Library Management and Marketing in a Multicultural World

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 359844026X
Total Pages : 385 pages
Book Rating : 4.5/5 (984 download)

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Book Synopsis Library Management and Marketing in a Multicultural World by : James L. Mullins

Download or read book Library Management and Marketing in a Multicultural World written by James L. Mullins and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

The Survival Kit For Libraries (A Marketing Approach)

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Author :
Publisher : K.K. Publications
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Survival Kit For Libraries (A Marketing Approach) by : Dr. R.K. Bhatt

Download or read book The Survival Kit For Libraries (A Marketing Approach) written by Dr. R.K. Bhatt and published by K.K. Publications. This book was released on 2022-02-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing

Marketing Library and Information Services II

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 311028104X
Total Pages : 423 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Marketing Library and Information Services II by : Dinesh K. Gupta

Download or read book Marketing Library and Information Services II written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2013-06-25 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Collaboration in International and Comparative Librarianship

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Author :
Publisher : IGI Global
ISBN 13 : 1466643668
Total Pages : 406 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Collaboration in International and Comparative Librarianship by : Chakraborty, Susmita

Download or read book Collaboration in International and Comparative Librarianship written by Chakraborty, Susmita and published by IGI Global. This book was released on 2013-07-31 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the introduction of the Bologna Process, the emphasis on the importance of international librarianship and its activity between governmental or non-governmental institutions, organizations, and groups of nations has continued to grow. Collaboration in International and Comparative Librarianship highlights the importance of international librarianship in governmental and non-governmental institutions, organizations, and groups in order to promote, develop, and maintain librarianship and the library profession around the world. This publication is essential for graduate students, researchers, teachers, and LIS administrators in the field of library science.

Innovations in Services Marketing and Management: Strategies for Emerging Economies

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Author :
Publisher : IGI Global
ISBN 13 : 1466646721
Total Pages : 331 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Innovations in Services Marketing and Management: Strategies for Emerging Economies by : Goyal, Anita

Download or read book Innovations in Services Marketing and Management: Strategies for Emerging Economies written by Goyal, Anita and published by IGI Global. This book was released on 2013-10-31 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Library Services for Multicultural Patrons

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 0810887223
Total Pages : 354 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Library Services for Multicultural Patrons by : Carol Smallwood

Download or read book Library Services for Multicultural Patrons written by Carol Smallwood and published by Rowman & Littlefield. This book was released on 2013 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, libraries are struggling to deal with a growing diversity in the cultural background of their patrons. Problems arising from this cultural diversity afflict all library types--school, public and academic. Library Services for Multicultural Patrons is by and for all libraries that are striving to provide multicultural services to match the growing diversity in the cultural background of patrons. The book is designed to offer helpful tips and practical advice to academic, public, and school librarians who want to better serve the multicultural groups in their communities. The contributors to the book are themselves practicing librarians and they share creative ideas for welcoming multicultural patrons into libraries and strategies for serving them more effectively. Librarians will find in these chapters tried and true tips and techniques for marketing and promotion, improving reference services for speakers of English as a second language, and enhancing programming that they can easily implement in their own libraries and communities. The chapters are divided into the following categories for ease of access: 1) Getting Organized and Finding Partners, 2) Reaching Students, 3) Community Connections, 4) Applying Technology, 6) Outreach Initiatives, 6) Programming and Events, and 7) Reference Services. Librarians of all types will be pleased to discover easy-to-implement suggestions for collaborative efforts, many rich and diverse programming ideas, strategies for improving reference services and library instruction to speakers of English as a second language, marketing and promotional tips designed to welcome multicultural patrons into the library, and much more.

Library Information, Information Science, Information Society

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Author :
Publisher : Lulu.com
ISBN 13 : 1312794100
Total Pages : 92 pages
Book Rating : 4.3/5 (127 download)

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Book Synopsis Library Information, Information Science, Information Society by : Ashok Yakkaldevi

Download or read book Library Information, Information Science, Information Society written by Ashok Yakkaldevi and published by Lulu.com. This book was released on with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Library and Information Sciences

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Author :
Publisher : CRC Press
ISBN 13 : 1000031543
Total Pages : 5538 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Encyclopedia of Library and Information Sciences by : John D. McDonald

Download or read book Encyclopedia of Library and Information Sciences written by John D. McDonald and published by CRC Press. This book was released on 2017-03-15 with total page 5538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Library and Information Sciences, comprising of seven volumes, now in its fourth edition, compiles the contributions of major researchers and practitioners and explores the cultural institutions of more than 30 countries. This major reference presents over 550 entries extensively reviewed for accuracy in seven print volumes or online. The new fourth edition, which includes 55 new entires and 60 revised entries, continues to reflect the growing convergence among the disciplines that influence information and the cultural record, with coverage of the latest topics as well as classic articles of historical and theoretical importance.

IFLA Library Building Guidelines

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 9783598117688
Total Pages : 306 pages
Book Rating : 4.1/5 (176 download)

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Book Synopsis IFLA Library Building Guidelines by : International Federation of Library Associations and Institutions

Download or read book IFLA Library Building Guidelines written by International Federation of Library Associations and Institutions and published by Walter de Gruyter. This book was released on 2007 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information and guidelines for the building planning process whether you are planning a new public or academic library building. This work reflects on fundamental issues, on development trends and on the planning process. It explores the library building process from both the library manager's perspective as well as that of the architect.

7 Secrets of Marketing in a Multi-cultural World

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Author :
Publisher : Executive Excellence Publishing
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis 7 Secrets of Marketing in a Multi-cultural World by : Gilbert C. Rapaille

Download or read book 7 Secrets of Marketing in a Multi-cultural World written by Gilbert C. Rapaille and published by Executive Excellence Publishing. This book was released on 2001 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and profitable.

IFLA Annual Report

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Author :
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis IFLA Annual Report by : International Federation of Library Associations and Institutions

Download or read book IFLA Annual Report written by International Federation of Library Associations and Institutions and published by . This book was released on 2003 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Multiculturalism and Diversity in the Library

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Author :
Publisher : Routledge
ISBN 13 : 1317948335
Total Pages : 218 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Managing Multiculturalism and Diversity in the Library by : Mark Winston

Download or read book Managing Multiculturalism and Diversity in the Library written by Mark Winston and published by Routledge. This book was released on 2014-06-23 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover ways to raise staff awareness regarding diversity! Managing Multiculturalism and Diversity In the Library: Principals and Issues for Administrators is an academic guide to diversity issues such as affirmative action, career development of minorities in the library science profession, racism, and scholarship solutions to increase the diversity of people in the library and information science profession. From this manual, you will gain a deeper understanding of diversity and its implementation in your library. Scholarly and poignant, this book is recommended to academics, administrators, library professionals, and students who want to improve the diversity of libraries and the profession of library information science. In Managing Multiculturalism and Diversity In the Library, you will explore the continued need to keep diversity growing in our libraries as a learning tool to boost the creativity and broaden the knowledge base of libraries as a whole. This informative guide provides you with studies on the diversification efforts of Australia, Canada, China, and the United Kingdom, showing you how each nation differently defines diversity, yet values diversity with an agenda that accepts and encourages cultural differences. You will find suggestions on how to bring in the talents of traditionally excluded groups into your library and examine affirmative action and its dismantling from different angles. Managing Multiculturalism and Diversity In the Library illustrates the importance of cultural diversity in contrast to a melting pot that does not allow for distinct flavors. Some pertinent areas of diversity that you will read about are: raising staff awareness of diversity through training seminars a diversity program focused closely on your library’s missions and strategic plans integrating diversity into every aspect of the library activities looking to colleges and universities as the leaders of cross-cultural understanding American Library Association and the diversity agenda Managing Multiculturalism and Diversity In the Library is an enlightening and helpful resource to foster multicultural understanding and to plan a diversity agenda that is right for your library organization. From this book, you will find many interesting and informative methods on creating a culturally pluralistic library.

The Australian Library Journal

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Author :
Publisher :
ISBN 13 :
Total Pages : 518 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Australian Library Journal by :

Download or read book The Australian Library Journal written by and published by . This book was released on 2008 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bibliographie Mensuelle

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Publisher :
ISBN 13 :
Total Pages : 598 pages
Book Rating : 4.3/5 (21 download)

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Book Synopsis Bibliographie Mensuelle by : United Nations Library (Geneva, Switzerland)

Download or read book Bibliographie Mensuelle written by United Nations Library (Geneva, Switzerland) and published by . This book was released on 2007-07 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Bowker Annual

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Publisher :
ISBN 13 : 9781573872898
Total Pages : 824 pages
Book Rating : 4.8/5 (728 download)

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Book Synopsis The Bowker Annual by : Information Today Inc

Download or read book The Bowker Annual written by Information Today Inc and published by . This book was released on 2007 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Multiculturalism in Libraries

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Author :
Publisher : Praeger
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Multiculturalism in Libraries by : Rosemary R. Dumont

Download or read book Multiculturalism in Libraries written by Rosemary R. Dumont and published by Praeger. This book was released on 1994-07-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States is increasingly faced with the challenge of absorbing new immigrant groups and creating a tolerance for a plurality of cultures. This work argues that, as plurality grows, libraries need to be truly representative of the pluralistic popul

IFLA Directory

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Author :
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis IFLA Directory by : International Federation of Library Associations

Download or read book IFLA Directory written by International Federation of Library Associations and published by . This book was released on 2007 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: