Marketing Management by Dr. F. C. Sharma (eBook)

Download Marketing Management by Dr. F. C. Sharma (eBook) PDF Online Free

Author :
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Marketing Management by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma

Download or read book Marketing Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Marketing Management by Dr. F. C. Sharma

Download Marketing Management by Dr. F. C. Sharma PDF Online Free

Author :
Publisher : SBPD Publications
ISBN 13 : 9388117166
Total Pages : 334 pages
Book Rating : 4.3/5 (881 download)

DOWNLOAD NOW!


Book Synopsis Marketing Management by Dr. F. C. Sharma by : Dr. F. C. Sharma

Download or read book Marketing Management by Dr. F. C. Sharma written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-07-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.

Marketing Management

Download Marketing Management PDF Online Free

Author :
Publisher :
ISBN 13 : 9789380266107
Total Pages : 304 pages
Book Rating : 4.2/5 (661 download)

DOWNLOAD NOW!


Book Synopsis Marketing Management by : Dr. F.C. Sharma

Download or read book Marketing Management written by Dr. F.C. Sharma and published by . This book was released on 2009-01-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Management by Dr. F. C. Sharma (eBook)

Download Sales Management by Dr. F. C. Sharma (eBook) PDF Online Free

Author :
Publisher : SBPD Publications
ISBN 13 : 935167021X
Total Pages : 255 pages
Book Rating : 4.3/5 (516 download)

DOWNLOAD NOW!


Book Synopsis Sales Management by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma

Download or read book Sales Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.

Marketing Management - SBPD Publications

Download Marketing Management - SBPD Publications PDF Online Free

Author :
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Marketing Management - SBPD Publications by : Dr. F. C. Sharma

Download or read book Marketing Management - SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Advertising Management by Dr. F. C. Sharma (eBook)

Download Advertising Management by Dr. F. C. Sharma (eBook) PDF Online Free

Author :
Publisher : SBPD Publications
ISBN 13 : 9351671011
Total Pages : 181 pages
Book Rating : 4.3/5 (516 download)

DOWNLOAD NOW!


Book Synopsis Advertising Management by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma

Download or read book Advertising Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

Marketing Management

Download Marketing Management PDF Online Free

Author :
Publisher : SBPD Publishing House
ISBN 13 : 9350475693
Total Pages : 198 pages
Book Rating : 4.3/5 (54 download)

DOWNLOAD NOW!


Book Synopsis Marketing Management by : Dr. N. Mishra

Download or read book Marketing Management written by Dr. N. Mishra and published by SBPD Publishing House. This book was released on 2020-05-27 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.

Production Management by Dr. F. C. Sharma (eBook)

Download Production Management by Dr. F. C. Sharma (eBook) PDF Online Free

Author :
Publisher : sbpd publications
ISBN 13 : 935167116X
Total Pages : 298 pages
Book Rating : 4.3/5 (516 download)

DOWNLOAD NOW!


Book Synopsis Production Management by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma

Download or read book Production Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by sbpd publications. This book was released on 2020-12-12 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a great pleasure in presenting ‘Production Management’ as a Text Book for B. Com. classes. The Book has been written strictly in accordanceCONTENT 1. Nature and Scope of Production Management, 2. Production Planning and Control [PPC], 3. PPC and Production Systems, 4. Types of Production Systems, 5. Product Design and Development, 6. Plant Location, 7. Plant Layout, 8. Introduction to Materials Management, 9. Inventory Control—Basic Consideration, 10. Inventory Control Techniques, 11. Storekeeping, 12. Inspection and Quality Control, 13. Techniques of Quality Control. with the latest syllabus of different universities.

MARKETING MANAGEMENT

Download MARKETING MANAGEMENT PDF Online Free

Author :
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120332591
Total Pages : 336 pages
Book Rating : 4.3/5 (325 download)

DOWNLOAD NOW!


Book Synopsis MARKETING MANAGEMENT by : M. GOVINDARAJAN

Download or read book MARKETING MANAGEMENT written by M. GOVINDARAJAN and published by PHI Learning Pvt. Ltd.. This book was released on 2007-09-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

Marketing Management

Download Marketing Management PDF Online Free

Author :
Publisher :
ISBN 13 : 9788190896733
Total Pages : 348 pages
Book Rating : 4.8/5 (967 download)

DOWNLOAD NOW!


Book Synopsis Marketing Management by : Anil Kumar

Download or read book Marketing Management written by Anil Kumar and published by . This book was released on 2010 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

Download Marketing Management PDF Online Free

Author :
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 331 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Marketing Management by : Dr. F. C. Sharma

Download or read book Marketing Management written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-03-20 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Business Organisation by Dr. F. C. Sharma (eBook)

Download Business Organisation by Dr. F. C. Sharma (eBook) PDF Online Free

Author :
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Business Organisation by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma

Download or read book Business Organisation by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Business Organisation—Nature and Importance, 2. Management, Administration and Organisation, 3. Organisation Structure and Forms of Organisation, 4. Size of Business Enterprise, 5. Sole Proprietorship, 6. Partnership Firm, 7. Joint Stock Company, 8. Formation of a Company, 9. Co-operative Form of Organisation, 10. Public Enterprises, 11. Large Scale Retailing, 12. Business Combinations, 13. Methods of Wage Payment and Incentive Plans, 14. Scientific Management and Rationalisation, 15. Stock Exchange and its Regulation, 16. Produce Exchanges, 17. Sources of Business Finance, 18. Special Financial Institutions.

Marketing Management

Download Marketing Management PDF Online Free

Author :
Publisher : Excel Books India
ISBN 13 : 9788174463623
Total Pages : 528 pages
Book Rating : 4.4/5 (636 download)

DOWNLOAD NOW!


Book Synopsis Marketing Management by : S. Jayachandran

Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

Marketing Management

Download Marketing Management PDF Online Free

Author :
Publisher : Nirali Prakashan
ISBN 13 : 9788185790961
Total Pages : 204 pages
Book Rating : 4.7/5 (99 download)

DOWNLOAD NOW!


Book Synopsis Marketing Management by :

Download or read book Marketing Management written by and published by Nirali Prakashan. This book was released on with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

Download Marketing Management PDF Online Free

Author :
Publisher :
ISBN 13 : 9780170177832
Total Pages : pages
Book Rating : 4.1/5 (778 download)

DOWNLOAD NOW!


Book Synopsis Marketing Management by : Subhash C. Jain

Download or read book Marketing Management written by Subhash C. Jain and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management 4E

Download Marketing Management 4E PDF Online Free

Author :
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070144910
Total Pages : 0 pages
Book Rating : 4.1/5 (449 download)

DOWNLOAD NOW!


Book Synopsis Marketing Management 4E by : Rajan Saxena

Download or read book Marketing Management 4E written by Rajan Saxena and published by Tata McGraw-Hill Education. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

Download Marketing Management PDF Online Free

Author :
Publisher :
ISBN 13 : 9788176294546
Total Pages : 0 pages
Book Rating : 4.2/5 (945 download)

DOWNLOAD NOW!


Book Synopsis Marketing Management by : G.S. Monga

Download or read book Marketing Management written by G.S. Monga and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: