Researching Audiences

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Researching Audiences

Author :
Publisher :
ISBN 13 : 9781849662574
Total Pages : 422 pages
Book Rating : 4.6/5 (625 download)

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Book Synopsis Researching Audiences by :

Download or read book Researching Audiences written by and published by . This book was released on 2003 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research. - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses."--Bloomsbury Publishing.

Researching Audiences

Author : Catherine Murray
Publisher : Bloomsbury Academic
ISBN 13 : 9780340762745
Total Pages : 256 pages
Book Rating : 4.7/5 (627 download)

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Book Synopsis Researching Audiences by : Catherine Murray

Download or read book Researching Audiences written by Catherine Murray and published by Bloomsbury Academic. This book was released on 2003-06-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb

Audiences

Author : Ian Christie
Publisher : Amsterdam University Press
ISBN 13 : 9089643621
Total Pages : 334 pages
Book Rating : 4.0/5 (896 download)

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Book Synopsis Audiences by : Ian Christie

Download or read book Audiences written by Ian Christie and published by Amsterdam University Press. This book was released on 2012 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historically, this marks a return to early interest in the effect of film on the audience by psychoanalysts and psychologists, which was overtaken by concern with the 'effects' of film, linked to calls for censorship and moral panics rather than to understanding the mental and behavioral world of the spectator. Early cinema history has revealed the diversity of film-viewing habits, while traditional 'box office' studies, which treated the audience initially as a homogeneous market, have been replaced by the study of individual consumers and their motivations. Latterly, there has been a marked turn towards more sophisticated economic and sociological analysis of attendance data. And as the film experience fragments across multiple formats, the perceptual and cognitive experience of the individual viewer (who is also an auditor) has become increasingly accessible. With contributions from Gregory Waller, John Sedgwick and Martin Barker, this work spans the spectrum of contemporary audience studies, revealing work being done on local, non-theatrical and live digital transmission audiences, and on the relative attraction of large-scale, domestic and mobile platforms."--Publisher's website.

Researching Historical Screen Audiences

Author : Kate Egan
Publisher : EUP
ISBN 13 : 9781474477826
Total Pages : 0 pages
Book Rating : 4.4/5 (778 download)

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Book Synopsis Researching Historical Screen Audiences by : Kate Egan

Download or read book Researching Historical Screen Audiences written by Kate Egan and published by EUP. This book was released on 2023-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers the challenges of historical audience research in the field of screen studies.

Audience Research Methodologies

Author : Geoffroy Patriarche
Publisher : Routledge
ISBN 13 : 1134064829
Total Pages : 258 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Audience Research Methodologies by : Geoffroy Patriarche

Download or read book Audience Research Methodologies written by Geoffroy Patriarche and published by Routledge. This book was released on 2013-07-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.

The Handbook of Media Audiences

Author : Virginia Nightingale
Publisher : John Wiley & Sons
ISBN 13 : 111872139X
Total Pages : 562 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Handbook of Media Audiences by : Virginia Nightingale

Download or read book The Handbook of Media Audiences written by Virginia Nightingale and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

Misinformation and Mass Audiences

Author : Brian G. Southwell
Publisher : University of Texas Press
ISBN 13 : 147731458X
Total Pages : 377 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Misinformation and Mass Audiences by : Brian G. Southwell

Download or read book Misinformation and Mass Audiences written by Brian G. Southwell and published by University of Texas Press. This book was released on 2018-01-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects. Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, Misinformation and Mass Audiences will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.

Media Research Methods

Author : Ina Bertrand
Publisher : Bloomsbury Publishing
ISBN 13 : 1137552166
Total Pages : 385 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Media Research Methods by : Ina Bertrand

Download or read book Media Research Methods written by Ina Bertrand and published by Bloomsbury Publishing. This book was released on 2017-10-13 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.

The Future of Audiences

Author : Ranjana Das
Publisher : Springer
ISBN 13 : 3319756389
Total Pages : 309 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis The Future of Audiences by : Ranjana Das

Download or read book The Future of Audiences written by Ranjana Das and published by Springer. This book was released on 2018-04-05 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.

Writing Strategies

Author : Laurel Richardson
Publisher : SAGE
ISBN 13 : 9780803935228
Total Pages : 112 pages
Book Rating : 4.9/5 (352 download)

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Book Synopsis Writing Strategies by : Laurel Richardson

Download or read book Writing Strategies written by Laurel Richardson and published by SAGE. This book was released on 1990-08 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of strategies for writing up the same research in different ways - preparing the writer for approaching and addressing diverse audiences.

Advanced Studies in Media

Author : Joe Nicholas
Publisher : Nelson Thornes
ISBN 13 : 9780174900474
Total Pages : 262 pages
Book Rating : 4.9/5 (4 download)

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Book Synopsis Advanced Studies in Media by : Joe Nicholas

Download or read book Advanced Studies in Media written by Joe Nicholas and published by Nelson Thornes. This book was released on 1998 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Studies in Media has been designed to offer a comprehensive and stimulating textbook for all students on advanced level media studies and communications studies courses.

Studying Digital Media Audiences

Author : Craig Hight
Publisher : Taylor & Francis
ISBN 13 : 131540205X
Total Pages : 227 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Studying Digital Media Audiences by : Craig Hight

Download or read book Studying Digital Media Audiences written by Craig Hight and published by Taylor & Francis. This book was released on 2017-01-27 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.

Understanding Audiences

Author : Andy Ruddock
Publisher : SAGE
ISBN 13 : 1446239497
Total Pages : 208 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Understanding Audiences by : Andy Ruddock

Download or read book Understanding Audiences written by Andy Ruddock and published by SAGE. This book was released on 2000-12-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

A Companion to Media Studies

Author : Angharad N. Valdivia
Publisher : John Wiley & Sons
ISBN 13 : 1405171952
Total Pages : 606 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis A Companion to Media Studies by : Angharad N. Valdivia

Download or read book A Companion to Media Studies written by Angharad N. Valdivia and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures Provides an accessible point of entry into this expansive and interdisciplinary field Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market.

Routledge Companion to Audiences and the Performing Arts

Author : Matthew Reason
Publisher : Routledge
ISBN 13 : 1000537986
Total Pages : 774 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Routledge Companion to Audiences and the Performing Arts by : Matthew Reason

Download or read book Routledge Companion to Audiences and the Performing Arts written by Matthew Reason and published by Routledge. This book was released on 2022-04-05 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines. This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.

How to Do Media and Cultural Studies

Author : Jane C. Stokes
Publisher : SAGE
ISBN 13 : 9780761973294
Total Pages : 212 pages
Book Rating : 4.9/5 (732 download)

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Book Synopsis How to Do Media and Cultural Studies by : Jane C. Stokes

Download or read book How to Do Media and Cultural Studies written by Jane C. Stokes and published by SAGE. This book was released on 2003-02-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a student guide to the process of research and writing for media and cultural studies, the author covers both quantitative and qualitative methods and includes a list of useful library resources and essential Web sites.

Revitalising Audience Research

Author : Frauke Zeller
Publisher : Routledge
ISBN 13 : 1317649443
Total Pages : 294 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Revitalising Audience Research by : Frauke Zeller

Download or read book Revitalising Audience Research written by Frauke Zeller and published by Routledge. This book was released on 2014-10-24 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.