Brand Transformation

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Brand Transformation

Author : Keith Glanfield
Publisher : Routledge
ISBN 13 : 1351662554
Total Pages : 227 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Brand Transformation by : Keith Glanfield

Download or read book Brand Transformation written by Keith Glanfield and published by Routledge. This book was released on 2018-02-05 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm’s branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm’s implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers

Brand Society

Author : Martin Kornberger
Publisher : Cambridge University Press
ISBN 13 : 0521898269
Total Pages : 329 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Brand Society by : Martin Kornberger

Download or read book Brand Society written by Martin Kornberger and published by Cambridge University Press. This book was released on 2010-01-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Brand New

Author : Gestalten
Publisher : Gestalten
ISBN 13 : 9783967040050
Total Pages : 256 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Brand New by : Gestalten

Download or read book Brand New written by Gestalten and published by Gestalten. This book was released on 2021-04-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. This title presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you're launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most successful projects of the last years. This book is your tool to stand out.

Brand Transformation

Author : Keith Glanfield
Publisher :
ISBN 13 : 9781138064300
Total Pages : 230 pages
Book Rating : 4.0/5 (643 download)

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Book Synopsis Brand Transformation by : Keith Glanfield

Download or read book Brand Transformation written by Keith Glanfield and published by . This book was released on 2018 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm¿s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm¿s branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm¿s implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers

Digital Transformation and Corporate Branding

Author : Maria Teresa Cuomo
Publisher : Taylor & Francis
ISBN 13 : 1000953025
Total Pages : 288 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Digital Transformation and Corporate Branding by : Maria Teresa Cuomo

Download or read book Digital Transformation and Corporate Branding written by Maria Teresa Cuomo and published by Taylor & Francis. This book was released on 2023-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.

Digital Transformation for Fashion and Luxury Brands

Author : Wilson Ozuem
Publisher : Springer Nature
ISBN 13 : 303135589X
Total Pages : 508 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Digital Transformation for Fashion and Luxury Brands by : Wilson Ozuem

Download or read book Digital Transformation for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transformation and Upgrading of Chinese Enterprises

Author : Yunshi Mao
Publisher : Springer
ISBN 13 : 9811312605
Total Pages : 290 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Transformation and Upgrading of Chinese Enterprises by : Yunshi Mao

Download or read book Transformation and Upgrading of Chinese Enterprises written by Yunshi Mao and published by Springer. This book was released on 2018-08-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the experience of enterprise transformation and upgrading and the role of government in promoting this dramatic change in Asian emerging economies. The author specifically explores the direction, influencing factors, paths and modes of enterprise transformation and upgrading by conducting intensive case studies on a number of enterprises having accomplished upgrading in mainland China and Taiwan, and draws experience and lessons from them. These theoretical and practical insights have great significance for Chinese enterprises in improving their ability to respond to drastic external changes and provide useful reference for the formulation of government policies.

Leading Change

Author : John P. Kotter
Publisher : Harvard Business Press
ISBN 13 : 1422186431
Total Pages : 210 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Leading Change by : John P. Kotter

Download or read book Leading Change written by John P. Kotter and published by Harvard Business Press. This book was released on 2012 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.

Digital Transformation and Innovative Services for Business and Learning

Author : Sandhu, Kamaljeet
Publisher : IGI Global
ISBN 13 : 179985177X
Total Pages : 282 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Digital Transformation and Innovative Services for Business and Learning by : Sandhu, Kamaljeet

Download or read book Digital Transformation and Innovative Services for Business and Learning written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2020-06-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world dependent on digital technologies, business corporations continually try to stay ahead of their competitors by adopting the most updated technology into their business processes. Many companies are adopting digital transformation models, data analytics, big data, data empowerment, and data sharing as key strategies and as service disruptors for information delivery and record management. Higher education institutions have adopted digital service innovation as a core to driving their business processes. Such services are key to ensuring efficiency and improving organizational performance. Digital Transformation and Innovative Services for Business and Learning is a collection of innovative research on the latest digital services and their role in supporting the digital transformation of businesses and education. While highlighting topics including brand equality, digital banking, and generational workforce, this book is ideally designed for managers, executives, IT consultants, industry professionals, academicians, researchers, and students.

Aaker on Branding

Author : David Aaker
Publisher : Morgan James Publishing
ISBN 13 : 1614488320
Total Pages : 219 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Aaker on Branding by : David Aaker

Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Author : Rodrigues, Maria Antónia
Publisher : IGI Global
ISBN 13 : 179989181X
Total Pages : 347 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of Digital Transformation on the Development of New Business Models and Consumer Experience by : Rodrigues, Maria Antónia

Download or read book Impact of Digital Transformation on the Development of New Business Models and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2022-03-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.

Branding Bootcamp

Author : Nate Everett
Publisher : Street Smart Publishing
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4./5 ( download)

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Book Synopsis Branding Bootcamp by : Nate Everett

Download or read book Branding Bootcamp written by Nate Everett and published by Street Smart Publishing. This book was released on 2024-04-02 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Bootcamp: Learn the Secrets of Creating a Killer Brand" is your definitive guide to mastering the art and science of brand building. From unraveling the psychology behind branding to crafting compelling narratives and scaling for success, this comprehensive e-book equips you with the tools, strategies, and inspiration needed to elevate your brand to new heights. Dive into the world of branding fundamentals, discover innovative techniques for fostering customer loyalty, and explore case studies of brands that have disrupted industries with their bold visions. Whether you're a seasoned entrepreneur or a budding brand strategist, this captivating journey will empower you to unleash the full potential of your brand and make a lasting impact in today's competitive marketplace.

Own the Future

Author : Michael S. Deimler
Publisher : John Wiley & Sons
ISBN 13 : 1118591704
Total Pages : 386 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Own the Future by : Michael S. Deimler

Download or read book Own the Future written by Michael S. Deimler and published by John Wiley & Sons. This book was released on 2013-04-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.

Digital Business Transformation

Author : Nigel Vaz
Publisher : John Wiley & Sons
ISBN 13 : 1119758688
Total Pages : 224 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Digital Business Transformation by : Nigel Vaz

Download or read book Digital Business Transformation written by Nigel Vaz and published by John Wiley & Sons. This book was released on 2021-01-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

Digital Transformation of SME Marketing Strategies

Author : Riccardo Rialti
Publisher : Springer Nature
ISBN 13 : 3031336461
Total Pages : 204 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Digital Transformation of SME Marketing Strategies by : Riccardo Rialti

Download or read book Digital Transformation of SME Marketing Strategies written by Riccardo Rialti and published by Springer Nature. This book was released on 2023-10-02 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in marketing for SMEs, what they could do and should avoid. Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resource for students and researchers of marketing, innovation and industry 4.0.

Organisational Change: Development and Transformation

Author : Dianne Waddell
Publisher : Cengage AU
ISBN 13 : 0170424448
Total Pages : 576 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis Organisational Change: Development and Transformation by : Dianne Waddell

Download or read book Organisational Change: Development and Transformation written by Dianne Waddell and published by Cengage AU. This book was released on 2019-08-01 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change Management is a crucial process for gaining the competitive advantage that is the goal of many organisations. Leaders and change agents are often faced with conflicting challenges of motivating and understanding increasingly diverse workforces, accounting to stakeholders and planning for the future in a chaotic environment. Organisation Change: Development and Transformation, 7e takes both an organisational development and transformational approach to change, to reflect the environment of change faced by organisations today. With the field of organisational change continuing to evolve, especially in an international context, future directions of change management are also discussed. To emphasise the relationship between theory to practice, this text provides 10 local and international case studies, practitioner vignettes and a suite of online cases supported by a case matrix.