coupled with practical knowledge management, can catalyze a transformative journey. Strengthening Sustainable Digitalization of Asian Economy and Society unravels how these digital tools and solutions impact the realization of the Sustainable Development Goals (SDGs) by 2030, offering invaluable insights for academics, researchers, industry players, policymakers, and stakeholders. This book emphasizes the ASEAN region, providing an understanding of the regional nuances in the digital transition by presenting comparative regional studies, including Asia, Europe, the USA, Latin America, Africa, and the Gulf Region.

Digital Transformation Management

Author : Mohammad Nabil Almunawar
Publisher : Routledge
ISBN 13 : 1000535347
Total Pages : 245 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Digital Transformation Management by : Mohammad Nabil Almunawar

Download or read book Digital Transformation Management written by Mohammad Nabil Almunawar and published by Routledge. This book was released on 2022-02-27 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses key topics related to organization design and knowledge management in the digital economy with organizational context, particularly in Asia. Asian nations are moving fast toward the digital economy, within which the role of organization design and knowledge management is crucial to support innovative and creative ideas for meeting huge market opportunities where customers are ready for digitalization. The book conceptualizes organization design into three dimensions, people, information, and technology, and offers readers a unique valued insight, bringing new perspectives to understanding emerging business opportunities and challenges in Asia. It presents a valuable collection of 14 chapters with empirical studies from leading researchers. The book addresses digital transformation in companies and organizations in Asia, analysing how disruptive technologies can help them have more efficient organization processes, create innovative products and services, be more resilient and achieve sustainable goals in the post-pandemic time. It fills a gap in the market offering a valuable collection of chapters that combines strategic topics for companies, organizations and nations today, such as digital economy, disruptive technologies, big data and knowledge management, with a specific focus on the Asian region, providing rich examples and studies focused in countries and regions within Asia. Written for scholars, researchers and other specialists in digitalization, this book offers a unique collection of insights into the current and future situation in Asia.

Innovative Human Resource Management for SMEs

Author : Iqbal, Shuja
Publisher : IGI Global
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Innovative Human Resource Management for SMEs by : Iqbal, Shuja

Download or read book Innovative Human Resource Management for SMEs written by Iqbal, Shuja and published by IGI Global. This book was released on 2024-01-26 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative Human Resource Management for SMEs presents a comprehensive solution to the challenges faced by small and medium-sized enterprises (SMEs) in managing their human resources in today's rapidly changing business landscape. These SMEs often operate with limited resources and lack dedicated HR departments, making it difficult to compete for top talent against larger companies. Moreover, staying abreast of innovative HR practices can be overwhelming, leaving SMEs uncertain about how to enhance employee engagement, well-being, and overall organizational success. Edited by esteemed academic scholars, this book focuses on contemporary and practical strategies, empowering HR professionals, business managers, and leaders with the necessary tools to navigate the complexities of effective human capital management. By exploring key areas such as recruitment, employee engagement, performance management, well-being, and organizational transformation, the book provides actionable insights through real-world case studies. It offers valuable information to drive organizational success and foster a positive workplace culture, benefiting not only SMEs but also larger organizations seeking to optimize their HR practices. Innovative Human Resource Management for SMEs stands as a guiding beacon, empowering readers to attract, engage, and retain top talent, thus ensuring their businesses thrive in the dynamic business world of the current millennium.

Business Sustainability in Asia

Author : Zabihollah Rezaee
Publisher : John Wiley & Sons
ISBN 13 : 111950225X
Total Pages : 286 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Business Sustainability in Asia by : Zabihollah Rezaee

Download or read book Business Sustainability in Asia written by Zabihollah Rezaee and published by John Wiley & Sons. This book was released on 2019-02-20 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get familiar with business sustainability in Asia Business Sustainability in Asia offers 12 chapters that cover different aspects of business sustainability with a keen focus on its implications in Asia. Anyone who is involved with business sustainability and corporate governance, the financial reporting process, investment decisions, legal and financial advising, assurance functions, and corporate governance education will be interested in this book. It examines business sustainability performance, reporting and assurance and their integration into strategy, governance, risk assessment, performance management, and the reporting process of disclosing governance, ethics, social, environmental, and economic sustainable performance. The book also highlights how people, businesses, and resources collaborate in a business sustainability and accountability model. • Develop an awareness and understanding of the main themes, perspectives, frameworks, and issues pertaining to corporate governance and business sustainability in Asia • Covers a variety of issues relevant to business sustainability in Asia • Authored by an expert who has written extensively on the subject • Understand why organizations worldwide recognize the importance of sustainability performance If you’re a business leader, executive, auditor, or student looking to familiarize yourself with this emerging subject, Business Sustainability in Asia has you covered.

Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1668458500
Total Pages : 564 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy by : Ordóñez de Pablos, Patricia

Download or read book Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2022-11-11 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) and knowledge management can create innovative digital solutions and business opportunities in Asia from circular and green economies to technological disruption, innovation, and smart cities. It is essential to understand the impact and importance of AI and knowledge management within the digital economy for future development and for fostering the best practices within 21st century businesses. The Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy offers conceptual frameworks, empirical studies, and case studies that help to understand the latest developments in artificial intelligence and knowledge management, as well as its potential for digital transformation and business opportunities in Asia. Covering topics such as augmented reality. Convolutional neural networks, and digital transformation, this major reference work generates enriching debate on the challenges and opportunities for economic growth and inclusion in the region among business executives and leaders, IT managers, policymakers, government officials, students and educators of higher education, researchers, and academicians.

Handbook of Research on Disruptive Innovation and Digital Transformation in Asia

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1799864782
Total Pages : 661 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Disruptive Innovation and Digital Transformation in Asia by : Ordóñez de Pablos, Patricia

Download or read book Handbook of Research on Disruptive Innovation and Digital Transformation in Asia written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2021-05-28 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: With new technologies constantly being created, implemented, and sold, it is a robust opportunity for companies to hop on board with the latest digital trends. With the business world undergoing rapid changes and advancements in current times, the transformation process has been rapid and the disruptions significant. This has created a culture of innovation and a plethora of available business opportunities, especially when focused on Central Asia, Southeast Asia, and East Asia. Along with these innovative technologies and new opportunities in the business world comes challenges and trends within the Asian region that require more attention and advanced research to fully understand this digital transformation era and the resulting impacts, challenges, and solutions. The Handbook of Research on Disruptive Innovation and Digital Transformation in Asia addresses key topics for understanding business opportunities in Asia, covering a variety of challenges and nations in the Asian region from technological disruption and innovation to connectivity and economic corridors in Asia, Islamic finance and tourism, and more. Due to its innovative topics and approaches, geographical focus, and methodologies, the chapters provide readers with a unique value in bringing new perspectives to understanding emerging businesses and challenges in Asia. This book is ideal for professors in academia, deans, students, politicians, policymakers, corporate heads of firms, senior general managers, managing directors, information technology directors and managers, and researchers.

Management for Sustainable and Inclusive Development in a Transforming Asia

Author : Hiromi Shioji
Publisher : Springer Nature
ISBN 13 : 9811581959
Total Pages : 340 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Management for Sustainable and Inclusive Development in a Transforming Asia by : Hiromi Shioji

Download or read book Management for Sustainable and Inclusive Development in a Transforming Asia written by Hiromi Shioji and published by Springer Nature. This book was released on 2020-12-04 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the ongoing management issues and compatible management systems for sustainable and inclusive development in a transforming Asia. In the dynamic process of economic development in Asia, many positive and also negative issues have arisen. Since the latter half of the 1990s, the network economy based on digital technologies began to be established and technological and cross-border transfer of managerial knowledge became easier. This change in technological and market structure now requires companies to meet another dimension of competition. In this new paradigm, many Asian companies are struggling with turbulent new managerial and organizational issues together with economic and social problems that concentrate at the bottom of the pyramid. This book elucidates these issues, keeping sustainability and inclusiveness in mind. The book is highly recommended not only for academicians but also business people who seek an in-depth and up-to-date overview of dynamically changing business and industrial structures in Asia focusing on sustainability and inclusion issues.

Digital Project Practice for Banking and FinTech

Author : Tobias Endress
Publisher : CRC Press
ISBN 13 : 1003847595
Total Pages : 201 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Project Practice for Banking and FinTech by : Tobias Endress

Download or read book Digital Project Practice for Banking and FinTech written by Tobias Endress and published by CRC Press. This book was released on 2024-03-13 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technology and changes in the regulatory framework have had a significant impact; various new players have emerged, and new business models have evolved. API-based ecosystems have become the new normal and collaboration in the financial and banking industry has reached new levels. Digital Project Practice for Banking and FinTech focuses on technology changes in the financial industry and their implications for business practice. A combination of practical experience in the field as well as academic research, the book explores a wide range of topics in the multifaceted landscape of FinTech. It examines the industry’s various dimensions, implications, and potential based on academic research and practice. From project management in the digital era to the regulation and supervision of FinTech companies, the book delves into distinct aspects of this dynamic field, offering valuable insights and practical knowledge. It provides an in-depth overview of various unfolding developments and how to deal with and benefit from them. The book begins by exploring the unique challenges and opportunities project management presents in the digital era. It examines the evolving role of project management and provides strategies for effectively navigating the complexities of digital transformation initiatives. The book then covers such topics as: Financial Technology Canvas, a powerful tool for facilitating effective communication within fintech teams Process automation implementation in the financial sector and related benefits, challenges, and best practices to drive operational efficiency and enhance customer experiences Robotic process automation in financial institutions Cyptoeconomics and its potential implications for the diffusion of payment technologies The efficiency and risk factors associated with digital disruption in the banking sector. At its core, this book is about real-world practice in the digital banking industry. It is a source of different perspectives and diverse experiences from the global financial and banking industry. .

Innovative Trends in International Business and Sustainable Management

Author : Elena I. Lazareva
Publisher : Springer Nature
ISBN 13 : 9811940053
Total Pages : 559 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Innovative Trends in International Business and Sustainable Management by : Elena I. Lazareva

Download or read book Innovative Trends in International Business and Sustainable Management written by Elena I. Lazareva and published by Springer Nature. This book was released on 2022-09-26 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the current innovative tendencies characteristic of multifaceted scientific research and practical developments in the field of international business development and sustainable management. This book shows how companies are forced to change development strategies and business models, which actualizes new priorities for scientific research in the field of international business and sustainable management. Therefore, completely new subject areas of research are being formed; management guidelines are being transformed; new business development tools are being developed; the very system of academic research is changing. This book “Innovative Trends in International Business and Sustainable Management” is devoted to the discussion of these and other issues related to all major areas of international business development and sustainable management. This book systematically describes multidimensional trends, challenges, and opportunities for the development of international business and sustainable management in the context of a global pandemic. In this sense, it is unique and relevant for both scientific researchers and modern business practitioners. This book uniquely highlights new priorities of scientific and practical research in the field of international business and sustainable management that require a systematic knowledge of the ongoing transformations of trends, challenges, and opportunities for the development. Aimed at scholars and practitioners, the book provides illustrations of international best practice for conducting business beyond borders. The main goals of the book are firstly to provide opinions on current innovative approaches and technologies for solving modern problems of international business, as well as on the formation of a multi-level system of sustainable management of the socioeconomic systems’ development, secondly, to integrate research from academia, as well as practitioners in order to form priorities, approaches and models of company management in the context of globalization, strategies for the development of management systems in the context of the “new reality”, thirdly, to find the most relevant new areas of research, the results of which can be useful to companies for making management decisions, and concludes to analyze new tools for the development of international business, their capabilities, and areas of application

Trends in Asia Pacific Business and Management Research

Author : Chris Rowley
Publisher : Routledge
ISBN 13 : 1000547930
Total Pages : 230 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Trends in Asia Pacific Business and Management Research by : Chris Rowley

Download or read book Trends in Asia Pacific Business and Management Research written by Chris Rowley and published by Routledge. This book was released on 2022-03-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on the review of literature on different themes related to business and management in the Asia Pacific context. All seven chapters included in this book explore the past, present and future of business and research. They cover diverse topics in the Asia Pacific context ranging from different ways of thinking to innovation implementation and efficiency, responsible tourism, internal marketing to leadership. This book will be useful for researchers, practitioners and policy makers. The chapters in this book were originally published as a special issue of the Asia Pacific Business Review.

Handbook of Research on Digital Transformation Management and Tools

Author : Pettinger, Richard
Publisher : IGI Global
ISBN 13 : 1799897656
Total Pages : 765 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Digital Transformation Management and Tools by : Pettinger, Richard

Download or read book Handbook of Research on Digital Transformation Management and Tools written by Pettinger, Richard and published by IGI Global. This book was released on 2022-06-30 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.

Corporate Social Responsibility and Entrepreneurship for Sustainability

Author : Young Won Park
Publisher : Springer Nature
ISBN 13 : 9811634602
Total Pages : 133 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Corporate Social Responsibility and Entrepreneurship for Sustainability by : Young Won Park

Download or read book Corporate Social Responsibility and Entrepreneurship for Sustainability written by Young Won Park and published by Springer Nature. This book was released on 2021-07-24 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the dilemma that firms face in engaging in corporate social responsibility (CSR) while maintaining a financially sustainable business model in the era of digital transformation. Several strategies that firms have taken to integrate CSR within the business model are also highlighted. To explicate the problems involved, the book primarily focuses on entrepreneurial ventures, given their nascent business model that best illustrates how business leaders can embed the social mission in the firm at the beginning of organizational founding. In this age, sustainability is an innovation’s new frontier. For sustainable competitive advantage, the book argues for how companies can build more sustainable products, processes, and practices that benefit the firm and society through maintaining an entrepreneurial philosophy. The target readership consists of academics, students, and practitioners in the areas of entrepreneurship, organizational behavior, organizational theory, and strategic management. This book clarifies the critical practices of sustainability-oriented innovative firms and creative small and medium-sized enterprises (SMEs). Through a review of recent trends in CSR, the authors emphasize that CSR is no longer a “bolt-on” or some kind of window-dressing to satisfy public relations (PR) needs. Credible CSR is critical to business legitimacy and sustainability. Aware of the public’s increasing scrutiny, companies are increasingly ramping up their focus on social responsibility, whether by championing women's rights, protecting the environment, or attempting to obliterate poverty, on local, national, or global levels. Simultaneously, more firms face accusations of “greenwashing” – backlash due to consumer mistrust in the intentions behind their CSR practices. While numerous works have highlighted this dilemma and how companies fall short in their prosocial goals or financial objectives (or both), there is a lack of understanding of the ingredients and crucial processes required for the successful implementation of CSR in entrepreneurial enterprises. This book serves to fill that gap.