Building Successful Partner Channels

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Building Successful Partner Channels

Author : Hans Peter Peter Bech
Publisher : Tbk Publishing(r)
ISBN 13 : 9788793116160
Total Pages : 222 pages
Book Rating : 4.1/5 (161 download)

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Book Synopsis Building Successful Partner Channels by : Hans Peter Peter Bech

Download or read book Building Successful Partner Channels written by Hans Peter Peter Bech and published by Tbk Publishing(r). This book was released on 2015-04-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building Successful Partner Channels" is a book laying out the roadmap for achieving global market leadership through independent channel partners in the software industry. When Microsoft acquired Navision in 2002 there is no doubt that the price they paid was heavily influenced by the value of our channel partner eco-system. I can think of no one better suited than Hans Peter to write a book with the title Building Successful Partner Channels. Preben Damgaard, Co-founder and CEO of Navision Predictable growth and market leadership through independent channel partners are on every software industry CEO and sales executives' mind. However, it is rarely achieved. With "Building Successful Partner Channels" Hans Peter Bech provides a great tactical approach toward reaching this goal. Torulf Nilsson, Product Executive, Visma Retail, Oslo, Norway Hans Peter Bech has been at the forefront developing indirect channels in the software industry for more than three decades and his track record is impressive. I'd highly recommend this book to anyone searching for the route to global market leadership in the software industry. Yusuf Soner, School of Management at the Sabanci University, Istanbul, Turkey Building Successful Partner Channels provides a powerful, practical approach to building a strong network of independent channel partners, so as to optimize sales and marketing activities. The book helps senior sales and marketing executives understand how to work in concert to achieve global market leadership through the indirect-channel approach. Toke Kruse, Founder and CEO at Billy, San Francisco, USA

Making Channel Sales Work

Author : Marcus Cauchi
Publisher :
ISBN 13 : 9780692111994
Total Pages : pages
Book Rating : 4.1/5 (119 download)

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Book Synopsis Making Channel Sales Work by : Marcus Cauchi

Download or read book Making Channel Sales Work written by Marcus Cauchi and published by . This book was released on 2018-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales

Author : Rich Blakeman
Publisher : McGraw Hill Professional
ISBN 13 : 007184533X
Total Pages : 240 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales by : Rich Blakeman

Download or read book The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales written by Rich Blakeman and published by McGraw Hill Professional. This book was released on 2015-11-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers are changing the way they buy. Why aren’t you changing the way you sell? Today’s customers have more buying options than ever before. They don’t care if it’s direct or indirect. They don’t mind if it’s not your preferred sales model. And they don’t like it when you try to tell them how to buy from you. If you want your customers to keep buying—and your company to keep growing—you need to rethink and retool the way you’re selling. You need to go “hybrid.” The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have—so you’ll be able to: SELL MORE. Grow your sales organically and exponentially faster. SELL MORE EFFICIENTLY. Align the right resources from all sales channels to the right selling opportunities. SELL IN THE WAYS THAT CUSTOMERS WANT TO BUY. Focus on how your customer buys, not on how you want to sell. Developed by the sales performance leaders at MHI Global, this test-driven, customer-based approach to selling will revolutionize your sales channels, reenergize your sales teams, and reignite your sales growth—efficiently, holistically, and rapidly. This is the future of direct and indirect sales, a newly organized, easily implemented sales model inspired by a changing market and empowered customer base. With The Hybrid Sales Channel, you’ll have the best of all worlds—and get the best of all results. If you’re like most companies, you probably think your direct and indirect sales channels are more than sufficient for handling customers’ needs—and you don’t need to spend time or money developing a “hybrid” version of what you already have. But the truth is: a higher and higher percentage of customers are buying through partners and less through direct channels. You need to adapt to the market—and you need to do it now—using The Hybrid Sales Channel. This step-by-step guide shows you how to put it all together—quickly, easily, and affordably. Learn how to: Merge two methodologies to ignite new growth Drive more sales, better sales, and faster sales Speak to your core customer using The MHI Global Sales System (TM) Remove competition and confusion between routes to market Prepare for territory level execution and larger market coverage Improve company alignment—and make extraordinary things happen However you decide to sell your products or services, the customer will ultimately decide how they want to buy them. The Hybrid Sales Channel gives you the tools you need to adapt to changing customer habits in the fastest, most efficient way possible. You’ll find sales-targeted tips for choosing the right coverage for the right opportunity, money-saving strategies to avoid duplicate work, and cross-checking techniques to keep direct and indirect sales running smoothly. You’ll also discover fascinating real-world examples of hybrid sales in action, and learn the best practices of the biggest sellers across the globe. Rich Blakeman is Managing Director of the Channel Sales Center of Excellence for MHI Global. For the past thirty-five years, he has led sales and marketing for vendor and partner firms of industry leaders like Oracle, Microsoft, Siemens, Lotus, and IBM. MHI Global is the leading worldwide company devoted to improving sales performance and customer management excellence through the combined expertise and experience of 5 powerhouse brands: Channel Enablers, Miller Heiman, AchieveGlobal, Huthwaite, and Impact Learning Systems.

Traction

Author : Gabriel Weinberg
Publisher : Penguin
ISBN 13 : 0698411870
Total Pages : 250 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis Traction by : Gabriel Weinberg

Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Distribution Strategy

Author : Livio Moretti
Publisher : Springer
ISBN 13 : 3319919598
Total Pages : 216 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Distribution Strategy by : Livio Moretti

Download or read book Distribution Strategy written by Livio Moretti and published by Springer. This book was released on 2018-11-02 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company

How Customers Buy...& Why They Don’t

Author : Martyn R. Lewis
Publisher : Radius Book Group
ISBN 13 : 1635765234
Total Pages : 280 pages
Book Rating : 4.6/5 (357 download)

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Book Synopsis How Customers Buy...& Why They Don’t by : Martyn R. Lewis

Download or read book How Customers Buy...& Why They Don’t written by Martyn R. Lewis and published by Radius Book Group. This book was released on 2018-08-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers actually buy. He asserts that no one buys anything because of a sales process; customers only buy because of their own buying process. And so, for all those whose livelihood depends upon successful revenue generation, the only rational course of action is to positively influence and effectively manage the end-to-end customer-buying journey. The simple failure of mousetrap logic—that is, the quality of the product or value proposition of the service is sufficient to convince customers to make a purchase—is at the heart of most revenue generation challenges today. How Customers Buy...and Why They Don’t shows that vendors are too often trying to solve the wrong problem, because customers actually do “get it,” they just don’t buy it. The book starts by explaining Outside-in Revenue Generation. It then decodes the six elements of the Customer Buying Journey DNA. It defines the nine Buying Concerns, any one of which can derail a purchase. It unveils the deceptively simple and elegant 4Q Buying Style Quadrant that unlocks the intricacies of how buyers actually think. The second section of the book explains what you can do about customers not buying your products or services. It reveals that there are only four things—Sales and Marketing Imperatives—that can be done to positively impact the market. It goes on to walk the reader through the development of the Market Engagement Strategy. The final section of the book translates the five components of the Market Engagement Strategy into actionable sales and marketing behaviors.

Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget

Author : Hans Peter Bech
Publisher :
ISBN 13 : 9788793116283
Total Pages : 394 pages
Book Rating : 4.1/5 (162 download)

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Book Synopsis Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget by : Hans Peter Bech

Download or read book Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget written by Hans Peter Bech and published by . This book was released on 2020-09 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the author shares his experience and the fundamental principles that can be used by any small software company that has a great product, but only limited funds. The author's ambition has been to make this the handbook for how to enter foreign markets without betting the farm and failing fatally on the first attempt.

Strategic Alliances and Marketing Partnerships

Author : Richard Gibbs
Publisher : Kogan Page Publishers
ISBN 13 : 0749456094
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Strategic Alliances and Marketing Partnerships by : Richard Gibbs

Download or read book Strategic Alliances and Marketing Partnerships written by Richard Gibbs and published by Kogan Page Publishers. This book was released on 2009-02-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

The Cold Start Problem

Author : Andrew Chen
Publisher : HarperCollins
ISBN 13 : 0062969757
Total Pages : 368 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Cold Start Problem by : Andrew Chen

Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

How to Make People Like You in 90 Seconds or Less

Author : Nicholas Boothman
Publisher : Workman Publishing Company
ISBN 13 : 0761148426
Total Pages : 222 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis How to Make People Like You in 90 Seconds or Less by : Nicholas Boothman

Download or read book How to Make People Like You in 90 Seconds or Less written by Nicholas Boothman and published by Workman Publishing Company. This book was released on 2008-07-02 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make instant, meaningful connections. For interviewing, selling, managing, pitching an idea, applying to college—or looking for a soulmate—the secret of success is based on connecting with other people. And you can do it in 90 seconds or less through Nicholas Boothman’s program of establishing face-to-face communication. A master of Neuro-Linguistic Programming (NLP), Boothman teaches us the concept of synchrony—how to synchronize our attitudes, body language, and voice tone in a way that instantly and imperceptibly makes us irresistibly likable to another person. He explains the different between open and closed body language. The power of communicating with what he calls a Really Useful Attitude. How to be an active listener. And how to identify and read the three most important sensory preferences. Step by step, it shows how to make the very best of any relationship’s most critical moment—those first 90 seconds.

YouTube Channels For Dummies

Author : Rob Ciampa
Publisher : John Wiley & Sons
ISBN 13 : 1119688051
Total Pages : 404 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis YouTube Channels For Dummies by : Rob Ciampa

Download or read book YouTube Channels For Dummies written by Rob Ciampa and published by John Wiley & Sons. This book was released on 2020-09-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.

The Channel Advantage

Author : Tim Furey
Publisher : Routledge
ISBN 13 : 1136359230
Total Pages : 243 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Channel Advantage by : Tim Furey

Download or read book The Channel Advantage written by Tim Furey and published by Routledge. This book was released on 2012-05-23 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the Internet. In short, how companies sell has become as important as what they sell. 'The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage. Timothy R. Furey is chairman, CEO and co-founder of Oxford Associates, a privately held consulting firm specializing in sales and market strategy, e-commerce channel integration and market research, based in Bethesda, Maryland. Oxford has achieved an annual growth of more than forty percent since its creation in 1991 and was named one of America's 500 fastest growing private companies by Inc. Magazine in 1997. Furey, a pioneer in the use of hybrid sales and marketing strategies for blue chip companies, works extensively with senior management leadership teams to develop and implement go-to-market growth strategies. His clients include IBM, American Express, Marriott, Xerox, Fidelity Investments, Bristol-Myers Squibb, and Johnson & Johnson. Under his leadership, Oxford Associates has developed leading-edge strategies, business processes and systems for deploying and integrating multi-channel sales and marketing systems. They work to align products with the right customers via an appropriate mix of the Internet, telesales, distributors, value-added partners, and traditional sales force channels. Mr. Furey is the co-author of THE CHANNEL ADVANTAGE (Butterworth-Heinemann, August 31, 1999), which is endorsed by the CEOs of America Online, Lotus Development, Ocean Spray, and Xerox. Mr. Furey also serves on the Board of Directors of Alpha Industries (Nasdaq:AHAA), a leading semiconductor manufacturer for wireless telephone applications. Previously, Mr. Furey worked with Boston Consulting Group, Strategic Planning Associates, Kaiser Associates and the Marketing Science Institute. He earned a BA in Economics, cum laude, from Harvard University and an MBA from the Harvard Business School. Lawrence G. Friedman is an internationally recognized channel strategy consultant whose clients have included companies such as Lotus, AT&T, Canon, Compaq Digital Equipment, Microsoft and Bell Atlantic. He also held executive level positions at Andersen Consulting and Huthwaite, Inc., the sales research firm that developed the SPIN Selling Model. In 1996, Friedman, with Neil Rackham and Richard Ruff, co-authored the best-seller, GETTING PARTNERING RIGHT (McGraw-Hill). He is on the review board of the Journal of Selling and Major Account Management, which published his article, Multiple Channel Sales Strategy, in the April, 1999 issue. His firm, The Sales Strategy Institute, works with clients to identify and evaluate new go-to-market opportunities and conducts in-depth channel strategy workshops and seminars. Mr. Friedman is a frequent guest speaker and lecturer on sales and channel strategy throughout the United States, Europe and Asia. Mr. Friedman earned an MA from the University of Chicago.

Strategic Partnerships

Author : Robert Wallace
Publisher : Kaplan Publishing
ISBN 13 : 9781607140603
Total Pages : 0 pages
Book Rating : 4.1/5 (46 download)

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Book Synopsis Strategic Partnerships by : Robert Wallace

Download or read book Strategic Partnerships written by Robert Wallace and published by Kaplan Publishing. This book was released on 2004-09-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build long-term success though mutually beneficial relationships with larger business entities. An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and, often, the anchor needed to maintain stability in otherwise turbulent waters. A successful joint venture can open the door to a world of future partnership opportunities, says renowned entrepreneur Robert Wallace. In Strategic Partnerships: An Entrepreneur's Guide to Joint Ventures andAlliances, he outlines a framework business owners can use to conceive, develop, and execute such relationships between themselves and larger organizations. Based on the author's 20 years of field research, readers will learn how to: * Evaluate the suitability of a potential joint venture partner. * Establish relationship boundaries to define how partnering companies can work together through processes and complications. * Keep relationships fun, exciting, and profitable. * Properly and legally bring joint venture arrangements to a close. Most chapters conclude with a case study of a business illustrating the chapter topic, along with an interview with an executive from a major corporation. The stories and interviews give readers real-life takeaways that they can relate and apply to their own situations, providing them with a specific tool to move forward in their development. Robert Wallace is a longtime entrepreneur sought after for his expertise in engineering, telecommunications, systems development, business development, intrapreneurship, and entrepreneurship. He is the founder and chairman of a minority-owned IT consulting firm, and of a Web portal fostering the development of minority and women entrepreneurs. In 2000, Wallace was selected as the only small business member of the GE Center for Financial Learning Advisory Board.

The Startup Owner's Manual

Author : Steve Blank
Publisher : John Wiley & Sons
ISBN 13 : 1119690722
Total Pages : 568 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Startup Owner's Manual by : Steve Blank

Download or read book The Startup Owner's Manual written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Traction

Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 247 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Distribution Channels

Author : Julian Dent
Publisher : Kogan Page Publishers
ISBN 13 : 0749462701
Total Pages : 416 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Distribution Channels by : Julian Dent

Download or read book Distribution Channels written by Julian Dent and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.

Channel Force

Author : Craig H Booth
Publisher : Channel Force Books
ISBN 13 : 9781734891553
Total Pages : 294 pages
Book Rating : 4.8/5 (915 download)

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Book Synopsis Channel Force by : Craig H Booth

Download or read book Channel Force written by Craig H Booth and published by Channel Force Books. This book was released on 2020-08-26 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your solution providers operating at their peak performance? Are they consistently generation new sales for your products and services? Many sales organizations are challenged to optimize the force-multiplying potential of their partner ecosystem. Often the problem is the chaotic nature of unstructured partner sales and the lack of sales process control. For years, channel organizations have endeavored to address partner performance through improved channel programs, enhanced margin incentives, and stronger training. While these approaches address symptoms, they fail to address the root problem: the unstructured nature of partner sales. Channel Force solves the problem by introducing an Indirect Sales Acceleration Model (ISAM) designed to organize your channel sales development process, providing a step-by-step recipe to generate sales.