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Ad Land A Global History Of Advertising
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Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2013-07-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Book Synopsis Ad Land: A Global History Of Advertising by : Mark Tungate
Download or read book Ad Land: A Global History Of Advertising written by Mark Tungate and published by . This book was released on 2008-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Twenty Ads That Shook the World by : James Twitchell
Download or read book Twenty Ads That Shook the World written by James Twitchell and published by Crown. This book was released on 2001-12-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Book Synopsis Essentials of Advertising by : Robert Cluley
Download or read book Essentials of Advertising written by Robert Cluley and published by Kogan Page Publishers. This book was released on 2017-02-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising is designed to help students navigate their way through the field of advertising. It will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociologists, historians, marketers and media researchers - not to mention advertising practitioners themselves. Meticulously researched, Essentials of Advertising will allow readers to understand not just what different research traditions say about advertising, but why they say it. This will help students develop key analytic skills to critically evaluate and exploit existing research on advertising, based on a greater understanding of where it comes from. This allows them to develop greater perception and awareness professionally, and acts as a springboard for students to jump into the wider area of advertising studies and to develop their careers according to their interests. Online resources include lecture slides, self-test questions, group activities, figures, and case studies for specific chapters, plus web links to industry body research and relevant further reading.
Book Synopsis A History of Advertising by : Stephane Pincas
Download or read book A History of Advertising written by Stephane Pincas and published by . This book was released on 2015-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, but the term "advertising agency" first appeared in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, Palmer's venture marks the birth of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this freshly updated edition explores the legendary campaigns and brands of advertising's modern history. With specific anecdotes and comments on the importance of every campaign, it curates advertising gold right through to the last decade. Check out the picture of the camel behind the legendary Camel pack, the first Coca Cola ad, and the masterworks by Picasso and Magritte that inspired advertising imagery.
Book Synopsis Owning the Earth by : Andro Linklater
Download or read book Owning the Earth written by Andro Linklater and published by A&C Black. This book was released on 2014-01-01 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barely two centuries ago, most of the world's productive land still belonged either communally to traditional societies or to the higher powers of monarch or church. But that pattern, and the ways of life that went with it, were consigned to history as a result of the most creative - and, at the same time, destructive - cultural force in the modern era: the idea of individual, exclusive ownership of land. This notion laid waste to traditional communal civilisations, displacing entire peoples from their homelands, and brought into being a unique concept of individual freedom and a distinct form of representative government and democratic institutions. Other great civilizations, in Russia, China, and the Islamic world, evolved very different structures of land ownership, and thus very different forms of government and social responsibility.The seventeenth-century English surveyor William Petty was the first man to recognise the connection between private property and free-market capitalism; the American radical Wolf Ladejinsky redistributed land in Japan, Taiwan and South Korea after the Second World War to make possible the emergence of Asian tiger economies. Through the eyes of these remarkable individuals and many more, including Chinese emperors and German peasants, Andro Linklater here presents the evolution of land ownership to offer a radically new view of mankind's place on the planet.
Book Synopsis Property Rights in Land by : Rosa Congost
Download or read book Property Rights in Land written by Rosa Congost and published by Taylor & Francis. This book was released on 2016-10-04 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Property Rights in Land widens our understanding of property rights by looking through the lenses of social history and sociology, discussing mainstream theory of new institutional economics and the derived grand narrative of economic development. As neo-institutional development theory has become a narrative in global history and political economy, the problem of promoting global development has arisen from creating the conditions for ‘good’ institutions to take root in the global economy and in developing societies. Written by a collection of expert authors, the chapters delve into social processes through which property relations became institutionalized and were used in social action for the appropriation of resources and rent. This was in order to gain a better understanding of the social processes intervening between the institutionalized ‘rules of the game’ and their economic and social outcomes. This collection of essays is of great interest to those who study economic history, historical sociology and economic sociology, as well as Agrarian and rural history.
Book Synopsis The History of an Advertising Agency: N. W. Ayer & Son at Work, 1869-1949 by : Ralph Merle Hower
Download or read book The History of an Advertising Agency: N. W. Ayer & Son at Work, 1869-1949 written by Ralph Merle Hower and published by . This book was released on 1949 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Global History of Runaways by : Marcus Rediker
Download or read book A Global History of Runaways written by Marcus Rediker and published by University of California Press. This book was released on 2019-07-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: During global capitalism's long ascent from 1600–1850, workers of all kinds—slaves, indentured servants, convicts, domestic workers, soldiers, and sailors—repeatedly ran away from their masters and bosses, with profound effects. A Global History of Runaways, edited by Marcus Rediker, Titas Chakraborty, and Matthias van Rossum, compares and connects runaways in the British, Danish, Dutch, French, Mughal, Portuguese, and American empires. Together these essays show how capitalism required vast numbers of mobile workers who would build the foundations of a new economic order. At the same time, these laborers challenged that order—from the undermining of Danish colonization in the seventeenth century to the igniting of civil war in the United States in the nineteenth.
Book Synopsis This Land Is Their Land by : David J. Silverman
Download or read book This Land Is Their Land written by David J. Silverman and published by Bloomsbury Publishing USA. This book was released on 2019-11-05 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ahead of the 400th anniversary of the first Thanksgiving, a new look at the Plymouth colony's founding events, told for the first time with Wampanoag people at the heart of the story. In March 1621, when Plymouth's survival was hanging in the balance, the Wampanoag sachem (or chief), Ousamequin (Massasoit), and Plymouth's governor, John Carver, declared their people's friendship for each other and a commitment to mutual defense. Later that autumn, the English gathered their first successful harvest and lifted the specter of starvation. Ousamequin and 90 of his men then visited Plymouth for the “First Thanksgiving.” The treaty remained operative until King Philip's War in 1675, when 50 years of uneasy peace between the two parties would come to an end. 400 years after that famous meal, historian David J. Silverman sheds profound new light on the events that led to the creation, and bloody dissolution, of this alliance. Focusing on the Wampanoag Indians, Silverman deepens the narrative to consider tensions that developed well before 1620 and lasted long after the devastating war-tracing the Wampanoags' ongoing struggle for self-determination up to this very day. This unsettling history reveals why some modern Native people hold a Day of Mourning on Thanksgiving, a holiday which celebrates a myth of colonialism and white proprietorship of the United States. This Land is Their Land shows that it is time to rethink how we, as a pluralistic nation, tell the history of Thanksgiving.
Book Synopsis Measuring America by : Andro Linklater
Download or read book Measuring America written by Andro Linklater and published by Penguin. This book was released on 2003-09-30 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1790, America was in enormous debt, having depleted what little money and supplies the country had during its victorious fight for independence. Before the nation's greatest asset, the land west of the Ohio River, could be sold it had to be measured out and mapped. And before that could be done, a uniform set of measurements had to be chosen for the new republic out of the morass of roughly 100,000 different units that were in use in daily life. Measuring America tells the fascinating story of how we ultimately gained the American Customary System—the last traditional system in the world—and how one man's surveying chain indelibly imprinted its dimensions on the land, on cities, and on our culture from coast to coast.
Book Synopsis The Psychology of Advertising by : Walter Dill Scott
Download or read book The Psychology of Advertising written by Walter Dill Scott and published by . This book was released on 1910 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A World at Sea written by Lauren Benton and published by University of Pennsylvania Press. This book was released on 2020-10-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past twenty-five years have brought a dramatic expansion of scholarship in maritime history, including new research on piracy, long-distance trade, and seafaring cultures. Yet maritime history still inhabits an isolated corner of world history, according to editors Lauren Benton and Nathan Perl-Rosenthal. Benton and Perl-Rosenthal urge historians to place the relationship between maritime and terrestrial processes at the center of the field and to analyze the links between global maritime practices and major transformations in world history. A World at Sea consists of nine original essays that sharpen and expand our understanding of practices and processes across the land-sea divide and the way they influenced global change. The first section highlights the regulatory order of the seas as shaped by strategies of land-based polities and their agents and by conflicts at sea. The second section studies documentary practices that aggregated and conveyed information about sea voyages and encounters, and it traces the wide-ranging impact of the explosion of new information about the maritime world. Probing the political symbolism of the land-sea divide as a threshold of power, the last section features essays that examine the relationship between littoral geographies and sociolegal practices spanning land and sea. Maritime history, the contributors show, matters because the oceans were key sites of experimentation, innovation, and disruption that reflected and sparked wide-ranging global change. Contributors: Lauren Benton, Adam Clulow, Xing Hang, David Igler, Jeppe Mulich, Lisa Norling, Nathan Perl-Rosenthal, Carla Rahn Phillips, Catherine Phipps, Matthew Raffety, Margaret Schotte.
Book Synopsis Global History and Geography by : Henry J. Brun
Download or read book Global History and Geography written by Henry J. Brun and published by . This book was released on 2001 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt: [TofC cont.] Global nationalism; Economic and social revolutions; Growth of imperialism -- A half-century of crisis and achievement (1900-1945): Medical, scientific, and technological advances of the early 20th century; World War I; Post-World War I era; World War II -- 20th century since 1945: Cold War; Postwar developments in Africa, Asia, and the Middle East; Late 20th-century developments in Europe; Developing world in the late 20th century -- Global connections and interactions: Global economic trends; Search for global security; Global trends and issues of the late 20th century.
Book Synopsis The Mirror Makers by : Stephen R. Fox
Download or read book The Mirror Makers written by Stephen R. Fox and published by University of Illinois Press. This book was released on 1984 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
Book Synopsis A Global History of Indigenous Peoples by : K. Coates
Download or read book A Global History of Indigenous Peoples written by K. Coates and published by Springer. This book was released on 2004-10-29 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Global History of Indigenous Peoples examines the history of the indigenous/tribal peoples of the world. The work spans the period from the pivotal migrations which saw the peopling of the world, examines the processes by which tribal peoples established themselves as separate from surplus-based and more material societies, and considers the impact of the policies of domination and colonization which brought dramatic change to indigenous cultures. The book covers both tribal societies affected by the expansion of European empires and those indigenous cultures influenced by the economic and military expansion of non-European powers. The work concludes with a discussion of contemporary political and legal conflicts between tribal peoples and nation-states and the on-going effort to sustain indigenous cultures in the face of globalization, resource developments and continued threats to tribal lands and societies.
