Advertising Management By Sanjay Gupta Pooja Nasa Sbpd Publications

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Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications)

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Author : Sanjay Gupta
Publisher : SBPD Publications
ISBN 13 : 9351673693
Total Pages : 192 pages
Book Rating : 4.3/5 (516 download)

Book Synopsis Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications) by : Sanjay Gupta

Download or read book Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications) written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-07-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.

Advertising Management by Jay Bansal (SBPD Publications)

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Author : Jay Bansal
Publisher : SBPD Publications
ISBN 13 : 9351677656
Total Pages : 128 pages
Book Rating : 4.3/5 (516 download)

Book Synopsis Advertising Management by Jay Bansal (SBPD Publications) by : Jay Bansal

Download or read book Advertising Management by Jay Bansal (SBPD Publications) written by Jay Bansal and published by SBPD Publications. This book was released on 2021-07-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.

Advertising Management - SBPD Publications

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4./5 ( download)

Book Synopsis Advertising Management - SBPD Publications by : Dr. F. C. Sharma

Download or read book Advertising Management - SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

Advertising Management by Dr. F. C. Sharma (eBook)

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 : 9351671011
Total Pages : 181 pages
Book Rating : 4.3/5 (516 download)

Book Synopsis Advertising Management by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma

Download or read book Advertising Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

Marketing Management - SBPD Publications

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4./5 ( download)

Book Synopsis Marketing Management - SBPD Publications by : Dr. F. C. Sharma

Download or read book Marketing Management - SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Advertising Management

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Author :
Publisher : M.E. Sharpe
ISBN 13 : 0765628724
Total Pages : 234 pages
Book Rating : 4.7/5 (656 download)

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Download or read book Advertising Management written by and published by M.E. Sharpe. This book was released on with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

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Author : Dr. N. Mishra
Publisher : SBPD Publishing House
ISBN 13 : 9350475693
Total Pages : 198 pages
Book Rating : 4.3/5 (54 download)

Book Synopsis Marketing Management by : Dr. N. Mishra

Download or read book Marketing Management written by Dr. N. Mishra and published by SBPD Publishing House. This book was released on 2020-05-27 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.

Advertising Management

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Author : C. L. Tyagi
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126902576
Total Pages : 452 pages
Book Rating : 4.9/5 (25 download)

Book Synopsis Advertising Management by : C. L. Tyagi

Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Marketing Management by Dr. F. C. Sharma

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 : 9388117166
Total Pages : 334 pages
Book Rating : 4.3/5 (881 download)

Book Synopsis Marketing Management by Dr. F. C. Sharma by : Dr. F. C. Sharma

Download or read book Marketing Management by Dr. F. C. Sharma written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-07-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.

Advertising Management

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Author : David A. Aaker
Publisher :
ISBN 13 : 9780130091505
Total Pages : 593 pages
Book Rating : 4.0/5 (915 download)

Book Synopsis Advertising Management by : David A. Aaker

Download or read book Advertising Management written by David A. Aaker and published by . This book was released on 1992 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.

NEP Advertising Management B Com 2nd Sem (MIC-2)

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4./5 ( download)

Book Synopsis NEP Advertising Management B Com 2nd Sem (MIC-2) by : Dr. F. C. Sharma

Download or read book NEP Advertising Management B Com 2nd Sem (MIC-2) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2024-02-14 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).

Advertising Management

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Author : Batra
Publisher : Pearson Education India
ISBN 13 : 9788177588507
Total Pages : 772 pages
Book Rating : 4.5/5 (885 download)

Book Synopsis Advertising Management by : Batra

Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Sales Promotion

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Author : Pankhuri Bhagat
Publisher : SBPD Publishing House
ISBN 13 : 9350472333
Total Pages : 170 pages
Book Rating : 4.3/5 (54 download)

Book Synopsis Advertising and Sales Promotion by : Pankhuri Bhagat

Download or read book Advertising and Sales Promotion written by Pankhuri Bhagat and published by SBPD Publishing House. This book was released on 2020-06-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Sales Promotion by Pankhuri Bhagat is a publication of the SBPD Publishing House, Agra. The author holds a M.Com., B. Ed., NET and MBA degree. She was the assistant professor at SVMMPG College, Gorakhpur. Book Code - 4945

Marketing Management by Dr. F. C. Sharma (eBook)

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4./5 ( download)

Book Synopsis Marketing Management by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma

Download or read book Marketing Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Advertising Management

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Author : Aaker David A
Publisher :
ISBN 13 : 9788120307902
Total Pages : 593 pages
Book Rating : 4.3/5 (79 download)

Book Synopsis Advertising Management by : Aaker David A

Download or read book Advertising Management written by Aaker David A and published by . This book was released on 1994 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Management

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Author :
Publisher :
ISBN 13 : 9789383662357
Total Pages : 196 pages
Book Rating : 4.6/5 (623 download)

Book Synopsis Advertising Management by :

Download or read book Advertising Management written by and published by . This book was released on 2016 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Management: Concepts and Cases

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Author : Abhishek Gupta
Publisher :
ISBN 13 : 9788178845067
Total Pages : 264 pages
Book Rating : 4.8/5 (45 download)

Book Synopsis Advertising Management: Concepts and Cases by : Abhishek Gupta

Download or read book Advertising Management: Concepts and Cases written by Abhishek Gupta and published by . This book was released on 2009 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: