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Audience Analysis
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Book Synopsis Audience Analysis by : Denis McQuail
Download or read book Audience Analysis written by Denis McQuail and published by SAGE Publications. This book was released on 1997-07-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m
Book Synopsis Audience Analysis by : Denis McQuail
Download or read book Audience Analysis written by Denis McQuail and published by SAGE. This book was released on 1997-07-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.
Book Synopsis The Audience Experience by : Jennifer Radbourne
Download or read book The Audience Experience written by Jennifer Radbourne and published by Intellect (UK). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars' current research on contemporary practices, framed by newly emerging theory. 'The Audience Experience' identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and 'The Audience Experience' explores key trends in the contemporary presentation of performing arts.
Book Synopsis The Speaker's Handbook, Spiral bound Version by : Jo Sprague
Download or read book The Speaker's Handbook, Spiral bound Version written by Jo Sprague and published by Cengage Learning. This book was released on 2018-01-01 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helping students speak in the classroom and the boardroom, THE SPEAKER'S HANDBOOK covers the entire process of preparing, organizing, developing and delivering a speech, making it ideal both for students taking a Public Speaking course and for experienced speakers. The twelfth edition continues to offer thorough coverage of ethics, reasoning, analyzing audience and diversity. Each chapter is designed to stand alone so that speakers can refer only to the sections that meet their needs. Speeches from students and public figures--including Congressman John Lewis’s dedication speech for the National Museum of African American History and Culture--provide relevant speech models as well as material for analysis. For Your Benefit features equip students with valuable tips and advice, while Speaker's Workshop and Putting It into Practice activities give students hands-on application. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Book Synopsis The Future of Audiences by : Ranjana Das
Download or read book The Future of Audiences written by Ranjana Das and published by Springer. This book was released on 2018-04-05 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.
Download or read book Researching Audiences written by and published by . This book was released on 2003 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research. - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses."--Bloomsbury Publishing.
Book Synopsis Audience Engagement in the Performing Arts by : Ben Walmsley
Download or read book Audience Engagement in the Performing Arts written by Ben Walmsley and published by Springer Nature. This book was released on 2019-09-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
Download or read book Audience-ology written by Kevin Goetz and published by Simon and Schuster. This book was released on 2022-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.
Book Synopsis The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index by : Lisa M. Given
Download or read book The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index written by Lisa M. Given and published by SAGE. This book was released on 2008-08-21 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia about various methods of qualitative research.
Book Synopsis Audience Evolution by : Philip M. Napoli
Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Anyone with a serious interest in the operation of the media industries or popular culture should read this book." James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, and engagement. Napoli explores the interplay between political and economic interests in the audience marketplace and its effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions. "Philip M. Napoli introduces the reader to the technologies that are changing the audience marketplace, new media services that have and are being built with those technologies, and the possibilities for measuring aspects of audience members' responses to media products and the advertisements they make possible. he describes new tools for audience measurement, along with the controversies over their use, and the battles among industry interests over which new audience measurement tools should be accepted. I think the time is right for just this type of analysis. A well-researched text, and the scholarship is first rate and insightful." Steve Wildman, Michigan State University
Download or read book Counting Descent written by Clint Smith and published by SCB Distributors. This book was released on 2017-01-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black Harvard Doctorate in Poetics launches poetry that explores modern blackness. Clint Smith's debut poetry collection, Counting Descent, is a coming of age story that seeks to complicate our conception of lineage and tradition. Smith explores the cognitive dissonance that results from belonging to a community that unapologetically celebrates black humanity while living in a world that often renders blackness a caricature of fear. His poems move fluidly across personal and political histories, all the while reflecting on the social construction of our lived experiences. Smith brings the reader on a powerful journey forcing us to reflect on all that we learn growing up, and all that we seek to unlearn moving forward. - Winner, 2017 Black Caucus of the American Library Association Literary Award - Finalist, 2017 NAACP Image Awards - 2017 'One Book One New Orleans' Book Selection
Book Synopsis Community Health Education Methods by : Robert J. Bensley
Download or read book Community Health Education Methods written by Robert J. Bensley and published by Jones & Bartlett Learning. This book was released on 2003 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Community Health Education Methods: A Practical Guide is designed to assist you in effectively communicating messages and impacting norms and behaviors of individuals and communities. It is a book about the methods we use as health educators-the ways in which we tell a story and empower others to seek healthy lifestyles.
Book Synopsis Misinformation and Mass Audiences by : Brian G. Southwell
Download or read book Misinformation and Mass Audiences written by Brian G. Southwell and published by University of Texas Press. This book was released on 2018-01-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects. Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, Misinformation and Mass Audiences will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.
Book Synopsis News Values from an Audience Perspective by : Martina Temmerman
Download or read book News Values from an Audience Perspective written by Martina Temmerman and published by Springer Nature. This book was released on 2020-12-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on journalistic news values from an audience perspective. The audience influences what is deemed newsworthy by journalists, not only because journalists tell their stories with a specific audience in mind, but increasingly because the interaction of the audience with the news can be measured extensively in digital journalism and because members of the audience have a say in which stories will be told. The first section considers how thinking about news values has evolved over the last fifty years and puts news values in a broader perspective by looking at news consumers’ preferences in different countries worldwide. The second section analyses audience response, explaining how audience appreciation and ‘clicking’ behaviour informs headline choices and is measured by algorithms. Section three explores how audiences contribute to the creation of news content and discusses mainstream media’s practice of recycling audience contributions on their own social media channels.
