Advertising Media A To Z

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Advertising Media A to Z

Author : Jim Surmanek
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070590403
Total Pages : 0 pages
Book Rating : 4.5/5 (94 download)

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Book Synopsis Advertising Media A to Z by : Jim Surmanek

Download or read book Advertising Media A to Z written by Jim Surmanek and published by Tata McGraw-Hill Education. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Media A-to-Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features.Advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of:Every major term and concept necessary for accurate media planning Listings of related terms to allow further understanding of terms and concepts URLs for associated websites Mathematical formulas with plain-English explanations Acronyms listed alphabetically by the acronym itself as well as the expanded spelling

Advertising Media A-to-Z

Author : Jim Surmanek
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Advertising Media A-to-Z by : Jim Surmanek

Download or read book Advertising Media A-to-Z written by Jim Surmanek and published by McGraw-Hill Companies. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Advertising Media Planning, Seventh Edition

Author : Roger Baron
Publisher : McGraw Hill Professional
ISBN 13 : 0071738908
Total Pages : 496 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Advertising Media Planning, Seventh Edition by : Roger Baron

Download or read book Advertising Media Planning, Seventh Edition written by Roger Baron and published by McGraw Hill Professional. This book was released on 2010-05-28 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media—including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including: • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.

Advances in Advertising Research (Vol. III)

Author : Tobias Langner
Publisher : Springer Science & Business Media
ISBN 13 : 383494291X
Total Pages : 419 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Advances in Advertising Research (Vol. III) by : Tobias Langner

Download or read book Advances in Advertising Research (Vol. III) written by Tobias Langner and published by Springer Science & Business Media. This book was released on 2012-08-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

The Media Handbook

Author : Helen Katz
Publisher : Routledge
ISBN 13 : 1135194548
Total Pages : 239 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The Media Handbook by : Helen Katz

Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2010-07-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE

A/V A to Z

Author : Richard W. Kroon
Publisher : McFarland
ISBN 13 : 0786457406
Total Pages : 773 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis A/V A to Z by : Richard W. Kroon

Download or read book A/V A to Z written by Richard W. Kroon and published by McFarland. This book was released on 2010-03-30 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining more than 10,000 words and phrases from everyday slang to technical terms and concepts, this dictionary of the audiovisual language embraces more than 50 subject areas within film, television, and home entertainment. It includes terms from the complete lifecycle of an audiovisual work from initial concept through commercial presentation in all the major distribution channels including theatrical exhibition, television broadcast, home entertainment, and mobile media. The dictionary definitions are augmented by more than 700 illustrations, 1,600 etymologies, and nearly 2,000 encyclopedic entries that provide illuminating anecdotes, historical perspective, and clarifying details.

Federal Register

Author :
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Federal Register by :

Download or read book Federal Register written by and published by . This book was released on 2013 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Elections A to Z

Author : Dave Tarr
Publisher : CQ Press
ISBN 13 : 1506331505
Total Pages : 833 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Elections A to Z by : Dave Tarr

Download or read book Elections A to Z written by Dave Tarr and published by CQ Press. This book was released on 2012-06-12 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the rich content of the print edition with the advanced online functionality demanded by today′s researchers, Elections A to Z: Online Edition is the ultimate 21st century research tool for finding current, accurate information on U.S. elections. Advanced Web-enabled features allow users to conduct searches from A to Z on election. Like all CQ Press online editions, Elections A to Z: Online Edition comes loaded with powerful user-friendly functions such as CiteNow!, which lets researchers download full citations in MLA, APA, Bluebook, and other formats. Elections A to Z explains how campaigns and elections, the hallmark of any democracy, are conducted in the United States. The new third edition has been redesigned and updated with new entries covering the vital current elections topics that readers want to know about. Entries range from short definitions of terms like front-runner to in-depth essays exploring vital aspects of campaigns and elections, such as the right to vote, turnout trends, and the history, evolution, and current state of House, Senate, presidential, and some state-level elections. Readers will find essential information on: Stages in the campaign process and the general election The roles of political consultants, the media, and political parties Debates and issues such as term limits, majority-minority districts, and campaign finance Amendments, legislation, and court cases that have shaped electoral, campaign, and voting matters Voter turnout and voting rights in the United States Important terms and concepts like absolute majority and dark horse Highlights of presidential elections throughout U.S. history

Your Ad Here

Author : Michael J. Massey
Publisher : Dog Ear Publishing
ISBN 13 : 1608445380
Total Pages : 102 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis Your Ad Here by : Michael J. Massey

Download or read book Your Ad Here written by Michael J. Massey and published by Dog Ear Publishing. This book was released on 2010-04 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Massey and Chrissie VanWormer have written what they believe is the best resource book on media and advertising on the market today. Michael has a reputation as a media mad man and is well known on the east coast as a skilled media buyer who generates measured results for his clients. Chrissie is a creative business woman and writer who uses both sides of her brain to marry industry knowledge with a jolt of ingenuity to make things work. Most of the publications they saw were dry, boring tomes with mathematical formulas and equations. Your Ad Here delivers information in an easy to understand conversational format and is designed for anyone who wants to get their message heard and what it takes to make that happen. For more information on advertising, media buying, branding, creating your message and more, please to go our website at www.YourAdHereTheBook.com. We are available twenty four hours a day to answer any and all of your questions. We'd also like your feedback on this book as we are hard at work on the next book in the Your Ad Here series.

Media Selling

Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477417
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-07-17 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Ratings Analysis

Author : James Webster
Publisher : Routledge
ISBN 13 : 1136282122
Total Pages : 350 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Ratings Analysis by : James Webster

Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.

Advertising Media Planning

Author : Larry D. Kelley
Publisher : M.E. Sharpe
ISBN 13 : 0765628740
Total Pages : 202 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Advertising Media Planning by : Larry D. Kelley

Download or read book Advertising Media Planning written by Larry D. Kelley and published by M.E. Sharpe. This book was released on 2008 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Media Economics

Author : Simon P. Anderson
Publisher : Elsevier
ISBN 13 : 0444636951
Total Pages : 796 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Handbook of Media Economics by : Simon P. Anderson

Download or read book Handbook of Media Economics written by Simon P. Anderson and published by Elsevier. This book was released on 2015-11-17 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Nontraditional Media in Marketing and Advertising

Author : Robyn Blakeman
Publisher : SAGE
ISBN 13 : 1412997615
Total Pages : 265 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Nontraditional Media in Marketing and Advertising by : Robyn Blakeman

Download or read book Nontraditional Media in Marketing and Advertising written by Robyn Blakeman and published by SAGE. This book was released on 2014 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

Selecting Advertising Media

Author : Harvey R. Cook
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Selecting Advertising Media by : Harvey R. Cook

Download or read book Selecting Advertising Media written by Harvey R. Cook and published by . This book was released on 1977 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing to Gen Z

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814439284
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Gen Z by : Jeff Fromm

Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Author : Susan Tyler Eastman
Publisher : CRC Press
ISBN 13 : 1136024824
Total Pages : 351 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman

Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by CRC Press. This book was released on 2012-11-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.