Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Audience Ology
Download Audience Ology full books in PDF, epub, and Kindle. Read online Audience Ology ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book Audience-ology written by Kevin Goetz and published by Simon and Schuster. This book was released on 2022-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.
Download or read book Slide:ology written by Nancy Duarte and published by "O'Reilly Media, Inc.". This book was released on 2008-08-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents practical approaches for developing an effective presentation, covering such topics as creating diagrams, displaying data, arranging elements, creating movement, and interacting with slides.
Download or read book Resonate written by Nancy Duarte and published by John Wiley & Sons. This book was released on 2013-07-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Download or read book Zoo - Ology written by Joelle Jolivet and published by Macmillan. This book was released on 2003-10-03 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brief text and illustrations introduce over three hundred animals, from aardvark to zebu.
Download or read book Value-ology written by Simon Kelly and published by Springer. This book was released on 2017-01-19 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the audience or the prospect doesn’t even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers’ needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value.
Download or read book Good Charts written by Scott Berinato and published by Harvard Business Review Press. This book was released on 2016-04-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dataviz—the new language of business A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time “dataviz” was left to specialists—data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create “feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.
Download or read book The Ology written by Marty Machowski and published by New Growth Press. This book was released on 2015-10-01 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This beautifully illustrated storybook ushers children into a story of adventure, mystery, and wonder in which they discover life-changing truths about God, themselves, and the world around them.
Download or read book Idea-ology written by Stanley Hainsworth and published by Rockport Publishers. This book was released on 2010-04-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great design is something that makes you pause and think. That’s because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent. Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today’s best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. This book is a visual and informational feast.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Fringe-ology written by Steve Volk and published by Harper Collins. This book was released on 2011-06-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Fringe-Ologybrings a poet’s eye to the frayed edges between the known and unknown, beliefand skepticism. . . . A dive into the paranormal even a hardcore skeptic like myselfcan enjoy.” —Mat Johnson, author of Pym Takea strange and unsettling trip into the heart of the paranormal universe asjournalist Steve Volk tries to answer some of the most fundamental questions atthe heart of human existence. Fringe-ology will appeal to anyone curiousbut cautious about reports of paranormal experiences, psychic phenomena, andother unexplainable events—anyone who has ever wondered about the existence anafterlife, intelligent life on other planets, or the limits of extrasensoryperception. For fans of Fringe, Mythbusters,Medium, Heroes, Nova, and Lost, Volk’sscintillating journey into mystery illuminates the furthest boundaries ofpossibility and wonder.
Download or read book Life-Ology 101 written by Michael Soward and published by Xlibris Corporation. This book was released on 2013-09-16 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: This memoir gives you a brief but interesting look at my life. Being carried two months shy of two years old by grandmother Eva from my birthplace Milwaukee, WI to Blytheville, Arkansas where she would raise my brother and I, then 60 years later finding myself living and working in Americas greatest melting pot, New York City. May this work at the very least become a sort of spiritural flashlightas your life moves in the direction that it's suppose to.
Download or read book Tele-ology written by John Hartley and published by Routledge. This book was released on 2003-09-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teleology brings together John Hartley's work on television. The book draws on current critical theory in cultural studies to develop a wide-ranging and thought-provoking view of television broadcasting in Britain, Australia and the USA. Neighbours, Hancock's Half Hour, Dallas, Monty Python, Miami Vice, Beverly Hillbillies and Bonanza are among the examples of TV art that are discussed in Hartley's exploration of cultural politics. He takes in TV truth and propaganda; populism in the news; mythologies of the audience; TV drama as a `photopoetic' genre in the tradition of Shakespeare; Kylie Minogue, Madonna and gardening shows.
Download or read book Illuminate written by Nancy Duarte and published by Portfolio. This book was released on 2016-02-16 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.
Download or read book Prickly Plants written by Ellen Lawrence and published by Bearport Publishing. This book was released on 2012-08-01 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some plants have glossy green leaves. Some have colorful flowers. Some plants have long, sharp spikes. Amazing to look at and painful to touch, cacti and other prickly plants are always a favorite with young children. This book explores how many plants use thorns or spikes to defend themselves from animals that want to eat them. When it comes to cacti, the spines of these plants are actually long, thin leaves that have adapted to keep the plants from losing water in the dry, desert environments where they live. Filled with information perfectly suited to the abilities and interests of an early elementary audience, this colorful, fact-filled volume gives readers a chance not only to learn, but also to develop their powers of observation and critical thinking. From dramatic images to high-interest facts, this book makes learning about plant bodies, defenses, and adaptations a lively and engaging experience.
Download or read book Litter-Ology written by Karen Spehr and published by . This book was released on 1915-07-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Why On Earth Do People Litter?Imagine if all our public places were clean and free of litter. The litter in parks, beaches, shops, transport stops, waterfronts and roads wouldn't be ending up in stormwater, polluting our waterways. It would end up where it belongs - in the bin. In Litter-ology, environmental psychologists Karen Spehr and Rob Curnow share their insights gained in over 20 years working on changing people's disposal behaviour in public places. They help us understand:* Why people litter (and why they use the bin)* Who litters and how they do it* What people say about their littering is not necessarily what they do* How social norms work to prevent littering* Personal responsibility and littering* The power of rewards and sanctionsBased on up to date research evidence, Litter-ology is a highly readable guide for all those who are trying to get results in keeping their public places clean and litter free.
Book Synopsis HBR Guide to Persuasive Presentations by : Nancy Duarte
Download or read book HBR Guide to Persuasive Presentations written by Nancy Duarte and published by Harvard Business Press. This book was released on 2012 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terrified of speaking in front of a group> Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation.
