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Adapting Marketing To Libraries In A Changing And World Wide Environment Le Marketing Des Bibliotheques A Lheure Du Changement Et De La Mondialisation
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Book Synopsis Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation by : Réjean Savard
Download or read book Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Book Synopsis Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque by : Réjean Savard
Download or read book Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Book Synopsis Marketing Library and Information Services: International Perspectives by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services: International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author :International Labour Organization. Bureau of Library and Information Services Publisher : ISBN 13 : Total Pages :358 pages Book Rating :4.:/5 (318 download)
Book Synopsis International Labour Documentation by : International Labour Organization. Bureau of Library and Information Services
Download or read book International Labour Documentation written by International Labour Organization. Bureau of Library and Information Services and published by . This book was released on 2001 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis IFLA Directory by : International Federation of Library Associations and Institutions
Download or read book IFLA Directory written by International Federation of Library Associations and Institutions and published by . This book was released on 2002 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis IFLA Directory by : International Federation of Library Associations
Download or read book IFLA Directory written by International Federation of Library Associations and published by . This book was released on 2002 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis IFLA Annual Report by : International Federation of Library Associations and Institutions
Download or read book IFLA Annual Report written by International Federation of Library Associations and Institutions and published by . This book was released on 2003 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bibliographie Mensuelle by : United Nations Library (Geneva, Switzerland)
Download or read book Bibliographie Mensuelle written by United Nations Library (Geneva, Switzerland) and published by . This book was released on 2000 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Libraries in a Web 2.0 World by : Dinesh K. Gupta
Download or read book Marketing Libraries in a Web 2.0 World written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2011 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Book Synopsis Marketing Library and Information Services II by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services II written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2013-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Book Synopsis The Marketing of Academic, National and Public Libraries Worldwide by : David Baker
Download or read book The Marketing of Academic, National and Public Libraries Worldwide written by David Baker and published by Elsevier. This book was released on 2024-01-30 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities
Author :Hendrik Edelman Publisher :ALCTS Papers on Library Technical Services and Collections ISBN 13 : Total Pages :220 pages Book Rating :4.3/5 (91 download)
Book Synopsis Marketing to Libraries for the New Millennium by : Hendrik Edelman
Download or read book Marketing to Libraries for the New Millennium written by Hendrik Edelman and published by ALCTS Papers on Library Technical Services and Collections. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval and leasing plans; and more.
Book Synopsis Bite-Sized Marketing by : Nancy Dowd
Download or read book Bite-Sized Marketing written by Nancy Dowd and published by American Library Association. This book was released on 2010 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Author :International Federation of Library Associations and Institutions. Management and Marketing Section Publisher :Walter de Gruyter ISBN 13 :9783598220326 Total Pages :392 pages Book Rating :4.2/5 (23 download)
Book Synopsis Library Management and Marketing in a Multicultural World by : International Federation of Library Associations and Institutions. Management and Marketing Section
Download or read book Library Management and Marketing in a Multicultural World written by International Federation of Library Associations and Institutions. Management and Marketing Section and published by Walter de Gruyter. This book was released on 2007 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.
Author :International Federation of Library Associations and Institutions Publisher :München : K.G. Saur ISBN 13 : Total Pages :348 pages Book Rating :4.F/5 ( download)
Book Synopsis Education and Research for Marketing and Quality Management in Libraries by : International Federation of Library Associations and Institutions
Download or read book Education and Research for Marketing and Quality Management in Libraries written by International Federation of Library Associations and Institutions and published by München : K.G. Saur. This book was released on 2002 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Education and Research for Marketing and Quality Management in Libraries the proceedings of the scientific colloquium held under this title in Quebec City (Canada) are assembled. The colloquium was organized by IFLA's Management and Marketing Section, as a satellite event on the occasion of the IFLA General Conference in Boston (USA) during the same month. The book contains 24 papers: 16 in English, 8 in French and 3 synthesising articles.
Book Synopsis Marketing Concepts for Libraries and Information Services by : Eileen Elliott De Sáez
Download or read book Marketing Concepts for Libraries and Information Services written by Eileen Elliott De Sáez and published by . This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.
Book Synopsis Intentional Marketing by : Carol Ottolenghi
Download or read book Intentional Marketing written by Carol Ottolenghi and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
