So Good They Can't Ignore You

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Author :
Publisher : Grand Central Publishing
ISBN 13 : 1455509108
Total Pages : 163 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis So Good They Can't Ignore You by : Cal Newport

Download or read book So Good They Can't Ignore You written by Cal Newport and published by Grand Central Publishing. This book was released on 2012-09-18 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

So Good They Can't Ignore You

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Author :
Publisher : Hachette UK
ISBN 13 : 0349415870
Total Pages : 171 pages
Book Rating : 4.3/5 (494 download)

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Book Synopsis So Good They Can't Ignore You by : Cal Newport

Download or read book So Good They Can't Ignore You written by Cal Newport and published by Hachette UK. This book was released on 2016-12-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice. From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your 'career capital,' and then to put all of your efforts into that direction.

Little Bets

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Publisher : Simon and Schuster
ISBN 13 : 1439170444
Total Pages : 226 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Little Bets by : Peter Sims

Download or read book Little Bets written by Peter Sims and published by Simon and Schuster. This book was released on 2011-04-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

You Couldn't Ignore Me If You Tried

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Author :
Publisher : Crown
ISBN 13 : 0307716600
Total Pages : 386 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis You Couldn't Ignore Me If You Tried by : Susannah Gora

Download or read book You Couldn't Ignore Me If You Tried written by Susannah Gora and published by Crown. This book was released on 2011-02-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can quote lines from Sixteen Candles (“Last night at the dancemy little brother paid a buck to see your underwear”), your iPod playlist includes more than one song by the Psychedelic Furs and Simple Minds, you watch The Breakfast Club every time it comes on cable, and you still wish that Andie had ended up with Duckie in Pretty in Pink. You’re a bonafide Brat Pack devotee—and you’re not alone. The films of the Brat Pack—from Sixteen Candles to Say Anything—are some of the most watched, bestselling DVDs of all time. The landscape that the Brat Packmemorialized—where outcasts and prom queens fall in love, preppies and burn-outs become buds, and frosted lip gloss, skinny ties, and exuberant optimism made us feel invincible—is rich with cultural themes and significance, and has influenced an entire generation who still believe that life always turns out the way it is supposed to. You Couldn’t Ignore Me If You Tried takes us back to that era, interviewing key players, such as Molly Ringwald, Anthony Michael Hall, Ally Sheedy, Judd Nelson, Andrew McCarthy, and John Cusack, and mines all the material from the movies to the music to the way the films were made to show how they helped shape our visions for romance, friendship, society, and success.

Texts So Good He Can't Ignore

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781718642881
Total Pages : 184 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis Texts So Good He Can't Ignore by : Bruce Bryans

Download or read book Texts So Good He Can't Ignore written by Bruce Bryans and published by Createspace Independent Publishing Platform. This book was released on 2018-05-02 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: What to Text Him Back to Keep Him Hooked and Make Him BEG to See You Again Did you know that men secretly use texting as a way to "pre-screen" a woman''s romantic value? A woman''s texting habits can reveal a lot about her self-worth, confidence, intelligence, and even her level of class and emotional maturity. Because guys covertly appraise a woman''s relationship potential this way, many women often have no idea that the way they communicate via text is actually sending the wrong message and thus, they unknowingly end up chasing men away. Discover the Secrets of Texting Men to Effortlessly Stand Out from EVERY Other Woman Men have their own unique way of interpreting a woman''s communication attempts. Therefore, although many women mean well, they often do things when texting men that sometimes makes them appear too easy, too needy, too bossy, or too boring...even if these things aren''t necessarily true about them. Texting is the one medium of communication in which a great guy can easily get the wrong idea about you. And as these wrong ideas pile up inside his mind, they usually coalesce into a single romance-killing thought: That he can do better than you. So, what''s a girl supposed to do then? Simple really. All she needs to do is understand exactly how men appraise female texting habits and how to use this knowledge to differentiate herself as being a high-value woman. Doing so will make it easy for her to stand out from EVERY other woman who texts him. How to Use Texting to Tease, Flirt, and Entice Your Way into Becoming His TOP Priority If you want to arouse the kind of long-term desire in a man that makes him eager to pursue you for dates, romance, commitment, and more, you must take advantage of texting and use it to make subtle and seductive displays of your high-status, and thus, your high-value. Fortunately, this is exactly what you''re going to learn in, Texts So Good He Can''t Ignore! In this fun and insightful dating book, you''ll learn the texting habits of high-value women and gain access to a vast collection of irresistible, man-melting text messages that make men EAGER to text you back and desperate to see you again. And because this in-depth guide focuses on how men think (unlike most dating books for women), it will give you a distinct advantage over your peers when it comes to texting men. Here''s what you''re going to learn inside: Exactly what to text a guy when he''s stringing you along and only doing the BARE MINIMUM to keep you interested. How to use mischievous "Feisty Girl" texts to get a man to finally ask you out (or ask you out AGAIN), while making it seem like it was all HIS idea. What to do (and what NOT to do) if a guy suddenly stops texting you or starts responding to your texts less and less. How to get him to CALL YOU instead of texting all the time. What to text a man to "let him down easy" but KEEP him interested whenever he sends an inappropriate or overly sexual text. Exactly what to text a guy who keeps "coming BACK from the DEAD" and suddenly starts taking an interest in you again. (Hint: These cheeky little texts can end his mind games for GOOD!) A simple method for starting conversations that IMMEDIATELY grabs his attention and makes him EAGER to text you back. What to text a guy you know and like to initiate his "Chase Mode" and make him see you as MORE than "just-a-friend." Game-changing answers to every woman''s MOST PUZZLING questions about men''s texting habits. And much, much more... Would You Like to Know More? Get started right away and discover how to text a man to finally get him OFF of his smartphone and ON more dates with you. Scroll to the top of the page and select the ''buy button'' now.

Deep Work

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Author :
Publisher : Grand Central Publishing
ISBN 13 : 1455586668
Total Pages : 228 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Deep Work by : Cal Newport

Download or read book Deep Work written by Cal Newport and published by Grand Central Publishing. This book was released on 2016-01-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN AMAZON BEST BOOK OF 2O16 PICK IN BUSINESS & LEADERSHIP WALL STREET JOURNAL BUSINESS BESTSELLER A BUSINESS BOOK OF THE WEEK AT 800-CEO-READ Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” book (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. 1. Work Deeply 2. Embrace Boredom 3. Quit Social Media 4. Drain the Shallows A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.

How to Be a High School Superstar

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Author :
Publisher : Crown
ISBN 13 : 0307715817
Total Pages : 274 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis How to Be a High School Superstar by : Cal Newport

Download or read book How to Be a High School Superstar written by Cal Newport and published by Crown. This book was released on 2010-07-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do Less, Live More, Get Accepted What if getting into your reach schools didn’t require four years of excessive A.P. classes, overwhelming activity schedules, and constant stress? In How to Be a High School Superstar, Cal Newport explores the world of relaxed superstars—students who scored spots at the nation’s top colleges by leading uncluttered, low stress, and authentic lives. Drawing from extensive interviews and cutting-edge science, Newport explains the surprising truths behind these superstars’ mixture of happiness and admissions success, including: · Why doing less is the foundation for becoming more impressive. · Why demonstrating passion is meaningless, but being interesting is crucial. · Why accomplishments that are hard to explain are better than accomplishments that are hard to do. These insights are accompanied by step-by-step instructions to help any student adopt the relaxed superstar lifestyle—proving that getting into college doesn’t have to be a chore to survive, but instead can be the reward for living a genuinely interesting life.

The Power of Ignored Skills

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Publisher : Penguin Random House India Private Limited
ISBN 13 : 9357087125
Total Pages : 111 pages
Book Rating : 4.3/5 (57 download)

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Book Synopsis The Power of Ignored Skills by : Manoj Tripathi

Download or read book The Power of Ignored Skills written by Manoj Tripathi and published by Penguin Random House India Private Limited. This book was released on 2024-07-31 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know how the skills we tend to ignore play a significant role in our success? How did scientific observations lead to important inventions? How did the Suez Canal help Mumbai become a business hub? How do world leaders use communication skills to achieve their objectives? How do MNCs use the power of purpose to connect with customers and employees? Why is India left behind in the economic race? And how did fire help humans become wiser? Through various examples and stories, all the above questions are answered in The Power of Ignored Skills. This book not only highlights problems but also offers solutions for some of the most complex challenges. With more than fifty examples and case studies, this book is a handy resource for a student, a learner or anyone climbing the corporate ladder.

Dig Your Well before You're Thirsty

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Author :
Publisher : Crown Currency
ISBN 13 : 0385485468
Total Pages : 337 pages
Book Rating : 4.3/5 (854 download)

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Book Synopsis Dig Your Well before You're Thirsty by : Harvey Mackay

Download or read book Dig Your Well before You're Thirsty written by Harvey Mackay and published by Crown Currency. This book was released on 1999-02-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Harvey Mackay reveals his techniques for the most essential tool in business--networking, the indispensable art of building contacts. Now in paperback, Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away. This shrewdly practical book distills Mackay's wisdom gleaned from years of "swimming with sharks," including: What kinds of networks exist How to start a network, and how to wring the most from it The smart way to downsize your list--who to keep, who to dump How to keep track of favors done and favors owed--Is it my lunch or yours? What you can do if you are not good at small talk Dig Your Well Before You're Thirsty is a must for anyone who wants to get ahead by reaching out.

The Time-Block Planner

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Author :
Publisher :
ISBN 13 : 0593192052
Total Pages : 242 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis The Time-Block Planner by : Cal Newport

Download or read book The Time-Block Planner written by Cal Newport and published by . This book was released on 2020 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crazy Busy

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Publisher : Crossway
ISBN 13 : 1433533413
Total Pages : 130 pages
Book Rating : 4.4/5 (335 download)

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Book Synopsis Crazy Busy by : Kevin DeYoung

Download or read book Crazy Busy written by Kevin DeYoung and published by Crossway. This book was released on 2013-09-23 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2014 Christian Book of the Year Award "I'M TOO BUSY!" We've all heard it. We've all said it. All too often, busyness gets the best of us. Just one look at our jam-packed schedules tells us how hard it can be to strike a well-reasoned balance between doing nothing and doing it all. That's why award-winning author and pastor Kevin DeYoung addresses the busyness problem head on in his newest book, Crazy Busy — and not with the typical arsenal of time management tips, but rather with the biblical tools we need to get to the source of the issue and pull the problem out by the roots. Highly practical and super short, Crazy Busy will help you put an end to "busyness as usual."

A World Without Email

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Publisher : Penguin
ISBN 13 : 0525536558
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis A World Without Email by : Cal Newport

Download or read book A World Without Email written by Cal Newport and published by Penguin. This book was released on 2021-03-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller! From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.

Onward

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Publisher : Rodale Books
ISBN 13 : 1609613465
Total Pages : 392 pages
Book Rating : 4.6/5 (96 download)

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Book Synopsis Onward by : Howard Schultz

Download or read book Onward written by Howard Schultz and published by Rodale Books. This book was released on 2012-03-27 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

Ask a Manager

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Author :
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

The 48 Laws of Power

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Author :
Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

10-Minute Toughness

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071600644
Total Pages : 208 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis 10-Minute Toughness by : Jason Selk

Download or read book 10-Minute Toughness written by Jason Selk and published by McGraw Hill Professional. This book was released on 2008-10-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: “10-Minute Toughness is a solid mental training program. In fact I feel it is the best of its kind. . . . [It's] what the title says: ten minutes a day that connects your talents and abilities to the outcome you're seeking. As a retired NFL player looking forward, I can see as many applications for the toughness Jason Selk's program brought out of me in the business world as there were on the football field.” --Jeff Wilkins, Former NFL Pro Bowl Kicker “The mental side of the game is extremely important. 10-Minute Toughness helps the players develop the mental toughness needed for success; it really makes a difference.” --Walt Jocketty, General Manager of the 2006 World Champion St. Louis Cardinals “Jason Selk has spent a tremendous amount of time and energy developing effective mental-training programs and coaches workshops. He is truly committed to helping individuals and teams to perform at their very best, when it really counts.” --Peter Vidmar, Olympic Gold Medalist Mental training is a must for high performance both on the field and off. But simply hoping for mental toughness isn't going to build any mind muscles. You need a proven routine of daily exercises to get you where you want to go. 10-Minute Toughness is your personal coach for boosting brainpower and achieving a competitive edge in whatever game you play. With quickness and ease, you'll learn how to master your own mind and psych out your opponents using personalized techniques from one of America's most successful sport psychology consultants. Like no other program available, the 10-Minute Toughness (10-MT) routine gets you ready for the competition in just ten minutes a day.

The Moment You Can't Ignore

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Author :
Publisher : PublicAffairs
ISBN 13 : 1610394666
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Moment You Can't Ignore by : Malachi O'Connor

Download or read book The Moment You Can't Ignore written by Malachi O'Connor and published by PublicAffairs. This book was released on 2014-10-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not just another day at the office or is it? -The surgical technician ducks as a stapler flies past his head during the concluding moments of a lengthy and difficult operation. -The high-powered, internationally known finance guru seeks to turn fortunes around at the university of which he is now president and finds himself a leader without followers. -The powerful satraps silently sabotage the CEO's desperately needed growth initiative. These are "moments that cannot be ignored" -- events, actions, comments that stop people in their tracks and, in one fell swoop, make it blindingly clear that an organization is stuck and unable to move forward. And they have become regular occurrences in today's corporations, non-profits, and educational institutions as new forms of work, communication, and technology expose the ways in which an organization's culture -- or "the way we do things around here" -- conflicts with new competitive demands. The result: telling incidents -- all too visible elephants in the room -- that reveal underlying conflicts as well as hidden assets. In The Moment You Can't Ignore, Malachi O'Connor and Barry Dornfeld tell fascinating "you are there" stories of people and organizations as they encounter and then navigate through and beyond these un-ignorable moments, and show what we can learn from them. They outline the big questions organizations need to ask themselves about identity, leadership, and the capacity to innovate that an understanding of culture can help answer, and deliver powerful insights into recognizing and harnessing hidden assets that point in the direction of a new future. In our age of porous organizations and constant change, The Moment You Can't Ignore demonstrates that the adage, "culture eats strategy for lunch," is more relevant now than ever.