How To Blog A Book Revised And Expanded Edition

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How to Blog a Book Revised and Expanded Edition

Author : Nina Amir
Publisher : Penguin
ISBN 13 : 1599638924
Total Pages : 240 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis How to Blog a Book Revised and Expanded Edition by : Nina Amir

Download or read book How to Blog a Book Revised and Expanded Edition written by Nina Amir and published by Penguin. This book was released on 2015-05-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.

How to Blog a Book Revised and Expanded Edition

Author : Nina Amir
Publisher : Penguin
ISBN 13 : 1599638908
Total Pages : 241 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis How to Blog a Book Revised and Expanded Edition by : Nina Amir

Download or read book How to Blog a Book Revised and Expanded Edition written by Nina Amir and published by Penguin. This book was released on 2015-06-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.

How to Blog a Book

Author : Nina Amir
Publisher : Writer's Digest Books
ISBN 13 : 9781599635408
Total Pages : 168 pages
Book Rating : 4.6/5 (354 download)

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Book Synopsis How to Blog a Book by : Nina Amir

Download or read book How to Blog a Book written by Nina Amir and published by Writer's Digest Books. This book was released on 2012-05-21 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Blog a Book teaches you how to create a blog book with a well-honed and uniquely angled subject and targeted posts—and how to build the audience necessary to convince agents and publishers to make your blog into a book. Inside you'll find: Basic information on how to set up your blog and the essential plug-ins and other options necessary to get the most out of each post Steps for writing a book easily from scratch using blog posts Advice on how to write blog posts Tips on gaining visibility and promoting your work both online and off Tools for driving traffic to your blog Information on how to monetize an existing blog into a book or other types of products Profiles with authors who received blog-to-book deals Author Nina Amir explains how writing a book in cyberspace allows you to get your book written easily, while promoting it and building an author's platform. It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.

The Elements of Blogging

Author : Mark Leccese
Publisher : CRC Press
ISBN 13 : 1317694236
Total Pages : 323 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Elements of Blogging by : Mark Leccese

Download or read book The Elements of Blogging written by Mark Leccese and published by CRC Press. This book was released on 2015-07-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a blogger takes practice, hard work, and, ultimately, a passion for the craft. Whether you plan to blog on politics or parenting, The Elements of Blogging is designed to give you the skills and strategies to get started, to sustain your work, and to seek out a robust audience. This book is loaded with practical advice on important topics such as determining a niche, finding the best stories, and blogging effectively and ethically. It features examples from both amateur and professional bloggers that show the techniques for building an argument, finding a voice, crafting a headline, and establishing a brand. Key features: Real-world applicability. This book includes thumbnail profiles of bloggers and their sites, which illuminate key skills you will need to become an effective blogger Interactivity. Each chapter features discussion points and exercises intended to get you to think about, reflect on, and apply the contents of each chapter Creativity. While this book dives into software and plug-ins for bloggers, its main goal is to cover how to write blogs on a myriad of topics: news, opinion pieces, travel, politics, art, and more. Visit the companion website: http://www.theelementsofblogging.com/

Code That Fits in Your Head

Author : Mark Seemann
Publisher : Addison-Wesley Professional
ISBN 13 : 0137464355
Total Pages : 628 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Code That Fits in Your Head by : Mark Seemann

Download or read book Code That Fits in Your Head written by Mark Seemann and published by Addison-Wesley Professional. This book was released on 2021-11-02 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Reduce Code Complexity and Develop Software More Sustainably "Mark Seemann is well known for explaining complex concepts clearly and thoroughly. In this book he condenses his wide-ranging software development experience into a set of practical, pragmatic techniques for writing sustainable and human-friendly code. This book will be a must-read for every programmer." -- Scott Wlaschin, author of Domain Modeling Made Functional Code That Fits in Your Head offers indispensable, practical advice for writing code at a sustainable pace and controlling the complexity that causes projects to spin out of control. Reflecting decades of experience helping software teams succeed, Mark Seemann guides you from zero (no code) to deployed features and shows how to maintain a good cruising speed as you add functionality, address cross-cutting concerns, troubleshoot, and optimize. You'll find valuable ideas, practices, and processes for key issues ranging from checklists to teamwork, encapsulation to decomposition, API design to unit testing. Seemann illuminates his insights with code examples drawn from a complete sample project. Written in C#, they're designed to be clear and useful to anyone who uses any object-oriented language including Java , C++, and Python. To facilitate deeper exploration, all code and extensive commit messages are available for download. Choose mindsets and processes that work, and escape bad metaphors that don't Use checklists to liberate yourself, improving outcomes with the skills you already have Get past “analysis paralysis” by creating and deploying a vertical slice of your application Counteract forces that lead to code rot and unnecessary complexity Master better techniques for changing code behavior Discover ways to solve code problems more quickly and effectively Think more productively about performance and security If you've ever suffered through bad projects or had to cope with unmaintainable legacy code, this guide will help you make things better next time and every time. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Designing Data-Intensive Applications

Author : Martin Kleppmann
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491903104
Total Pages : 658 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Designing Data-Intensive Applications by : Martin Kleppmann

Download or read book Designing Data-Intensive Applications written by Martin Kleppmann and published by "O'Reilly Media, Inc.". This book was released on 2017-03-16 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures

Writing Picture Books Revised and Expanded Edition

Author : Ann Whitford Paul
Publisher : Penguin
ISBN 13 : 1440353778
Total Pages : 273 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Writing Picture Books Revised and Expanded Edition by : Ann Whitford Paul

Download or read book Writing Picture Books Revised and Expanded Edition written by Ann Whitford Paul and published by Penguin. This book was released on 2018-11-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the Art of Writing Enthralling Tales for the Youngest pre-and emerging readers! Fully updated and thoroughly revised, Writing Picture Books Revised and Expanded Edition is the go-to resource for writers crafting stories for children ages two to eight. You'll learn the unique set of skills it takes to bring your story to life by using tightly focused text and leaving room for the illustrator to be creative. Award-winning author Ann Whitford Paul helps you develop the skills you need by walking you through techniques and exercises specifically for picture book writers. You'll find: • Instruction on generating ideas, creating characters, point-of-view, beginnings and endings, plotting, word count, rhyme, and more • Unique methods for using poetic techniques to enrich your writing • Hands-on revision exercises (get out your scissors, tape, and highlighters) to help identify problems and improve your picture book manuscripts • Updated tips for researching the changing picture book market, approaching publishers, working with an agent, and developing a platform • All new quizzes and examples from picture books throughout • New chapters cover issues such as page turns, agents, and self-publishing Whether you're just starting out as a picture book writer or have tried unsuccessfully to get your work published, Writing Picture Books Revised and Expanded Edition is just what you need to craft picture books that will appeal to young children and parents, and agents and editors.

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Your First Novel Revised and Expanded Edition

Author : Ann Rittenberg
Publisher : Penguin
ISBN 13 : 1440351929
Total Pages : 320 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Your First Novel Revised and Expanded Edition by : Ann Rittenberg

Download or read book Your First Novel Revised and Expanded Edition written by Ann Rittenberg and published by Penguin. This book was released on 2018-02-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Expert Guide to Writing and Publishing a Novel In this revised and expanded edition of Your First Novel, novelist Laura Whitcomb, seasoned literary agent Ann Rittenberg, and her knowledgeable assistant, Camille Goldin, team up to provide you with the essential skills needed to craft the best novel you can--and the savvy business know-how to get it published. Complete with updated references, analysis of new best-selling novels, and the same detailed instruction, Whitcomb will show you how to: • Practice the craft of writing, using both your right- and left-brain • Develop a flexible card system for organizing and outlining plot • Create dynamic characters that readers love--and love to hate • Study classic novels and story structure to adapt with your ideas Featuring two new chapters on choosing your path as an author and understanding the world of self-publishing, Rittenberg and Goldin dive into the business side of publishing, including: • What agents can--and should--do for your future • Who you should target as an agent for your burgeoning career • How the mysterious auction for novels actually goes down • Why you should learn to work with your agent through thick and thin Guiding your first novel from early words to a spot on the bookshelf can be an exciting and terrifying journey, but you're not alone. Alongside the advice of industry veterans, Your First Novel Revised and Expanded also includes plenty of firsthand accounts from published authors on their journeys, including Dennis Lehane, C.J. Box, Kathleen McCleary, David Kazzie, and more.

Hyperbole and a Half

Author : Allie Brosh
Publisher : Simon and Schuster
ISBN 13 : 1451666187
Total Pages : 288 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Hyperbole and a Half by : Allie Brosh

Download or read book Hyperbole and a Half written by Allie Brosh and published by Simon and Schuster. This book was released on 2013-10-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller “Funny and smart as hell” (Bill Gates), Allie Brosh’s Hyperbole and a Half showcases her unique voice, leaping wit, and her ability to capture complex emotions with deceptively simple illustrations. FROM THE PUBLISHER: Every time Allie Brosh posts something new on her hugely popular blog Hyperbole and a Half the internet rejoices. This full-color, beautifully illustrated edition features more than fifty percent new content, with ten never-before-seen essays and one wholly revised and expanded piece as well as classics from the website like, “The God of Cake,” “Dogs Don’t Understand Basic Concepts Like Moving,” and her astonishing, “Adventures in Depression,” and “Depression Part Two,” which have been hailed as some of the most insightful meditations on the disease ever written. Brosh’s debut marks the launch of a major new American humorist who will surely make even the biggest scrooge or snob laugh. We dare you not to. FROM THE AUTHOR: This is a book I wrote. Because I wrote it, I had to figure out what to put on the back cover to explain what it is. I tried to write a long, third-person summary that would imply how great the book is and also sound vaguely authoritative—like maybe someone who isn’t me wrote it—but I soon discovered that I’m not sneaky enough to pull it off convincingly. So I decided to just make a list of things that are in the book: Pictures Words Stories about things that happened to me Stories about things that happened to other people because of me Eight billion dollars* Stories about dogs The secret to eternal happiness* *These are lies. Perhaps I have underestimated my sneakiness!

An Elegant Puzzle

Author : Will Larson
Publisher : Stripe Press
ISBN 13 : 1953953336
Total Pages : 281 pages
Book Rating : 4.9/5 (539 download)

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Book Synopsis An Elegant Puzzle by : Will Larson

Download or read book An Elegant Puzzle written by Will Larson and published by Stripe Press. This book was released on 2019-05-20 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: A human-centric guide to solving complex problems in engineering management, from sizing teams to handling technical debt. There’s a saying that people don’t leave companies, they leave managers. Management is a key part of any organization, yet the discipline is often self-taught and unstructured. Getting to the good solutions for complex management challenges can make the difference between fulfillment and frustration for teams—and, ultimately, between the success and failure of companies. Will Larson’s An Elegant Puzzle focuses on the particular challenges of engineering management—from sizing teams to handling technical debt to performing succession planning—and provides a path to the good solutions. Drawing from his experience at Digg, Uber, and Stripe, Larson has developed a thoughtful approach to engineering management for leaders of all levels at companies of all sizes. An Elegant Puzzle balances structured principles and human-centric thinking to help any leader create more effective and rewarding organizations for engineers to thrive in.

Asian Dumplings

Author : Andrea Nguyen
Publisher : Ten Speed Press
ISBN 13 : 1607740923
Total Pages : 242 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Asian Dumplings by : Andrea Nguyen

Download or read book Asian Dumplings written by Andrea Nguyen and published by Ten Speed Press. This book was released on 2011-03-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there anything more satisfying than a well-made Asian dumpling? Wrapped, rolled, or filled; steamed, fried, or baked–asian dumplings are also surprisingly easy to prepare and enjoy at home, as Andrea Nguyen demonstrates with more than 75 recipes. Nguyen is a celebrated food writer and teacher with a unique ability to interpret authentic Asian cooking styles for a Western audience. Her crystal-clear recipes for Asia’s most popular savory and sweet parcels, pockets, packages, and pastries range from Lumpia (the addictive fried spring rolls from the Philippines) to Shanghai Soup Dumplings (delicate thin-skinned dumplings filled with hot broth and succulent pork) to Gulab Jamun (India’s rich, syrupy sweets). Organized according to type (wheat pastas, skins, buns, and pastries; translucent wheat and tapioca preparations; rice dumplings; legumes and tubers; sweet dumplings), Asian Dumplings covers Eastern, Southeastern, and Southern Asia, with recipes from China, Japan, Korea, Nepal, Tibet, India, Thailand, Vietnam, Singapore, Malaysia, Indonesia, and the Philippines. Throughout, Nguyen shares the best techniques for shaping, filling, cooking, and serving each kind of dumpling. Plus she makes it easy to incorporate dumplings into your life by giving a thorough introduction to essential equipment and ingredients and offering make-ahead and storage guidance with time-saving shortcuts that still yield delectable results, and tips on planning a dumpling dinner party.

The Lincoln Highway

Author : Amor Towles
Publisher : Penguin
ISBN 13 : 0735222363
Total Pages : 593 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Lincoln Highway by : Amor Towles

Download or read book The Lincoln Highway written by Amor Towles and published by Penguin. This book was released on 2023-03-21 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER More than ONE MILLION copies sold A TODAY Show Read with Jenna Book Club Pick A New York Times Notable Book, and Chosen by Oprah Daily, Time, NPR, The Washington Post, Bill Gates and Barack Obama as a Best Book of the Year “Wise and wildly entertaining . . . permeated with light, wit, youth.” —The New York Times Book Review “A classic that we will read for years to come.” —Jenna Bush Hager, Read with Jenna book club “Fantastic. Set in 1954, Towles uses the story of two brothers to show that our personal journeys are never as linear or predictable as we might hope.” —Bill Gates “A real joyride . . . elegantly constructed and compulsively readable.” —NPR The bestselling author of A Gentleman in Moscow and Rules of Civility and master of absorbing, sophisticated fiction returns with a stylish and propulsive novel set in 1950s America In June, 1954, eighteen-year-old Emmett Watson is driven home to Nebraska by the warden of the juvenile work farm where he has just served fifteen months for involuntary manslaughter. His mother long gone, his father recently deceased, and the family farm foreclosed upon by the bank, Emmett's intention is to pick up his eight-year-old brother, Billy, and head to California where they can start their lives anew. But when the warden drives away, Emmett discovers that two friends from the work farm have hidden themselves in the trunk of the warden's car. Together, they have hatched an altogether different plan for Emmett's future, one that will take them all on a fateful journey in the opposite direction—to the City of New York. Spanning just ten days and told from multiple points of view, Towles's third novel will satisfy fans of his multi-layered literary styling while providing them an array of new and richly imagined settings, characters, and themes. “Once again, I was wowed by Towles’s writing—especially because The Lincoln Highway is so different from A Gentleman in Moscow in terms of setting, plot, and themes. Towles is not a one-trick pony. Like all the best storytellers, he has range. He takes inspiration from famous hero’s journeys, including The Iliad, The Odyssey, Hamlet, Huckleberry Finn, and Of Mice and Men. He seems to be saying that our personal journeys are never as linear or predictable as an interstate highway. But, he suggests, when something (or someone) tries to steer us off course, it is possible to take the wheel.” – Bill Gates

The New Digital Storytelling

Author : Bryan Alexander
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis The New Digital Storytelling by : Bryan Alexander

Download or read book The New Digital Storytelling written by Bryan Alexander and published by Bloomsbury Publishing USA. This book was released on 2017-07-20 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly revised and updated, this is the essential guide to state-of-the-art digital storytelling for audiences, creators, and teachers. Written for everyone interested in the communication potential of digital media, including educators, marketers, communication professionals, and community activists, this is the ultimate guide to harnessing technology for storytelling. No other book covers the digital storytelling movement as thoroughly as this updated second edition of a popular work, nor does any incorporate as many technologies, from video to augmented reality, mobile devices to virtual reality. The book combines history, analysis, and practical guidance about digital storytelling. It begins with a history that encompasses an exploration of storytelling itself, as well as a description of narratives using digital tools from the 1980s through 2000. From there, the author dives into modern digital storytelling, offering analysis and guidance regarding the use of digital video, podcasting, social media, gaming, mobile devices, and virtual and augmented reality. The work concludes with practical advice about how to create and share digital stories using the most current tools so even the new would-be storyteller can create their first digital narrative. Of course, the second edition is updated to take into account the many ways the field has advanced since the original book appeared. With many new examples of digital stories, this edition's evidence base is current and fresh. New or transformed technologies are also addressed, including virtual reality; mobile devices that have become mainstream tools for creating, sharing, and experiencing digital stories; and the wide variety of new storytelling apps and services.

Drive Time

Author : A. Sigmond
Publisher : Rizzoli International publication
ISBN 13 : 0847848183
Total Pages : 240 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Drive Time by : A. Sigmond

Download or read book Drive Time written by A. Sigmond and published by Rizzoli International publication. This book was released on 2016 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drive Time is a stunning and thoughtfully curated collection of over 90 watches inspired by automobiles, motorcycles, racing, and racers, as well as related essays and photo essays. By luxury author and historian Aaron Sigmond, with a foreword by car and watch collector Jay Leno" -- Page [4] of cover.

The CRPG Book: A Guide to Computer Role-Playing Games

Author : Felipe Pepe
Publisher :
ISBN 13 : 9781999353308
Total Pages : 528 pages
Book Rating : 4.3/5 (533 download)

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Book Synopsis The CRPG Book: A Guide to Computer Role-Playing Games by : Felipe Pepe

Download or read book The CRPG Book: A Guide to Computer Role-Playing Games written by Felipe Pepe and published by . This book was released on 2019-09 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews over 400 seminal games from 1975 to 2015. Each entry shares articles on the genre, mod suggestions and hints on how to run the games on modern hardware.

Internet Marketing Start to Finish

Author : Catherine Juon
Publisher : Que Publishing
ISBN 13 : 013267453X
Total Pages : 320 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Internet Marketing Start to Finish by : Catherine Juon

Download or read book Internet Marketing Start to Finish written by Catherine Juon and published by Que Publishing. This book was released on 2011-08-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet Internet marketing is the fastest, most efficient way to attract profitable new customers—if you run it strategically and systematically. This book shows you how. You’ll discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance. Drawing on extensive in-the-trenches experience, the authors help you implement a more iterative, measurable, and repeatable approach to Internet marketing, deliver better-qualified leads, build an online sales engine to track and improve every customer relationship...and, above all, grow profits! You’ll Learn How To: • Craft flexible strategies that can quickly learn from experience • Eliminate "silos" that prevent effective measurement and execution • Overcome obstacles ranging from culture to processes to individual behavior • Build a powerful online sales engine to track customers through the entire relationship • Avoid dangerous data and weed out junk leads • Integrate web KPIs into business decision-making • Link web to lead to CRM analysis • Redefine messages to respond to your key audiences’ personas • Architect and design sites to improve user experience and conversion • Write highly findable content, and then make it even more visible • Start a feedback loop for continually optimizing both tactics and strategy • Globalize Internet marketing for diverse languages and cultures • Translate your performance into boardroom-ready reports CATHERINE JUON, Co-Founder & Catalyst of Pure Visibility, has worked in the Internet space for nearly 20 years. She has extensive experience helping companies develop integrated online marketing strategies that leverage online advertising, search engine marketing, and social media. DUNRIE ALLISON GREILING, Director of Happiness at Pure Visibility, works with analysts to derive actionable recommendations from complex web data and develop strategic Internet marketing plans. She has more than a decade of web content and project-management experience. CATHERINE BUERKLE has 18+ years of experience in usability design, web-based media, technical communication, project management, and marketing. She founded ArborComm, Inc., and co-founded the Digital Design Institute of Michigan. ISBN-13: 978-0-7897-4789-1 ISBN-10: 0-7897-4789-8