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Brand Desire
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Download or read book Brand Desire written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2016-10-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.
Download or read book Brand Desire written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2016-10-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.
Book Synopsis Cross-Cultural Brand Personality and Brand Desirability by : Corinna Colette Vellnagel
Download or read book Cross-Cultural Brand Personality and Brand Desirability written by Corinna Colette Vellnagel and published by Springer Nature. This book was released on 2020-08-13 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.
Book Synopsis Desire by Design by : Jean-Pierre Lacroix R.G.D.
Download or read book Desire by Design written by Jean-Pierre Lacroix R.G.D. and published by iUniverse. This book was released on 2018-04-17 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even waiting long hours in lines to purchase the latest model. This is not simply about wanting. It’s about desire. The question for brand marketers is how to make that elusive magic happen. In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the how-to in creating desire for a brand. Using design philosophies he has developed through his thirty years of experience, Jean-Pierre offers interesting history, insights from scientific research, and actionable advice to lead brands from a “want” category to the much-coveted “desire” space in the marketplace.
Book Synopsis The Psychology of Desire by : Wilhelm Hofmann
Download or read book The Psychology of Desire written by Wilhelm Hofmann and published by Guilford Publications. This book was released on 2016-06-29 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive perspective on human desire, this volume brings together leading experts from multiple psychological subdisciplines. It addresses such key questions as how desires of different kinds emerge, how they influence judgment and decision making, and how problematic desires can be effectively controlled. Current research on underlying brain mechanisms and regulatory processes is reviewed. Cutting-edge measurement tools are described, including practical recommendations for their use. The book also examines pathological forms of desire and the complex relationship between desire and happiness. The concluding section analyzes specific applied domains--eating, sex, aggression, substance use, shopping, and social media.
Download or read book Brand Intimacy written by Mario Natarelli and published by Hatherleigh Press. This book was released on 2017-10-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Book Synopsis Global Perspectives on the Opportunities and Future Directions of Health Tourism by : Do?an, O?uz
Download or read book Global Perspectives on the Opportunities and Future Directions of Health Tourism written by Do?an, O?uz and published by IGI Global. This book was released on 2023-02-17 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of patients travel abroad every year, and the number of trips around the world to benefit from health services is increasing. The high level of global demand for health services has influenced the rapid development of the tourism industry. Many destinations providing high-quality healthcare services at low prices have emerged. Due to these developments in the industry, the health tourism market, one of the fastest growing markets, has emerged. Countries operating in the industry are also striving to increase their market shares. Therefore, it is important to understand the dynamics of this global phenomenon. Global Perspectives on the Opportunities and Future Directions of Health Tourism provides new theoretical, practical, and strategic insights into the field of health tourism. It discusses in detail the health tourism industry and its importance for the global economy, countries, and destinations. Covering topics such as elderly consumers, historical development, and image and branding, this premier reference source is an essential resource for government officials, hospital administrators, policymakers, business managers and executives, students and educators of higher education, librarians, researchers, and academicians.
Book Synopsis The Brand Strategist's Guide to Desire by : A. Simpson
Download or read book The Brand Strategist's Guide to Desire written by A. Simpson and published by Springer. This book was released on 2014-03-16 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and – more importantly – listen to them. A brand which both enhances people’s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
Book Synopsis Burden of Desire by : Robert MacNeil
Download or read book Burden of Desire written by Robert MacNeil and published by Formac Publishing Company Limited. This book was released on 2014-03-27 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Burden of Desire centres on the love triangle between bohemian Halifax south-end belle Julia Robertson, Dalhousie professor Stewart MacPherson, and young Anglican minister Peter Wentworth. Julia keeps a diary detailing her sexual fantasies, which she has with her at the moment of the blast that was the Halifax Explosion. She hides her diary in her coat, which is subsequently donated to a clothing drive for the individuals from the north end of the city who've lost everything in the explosion. Peter discovers the diary and becomes fixated on its author, enlisting the help of his friend Stewart to find her. Burden of Desire explores the repression and expression of sexual desire at the time of the First World War. It also offers a compelling fictional account of the impact on Halifax society of the Halifax Explosion.
Download or read book Electrical Merchandising Week written by and published by . This book was released on 1920 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes annually, 1961- Home goods data book.
Download or read book Equity written by and published by . This book was released on 1926 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Biology of Desire by : Marc Lewis
Download or read book The Biology of Desire written by Marc Lewis and published by PublicAffairs. This book was released on 2015-07-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the vivid, true stories of five people who journeyed into and out of addiction, a renowned neuroscientist explains why the "disease model" of addiction is wrong and illuminates the path to recovery. The psychiatric establishment and rehab industry in the Western world have branded addiction a brain disease. But in The Biology of Desire, cognitive neuroscientist and former addict Marc Lewis makes a convincing case that addiction is not a disease, and shows why the disease model has become an obstacle to healing. Lewis reveals addiction as an unintended consequence of the brain doing what it's supposed to do-seek pleasure and relief-in a world that's not cooperating. As a result, most treatment based on the disease model fails. Lewis shows how treatment can be retooled to achieve lasting recovery. This is enlightening and optimistic reading for anyone who has wrestled with addiction either personally or professionally.
Book Synopsis The Statutes of New South Wales (public and Private) by : New South Wales
Download or read book The Statutes of New South Wales (public and Private) written by New South Wales and published by . This book was released on 1920 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Lumber World Review written by and published by . This book was released on 1923 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Industrial Arts and Vocational Education by :
Download or read book Industrial Arts and Vocational Education written by and published by . This book was released on 1920 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The American Architect and Building News by :
Download or read book The American Architect and Building News written by and published by . This book was released on 1895 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Desire for Mutual Recognition by : Peter Gabel
Download or read book The Desire for Mutual Recognition written by Peter Gabel and published by Routledge. This book was released on 2018-01-19 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Desire for Mutual Recognition is a work of accessible social theory that seeks to make visible the desire for authentic social connection, emanating from our social nature, that animates all human relationships. Using a social-phenomenological method that illuminates rather than explains social life, Peter Gabel shows how the legacy of social alienation that we have inherited from prior generations envelops us in a milieu of a "fear of the other," a fear of each other. Yet because social reality is always co-constituted by the desire for authentic connection and genuine co-presence, social transformation always remains possible, and liberatory social movements are always emerging and providing us with a permanent source of hope. The great progressive social movements for workers' rights, civil rights, and women’s and gay liberation, generated their transformative power from their capacity to transcend the reciprocal isolation that otherwise separates us. These movements at their best actually realize our fundamental longing for mutual recognition, and for that very reason they can generate immense social change and bend the moral arc of the universe toward justice. Gabel examines the struggle between desire and alienation as it unfolds across our social world, calling for a new social-spiritual activism that can go beyond the limitations of existing progressive theory and action, intentionally foster and sustain our capacity to heal what separates us, and inspire a new kind of social movement that can transform the world.
