Alternative Market Research Methods

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Alternative Market Research Methods

Author : David Longbottom
Publisher :
ISBN 13 : 9781315730905
Total Pages : 0 pages
Book Rating : 4.7/5 (39 download)

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Book Synopsis Alternative Market Research Methods by : David Longbottom

Download or read book Alternative Market Research Methods written by David Longbottom and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.

Alternative Market Research Methods

Author : Alison Lawson
Publisher : Routledge
ISBN 13 : 1317550374
Total Pages : 497 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Alternative Market Research Methods by : Alison Lawson

Download or read book Alternative Market Research Methods written by Alison Lawson and published by Routledge. This book was released on 2016-09-13 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling ; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.

Alternative Market Research Methods

Author : David Longbottom
Publisher : Taylor & Francis
ISBN 13 : 1317550382
Total Pages : 312 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Alternative Market Research Methods by : David Longbottom

Download or read book Alternative Market Research Methods written by David Longbottom and published by Taylor & Francis. This book was released on 2016-09-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling ; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.

Quantitative Research Methods in Consumer Psychology

Author : Paul Hackett
Publisher : Taylor & Francis
ISBN 13 : 1317280415
Total Pages : 418 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Quantitative Research Methods in Consumer Psychology by : Paul Hackett

Download or read book Quantitative Research Methods in Consumer Psychology written by Paul Hackett and published by Taylor & Francis. This book was released on 2018-12-07 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Measurement in Marketing Research

Author : Thomas Salzberger
Publisher : Edward Elgar Publishing
ISBN 13 : 9781848441651
Total Pages : 0 pages
Book Rating : 4.4/5 (416 download)

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Book Synopsis Measurement in Marketing Research by : Thomas Salzberger

Download or read book Measurement in Marketing Research written by Thomas Salzberger and published by Edward Elgar Publishing. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of measurement in marketing is about to be set. This title will raise researchers' awareness of measurement issues and contributes to a transfer of knowledge from psychometrics into marketing research.

The New Luxury Experience

Author : Wided Batat
Publisher : Springer
ISBN 13 : 3030016714
Total Pages : 240 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The New Luxury Experience by : Wided Batat

Download or read book The New Luxury Experience written by Wided Batat and published by Springer. This book was released on 2019-04-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK

Market Research in Practice

Author : Paul Hague
Publisher : Kogan Page Publishers
ISBN 13 : 1398602833
Total Pages : 393 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Market Research in Practice by : Paul Hague

Download or read book Market Research in Practice written by Paul Hague and published by Kogan Page Publishers. This book was released on 2021-11-03 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.

Marketing Research

Author : Riccardo Benzo
Publisher : SAGE
ISBN 13 : 1526422352
Total Pages : 484 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Marketing Research by : Riccardo Benzo

Download or read book Marketing Research written by Riccardo Benzo and published by SAGE. This book was released on 2017-11-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.

The Routledge Companion to Marketing Research

Author : Len Tiu Wright
Publisher : Routledge
ISBN 13 : 1134826869
Total Pages : 623 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis The Routledge Companion to Marketing Research by : Len Tiu Wright

Download or read book The Routledge Companion to Marketing Research written by Len Tiu Wright and published by Routledge. This book was released on 2021-06-27 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

An Introduction to Learning and Teaching in Higher Education

Author : Peter Scales
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335262414
Total Pages : 224 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis An Introduction to Learning and Teaching in Higher Education by : Peter Scales

Download or read book An Introduction to Learning and Teaching in Higher Education written by Peter Scales and published by McGraw-Hill Education (UK). This book was released on 2017-10-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive yet accessible introduction to learning and teaching in higher education, and an invaluable resource if you are seeking to enhance and develop your teaching in the context of the Teaching Excellence Framework (TEF). It also supports your progress towards Fellowship of the Higher Education Academy (HEA), with an overview of the UK Professional Standards Framework (UKPSF) and linking content to the framework. This book is for new and existing teachers in higher education and those teaching higher education programmes in further education colleges. As well as helping you enhance and extend your understanding of the theory and practice of learning and teaching, this book encourages you to reflect on and improve your teaching in higher education to meet the needs of a diversity of students in the changing landscape of higher education. Together with its progressive and logical sequencing of topics - covering planning and preparation; techniques, methods and resources; assessment, quality and evaluation - the book provides: • A core text and resource for new teachers in higher education undertaking postgraduate programmes in learning and teaching. • An accessible and practical introduction to the knowledge and skills required to become a confident and effective lecturer in higher education • Mapping to the HEA UK Professional Standards Framework to provide guidance and support for those working towards Fellowship of the HEA together with sample Fellowship applications • 'Pause & Reflect' boxes to reinforce your professional learning journey "This book is not only an excellent introduction to learning and teaching in university but also for those providing higher level learning in further education colleges." Vicky Duckworth, Reader in Education, Edge Hill University, UK "This wide-ranging almost encyclopedic book touches on all the topics and issues that someone new to higher education is required to address. Scales provides a guide for the new higher education teacher through the confusing and confused world of higher education in order that they can remain a teacher despite institutional distractions." Dennis Hayes, Professor of Education, University of Derby, UK "This book provides a welcome and timely addition which will be of huge value to anybody with an interest in teaching and learning in higher education. It will be of particular value to those new to teaching in the higher education sector as well as more experienced staff who wish to update their skills or apply for Higher Education Academy recognition." Chris Wakeman, Head of Education and Inclusion Studies, University of Wolverhampton, UK "Peter Scales shares my dislike for the word ‘delivery’ to describe teaching and clearly explains why! The text is passionate, readable and engaging with a logical presentation of the lived experiences of teaching in higher education.” Beverley Hale, Professor of Learning and Teaching, University of Chichester, UK

Environmental, Health, and Business Opportunities in the New Meat Alternatives Market

Author : Bogueva, Diana
Publisher : IGI Global
ISBN 13 : 1522573518
Total Pages : 395 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Environmental, Health, and Business Opportunities in the New Meat Alternatives Market by : Bogueva, Diana

Download or read book Environmental, Health, and Business Opportunities in the New Meat Alternatives Market written by Bogueva, Diana and published by IGI Global. This book was released on 2018-12-28 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are various innovations and new technologies being produced in the energy, transportation, and building industries to combat climate change and improve environmental performance, but another way to combat this is examining the world’s food resources. Currently, there are global challenges associated with livestock and meat consumption, giving way to resource scarcity and the inability to sustain animal agriculture. Environmental, Health, and Business Opportunities in the New Meat Alternatives Market is a pivotal reference source that provides vital research on the development of plant-based foods and nutritional outcomes. Through analyzing innovative and disruptive trends in the food industry, it presents opportunities utilizing meat alternatives to create a more engaged consumer, a stronger economy, and a better environment. Highlighting topics such as meat consumption, nutrition, health, and gender perspectives, this book is ideally designed for policymakers, economists, health professionals, nutritionists, technology developers, academicians, and graduate-level students.

Essentials of Health Care Marketing

Author : Eric Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763783331
Total Pages : 536 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Essentials of Health Care Marketing by : Eric Berkowitz

Download or read book Essentials of Health Care Marketing written by Eric Berkowitz and published by Jones & Bartlett Learning. This book was released on 2011 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Sciences & Professions

Essentials of Health Care Marketing

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763732684
Total Pages : 430 pages
Book Rating : 4.7/5 (326 download)

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Book Synopsis Essentials of Health Care Marketing by : Eric N. Berkowitz

Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2004 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management for Health Services, Health Care Marketing, Marketing in Health Care Environments

Transportation Planning, Policy and Analysis

Author : D. N. M. Starkie
Publisher : Elsevier
ISBN 13 : 1483156435
Total Pages : 160 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Transportation Planning, Policy and Analysis by : D. N. M. Starkie

Download or read book Transportation Planning, Policy and Analysis written by D. N. M. Starkie and published by Elsevier. This book was released on 2013-10-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban and Regional Planning Series, Volume 13: Transportation Planning, Policy and Analysis is a review of selected policies affecting the administration, urban transportation, and proposals regarding transport improvements. The book discusses the inter-relationship of transport policy and analysis of transportation planning. The text outlines the development of transportation planning considering the constraints placed upon studies made in the transportation system. The author describes the planning process as evolving, with the nature of the problem changing along with the passing of time. The author reviews the administrative framework and the polices affecting urban traffic and public transports. He evaluates the policy-decision mechanisms influenced by ""maximization subject to constraint."" The author then presents some mathematical simulation models of transport, and then emphasizes that actual testing and experimentation of a model are needed to overcome any cardinal weaknesses. The book also cites the SELNEC and Tyneside studies where their major component is on road expenditure, which studies regarded as not very cost-effective. The author then cites legislations and development proposals that transportation plans should be integrated with land use planning and traffic systems. The author also discusses why developments in transport planning analysis is a political decision. City administrators, officials of traffic and engineering departments and bureaus, civil engineers, and urban developers will find this book of interest.

Methods in Consumer Research: Alternative approaches and special applications

Author : Gaston Ares
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Methods in Consumer Research: Alternative approaches and special applications by : Gaston Ares

Download or read book Methods in Consumer Research: Alternative approaches and special applications written by Gaston Ares and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Research Kit For Dummies

Author : Michael Hyman
Publisher : John Wiley & Sons
ISBN 13 : 0470632569
Total Pages : 651 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Marketing Research Kit For Dummies by : Michael Hyman

Download or read book Marketing Research Kit For Dummies written by Michael Hyman and published by John Wiley & Sons. This book was released on 2010-03-05 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Qualitative Market Research

Author : Hy Mariampolski
Publisher : SAGE
ISBN 13 : 9780761969457
Total Pages : 330 pages
Book Rating : 4.9/5 (694 download)

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Book Synopsis Qualitative Market Research by : Hy Mariampolski

Download or read book Qualitative Market Research written by Hy Mariampolski and published by SAGE. This book was released on 2001-08-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.