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Author : Debbie Millman
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (11 download)
Download or read book Brand Bible written by Debbie Millman and published by . This book was released on 2012 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bible is a comprehensive resource on brand design fundamentals.
Author : Debbie Millman
Publisher : Rockport Publishers
ISBN 13 : 1610581989
Total Pages : 312 pages
Book Rating : 4.6/5 (15 download)
Download or read book Brand Bible written by Debbie Millman and published by Rockport Publishers. This book was released on 2012-02-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Author : Zach Windahl
Publisher : Bethany House Publishers
ISBN 13 : 9780764243097
Total Pages : 0 pages
Book Rating : 4.2/5 (43 download)
Download or read book The Bible Study written by Zach Windahl and published by Bethany House Publishers. This book was released on 2024-08-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading the Bible can feel overwhelming. This simple one-year study offers an appealing and motivating approach to diving into God's Word in a way that is straightforward, approachable, and impactful. It has helped more than 300,000 individuals simplify their journey through the Word while relating and retaining the Scripture like never before. Covering both the Old and New Testaments, this engaging resource also features: DAILY & WEEKLY GUIDANCE: To give you a clear framework for studying God's Word each week along with daily breakdowns to help you simplify it for yourself, grow you as a Christian, and transform your heart and mind in the process THOUGHT-PROVOKING QUESTIONS: To help you understand what the daily readings mean to you and apply them in your daily life, strengthening your relationship with God, yourself, and others. COLORFUL & ENGAGING PAGES: To draw you in, create excitement, and propel you forward on this one-year journey of studying the Bible and connecting deeper with God.
Author : Ruth Redding Brand
Publisher :
ISBN 13 : 9780828019170
Total Pages : pages
Book Rating : 4.0/5 (191 download)
Download or read book Family Bible Story Set written by Ruth Redding Brand and published by . This book was released on 2013-04-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Alex Greyling
ISBN 13 : 0620443103
Total Pages : 321 pages
Book Rating : 4.6/5 (24 download)
Download or read book Face your brand! The visual language of branding explained written by and published by Alex Greyling. This book was released on with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marielle Legair
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781974444601
Total Pages : 84 pages
Book Rating : 4.4/5 (446 download)
Download or read book The Personal Brand Bible for Ambitious Women written by Marielle Legair and published by Createspace Independent Publishing Platform. This book was released on 2017-10-17 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to create exciting opportunities and become more influential? The Personal Brand Bible for Ambitious Women: Featuring Success Secrets from Six-Figure Trailblazers is for you. It's the ultimate blueprint to building a stellar reputation, networking like a pro and using publicity and partnerships to elevate your message, with checklists at the end of each chapter to help you stay on track. Packed with practical ideas and advice, author Marielle Legair shares insights from her career as a global communications strategist and founder of Women Who Influence, a personal branding and publicity firm for female entrepreneurs. It also includes words of wisdom from trailblazing women such as 24-year-old founder and CEO of OMG Detox and CEO of Boss Babe, Natalie Diver; Tonya Rapley, founder and CEO of My Fab Finance; and Oxford-educated finance lawyer, Nana Darko. Whether you're looking to boost sales in your business or land a new job, you cannot afford to blend in; you must do everything you can to stand out. Get started now by reading this book.
Author : Kevin Budelmann
Publisher : Rockport Publishers
ISBN 13 : 1610580680
Total Pages : 209 pages
Book Rating : 4.6/5 (15 download)
Download or read book Brand Identity Essentials written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2010-10-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Author : Kevin Budelmann
Publisher : Rockport Publishers
ISBN 13 : 1631597086
Total Pages : 235 pages
Book Rating : 4.6/5 (315 download)
Download or read book Brand Identity Essentials, Revised and Expanded written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2019-04-16 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Author : Carolyn Chandler
Publisher : Pearson Education
ISBN 13 : 0321934040
Total Pages : 168 pages
Book Rating : 4.3/5 (219 download)
Download or read book Adventures in Experience Design written by Carolyn Chandler and published by Pearson Education. This book was released on 2014 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether teaching or learning UX Design, activities often sink in deeper than lectures. And game-like activities with a lesson included both engage and instruct. This book contains fun and challenging activities to help participants learn core concepts in user experience, from sketching, to photo safaris that encourage field observation, to creating an experience model for your daily bus ride, etc. It is structured as 50% activity and 50% explanation.
Author : Argyro Elisavet Manoli
Publisher : Routledge
ISBN 13 : 1000610268
Total Pages : 159 pages
Book Rating : 4.0/5 (6 download)
Download or read book Integrated Marketing Communications in Football written by Argyro Elisavet Manoli and published by Routledge. This book was released on 2022-07-01 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.
Author : Ann Saunders
Publisher : Bloomsbury Publishing
ISBN 13 : 1350346624
Total Pages : 417 pages
Book Rating : 4.3/5 (53 download)
Download or read book Design, Manufacture and Sell Your Bag Collection written by Ann Saunders and published by Bloomsbury Publishing. This book was released on 2024-02-22 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your passion and inspiration into a must-have bag collection and launch your own successful brand. Handbag design is more than just a creative pursuit-it's also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You'll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business. Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today's highly competitive accessories market. With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on: The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability
Author : Emmanuel Mogaji
Publisher : Springer Nature
ISBN 13 : 3030661199
Total Pages : 276 pages
Book Rating : 4.0/5 (36 download)
Download or read book Brand Management written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2021-04-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.
Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 245 pages
Book Rating : 4.3/5 (255 download)
Download or read book The Multilingual Marketer's Bible written by Maria Johnsen and published by Maria Johnsen. This book was released on with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Multilingual Marketer’s Bible is a comprehensive guide designed to equip businesses with the tools they need to thrive in an increasingly interconnected world. In this dynamic landscape, where global expansion and diverse audiences are paramount, this book emerges as an indispensable resource. At its core, this book emphasizes the pivotal role of multilingualism in digital marketing strategies along with case studies. As businesses navigate the complexities of globalization, speaking the language of their target audience becomes imperative. Establishing credibility, trust, and resonance across linguistic barriers is not just beneficial but essential for sustainable growth. Explore multilingual digital marketing guide to become the market leader in your niche.
Author : Javier Casanoves Boix
Publisher : Profit Editorial
ISBN 13 : 8417942181
Total Pages : 307 pages
Book Rating : 4.4/5 (179 download)
Download or read book Fundamentals of Branding written by Javier Casanoves Boix and published by Profit Editorial. This book was released on 2020-03-09 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below. Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly accepted in subsequent research and in the business field. Finally, these key elements are described, analyzing their characteristics, measurement indicators and strategic implications for the company. Chapters 6 and 7 form the second block, which provides a clear view of the concept and importance of the discipline of branding, as well as the need to understand how the human brain and heart work together with the soul of brands. From there, the importance of creating a brand culture in the organization is explained, emphasizing the commitment to the firm as a flag and developing an appropriate organizational structure to carry out the process of managing brands. Next, the importance of strategic management is examined, defining a proposal for a branding plan. Finally, we analyse the new trends developed in terms of brand, highlighting the importance of digital integration, the empowerment of human capital and the creation of virtual communities associated with it.
Author : Ruth R. Brand
Publisher : Review and Herald Pub Assoc
ISBN 13 : 9780828018500
Total Pages : 100 pages
Book Rating : 4.0/5 (185 download)
Download or read book Adam and Eve written by Ruth R. Brand and published by Review and Herald Pub Assoc. This book was released on 2005 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories truely for the whole family. Adam and Eve takes you from Creation to the Tower of Babel. Each story, like the rest of the Family Bible Story series, has been extensively researched, depicted accurately, and features beautiful artwork. Written for a 9-12 year olds, these books also offer archaeological insights and interesting tid-bits throughout for older readers. After each story they feature a shortened version to read to toddlers and preschool aged children. Truely, this is a one-of-a-kind series that lives up to its name. Family Bible Story.
Author : Paul Gaskell
Publisher : Independently Published
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.5/5 (645 download)
Download or read book The Fly Fishing Bible of Nymphing written by Paul Gaskell and published by Independently Published. This book was released on 2020-11-21 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Gain a Positively Unfair Advantage on the River - Even if You're Unsure what the MANY Variations of "Euro Nymphing" Actually Involve... INCLUDING Over 2 hours of supporting video material (designed to be worth the price of the book on its own) Hands up who knows what Euro nymphing is? It's incredibly popular and causes many online arguments - yet most anglers show CLEAR GAPS in their skills and knowledge. So if you want to go beyond bobbers and split shot, you'll need to dodge an overwhelming tide of BS online covering "Tight Line Nymphing" and European competition methods. While there are good books available, certain tactics are left out (keeping a number of methods known only to a handful of top anglers) and it is difficult to build a strategy for choosing and using each of the different rigs, methods and flies. The aim of this book is to arm you with the most complete range of tactics possible and give you the confidence to tackle new waters and different conditions. It does this by clearly explaining WHY to choose - as well as HOW to use - each rig & technique. The methods include: Czech nymphing (both the little-known LONG-line variant & the famous SHORT-line tactics) Polish nymphing Ladder Leader Nymphing (so you can quickly alter the spacing between your droppers, which means you're more likely to actually benefit from those "fine-tuning" tweaks) Classic French Nymphing The family of modern "Nymphe au Fil", Pêche a la Sempé and Spanish Nymphing French Leader with Dry Fly French Leader with Streamer Duo and Trio (Euro-style Hopper/Dropper with "everything off the water" up to the dry) Slovakian nymphing ...and even a little "suspension" nymphing so that the typical "Tight-line Euro tactics" don't have it all their own way All this is underpinned by the understanding of a freshwater biologist (and nymph fishing addict) which reveals important secrets of predators and prey behaviour in our rivers - and how to hotwire that system with our artificial flies. Stories from around the world bring the tactics to life - as well as making the take-home messages much more memorable (so you'll actually use them in your own fishing) PLUS: Full color photos of actual flies gifted during major international competition events which let you peek inside boxes of multiple World Championship competitors (including captains and coaches) Multiple Detailed Spotlight Features on: Sighters/indicators ★ Reading the Water ★ Stealth ★ Casting ★ Feeding Biology of Fish ★ Trade Secret Leader Recipes and Chemical Treatments★ A Simplified Set of Fly Patterns ★ Magic Bullet Method (Selecting Rigs, Flies & Fishing Locations) Method in my Madness Carefully layering the information means that there are "quick win" tips you can use right away - while bigger ideas build up and become absorbed naturally over the course of the book. I believe this gives you the best chance of greatly improving your ability to catch fish, to adapt to situations - and perhaps "re-boot" your love of fly fishing in the process! Who SHOULDN'T buy this? This is a practical, paperback manual - not an ornament. Don't buy this book if informal, conversational language or Sans Serif font aren't your things. You can check out the design/layout in Amazon's "Look Inside" preview feature before you purchase.
Author : Michael Beverland
Publisher : SAGE Publications Limited
ISBN 13 : 1529678951
Total Pages : 522 pages
Book Rating : 4.5/5 (296 download)
Download or read book Brand Management written by Michael Beverland and published by SAGE Publications Limited. This book was released on 2024-03-23 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
