Black Ops Advertising

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Black Ops Advertising

Author : Mara Einstein
Publisher : OR Books
ISBN 13 : 1682190439
Total Pages : 250 pages
Book Rating : 4.6/5 (821 download)

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Book Synopsis Black Ops Advertising by : Mara Einstein

Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Black Ops

Author : Ric Prado
Publisher : St. Martin's Press
ISBN 13 : 1250271851
Total Pages : 225 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Black Ops by : Ric Prado

Download or read book Black Ops written by Ric Prado and published by St. Martin's Press. This book was released on 2022-03-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Explosive National Bestseller A memoir by the highest-ranking covert warrior to lift the veil of secrecy and offer a glimpse into the shadow wars that America has fought since the Vietnam Era. Enrique Prado found himself in his first firefight at age seven. The son of a middle-class Cuban family caught in the midst of the Castro Revolution, his family fled their war-torn home for the hope of a better life in America. Fifty years later, the Cuban refugee retired from the Central Intelligence Agency as the CIA equivalent of a two-star general. Black Ops is the story of Ric’s legendary career that spanned two eras, the Cold War and the Age of Terrorism. Operating in the shadows, Ric and his fellow CIA officers fought a little-seen and virtually unknown war to keep USA safe from those who would do it harm. After duty stations in Central, South America, and the Philippines, Black Ops follows Ric into the highest echelons of the CIA’s headquarters at Langley, Virginia. In late 1995, he became Deputy Chief of Station and co-founding member of the Bin Laden Task Force. Three years later, after serving as head of Korean Operations, Ric took on one of the most dangerous missions of his career: to re-establish a once-abandoned CIA station inside a hostile nation long since considered a front line of the fight against Islamic terrorism. He and his team carried out covert operations and developed assets that proved pivotal in the coming War on Terror. A harrowing memoir of life in the shadowy world of assassins, terrorists, spies and revolutionaries, Black Ops is a testament to the courage, creativity and dedication of the Agency’s Special Activities Group and its elite shadow warriors.

Whisper No Lies

Author : Cindy Gerard
Publisher : Simon and Schuster
ISBN 13 : 1416566953
Total Pages : 354 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Whisper No Lies by : Cindy Gerard

Download or read book Whisper No Lies written by Cindy Gerard and published by Simon and Schuster. This book was released on 2008-12-30 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In New York Times bestselling author Cindy Gerard's fiery new romantic suspense series, when danger threatens, the seductive heroes of Black Ops, Inc. turn up the heat. AN INDECENT PROPOSAL... When a high roller at the Vegas casino where Crystal Debrowski manages security makes a scandalous proposition, she flat-out refuses, especially given rumors of his shady overseas connections. But then counterfeit bills mysteriously flood the gaming tables, and her reputation -- and her life -- are on the line. REVEALS A SIMMERING DESIRE... Despite his big, flirty grin, Texas heartbreaker Johnny Duane Reed can't get sassy Crystal off his mind. When she is abducted by an international crime lord with a threatening obsession, Reed enlists his Black Ops, Inc. team to pursue a dangerous mission to rescue her. ...WITH DEADLY CONSEQUENCES. Between Crystal and Johnny burns a scorching flame, but as they battle her relentless abductor, they uncover a malicious arms trafficking and white slavery ring. Together, they must destroy the tyrant's wicked enterprises or face his reign of terror themselves....

Advertising

Author : Mara Einstein
Publisher : Oxford University Press
ISBN 13 : 0190625899
Total Pages : 257 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Advertising by : Mara Einstein

Download or read book Advertising written by Mara Einstein and published by Oxford University Press. This book was released on 2017 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?

Show No Mercy

Author : Cindy Gerard
Publisher : Simon and Schuster
ISBN 13 : 1416566937
Total Pages : 385 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Show No Mercy by : Cindy Gerard

Download or read book Show No Mercy written by Cindy Gerard and published by Simon and Schuster. This book was released on 2008-09-23 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sexy heroes of Black Ops, Inc., a covert private security team, sizzle in New York Times bestselling author Cindy Gerard's electrifying new romantic suspense series. THE SULTRY HEAT... Only two things can compel journalist Jenna McMillan back to Buenos Aires after terrorists held her captive there just months before: a rare interview with a shadowy billionaire and the memory of the dark and dangerous man who saved her.... HIDES THE DEADLIEST THREATS... Bad guys, bombs, and bullets are Gabriel Jones's way of life. But he'll never forget the brash redhead he rescued not so long ago...or the passionate kiss they shared before he sent her packing.... AND EXPOSES THE DEEPEST DESIRES. Now, forced together by a bombing at the National Congress, Jenna and Gabe confront the urgent longings that simmer between them. But this surprise meeting is no coincidence. A ruthless enemy stalks them with deadly precision. The question is...if they make it out alive, will Gabe turn his back on Jenna...again?

Call of Duty

Author : Phillip Marcus
Publisher : BradyGames
ISBN 13 : 9780744014204
Total Pages : 0 pages
Book Rating : 4.0/5 (142 download)

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Book Synopsis Call of Duty by : Phillip Marcus

Download or read book Call of Duty written by Phillip Marcus and published by BradyGames. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's back and it's bigger and more brutal than ever before. There's no better way to navigate the futuristic wars and wastelands of Call of Duty Black Ops II than with the Call of Duty Black Ops II Signature Series Guide from BradyGames. Travelling to the near future for the first time in the franchise's history, and with expanded multiplayer gameplay and high-tech weapons, as well as the ever popular Zombie mode, Call of Duty Black Ops II is an unstoppable force.The complete campaign walkthrough takes you from start to finish of the single-player storylines, with detail on every mission and enemy encounter. Multiplayer coverage is full of expert tactics, for either solo or team-based play. You'll be dominating every game mode - learn about achieving higher ranks, the weapons, attachments, perks, challenges and killstreaks. Failure is not an option.Amazing artwork makes this a real collector's item for any Call of Duty fan, and exclusive, highly detailed maps show you how to get around all of the single and multi-player terrains. A full arsenal guide tells you what you need to know about each weapon and its stats; achievement and trophy rosters reveal how to earn awards and unlock secret features and items.

Black Ops

Author : W. E. B. Griffin
Publisher : Penguin
ISBN 13 : 9780399155178
Total Pages : 472 pages
Book Rating : 4.1/5 (551 download)

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Book Synopsis Black Ops by : W. E. B. Griffin

Download or read book Black Ops written by W. E. B. Griffin and published by Penguin. This book was released on 2008 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of a series of murders involving covert intelligence informers, Delta Force Lieutenant Colonel Charley Castillo wonders about vague similarities between the killings and a recent case involving a pair of CIA traitors, a situation that is further complicated by an arms dealer's prediction that the deaths are linked to Kremlin activities. 400,000 first printing.

Black Ops

Author : Guy Bowers
Publisher : Bloomsbury Publishing
ISBN 13 : 1472807839
Total Pages : 141 pages
Book Rating : 4.4/5 (728 download)

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Book Synopsis Black Ops by : Guy Bowers

Download or read book Black Ops written by Guy Bowers and published by Bloomsbury Publishing. This book was released on 2015-10-20 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black Ops is a skirmish wargame of tactical espionage combat that recreates the tension and excitement of modern action-thrillers such as the Bond and Bourne films. The fast-play rules keep all the players in the thick of the action, while the mission generator provides a wide range of options for scenarios – from stealthy extraction or surveillance missions to more overt raids and assaults. Stealth, combat, and technical expertise all have a role to play, and players may recruit a number of different operative types – spies, mercenaries, criminals, hackers, special forces, and many more – to recruit the best possible team for the job. Players may also choose to join a faction – powerful organizations, intelligence agencies, criminal syndicates, militaries, or rebel groups, each with a stake in international affairs. By doing so, their team may receive certain benefits, but may also find itself limited at a crucial time. With the variety offered by the characters, factions, and scenarios, no two games of Black Ops should ever be the same!

Beer School

Author : Steve Hindy
Publisher : John Wiley & Sons
ISBN 13 : 1118046234
Total Pages : 314 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Beer School by : Steve Hindy

Download or read book Beer School written by Steve Hindy and published by John Wiley & Sons. This book was released on 2011-01-31 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism—as though he has forgotten that he is reporting on himself. Tom is even less forgiving—he’s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.” —Michael Jackson, The Beer Hunter “An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!” —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School “Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!” —Norm Brodsky, Senior Contributing Editor, Inc. magazine “Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.” —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth “Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.” —Ken Grossman, founder, Sierra Nevada Brewing Co.

A Companion to Television

Author : Janet Wasko
Publisher : John Wiley & Sons
ISBN 13 : 140519877X
Total Pages : 649 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis A Companion to Television by : Janet Wasko

Download or read book A Companion to Television written by Janet Wasko and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/

Black Ops

Author : Chris Ryan
Publisher : Coronet
ISBN 13 : 1473668085
Total Pages : 329 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Black Ops by : Chris Ryan

Download or read book Black Ops written by Chris Ryan and published by Coronet. This book was released on 2019-08-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh book in the bestselling Danny Black series. A series of gruesome killings take place in Dubai, Ghana and America. The victims are all connected with the SAS. In Hereford Danny Black realises they have something more specific in common - they were all involved in training a young Muslim soldier, Ibrahim Khan. Khan has been working under cover in Islamic State in a mission organised by MI6. Danny Black sets out to track him down with the help of Khan's MI6 handler on a trail that leads him to a library of ancient manuscripts in Damascus, the Syrian desert and finally back in the Brecon Beacons. There Danny discovers that he has finally met his match, his deadliest enemy - and it is the last person he ever expected. (P)2019 Hodder & Stoughton Limited

Take No Prisoners

Author : Cindy Gerard
Publisher :
ISBN 13 : 9781410414076
Total Pages : 0 pages
Book Rating : 4.4/5 (14 download)

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Book Synopsis Take No Prisoners by : Cindy Gerard

Download or read book Take No Prisoners written by Cindy Gerard and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abbie Hughes no longer trusts men, and between dealing blackjack, going to school, and keeping an eye on her brother, there's no time for romantic adventures -- until the night a sexy, mysterious stranger places a wager at her table. Sam Lang left Black Ops, Inc., when tragedy struck his family, and embarked on a vengeful quest for his sister's murderer. Sam suspects Abbie is in on a smuggling deal her brother made with the enemy. (Bestseller).

Responding to Call of Duty

Author : Nate Garrelts
Publisher : McFarland
ISBN 13 : 1476668752
Total Pages : 219 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Responding to Call of Duty by : Nate Garrelts

Download or read book Responding to Call of Duty written by Nate Garrelts and published by McFarland. This book was released on 2017-11-07 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Call of Duty is one of the most culturally significant video game franchises of the 21st century. Since the first game was released for PC in 2003, the first-person shooter has sold over 250 million copies across a range of platforms, along with merchandise ranging from toys and comic books to a special edition Jeep Wrangler. Top players can compete for millions in prize money in tournaments sanctioned by the Call of Duty World League. While the gaming community has reported on and debated each development, Call of Duty has received little scholarly attention. This collection of new essays examines the ideologically charged campaign mode of major franchise releases, with a special focus on militarism, realism and gender.

Last Man Standing

Author : Cindy Gerard
Publisher : Simon and Schuster
ISBN 13 : 1451606869
Total Pages : 372 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Last Man Standing by : Cindy Gerard

Download or read book Last Man Standing written by Cindy Gerard and published by Simon and Schuster. This book was released on 2012-01-31 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final “powerfully intense” (Romantic Times) Black Ops, Inc. novel from New York Times bestseller Cindy Gerard, featuring a covert private security team and electrifying romantic suspense. Black Ops, Inc. operative Joe Green is determined to bring to justice the man responsible for former team member Bryan Tompkins’s death. He’s convinced the ambush that killed Bryan was no coincidence, but a setup. Unsure of the consequences of the battle he’s about to start, Joe distances himself from both his Black Ops, Inc. team members and the woman he loves, Bryan’s sister, Stephanie Tompkins. But Stephanie knows there must be some reason Joe broke it off, and when she hears Joe’s charged with a murder in Sierra Leone, she wastes no time in breaking him out of prison. Then they must unravel the mystery behind the ambush, and bring resolution to a long-ago betrayal….

Gurps Black Ops

Author : Jeff Koke
Publisher : Steve Jackson Games Incorporated
ISBN 13 : 9781556348426
Total Pages : 132 pages
Book Rating : 4.3/5 (484 download)

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Book Synopsis Gurps Black Ops by : Jeff Koke

Download or read book Gurps Black Ops written by Jeff Koke and published by Steve Jackson Games Incorporated. This book was released on 2018-08-30 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Greys. Vampires. Evil Psis. Better Bring a Spare Clip. Wrestle enraged gargoyles on rain-slick ledges high over dark city streets! Endure the rew psychic fury of the dreaded soul dog! Above all, watch out for the insidious Greys, as they kidnap human women and steer the destiny of entire nations! Our only defense against these terrifying foes is the Company, which takes conspiracy from theory to practice. As one of its best recruits, you'll endure five years at the hellish Academy, where only the best of the best graduate and failing grades become tombstone inscriptions. Upon becoming a black op, you'll possess attributes and deadly expertise to make mere normals tremble. You'll need them - because it's all true. Ancient alien visitors and recent arrivals, things slithering in sewers and alleys by night, dark plots by paranormal cabals to bend humanity to their will - all these dangers and more lurk in society's shadow. Odds are you'll die in style. Your job is to take as many of them with you as you can. Experience GURPS as never before in Black Ops, an adventure setting that takes cinematic roleplaying to the edge and over the top! GURPS Basic Set, Third Edition is required to use this supplement in a GURPS campaign. GURPS Ultra-Tech is recommended. The setting described here can be adapted for any game system.

Confessions of an Advertising Man

Author : David Ogilvy
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)

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Book Synopsis Confessions of an Advertising Man by : David Ogilvy

Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 1988 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

Author : Mike Smith
Publisher : McGraw Hill Professional
ISBN 13 : 1259835693
Total Pages : 224 pages
Book Rating : 4.2/5 (598 download)

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Book Synopsis The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth by : Mike Smith

Download or read book The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth written by Mike Smith and published by McGraw Hill Professional. This book was released on 2017-05-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing. The Native Advertising Advantage reveals why native advertising is an effective tool in any company’s digital marketing strategy—and how to use it to build new revenue streams. Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others.