Marketing Management By Dr F C Sharma

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Marketing Management by Dr. F. C. Sharma

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 : 9388117166
Total Pages : 334 pages
Book Rating : 4.3/5 (881 download)

Book Synopsis Marketing Management by Dr. F. C. Sharma by : Dr. F. C. Sharma

Download or read book Marketing Management by Dr. F. C. Sharma written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-07-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.

Marketing Management by Dr. F. C. Sharma (eBook)

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4./5 ( download)

Book Synopsis Marketing Management by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma

Download or read book Marketing Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Marketing Management

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Author : Dr. F.C. Sharma
Publisher :
ISBN 13 : 9789380266107
Total Pages : 304 pages
Book Rating : 4.2/5 (661 download)

Book Synopsis Marketing Management by : Dr. F.C. Sharma

Download or read book Marketing Management written by Dr. F.C. Sharma and published by . This book was released on 2009-01-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management - SBPD Publications

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4./5 ( download)

Book Synopsis Marketing Management - SBPD Publications by : Dr. F. C. Sharma

Download or read book Marketing Management - SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Sales Management by Dr. F. C. Sharma (eBook)

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 : 935167021X
Total Pages : 255 pages
Book Rating : 4.3/5 (516 download)

Book Synopsis Sales Management by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma

Download or read book Sales Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.

Advertising Management by Dr. F. C. Sharma (eBook)

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 : 9351671011
Total Pages : 181 pages
Book Rating : 4.3/5 (516 download)

Book Synopsis Advertising Management by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma

Download or read book Advertising Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

Sales Management- SBPD Publications

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4./5 ( download)

Book Synopsis Sales Management- SBPD Publications by : Dr. F. C. Sharma

Download or read book Sales Management- SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.

Marketing Management

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Author : Dr. N. Mishra
Publisher : SBPD Publishing House
ISBN 13 : 9350475693
Total Pages : 198 pages
Book Rating : 4.3/5 (54 download)

Book Synopsis Marketing Management by : Dr. N. Mishra

Download or read book Marketing Management written by Dr. N. Mishra and published by SBPD Publishing House. This book was released on 2020-05-27 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.

Marketing Management

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 331 pages
Book Rating : 4./5 ( download)

Book Synopsis Marketing Management by : Dr. F. C. Sharma

Download or read book Marketing Management written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-03-20 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

MARKETING MANAGEMENT

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Author : M. GOVINDARAJAN
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120332591
Total Pages : 336 pages
Book Rating : 4.3/5 (325 download)

Book Synopsis MARKETING MANAGEMENT by : M. GOVINDARAJAN

Download or read book MARKETING MANAGEMENT written by M. GOVINDARAJAN and published by PHI Learning Pvt. Ltd.. This book was released on 2007-09-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

Marketing Management

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Author : Dr. Sunil Mishra
Publisher : Clever Fox Publishing
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4./5 ( download)

Book Synopsis Marketing Management by : Dr. Sunil Mishra

Download or read book Marketing Management written by Dr. Sunil Mishra and published by Clever Fox Publishing. This book was released on 2023-03-31 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is evolving all the time, and for students to stay competitive, they need a textbook that represents the best of today's marketing theory and techniques. Marketing Management is the gold standard in existing marketing literature because its content and structure are always updated with the most recent advancements in marketing theory and practice. Students at both the undergraduate and graduate levels of marketing studies and professionals in the field are the intended audience for this book. The writers' primary goal was to present a complete picture of all facets of marketing in the actual world. The book talks about holistic marketing and how different parts of marketing depend on each other. It discusses competitive dynamics, entering into markets, communicating value, determining product strategy, and creating customer value and relationships, among other things.

Marketing Management

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Author : Arun Kumar
Publisher :
ISBN 13 : 9788171567287
Total Pages : 548 pages
Book Rating : 4.5/5 (672 download)

Book Synopsis Marketing Management by : Arun Kumar

Download or read book Marketing Management written by Arun Kumar and published by . This book was released on 1998-01-01 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book, As The Title Suggests, Covers All The Topics Prescribed By Various Universities And Management Institutions On Marketing Management And Sales Management. With Data Gathered From Latest Publications On The Subject, Material Drawn From Standard Textbooks, Narration In Simple Language, Analytic Presentation Using Central, Side And Running Headings, Examples Drawn From Indian Context And Actual Examination Questions At The End Of Each Chapter, This Book Has Been Designed As An Ideal Textbook For The Student And A Reference Work For The Teacher Of The Subject.

Marketing Management

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Author : A. C. Mittal
Publisher :
ISBN 13 : 9788189652609
Total Pages : 289 pages
Book Rating : 4.6/5 (526 download)

Book Synopsis Marketing Management by : A. C. Mittal

Download or read book Marketing Management written by A. C. Mittal and published by . This book was released on 2006-01-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt:

विपणन प्रबंधन (Marketing Management) by Dr. F. C. Sharma (SBPD Publications)

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Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4./5 ( download)

Book Synopsis विपणन प्रबंधन (Marketing Management) by Dr. F. C. Sharma (SBPD Publications) by : Dr. F. C. Sharma

Download or read book विपणन प्रबंधन (Marketing Management) by Dr. F. C. Sharma (SBPD Publications) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-07-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Marketing : Concept, Evolution, Nature, Importance and Scope, 2. Marketing Environment, 3. Buyer’s Behavior, 4. Market Segmentation and Positioning, 5. Product-Related Strategies, 6. Product : Policy and Planning, 7. Investment, 8. Distribution : Marketing Channel System and Wholesaling, 9. Distribution : Retailing and Physical Distribution, 10. Promotion : A Conceptual Framework, 11. Promotion : Personal Selling and Sales Force, 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion.

Introduction to Marketing Management

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Author : Dr. Megha Sharma
Publisher : AG PUBLISHING HOUSE (AGPH Books)
ISBN 13 : 8119025873
Total Pages : 224 pages
Book Rating : 4.1/5 (19 download)

Book Synopsis Introduction to Marketing Management by : Dr. Megha Sharma

Download or read book Introduction to Marketing Management written by Dr. Megha Sharma and published by AG PUBLISHING HOUSE (AGPH Books). This book was released on 2023-02-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing management requires the creation and implementation of strategic marketing programs, procedures, and activities in line with broader corporate goals, all the while drawing on consumer insights, monitoring metrics, and improving internal processes. Management in the field of marketing focuses on the formulation, development, and implementation of tactics devised to further the organization's overarching goals. There are many different types of business goals, such as expanding the company's customer base or expanding into new markets. To maximize earnings and advance organizational goals, firms need competent marketing management that guarantees high levels of consumer involvement, product attractiveness, and focused marketing campaigns. Without good management, you may spend years getting the product ready for launch, yet you would still run into problems. Marketing management guarantees you have a firm grasp on the specifics of your target audience's wants and needs from the get-go, even down to preferred hues and box dimensions. It's possible that without it, people won't even be interested in buying your stuff. If you've spent a great deal of effort perfecting your product or service, the correct procedures will guarantee that it reaches your intended audience via the appropriate channels at the optimal moment. Good marketing management is the key to turning a profit in any business. An effective marketing strategy is crucial for survival in today's cutthroat business climate. This aids in the formation of plans to increase earnings and decrease product costs. Distribution and retailing have been supplanted by marketing management.

Marketing Management

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Author : Dr. Rakesh D, Dr. Manoj Kumara N V, Dr. Darshan S
Publisher : Archers & Elevators Publishing House
ISBN 13 : 939099697X
Total Pages : pages
Book Rating : 4.3/5 (99 download)

Book Synopsis Marketing Management by : Dr. Rakesh D, Dr. Manoj Kumara N V, Dr. Darshan S

Download or read book Marketing Management written by Dr. Rakesh D, Dr. Manoj Kumara N V, Dr. Darshan S and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

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Author : Anil Kumar
Publisher :
ISBN 13 : 9788190896733
Total Pages : 348 pages
Book Rating : 4.8/5 (967 download)

Book Synopsis Marketing Management by : Anil Kumar

Download or read book Marketing Management written by Anil Kumar and published by . This book was released on 2010 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: