Analizando Los Factores Que Afectan El Comportamiento De Compra Online

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Analizando los factores que afectan el comportamiento de compra online

Author : Lidia Andrades Caldito
Publisher : Ewe Editorial Acad MIA Espa Ola
ISBN 13 : 9783845492230
Total Pages : 188 pages
Book Rating : 4.4/5 (922 download)

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Book Synopsis Analizando los factores que afectan el comportamiento de compra online by : Lidia Andrades Caldito

Download or read book Analizando los factores que afectan el comportamiento de compra online written by Lidia Andrades Caldito and published by Ewe Editorial Acad MIA Espa Ola. This book was released on 2012 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente tesis doctoral fue desarrollada a finales de los anos noventa y principio del ano 2000, cuando conocer los factores que determinaban la satisfaccion de los consumidores con sus compras online era un todo un reto en Espana. En primer lugar porque aun no existia una masa critica de compradores que permitiera realizar estudios al respecto. En segundo lugar porque ya se vislumbraba que el comercio online representaria toda una revolucion en determinados sectores, como por ejemplo el turistico. En el contexto descrito, la autora desarrolla un analisis del comportamiento de compra online a partir de una base de datos norteamericana recabada desde el ano 1994 hasta finales de los anos 90 por el Georgia Institute of Technology, adscrito a la Universidad de Georgia Tech. Asi, a traves de una segmentacion Cluster Latente, identifica quienes son los usuarios de internet mas proclives a comprar online, para posteriormente analizar, a traves de modelos de ecuaciones estructurales, los factores determinantes de la satisfaccion con la experiencia de compra y de la fidelidad a un establecimiento virtual.

El comportamiento del consumidor y estrategias de precios en la compra online

Author : Anabel Arias Fernández
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 (129 download)

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Book Synopsis El comportamiento del consumidor y estrategias de precios en la compra online by : Anabel Arias Fernández

Download or read book El comportamiento del consumidor y estrategias de precios en la compra online written by Anabel Arias Fernández and published by . This book was released on 2018 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente Trabajo Fin de Grado analiza la importancia y los efectos del comportamiento del consumidor en la compra online en situaciones en las que el precio se encuentra por debajo del habitual. En primer lugar, en la parte teórica, se estudia el concepto de comportamiento del consumidor y su importancia en marketing. También, se explica el precio como herramienta de marketing, además del proceso de la fijación de precios, los métodos y estrategias. Dado que el objetivo fundamental del trabajo se basa en la reducción de precios en época de rebajas, ofertas y promociones, exclusivamente se analizará el método de la demanda y dentro de él, las estrategias diferenciales. Para finalizar, se lleva a cabo una revisión de las estrategias de precios en la compra online y las decisiones que el consumidor realiza ante cualquier compra de este tipo. En segundo lugar, se procede a la realización de un estudio empírico para analizar en la práctica los conceptos teóricos revisados y estudiar cómo afectan al consumidor en la compra online. Para concluir, se muestran los resultados y conclusiones obtenidos en la investigación, teniendo en cuenta las limitaciones e implicaciones que se hayan podido producir a lo largo de su desarrollo. Palabras clave: comportamiento del consumidor, precio, estrategias diferenciales, compra online.

Análisis del consumidor

Author : Editorial Digital UNID
Publisher : Editorial Digital UNID
ISBN 13 :
Total Pages : 89 pages
Book Rating : 4./5 ( download)

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Book Synopsis Análisis del consumidor by : Editorial Digital UNID

Download or read book Análisis del consumidor written by Editorial Digital UNID and published by Editorial Digital UNID. This book was released on 2016-05-18 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: El consumidor es el elemento principal en todo proceso de compra pues es la persona que adquiere un producto para su consumo personal o bien para el consumo de un grupo cuando hablamos de empresa o industrias o el propio consumidor industrial. De acuerdo con la Ley Federal de Protección al consumidor el consumidor es la persona física o moral que adquiere, realiza o disfruta como destinatario final bines, productos o servicios con objeto de integrarlos en procesos de producción, transformación, comercialización o prestación de servicios a terceros. El análisis del consumidor es una estrategia empleada por la mercadotecnia con la finalidad de conocer todos aquellos elementos que influyen directa o indirectamente en la adquisición de un bien. Cuando el mercadólogo es capaz de identificar las necesidades y deseos de un consumidor, podrá generar una estrategia de mercadotecnia eficaz que favorezca la adquisición de su producto.

Las grandes preocupaciones del nuevo consumidor

Author : Matías Fernández Morán
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Las grandes preocupaciones del nuevo consumidor by : Matías Fernández Morán

Download or read book Las grandes preocupaciones del nuevo consumidor written by Matías Fernández Morán and published by . This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: El siguiente trabajo de fin de grado se centra en el comportamiento del consumidor, más concretamente en cómo se comportan los consumidores a día de hoy, ya que es un concepto que está en constante cambio. Por otro lado, el comportamiento de los consumidores se va a centrar en dos generaciones, la generación Z y la generación Y, ya que son las generaciones más digitalizadas a día de hoy. El trabajo también explicará las dos grandes preocupaciones de estas generaciones, el comportamiento online de estos individuos y también sus hábitos alimenticios. En primer lugar, el trabajo se compone de una parte teórica, en la cual se van a exponer diferentes teorías sobre comportamiento del consumidor, con el objetivo de entender de una manera más clara el proceso de compra de los consumidores, su proceso de decisión y el viaje que estos experimentan. A continuación, se expondrán también en el marco teórico los comportamientos de los consumidores con respecto a las nuevas tecnologías, analizando el comportamiento de los individuos y comprendiendo qué es lo que mueve a los consumidores a comprar de manera digital y cómo encuentran la información en este mundo digital, basándose principalmente en la teoría de David L. Rogers. Por último, en esta parte teórica, se van a identificar las distintas variables de segmentación y qué papel cumplen dentro del marketing. También otro apartado específico va a analizar en profundidad a las dos generaciones más interconectadas digitalmente que existen actualmente, la generación Y y la generación Z. Una vez que la parte teórica haya concluido, un estudio, además del análisis del mismo, sobre ambas generaciones, será presentado. Gracias a la realización de una encuesta dirigida expresamente a los integrantes de ambas generaciones, se podrán establecer así una serie de conclusiones relacionadas con cómo se comportan estas generaciones hoy en día, siempre teniendo en cuenta la digitalización. Palabras clave: comportamiento del consumidor, comportamiento online, hábitos alimenticios, generación Y, generación Z.

Comp. Cons.

Author : Andres Vrant
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.6/5 (384 download)

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Book Synopsis Comp. Cons. by : Andres Vrant

Download or read book Comp. Cons. written by Andres Vrant and published by . This book was released on 2020-04-17 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: El comportamiento del consumidor es el estudio de individuos, grupos u organizaciones y todas las actividades asociadas con la compra, uso y disposición de bienes y servicios, incluida las respuestas emocionales, mentales y de comportamiento del consumidor que preceden o siguen a estas actividades. El comportamiento del consumidor surgió en las décadas de 1940 y 1950 como una subdisciplina distinta en el área de marketing. El comportamiento del consumidor es una ciencia social interdisciplinaria que combina elementos de psicología, sociología, antropología social, antropología, etnografía, marketing y economía, especialmente economía del comportamiento. Examina cómo las emociones, actitudes y preferencias afectan el comportamiento de compra. Las características de los consumidores individuales, como la demografía, los estilos de vida de la personalidad y las variables de comportamiento, como las tasas de uso, la ocasión de uso, la lealtad, la defensa de la marca, la voluntad de proporcionar referencias, en un intento de comprender las necesidades y el consumo de las personas, se investigan en estudios formales sobre el comportamiento del consumidor. El estudio del comportamiento del consumidor también investiga las influencias, en el consumidor, de grupos como la familia, amigos, deportes, grupos de referencia y la sociedad en general. El estudio del comportamiento del consumidor se refiere a todos los aspectos del comportamiento de compra, desde las actividades previas a la compra hasta las actividades de consumo, evaluación y eliminación posteriores a la compra. También le preocupan todas las personas involucradas, directa o indirectamente, en las decisiones de compra y actividades de consumo, incluidos los influyentes de marca y los líderes de opinión. La investigación ha demostrado que el comportamiento del consumidor es difícil de predecir, incluso para los expertos en el campo. Sin embargo, los nuevos métodos de investigación como la etnografía y la neurociencia del consumidor están arrojando nueva luz sobre cómo los consumidores toman decisiones. Las bases de datos de gestión de relaciones con el cliente (CRM) se han convertido en un activo para el análisis del comportamiento del cliente. Los voluminosos datos producidos por estas bases de datos permiten un examen detallado de los factores de comportamiento que contribuyen a las intenciones de recompra de los clientes, la retención del consumidor, la lealtad y otras intenciones de comportamiento, como la voluntad de proporcionar referencias positivas, convertirse en defensores de la marca o participar en actividades de ciudadanía del cliente. Las bases de datos también ayudan en la segmentación del mercado, especialmente la segmentación del comportamiento, como el desarrollo de segmentos de lealtad, que se pueden utilizar para desarrollar estrategias de marketing personalizadas y muy específicas de manera individualizada.

Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

The Triumph of Narrative

Author : Robert Fulford
Publisher : House of Anansi
ISBN 13 : 088784894X
Total Pages : 173 pages
Book Rating : 4.8/5 (878 download)

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Book Synopsis The Triumph of Narrative by : Robert Fulford

Download or read book The Triumph of Narrative written by Robert Fulford and published by House of Anansi. This book was released on 1999-11-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narrative has been central to human life for millennia, and the twentieth century has been preeminently the age of the story. Mass culture and mass leisure have enabled us to spend far more time absorbing stories, real and imaginary, than any of our ancestors. Whether or not this has been to our benefit is one of the questions raised by journalist and 1999 CBC Massey lecturer Robert Fulford. Narrative, Fulford points out, is how we explain, how we teach, how we entertain ourselves - often all at once. It is the bundle in which we wrap truth, hope, and dread. It is crucial to civilization. Fulford writes engagingly and energetically about narrative history, narrative in news coverage, the rise of electronic narrative, and narrative as it flourishes in the form of gossip, "the folk-art version of literature," revealing to us the mystery, power, and importance of story in all our lives.

Cultural Intelligence

Author : P. Christopher Earley
Publisher : Stanford University Press
ISBN 13 : 0804743126
Total Pages : 397 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Cultural Intelligence by : P. Christopher Earley

Download or read book Cultural Intelligence written by P. Christopher Earley and published by Stanford University Press. This book was released on 2003 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global market where international teams, initiatives, and joint ventures are increasingly common, it is extremely important for people to integrate themselves in new cultures. Strategies for selecting and training people on global perspectives are critical for managing business. In this book, the authors develop the idea of cultural intelligence and examine its three essential facets: cognition, the ability to develop patterns from cultural cues; motivation, the desire and ability to engage others; and behavior, the capability to act in accordance with cognition and motivation. They explore the fundamental nature of cultural intelligence and its relationship to other frameworks of intelligence.-Back cover.

Qualitative Choice Analysis

Author : Kenneth Train
Publisher : MIT Press
ISBN 13 : 9780262200554
Total Pages : 282 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Qualitative Choice Analysis by : Kenneth Train

Download or read book Qualitative Choice Analysis written by Kenneth Train and published by MIT Press. This book was released on 1986 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses two significant research areas in an interdependent fashion. It is first of all a comprehensive but concise text that covers the recently developed and widely applicable methods of qualitative choice analysis, illustrating the general theory through simulation models of automobile demand and use. It is also a detailed study of automobile demand and use, presenting forecasts based on these powerful new techniques. The book develops the general principles that underlie qualitative choice models that are now being applied in numerous fields in addition to transportation, such as housing, labor, energy, communications, and criminology. The general form, derivation, and estimation of qualitative choice models are explained, and the major models - logit, probit, and GEV - are discussed in detail. And continuous/discrete models are introduced. In these, qualitative choice methods and standard regression techniques are combined to analyze situations that neither alone can accurately forecast. Summarizing previous research on auto demand, the book shows how qualitative choice methods can be used by applying them to specific auto-related decisions as the aggregate of individuals' choices. The simulation model that is constructed is a significant improvement over older models, and should prove more useful to agencies and organizations requiring accurate forecasting of auto demand and use for planning and policy development. The book concludes with an actual case study based on a model designed for the investigations of the California Energy Commission. Kenneth Train is Visiting Associate Professor in Economics at the University of California, Berkeley, and Director of Economic Research at Cambridge Systematics, Inc., also in Berkeley. Qualitative Choice Analysisis included in The MIT Press Transportation Studies Series, edited by Marvin L. Manheim.

Handbook of Brand Relationships

Author : Deborah J. MacInnis
Publisher : Routledge
ISBN 13 : 1317469186
Total Pages : 536 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Handbook of Brand Relationships by : Deborah J. MacInnis

Download or read book Handbook of Brand Relationships written by Deborah J. MacInnis and published by Routledge. This book was released on 2014-12-18 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.

Commitment to Equity Handbook

Author : Nora Lustig
Publisher : Brookings Institution Press
ISBN 13 : 0815740476
Total Pages : 1437 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Commitment to Equity Handbook by : Nora Lustig

Download or read book Commitment to Equity Handbook written by Nora Lustig and published by Brookings Institution Press. This book was released on 2023-05-01 with total page 1437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Nora Lustig, the Commitment to Equity Handbook: Estimating the Impact of Fiscal Policy on Inequality and Poverty (Brookings Institution Press and CEQ Institute-Tulane University, 2nd edition, 2022) is a unique manual on the theory and practical methods to estimate the impact of taxation and public spending on inequality and poverty. In addition, the second edition covers frontier topics such as alternative approaches to measure the redistributive effect of education, health, and infrastructure spending. Policymakers, social planners, and economists are provided with a step-by-step guide to applying fiscal incidence analysis, illustrated by country studies. The 2nd edition of the Handbook has two volumes. Volume 1 is comprised of Part I, Methodology, describes what a CEQ Assessment© is and presents the theoretical underpinnings of fiscal incidence analysis and the indicators used to assess the distributive impact and effectiveness of fiscal policy. Part II, Implementation, presents the methodology on how taxes, subsidies, and social spending should be allocated. It includes a step-by step guide to completing the CEQ Master Workbook©, a multi-sheet Excel file that houses detailed information on the country’s fiscal system and the results used as inputs for policy discussions, academic papers, and policy reports. Part III, “Applications,” presents applications of the CEQ framework to low- and middle-income countries and includes simulations of policy reforms. In this 2nd edition, chapters 1, 6, and 8 have been significantly updated and two new country studies have been added to Part III. Parts IV (updated), V (new), and VI (new) are available online only. Part IV contains the CEQ Assessment’s main tools. Part V includes the databases housed in the CEQ Data Center on Fiscal Redistribution. Part VI contains the CEQ Institute’s microsimulation tools. Volume 2 (new) includes a collection of chapters whose purpose is to expand the knowledge and methodological frontiers to sharpen even further the analysis of fiscal policy’s redistributive impact. Topics include: alternative approaches to value in-kind education and health services; alternative methods to evaluate spending on infrastructure; corporate taxes and taxation on capital incomes; inter-temporal fiscal incidence and the redistributive consequences of social insurance pensions; fiscal redistribution, macroeconomic stability and growth; and, the political economy of fiscal redistribution.

Enhancing Synergies in a Collaborative Environment

Author : Pablo Cortés
Publisher : Springer
ISBN 13 : 3319140787
Total Pages : 370 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Enhancing Synergies in a Collaborative Environment by : Pablo Cortés

Download or read book Enhancing Synergies in a Collaborative Environment written by Pablo Cortés and published by Springer. This book was released on 2015-02-04 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a selection of the best papers presented at the 8th International Conference on Industrial Engineering and Industrial Management, XX International Conference on Industrial Engineering and Operations Management, and International IIE Conference 2014, hosted by ADINGOR, ABEPRO and the IIE, whose mission is to promote links between researchers and practitioners from different branches, to enhance an interdisciplinary perspective of industrial engineering and management. The conference topics covered: operations research, modelling and simulation, computer and information systems, operations research, scheduling and sequencing, logistics, production and information systems, supply chain and logistics, transportation, lean management, production planning and control, production system design, reliability and maintenance, quality management, sustainability and eco-efficiency, marketing and consumer behavior, business administration and strategic management, economic and financial management, technological and organizational innovation, strategy and entrepreneurship, economics engineering, enterprise engineering, global operations and cultural factors, operations strategy and performance, management social responsibility, environment and sustainability. This book will be of interest to researchers and practitioners working in any of the fields mentioned above.

Consumer Behavior in Action

Author : Geoffrey Paul Lantos
Publisher : Routledge
ISBN 13 : 1317473841
Total Pages : 648 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Consumer Behavior in Action by : Geoffrey Paul Lantos

Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Toolkit for Counseling Spanish-Speaking Clients

Author : Lorraine T. Benuto
Publisher : Springer
ISBN 13 : 3319648802
Total Pages : 537 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Toolkit for Counseling Spanish-Speaking Clients by : Lorraine T. Benuto

Download or read book Toolkit for Counseling Spanish-Speaking Clients written by Lorraine T. Benuto and published by Springer. This book was released on 2017-11-14 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely practical reference addresses the lack of Spanish-language resources for mental health professionals to use with their Latino clients. Geared toward both English- and Spanish-speaking practitioners in a variety of settings, this volume is designed to minimize misunderstandings between the clinician and client, and with that the possibility of inaccurate diagnosis and/or ineffective treatment. Coverage for each topic features a discussion of cultural considerations, guidelines for evidence-based best practices, a review of available findings, a treatment plan, plus clinical tools and client handouts, homework sheets, worksheets, and other materials. Chapters span a wide range of disorders and problems over the life-course, and include reproducible resources for: Assessing for race-based trauma. Using behavioral activation and cognitive interventions to treat depression among Latinos. Treating aggression, substance use, abuse, and dependence among Latino Adults. Treating behavioral problems among Latino adolescents. Treating anxiety among Latino children. Working with Latino couples. Restoring legal competency with Latinos. The Toolkit for Counseling Spanish-Speaking Clients fills a glaring need in behavioral service delivery, offering health psychologists, social workers, clinical psychologists, neuropsychologists, and other helping professionals culturally-relevant support for working with this under served population. The materials included here are an important step toward dismantling barriers to mental health care.

Optimal Regulation

Author : Kenneth Train
Publisher : Mit Press
ISBN 13 : 9780262200844
Total Pages : 338 pages
Book Rating : 4.2/5 (8 download)

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Book Synopsis Optimal Regulation by : Kenneth Train

Download or read book Optimal Regulation written by Kenneth Train and published by Mit Press. This book was released on 1991 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimal Regulation addresses the central issue of regulatory economics - how toregulate firms in a way that induces them to produce and price "optimally." It synthesizes the majorfindings of an extensive theoretical literature on what constitutes optimality in various situationsand which regulatory mechanisms can be used to achieve it. It is the first text to provide aunified, modern, and nontechnical treatment of the field.The book includes models for regulatingoptimal output, tariffs, and surplus subsidy schemes, and presents all of the material graphically,with clear explanations of often highly technical topics.Kenneth E. Train is Associate AdjunctProfessor in the Department of Economics and Graduate School of Public Policy at the University ofCalifornia, Berkeley. He is also Principal of the firm Cambridge Systematics.Topics include: Thecost structure of natural monopoly (economies of scale and scope). Characterization of firstandsecond-best optimality. Surplus subsidy schemes for attaining first-best optimality. Ramsey pricesand the Vogelsang-Finsinger mechanism for attaining them. Time-ofuse (TOU) prices and Riordan'smechanisms for attaining the optimal TOU prices' Multipart and self-selecting tariffs, and Sibley'smethod for using self-selecting tariffs to achieve optimality. The Averch-Johnson model of howrate-of-return regulation induces inefficiencies. Analysis of regulation based on the firm's returnon Output, costs, or sales. Price-cap regulation. Regulatory treatment of uncertainty and its impacton the firm's behavior. Methods of attaining optimality without direct regulation (contestability,auctioning the monopoly franchise.)

The North American Mosaic

Author : Commission for Environmental Cooperation (Montréal, Québec). Secretariat
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The North American Mosaic by : Commission for Environmental Cooperation (Montréal, Québec). Secretariat

Download or read book The North American Mosaic written by Commission for Environmental Cooperation (Montréal, Québec). Secretariat and published by . This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.

Marketing Management

Author : Marketing and Logistics Group, Cranfield School of Management
Publisher : Palgrave
ISBN 13 : 9780333777503
Total Pages : 295 pages
Book Rating : 4.7/5 (775 download)

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Book Synopsis Marketing Management by : Marketing and Logistics Group, Cranfield School of Management

Download or read book Marketing Management written by Marketing and Logistics Group, Cranfield School of Management and published by Palgrave. This book was released on 2000-03-23 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: A Relationship Marketing Perspective is an introduction to the principles of marketing management with a relationship perspective integrated throughout. Through the book contributors explore five key areas: * The Role of Relationship Marketing in Business * The Customer Retention Audit * Creating Customer Value Through the Expanded Marketing Mix * Planning and Organising for Relationship Marketing * Relationship Marketing in Action With insightful graphics, mini case studies and numerous real-world examples, Marketing Management is an ideal text for MBA students, postgraduates and professionals seeking a topical introduction to leading edge management and marketing thinking. Final year undergraduates of business will also benefit from this well-written, highly accessible text. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -http://www.palgrave.com/business/cranfield/