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Ape Author Publisher Entrepreneur
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Book Synopsis APE, Author, Publisher, Entrepreneur by : Guy Kawasaki
Download or read book APE, Author, Publisher, Entrepreneur written by Guy Kawasaki and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing.
Book Synopsis Libraries Partnering with Self-Publishing by : Robert J. Grover Professor Emeritus
Download or read book Libraries Partnering with Self-Publishing written by Robert J. Grover Professor Emeritus and published by Bloomsbury Publishing USA. This book was released on 2016-10-17 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your library leverage opportunities in the popular do-it-yourself publishing movement by following this guide's process for creating and producing books. In this useful guidebook, you'll learn how to transform your library into a self-publishing center with pointers, advice, and strategies for creating, producing, and printing books—both digitally and on paper. The book outlines your partnering role with patrons in the creation of published materials, offering step-by-step guidance for assisting library users who wish to put their written words in print. By using the detailed plan in this reference, you'll be able to help patrons identify an audience for their material, select the best publishing software for their needs, and utilize social media to promote and distribute their work. Chapters follow the publishing process from planning to creative development, production, and marketing. The final chapter features books, websites, and Internet sources for designing brochures; creating a website; and designing, printing, and distributing a book. Helpful guidelines accompany excerpts from interviews with librarians experienced with this publishing model, examples of self-published books, and graphic models.
Book Synopsis The Business of Being a Writer by : Jane Friedman
Download or read book The Business of Being a Writer written by Jane Friedman and published by University of Chicago Press. This book was released on 2018-03-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Destined to become a staple reference book for writers and those interested in publishing careers.” —Publishers Weekly Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. Those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry. This book offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work. or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term. Jane Friedman has more than two decades of experience in the publishing industry, with an emphasis on digital media strategy for authors and publishers. She is encouraging without sugarcoating, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income—and leave them empowered, confident, and ready to turn their craft into a career. “Friedman’s 20-plus years in the industry, launching and managing the social media presence of Writer’s Digest, along with her expertise in business strategies for authors and publishers, combine to create an invaluable compendium of practical advice.” —Library Journal (starred review)
Download or read book Indie Authors written by Javier Celaya and published by Dosdoce. This book was released on 2014-09-08 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-publishing is not a new phenomenon. Indeed, it was commonly practiced in the 19th and 20th centuries; the fact that Dostoyevski (incidentally, one of the pioneers of crowdfunding) asked his friends for money to finance his books, that Nietzsche paid for the self-publishing of 50 copies of "Thus spoke Zarathustra" out of his own pocket and that Lewis Carroll did the same thing with "Alice in Wonderland", as did Marcel Proust, Alexandre Dumas, Rudyard Kipling, Mark Twain, Edgar Alan Poe, George Bernard Shaw and Ernest Hemingway, is not something to be overlooked. All of these writers started off as independent authors in the days when paying for the publication of books out of one's own pocket was not looked down on and those who wished to make their work known could use their own means, without shame, to reach a limited audience without being treated with contempt. First and foremost, because it was considered that the author in question believed in his work to the extent that he was willing to invest in it. Self-publishing platforms cannot be overlooked. They are technological companies that publish, distribute and promote on demand. They are fast and have a large portfolio of authors. One of the key elements of this decade (2010-2020) will be the consolidation of self-publishing in the book world. In this context of change, the objective of the study "Indie Authors: The Self-publishing Revolution" is to provide professionals in the book world - be they publishers, agents, authors, booksellers or librarians - with a broad analysis of the impact of self-publishing in the publishing sector so that each one may establish the business opportunities and advantages of self-publishing.
Download or read book Firefly Magic written by Lauren Sapala and published by Lauren Sapala. This book was released on 2018-04-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lauren Sapala coached Highly Sensitive Writers for years before she discovered one of the biggest obstacles holding them back in their writing careers: a rock-solid resistance to marketing. Regardless of the wealth of book marketing tools and resources available to writers and artists today, most highly creative people still feel suspicious, confused, or just plain turned off by marketing and sales. The hidden reason behind this resistance is a deeply rooted fear that marketing for writers always results in a loss of integrity for the writer. Almost all highly creative people are also Highly Sensitive People, many of which are INFJ or INFP personality types. These Highly Sensitive Writers feel any possible threat to their integrity intensely. The fear they feel around marketing takes root in limiting beliefs that shut them down before they even begin. Lauren Sapala shares stories and strategies to help Highly Sensitive Writers shift their mindset and open up to new ways to promote their work. She helps all writers realize that—due to their Highly Sensitive nature—they might just make the best salespeople of all.
Book Synopsis Lead Generation For Dummies by : Dayna Rothman
Download or read book Lead Generation For Dummies written by Dayna Rothman and published by John Wiley & Sons. This book was released on 2014-03-31 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.
Book Synopsis Mistakes Authors Make by : Rick Frishman
Download or read book Mistakes Authors Make written by Rick Frishman and published by Morgan James Publishing. This book was released on 2015-03-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Features 50 of the most common errors book authors make in writing, publishing, and promoting their books.” —John Kremer, author of 1001 Ways to Market Your Books The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can set you off course and significantly decrease your chances for success. How many of the 50 biggest author mistakes are you making? When you learn to avoid them, you can greatly enhance your chances for success in the publishing world. In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway, and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn: How to master media and other key marketing channels authors should use Keys to capturing the browsing buyer in bookstores and online The new publishing landscape and how it impacts you How to increase the readability of your book so readers keep coming back How your book is the key piece of your own information marketing empire And much, much more “If you want to write a book or make sure that your book is a smashing success read this now and take action! You’ll be amazed at the difference it will make in your success!” —John Assaraf, New York Times–bestselling author of Innercise and The Answer “I LOVE the book so far! Clear-concise-comprehensive with practical info the aspiring author needs!” —Laura Venecia Rodriguez, author of Yoga at Home
Book Synopsis Your Life is a Book by : Brenda Peterson
Download or read book Your Life is a Book written by Brenda Peterson and published by Sasquatch Books. This book was released on 2014-10-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has a story to tell. Learn how to write your memoir and get published with the help of two well-known publishing professionals. Your Life is a Book guides budding writers though the transformative process of memoir writing to publication. In addition to exploring the unique elements of crafting a memoir—story arc, point of view, dialogue, where to start (not the beginning!)–Your Life is a Book also focuses on the self-exploration, awareness, and understanding that this emotional literary project triggers. With proven writing exercises and prompts, this book is a practical and enlightening guide to perfecting the art of memoir writing. From the Trade Paperback edition.
Download or read book DIY MFA written by Gabriela Pereira and published by Penguin. This book was released on 2016-07-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Knowledge Without the College! You are a writer. You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you. DIY MFA is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: • Set customized goals for writing and learning. • Generate ideas on demand. • Outline your book from beginning to end. • Breathe life into your characters. • Master point of view, voice, dialogue, and more. • Read with a "writer's eye" to emulate the techniques of others. • Network like a pro, get the most out of writing workshops, and submit your work successfully. Writing belongs to everyone--not only those who earn a degree. With DIY MFA, you can take charge of your writing, produce high-quality work, get published, and build a writing career.
Book Synopsis How to Blog a Book Revised and Expanded Edition by : Nina Amir
Download or read book How to Blog a Book Revised and Expanded Edition written by Nina Amir and published by Penguin. This book was released on 2015-05-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.
Book Synopsis Write Your Way To Success by : Azat Mardan
Download or read book Write Your Way To Success written by Azat Mardan and published by Apress. This book was released on 2018-12-10 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to make an impact in the web world. This short book shows you that the best way to become an expert and a thought leader is to thoroughly research a topic and then publish a book on it. The great thing about writing a book is that you don’t have to risk anything - all you need is a few hours of writing per week and in no time you can have your own book that you can sell, give away at conferences, and prominently feature on your resume. Since author Azat Mardan published his first book, several high profile tech companies have tried to recruit him and his experience is not an exception! Write Your Way To Success covers everything that he has learned through publishing – see how you can do the same! What You'll Learn Create passive income Review the process of a ProgWriter Examine practical tips about publishing and marketing Who This Book Is For Any experts (or wannabe experts) in technical topics, tools, frameworks for web development, applied computer science, dev ops and QA.
Book Synopsis Will Write for Food by : Dianne Jacob
Download or read book Will Write for Food written by Dianne Jacob and published by Da Capo Lifelong Books. This book was released on 2015-07-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to soup-to-nuts guide on how to really make money from food writing, both in print and online With recipe-driven blogs, cookbooks, reviews, and endless foodie websites, food writing is ever in demand. In this award-winning guide, noted journalist and writing instructor Dianne Jacob offers tips and strategies for getting published and other ways to turn your passion into cash, whether it's in print or online. With insider secrets and helpful advice from award-winning writers, agents, and editors, Will Write for Food is still the essential guide to go from starving artist to well-fed writer.
Book Synopsis The Art of Social Media by : Guy Kawasaki
Download or read book The Art of Social Media written by Guy Kawasaki and published by Penguin. This book was released on 2014-12-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
Book Synopsis Ready to Be a Thought Leader? by : Denise Brosseau
Download or read book Ready to Be a Thought Leader? written by Denise Brosseau and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.
Book Synopsis The Year Without Pants by : Scott Berkun
Download or read book The Year Without Pants written by Scott Berkun and published by John Wiley & Sons. This book was released on 2013-09-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind-the-scenes look at the firm behind WordPress.com and the unique work culture that contributes to its phenomenal success 50 million websites, or twenty percent of the entire web, use WordPress software. The force behind WordPress.com is a convention-defying company called Automattic, Inc., whose 120 employees work from anywhere in the world they wish, barely use email, and launch improvements to their products dozens of times a day. With a fraction of the resources of Google, Amazon, or Facebook, they have a similar impact on the future of the Internet. How is this possible? What's different about how they work, and what can other companies learn from their methods? To find out, former Microsoft veteran Scott Berkun worked as a manager at WordPress.com, leading a team of young programmers developing new ideas. The Year Without Pants shares the secrets of WordPress.com's phenomenal success from the inside. Berkun's story reveals insights on creativity, productivity, and leadership from the kind of workplace that might be in everyone's future. Offers a fast-paced and entertaining insider's account of how an amazing, powerful organization achieves impressive results Includes vital lessons about work culture and managing creativity Written by author and popular blogger Scott Berkun (scottberkun.com) The Year Without Pants shares what every organization can learn from the world-changing ideas for the future of work at the heart of Automattic's success.
Book Synopsis The Go-To Expert by : Heather Townsend
Download or read book The Go-To Expert written by Heather Townsend and published by Pearson UK. This book was released on 2014-04-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. Discover: Simple steps to build your profile How to market and sell yourself with ease and confidence Techniques to make your clients come to you The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Download or read book The Soft Edge written by Rich Karlgaard and published by John Wiley & Sons. This book was released on 2014-04-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Does it Take to Get Ahead Now—And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard—Forbes publisher, entrepreneur, investor, and board director—takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place—your company’s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization’s “soft edge”: Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance. Smarts: In most technical fields your formal education quickly becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University women’s basketball team, and others stay on top by relentlessly pursuing an advantage through smarts. Teamwork: Since collaboration and innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and how nimble Nest Labs relies on lean teams with cognitive diversity. Taste: Clever product design and integration are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional engagement. Specialized Bicycles calls it “the elusive spot between data truth and human truth.” How can you consistently make products or services that trigger these emotional touch points? Story: Companies that achieve lasting success have an enduring and emotionally appealing story. What’s your company’s story? How do you tell it your way? Gain the ability to create a powerful narrative in a world where outsiders often exercise the louder voice.
