Ask Your Developer

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Ask Your Developer

Author : Jeff Lawson
Publisher : HarperCollins
ISBN 13 : 0063018306
Total Pages : 257 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Ask Your Developer by : Jeff Lawson

Download or read book Ask Your Developer written by Jeff Lawson and published by HarperCollins. This book was released on 2021-01-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation. From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition? Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.

Ask Your Developer

Author : Jeff Lawson
Publisher : Harper Business
ISBN 13 : 9780063018297
Total Pages : 0 pages
Book Rating : 4.0/5 (182 download)

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Book Synopsis Ask Your Developer by : Jeff Lawson

Download or read book Ask Your Developer written by Jeff Lawson and published by Harper Business. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawson, software developer turned CEO of Twilio, creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.

Developer Hegemony

Author : Erik Dietrich
Publisher : BlogIntoBook.com
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Developer Hegemony by : Erik Dietrich

Download or read book Developer Hegemony written by Erik Dietrich and published by BlogIntoBook.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s been said that software is eating the planet. The modern economy—the world itself—relies on technology. Demand for the people who can produce it far outweighs the supply. So why do developers occupy largely subordinate roles in the corporate structure? Developer Hegemony explores the past, present, and future of the corporation and what it means for developers. While it outlines problems with the modern corporate structure, it’s ultimately a play-by-play of how to leave the corporate carnival and control your own destiny. And it’s an emboldening, specific vision of what software development looks like in the world of developer hegemony—one where developers band together into partner firms of “efficiencers,” finally able to command the pay, respect, and freedom that’s earned by solving problems no one else can. Developers, if you grow tired of being treated like geeks who can only be trusted to take orders and churn out code, consider this your call to arms. Bring about the autonomous future that’s rightfully yours. It’s time for developer hegemony.

Developer Relations

Author : Caroline Lewko
Publisher : Apress
ISBN 13 : 9781484271636
Total Pages : 306 pages
Book Rating : 4.2/5 (716 download)

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Book Synopsis Developer Relations by : Caroline Lewko

Download or read book Developer Relations written by Caroline Lewko and published by Apress. This book was released on 2021-09-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, you’ll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved. What You Will Learn Discover what developer relations is and how it contributes to a company’s success Launch a DevRel program Operate a successful program Measure the success of your program Manage stakeholders Who This Book Is For Those interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.

The Book of CSS3

Author : Peter Gasston
Publisher : No Starch Press
ISBN 13 : 1593273630
Total Pages : 308 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis The Book of CSS3 by : Peter Gasston

Download or read book The Book of CSS3 written by Peter Gasston and published by No Starch Press. This book was released on 2011-05-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSS3 is behind most of the eye-catching visuals on the Web today, but the official documentation can be dry and hard to follow and browser implementations are scattershot at best. The Book of CSS3 distills the dense technical language of the CSS3 specification into plain English and shows you what CSS3 can do right now, in all major browsers. With real-world examples and a focus on the principles of good design, it extends your CSS skills, helping you transform ordinary markup into stunning, richly-styled web pages. You'll master the latest cutting-edge CSS3 features and learn how to: –Stylize text with fully customizable outlines, drop shadows, and other effects –Create, position, and resize background images on the fly – Spice up static web pages with event-driven transitions and animations –Apply 2D and 3D transformations to text and images –Use linear and radial gradients to create smooth color transitions –Tailor a website's appearance to smartphones and other devices A companion website includes up-to-date browser compatibility charts and live CSS3 examples for you to explore. The Web can be an ugly place—add a little style to it with The Book of CSS3.

Letters to a New Developer

Author : Dan Moore
Publisher : Apress
ISBN 13 : 9781484260739
Total Pages : 215 pages
Book Rating : 4.2/5 (67 download)

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Book Synopsis Letters to a New Developer by : Dan Moore

Download or read book Letters to a New Developer written by Dan Moore and published by Apress. This book was released on 2020-08-07 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what you need to succeed as a developer beyond the code. The lessons in this book will supercharge your career by sharing lessons and mistakes from real developers. Wouldn’t it be nice to learn from others’ career mistakes? “Soft” skills are crucial to success, but are haphazardly picked up on the job or, worse, never learned. Understanding these competencies and how to improve them will make you a more effective team member and a more attractive hire. This book will teach you the key skills you need, including how to ask questions, how and when to use common tools, and how to interact with other team members. Each will be presented in context and from multiple perspectives so you’ll be able to integrate them and apply them to your own career quickly. What You'll Learn Know when the best code is no code Understand what to do in the first month of your job See the surprising number of developers who can’t program Avoid the pitfalls of working alone Who This Book Is For Anyone who is curious about software development as a career choice. You have zero to five years of software development experience and want to learn non-technical skills that can help your career. It is also suitable for teachers and mentors who want to provide guidance to their students and/or mentees.

The CEO Test

Author : Adam Bryant
Publisher : Harvard Business Press
ISBN 13 : 1633699528
Total Pages : 157 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The CEO Test by : Adam Bryant

Download or read book The CEO Test written by Adam Bryant and published by Harvard Business Press. This book was released on 2021-03-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Leadership category Are you ready to lead? Will you pass the test? Despite all the effort through the years to understand what it takes to be an effective leader, the challenges of leadership remain enormously difficult and elusive; even today, most CEOs don't last five years in the job. The demands to deliver at a consistently high level can be unforgiving. The loneliness. The weight of responsibility. The relentless second-guessing and criticism. The pressure to build all-star teams. The 24/7 schedule that requires superhuman stamina. The tough decisions that often leave no one happy. The expectation to always have the right answer when it can be hard just to know the right question. These challenges are brought into their highest and sharpest relief in the corner office, but they are hardly unique to chief executives. All leaders face their own version of these tests, and the authors draw on the distilled wisdom, stories, and lessons from hundreds of chief executives to show how every aspiring leader can master these challenges and lead like a CEO. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. The CEO Test is the authoritative, no-nonsense insider's guide to navigating leadership's toughest challenges, brought to you by authors uniquely qualified to tell the stories. Adam Bryant has conducted in-depth interviews with more than 600 CEOs. Kevin Sharer spent more than two decades as president and then CEO of Amgen, where he led its expansion from $1 billion in annual revenues to nearly $16 billion. He has served on many boards and is a sought-after mentor for CEOs of global companies. Leadership is getting harder as the speed of disruption across all industries accelerates. The CEO Test will better prepare you to succeed, whether you're a CEO or just setting out to become one.

Coder to Developer

Author : Mike Gunderloy
Publisher : John Wiley & Sons
ISBN 13 : 0782151256
Total Pages : 322 pages
Book Rating : 4.7/5 (821 download)

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Book Synopsis Coder to Developer by : Mike Gunderloy

Download or read book Coder to Developer written by Mike Gunderloy and published by John Wiley & Sons. This book was released on 2006-02-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Two thumbs up" —Gregory V. Wilson, Dr. Dobbs Journal (October 2004) No one can disparage the ability to write good code. At its highest levels, it is an art. But no one can confuse writing good code with developing good software. The difference—in terms of challenges, skills, and compensation—is immense. Coder to Developer helps you excel at the many non-coding tasks entailed, from start to finish, in just about any successful development project. What's more, it equips you with the mindset and self-assurance required to pull it all together, so that you see every piece of your work as part of a coherent process. Inside, you'll find plenty of technical guidance on such topics as: Choosing and using a source code control system Code generation tools--when and why Preventing bugs with unit testing Tracking, fixing, and learning from bugs Application activity logging Streamlining and systematizing the build process Traditional installations and alternative approaches To pull all of this together, the author has provided the source code for Download Tracker, a tool for organizing your collection of downloaded code, that's used for examples throughout this book. The code is provided in various states of completion, reflecting every stage of development, so that you can dig deep into the actual process of building software. But you'll also develop "softer" skills, in areas such as team management, open source collaboration, user and developer documentation, and intellectual property protection. If you want to become someone who can deliver not just good code but also a good product, this book is the place to start. If you must build successful software projects, it's essential reading.

The Software Developer's Career Handbook

Author : Michael Lopp
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 109811664X
Total Pages : 321 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis The Software Developer's Career Handbook by : Michael Lopp

Download or read book The Software Developer's Career Handbook written by Michael Lopp and published by "O'Reilly Media, Inc.". This book was released on 2023-08-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point in your career, you'll realize there's more to being a software engineer than dealing with code. Is it time to become a manager? Or join a startup? In this insightful and entertaining book, Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Slack, Pinterest, Palantir, Netscape, and Symantec to help you make better, more mindful career decisions. With more than 40 stand-alone stories, Lopp walks through a complete job lifecycle, starting with the interview and ending with the realization that it might be time to move on. You'll learn how to handle baffling circumstances in your job, understand what you want from your career, and discover how to thrive in your workplace. Learn how to navigate areas of your job that don't involve writing code Identify how the aspects you enjoy will affect your next career steps Build and maintain key relationships and interactions within your community Make choices that will help you have a "deliberate career" Recognize what's important to your manager and work on things that matter

Developer, Advocate!

Author : Geertjan Wielenga
Publisher : Packt Publishing Ltd
ISBN 13 : 1789130301
Total Pages : 783 pages
Book Rating : 4.7/5 (891 download)

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Book Synopsis Developer, Advocate! by : Geertjan Wielenga

Download or read book Developer, Advocate! written by Geertjan Wielenga and published by Packt Publishing Ltd. This book was released on 2019-09-30 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of in-depth conversations with leading developer advocates that reveal the world of developer relations today Key FeaturesTop developer advocates reveal the work they’re doing at the center of their tech communities and the impact their advocacy is having on the tech industry as a wholeDiscover the best practices of developer advocacy and get the inside story on working at some of the world’s largest tech companiesFeatures contributions from noted developer advocates, including Scott Hanselman, Sally Eaves, Venkat Subramaniam, Jono Bacon, Ted Neward, and moreBook Description What exactly is a developer advocate, and how do they connect developers and companies around the world? Why is the area of developer relations set to explode? Can anybody with a passion for tech become a developer advocate? What are the keys to success on a global scale? How does a developer advocate maintain authenticity when balancing the needs of their company and their tech community? What are the hot topics in areas including Java, JavaScript, "tech for good," artificial intelligence, blockchain, the cloud, and open source? These are just a few of the questions addressed by developer advocate and author Geertjan Wielenga in Developer, Advocate!. 32 of the industry's most prominent developer advocates, from companies including Oracle, Microsoft, Google, and Amazon, open up about what it's like to turn a lifelong passion for knowledge sharing about tech into a rewarding career. These advocates run the gamut from working at large software vendors to small start-ups, along with independent developer advocates who work within organizations or for themselves. In Developer, Advocate!, readers will see how developer advocates are actively changing the world, not only for developers, but for individuals and companies navigating the fast-changing tech landscape. More importantly, Developer, Advocate! serves as a rallying cry to inspire and motivate tech enthusiasts and burgeoning developer advocates to get started and take their first steps within their tech community. What you will learnDiscover how developer advocates are putting developer interests at the heart of the software industry in companies including Microsoft and GoogleGain the confidence to use your voice in the tech communityImmerse yourself in developer advocacy techniquesUnderstand and overcome the challenges and obstacles facing developer advocates todayHear predictions from the people at the cutting edge of techExplore your career options in developer advocacyWho this book is for Anybody interested in developer advocacy, the impact it is having, and how to build developer advocacy capabilities

Professional JavaScript for Web Developers

Author : Nicholas C. Zakas
Publisher : John Wiley & Sons
ISBN 13 : 0764597639
Total Pages : 675 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis Professional JavaScript for Web Developers by : Nicholas C. Zakas

Download or read book Professional JavaScript for Web Developers written by Nicholas C. Zakas and published by John Wiley & Sons. This book was released on 2005-04-29 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dispels the myth that JavaScript is a "baby" language and demonstrates why it is the scripting language of choice used in the design of millions of Web pages and server-side applications Quickly covers JavaScript basics and then moves on to more advanced topics such as object-oriented programming, XML, Web services, and remote scripting Addresses the many issues that Web application developers face, including internationalization, security, privacy, optimization, intellectual property issues, and obfuscation Builds on the reader's basic understanding of HTML, CSS, and the Web in general This book is also available as part of the 4-book JavaScript and Ajax Wrox Box (ISBN: 0470227818). This 4-book set includes: Professional JavaScript for Web Developers (ISBN: 0764579088) Professional Ajax 2nd edition (ISBN: 0470109491) Professional Web 2.0 Programming (ISBN: 0470087889) Professional Rich Internet Applications: Ajax and Beyond (ISBN: 0470082801)

Don't Hire a Software Developer Until You Read this Book

Author : K. N. Kukoyi
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539188193
Total Pages : 0 pages
Book Rating : 4.1/5 (881 download)

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Book Synopsis Don't Hire a Software Developer Until You Read this Book by : K. N. Kukoyi

Download or read book Don't Hire a Software Developer Until You Read this Book written by K. N. Kukoyi and published by Createspace Independent Publishing Platform. This book was released on 2017-05-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A software survival guide for non-technical entrepreneurs entering the tech space who want to reduce the uncertainty associated to starting their business, and for seed startups who require support and ideas when dealing with the daily realities of managing the software development process and getting a quality software application built and launched.

Developer Testing

Author : Alexander Tarlinder
Publisher : Addison-Wesley Professional
ISBN 13 : 0134291085
Total Pages : 629 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Developer Testing by : Alexander Tarlinder

Download or read book Developer Testing written by Alexander Tarlinder and published by Addison-Wesley Professional. This book was released on 2016-09-07 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do successful agile teams deliver bug-free, maintainable software—iteration after iteration? The answer is: By seamlessly combining development and testing. On such teams, the developers write testable code that enables them to verify it using various types of automated tests. This approach keeps regressions at bay and prevents “testing crunches”—which otherwise may occur near the end of an iteration—from ever happening. Writing testable code, however, is often difficult, because it requires knowledge and skills that cut across multiple disciplines. In Developer Testing, leading test expert and mentor Alexander Tarlinder presents concise, focused guidance for making new and legacy code far more testable. Tarlinder helps you answer questions like: When have I tested this enough? How many tests do I need to write? What should my tests verify? You’ll learn how to design for testability and utilize techniques like refactoring, dependency breaking, unit testing, data-driven testing, and test-driven development to achieve the highest possible confidence in your software. Through practical examples in Java, C#, Groovy, and Ruby, you’ll discover what works—and what doesn’t. You can quickly begin using Tarlinder’s technology-agnostic insights with most languages and toolsets while not getting buried in specialist details. The author helps you adapt your current programming style for testability, make a testing mindset “second nature,” improve your code, and enrich your day-to-day experience as a software professional. With this guide, you will Understand the discipline and vocabulary of testing from the developer’s standpoint Base developer tests on well-established testing techniques and best practices Recognize code constructs that impact testability Effectively name, organize, and execute unit tests Master the essentials of classic and “mockist-style” TDD Leverage test doubles with or without mocking frameworks Capture the benefits of programming by contract, even without runtime support for contracts Take control of dependencies between classes, components, layers, and tiers Handle combinatorial explosions of test cases, or scenarios requiring many similar tests Manage code duplication when it can’t be eliminated Actively maintain and improve your test suites Perform more advanced tests at the integration, system, and end-to-end levels Develop an understanding for how the organizational context influences quality assurance Establish well-balanced and effective testing strategies suitable for agile teams

Soft Skills

Author : John Sonmez
Publisher :
ISBN 13 : 9780999081440
Total Pages : 502 pages
Book Rating : 4.0/5 (814 download)

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Book Synopsis Soft Skills by : John Sonmez

Download or read book Soft Skills written by John Sonmez and published by . This book was released on 2020-11 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most software developers, coding is the fun part. The hard bits are dealing with clients, peers, and managers and staying productive, achieving financial security, keeping yourself in shape, and finding true love. This book is here to help. Soft Skills: The Software Developer's Life Manual is a guide to a well-rounded, satisfying life as a technology professional. In it, developer and life coach John Sonmez offers advice to developers on important subjects like career and productivity, personal finance and investing, and even fitness and relationships. Arranged as a collection of 71 short chapters, this fun listen invites you to dip in wherever you like. A "Taking Action" section at the end of each chapter tells you how to get quick results. Soft Skills will help make you a better programmer, a more valuable employee, and a happier, healthier person.

The Complete Software Developer's Career Guide

Author : John Z. Sonmez
Publisher : Simple Programmer, LLC
ISBN 13 : 9780999081419
Total Pages : 796 pages
Book Rating : 4.0/5 (814 download)

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Book Synopsis The Complete Software Developer's Career Guide by : John Z. Sonmez

Download or read book The Complete Software Developer's Career Guide written by John Z. Sonmez and published by Simple Programmer, LLC. This book was released on 2017 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal. Today John helps more than 1.4 million programmers every year to increase their income by developing this unique blend of skills. Who Should Read This Book? Entry-Level Developers - This book will show you how to ensure you have the technical skills your future boss is looking for, create a resume that leaps off a hiring manager's desk, and escape the "no work experience" trap. Mid-Career Developers - You'll see how to find and fill in gaps in your technical knowledge, position yourself as the one team member your boss can't live without, and turn those dreaded annual reviews into chance to make an iron-clad case for your salary bump. Senior Developers - This book will show you how to become a specialist who can command above-market wages, how building a name for yourself can make opportunities come to you, and how to decide whether consulting or entrepreneurship are paths you should pursue. Brand New Developers - In this book you'll discover what it's like to be a professional software developer, how to go from "I know some code" to possessing the skills to work on a development team, how to speed along your learning by avoiding common beginner traps, and how to decide whether you should invest in a programming degree or 'bootcamp.'"--

Team Geek

Author : Brian W. Fitzpatrick
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 144932987X
Total Pages : 194 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Team Geek by : Brian W. Fitzpatrick

Download or read book Team Geek written by Brian W. Fitzpatrick and published by "O'Reilly Media, Inc.". This book was released on 2012-07-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a perfect world, software engineers who produce the best code are the most successful. But in our perfectly messy world, success also depends on how you work with people to get your job done. In this highly entertaining book, Brian Fitzpatrick and Ben Collins-Sussman cover basic patterns and anti-patterns for working with other people, teams, and users while trying to develop software. This is valuable information from two respected software engineers whose popular series of talks—including "Working with Poisonous People"—has attracted hundreds of thousands of followers. Writing software is a team sport, and human factors have as much influence on the outcome as technical factors. Even if you’ve spent decades learning the technical side of programming, this book teaches you about the often-overlooked human component. By learning to collaborate and investing in the "soft skills" of software engineering, you can have a much greater impact for the same amount of effort. Team Geek was named as a Finalist in the 2013 Jolt Awards from Dr. Dobb's Journal. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.

Smart and Gets Things Done

Author : Avram Joel Spolsky
Publisher : Apress
ISBN 13 : 1430202548
Total Pages : 194 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Smart and Gets Things Done by : Avram Joel Spolsky

Download or read book Smart and Gets Things Done written by Avram Joel Spolsky and published by Apress. This book was released on 2007-10-17 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "good" programmer can outproduce five, ten, and sometimes more run-of-the-mill programmers. The secret to success for any software company then is to hire the good programmers. But how to do that? In Joel on Hiring, Joel Spolsky draws from his experience both at Microsoft and running his own successful software company based in New York City. He writes humorously, but seriously about his methods for sorting resumes, for finding great candidates, and for interviewing, in person and by phone. Joel’s methods are not complex, but they do get to the heart of the matter: how to recognize a great developer when you see one.