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Author :
Publisher : Alex Greyling
ISBN 13 : 0620443103
Total Pages : 321 pages
Book Rating : 4.6/5 (24 download)
Download or read book Face your brand! The visual language of branding explained written by and published by Alex Greyling. This book was released on with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward F. McQuarrie
Publisher : Edward Elgar Publishing
ISBN 13 : 1785365428
Total Pages : 288 pages
Book Rating : 4.7/5 (853 download)
Download or read book Visual Branding written by Edward F. McQuarrie and published by Edward Elgar Publishing. This book was released on 2016-12-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.
Author : Peter Sher
Publisher : brandguide universe
ISBN 13 : 6150094529
Total Pages : 7 pages
Book Rating : 4.1/5 (5 download)
Download or read book Branding And The Visual Response written by Peter Sher and published by brandguide universe. This book was released on 2021-09-01 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding can be approached from various angles, for example with a marketing, sales or business mindset. On 156 pages, this unique book has a strong visual focus and provides an opportunity for learning and development, mostly to graphic designers, marketing specialists and consultants who are open to visual ideas and wish to grow professionally – and to future clients planning to have their visual identity designed. From a brand to a visual language The five chapters take the reader through the visual branding process, covering branding and the meaning of visual elements. Detailed descriptions are complemented with explanatory illustrations or images on almost every page. The last chapter offers short, supplementary pieces of information and several useful tools and guides. Who is this book aimed at? » Graphic designers wishing to dive deeper into the branding process » Consultants seeking a better understanding of the visual aspects of branding » Students of visual fields » Entrepreneurs wishing to get an insight into branding and visual identity design The structure of the book The branding process: brand, brand sprint and brand design. The visual response: basic forms and their meaning, bouba or kiki, typography and how to choose a colour. The visual branding process:briefing, draft designs, presentation, iteration and delivery. Digital visual identities: website, application, advertisements, social media, design systems. Useful materials: useful materials and guides for branding and visual identity design.
Author : Susan Westcott Alessandri
Publisher : M.E. Sharpe
ISBN 13 : 0765628562
Total Pages : 178 pages
Book Rating : 4.7/5 (656 download)
Download or read book Visual Identity written by Susan Westcott Alessandri and published by M.E. Sharpe. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
Author : Alina Wheeler
Publisher : John Wiley & Sons
ISBN 13 : 1118980824
Total Pages : 339 pages
Book Rating : 4.1/5 (189 download)
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2017-10-24 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi
Author : Jocelyne Daw
Publisher : John Wiley & Sons
ISBN 13 : 0470918683
Total Pages : 336 pages
Book Rating : 4.4/5 (79 download)
Download or read book Breakthrough Nonprofit Branding written by Jocelyne Daw and published by John Wiley & Sons. This book was released on 2010-10-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough Explains how to build loyal communities inside and outside of your organization to increase social impact Features seven principles for transforming a brand from ordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset – its brand. In today’s highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.
Author : Bill Chiaravalle
Publisher : John Wiley & Sons
ISBN 13 : 111895808X
Total Pages : 384 pages
Book Rating : 4.1/5 (189 download)
Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2014-12-31 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Author : Philip Kotler
Publisher : Springer Science & Business Media
ISBN 13 : 3642042147
Total Pages : 409 pages
Book Rating : 4.6/5 (42 download)
Download or read book Ingredient Branding written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2010-05-17 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.
Author : Rob Wallace
Publisher : Rockport Publishers
ISBN 13 : 161060184X
Total Pages : 272 pages
Book Rating : 4.6/5 (16 download)
Download or read book Really Good Packaging Explained written by Rob Wallace and published by Rockport Publishers. This book was released on 2009-09-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
Author : Dr. Sarika Koluguri
Publisher : SK Research Group of Companies
ISBN 13 : 8119980166
Total Pages : 231 pages
Book Rating : 4.1/5 (199 download)
Download or read book MODERN MARKETING MANAGEMENT: PRINCIPLES AND PRACTICES written by Dr. Sarika Koluguri and published by SK Research Group of Companies. This book was released on 2024-02-06 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Sarika Koluguri, Associate Professor, Department of Business Management, Lords Institute of Engineering and Technology, Hyderabad, Telangana, India. Prof. Dr Dharmendra Mehta, Professor & Director, FMS Pt. JNIBM, Vikram University, Ujjain, Madhya Pradesh, India. Prof. Dr Naveen Kumar Mehta, Dean-Academics, Professor & Head, Department of English, School of Language, Literature and Arts, Sanchi University of Buddhist- Indic Studies, Sanchi, Raisen, Madhya Pradesh, India. Dr. Ankul Pandey, Assistant Professor, Department of Commerce, Government Shaheed Kedarnath College, Mauganj, Madhya Pradesh, India.
Author : Tonya Eberhart
Publisher :
ISBN 13 : 9780692791417
Total Pages : 220 pages
Book Rating : 4.7/5 (914 download)
Download or read book BrandFace for Entrepreneurs written by Tonya Eberhart and published by . This book was released on 2016-10-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: BrandFace(r) is not the first book on personal branding. And Tonya Eberhart is not the first author to write about personal branding, but she is the first to define the essential BrandFace(r) elements that you need to effectively utilize integrated marketing principles and multiple media platforms to transform you into the face of your brand.Marketing has become more complex. There are literally thousands of new marketing and advertising choices available now that were unheard of just a decade ago. In order to stand out, entrepreneurs must understand and accept two things: which marketing tools to use in order to maximize effectiveness, and how to leverage their own knowledge, expertise and image to become the BrandFace(r) Star in their industry.About the Co-Author:BrandFace(r) for Entrepreneurs is the fourth book in the BrandFace series, and is co-authored by Michael Carr, America's Top Selling Real Estate Auctioneer and an entrepreneur. He has been licensed in as many as 27 U.S. states as a broker and auctioneer, and has been actively involved in over 68,000 real estate transactions. This book includes Michael's experiences and advice as the face of his own brand in a competitive industry. He has successfully put into practice the BrandFace(r) principles which have made him a household name in his market. Entrepreneurs will learn how to take their own business from mediocrity to a recognizable brand.
Author : Alina Wheeler
Publisher : John Wiley & Sons
ISBN 13 : 1119984815
Total Pages : 358 pages
Book Rating : 4.1/5 (199 download)
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2024-03-06 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, process, strategy, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurus Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
Author : Marc Gobe
Publisher : Simon and Schuster
ISBN 13 : 1581158130
Total Pages : 352 pages
Book Rating : 4.5/5 (811 download)
Download or read book Brandjam written by Marc Gobe and published by Simon and Schuster. This book was released on 2010-06-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding—50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Dawn Lerman
Publisher :
ISBN 13 : 9780415806749
Total Pages : 0 pages
Book Rating : 4.8/5 (67 download)
Download or read book The Language of Branding written by Dawn Lerman and published by . This book was released on 2017-12-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Branding: Theory, Strategies, and Tactics will teach you how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist in market research, they describe and apply principles from four fields of study: * the structure and meaning of language; * how humans acquire, use and understand language; * how social setting impacts language use; and * the signs and symbols that make up communication The strengths of each of these approaches are combined into a solid theory of creating brand value. The book shows how understanding language functions, like the sounds or meanings of words, impacts on traditional branding principles, like brand awareness. They recommend specific steps for building a sound brand strategy based on exploiting the richness and complexity of language. This book includes exercises to stimulate class discussion of the theories, and cases to help you apply these theories in practice. The Language of Branding can be used on a number of courses, including consumer behavior, branding and advertising, linguistics, and communications.
Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
ISBN 13 : 1780679807
Total Pages : 427 pages
Book Rating : 4.7/5 (86 download)
Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author : Greg Hoffman
Publisher : Twelve
ISBN 13 : 1538705583
Total Pages : 269 pages
Book Rating : 4.5/5 (387 download)
Download or read book Emotion By Design written by Greg Hoffman and published by Twelve. This book was released on 2022-04-05 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
Author : Kevin Budelmann
Publisher : Rockport Publishers
ISBN 13 : 1631597094
Total Pages : 235 pages
Book Rating : 4.6/5 (315 download)
Download or read book Brand Identity Essentials, Revised and Expanded written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2019-04-16 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
