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Author : Raplh Merle Hower
Publisher :
ISBN 13 :
Total Pages : 647 pages
Book Rating : 4.:/5 (779 download)
Download or read book The History of an Advertising Agency written by Raplh Merle Hower and published by . This book was released on 1979 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph Merle Hower
Publisher :
ISBN 13 :
Total Pages : 732 pages
Book Rating : 4.3/5 (91 download)
Download or read book The History of an Advertising Agency written by Ralph Merle Hower and published by . This book was released on 1939 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Notes and references": p. [595]-631.
Author : Ralph Merle Hower
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 ( download)
Download or read book The History of an Advertising Agency written by Ralph Merle Hower and published by . This book was released on 1949 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph Merle Hower
Publisher :
ISBN 13 : 9780674395602
Total Pages : 0 pages
Book Rating : 4.3/5 (956 download)
Download or read book The History of an Advertising Agency written by Ralph Merle Hower and published by . This book was released on 1949 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
![Download The History of an Advertising Agency. N.W. Ayer & Son at Work, 1869-1949 ... Revised Edition. [With Plates, Including Portraits.]. PDF Online Free](https://books.google.com/books/content/images/frontcover/U5TqMgEACAAJ?fife=w200-h370)
Author : Ralph Merle HOWER
Publisher :
ISBN 13 :
Total Pages : 647 pages
Book Rating : 4.:/5 (56 download)
Download or read book The History of an Advertising Agency. N.W. Ayer & Son at Work, 1869-1949 ... Revised Edition. [With Plates, Including Portraits.]. written by Ralph Merle HOWER and published by . This book was released on 1949 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Cynthia B. Meyers
Publisher : Fordham Univ Press
ISBN 13 : 0823253767
Total Pages : 288 pages
Book Rating : 4.8/5 (232 download)
Download or read book A Word from Our Sponsor written by Cynthia B. Meyers and published by Fordham Univ Press. This book was released on 2013-12-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Author : Edd Applegate
Publisher : Scarecrow Press
ISBN 13 : 0810884070
Total Pages : 213 pages
Book Rating : 4.8/5 (18 download)
Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Author : Margaret A. Blanchard
Publisher : Routledge
ISBN 13 : 1135917426
Total Pages : 785 pages
Book Rating : 4.1/5 (359 download)
Download or read book History of the Mass Media in the United States written by Margaret A. Blanchard and published by Routledge. This book was released on 2013-12-19 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Author : Ralph Merle Hower
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.:/5 (321 download)
Download or read book The History of an Advertising Agency: N. W. Ayer & Son at Work, 1869-1949 written by Ralph Merle Hower and published by . This book was released on 1949 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Francis Goodall
Publisher : Routledge
ISBN 13 : 113613820X
Total Pages : 685 pages
Book Rating : 4.1/5 (361 download)
Download or read book International Bibliography of Business History written by Francis Goodall and published by Routledge. This book was released on 2013-12-16 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of business history has changed and grown dramatically over the last few years. There is less interest in the traditional `company-centred' approach and more concern about the wider business context. With the growth of multi-national corporations in the 1980s, international and inter-firm comparisons have gained in importance. In addition, there has been a move towards improving links with mainstream economic, financial and social history through techniques and outlook. The International Bibliography of Business History brings all of the strands together and provides the user with a comprehensive guide to the literature in the field. The Bibliography is a unique volume which covers the depth and breadth of research in business history. This exhaustive volume has been compiled by a team of subject specialists from around the world under the editorship of three prestigious business historians.
Author : David M. Potter
Publisher : University of Chicago Press
ISBN 13 : 0226676315
Total Pages : 245 pages
Book Rating : 4.2/5 (266 download)
Download or read book People of Plenty written by David M. Potter and published by University of Chicago Press. This book was released on 2009-02-15 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: America has long been famous as a land of plenty, but we seldom realize how much the American people are a people of plenty—a people whose distinctive character has been shaped by economic abundance. In this important book, David M. Potter breaks new ground both in the study of this phenomenon and in his approach to the question of national character. He brings a fresh historical perspective to bear on the vital work done in this field by anthropologists, social psychologists, and psychoanalysts. "The rejection of hindsight, with the insistence on trying to see events from the point of view of the participants, was a governing theme with Potter. . . . This sounds like a truism. Watching him apply it however, is a revelation."—Walter Clemons, Newsweek "The best short book on national character I have seen . . . broadly based, closely reasoned, and lucidly written."—Karl W. Deutsch, Yale Review
Author : Victoria De Grazia
Publisher : Harvard University Press
ISBN 13 : 9780674031180
Total Pages : 620 pages
Book Rating : 4.0/5 (311 download)
Download or read book Irresistible Empire written by Victoria De Grazia and published by Harvard University Press. This book was released on 2009-07 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description.
Author : Steven B. Bunker
Publisher : UNM Press
ISBN 13 : 0826344542
Total Pages : 352 pages
Book Rating : 4.8/5 (263 download)
Download or read book Creating Mexican Consumer Culture in the Age of Porfirio Díaz written by Steven B. Bunker and published by UNM Press. This book was released on 2012 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This study shows how goods and consumption embodied modernity in the time of Porfirio Diaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
Author : Edd C. Applegate
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313029946
Total Pages : 192 pages
Book Rating : 4.3/5 (13 download)
Download or read book Personalities and Products written by Edd C. Applegate and published by Bloomsbury Publishing USA. This book was released on 1998-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.
Author : William Jackson Parish
Publisher : Harvard University Press
ISBN 13 : 9780674110755
Total Pages : 464 pages
Book Rating : 4.1/5 (17 download)
Download or read book The Charles Ilfeld Company written by William Jackson Parish and published by Harvard University Press. This book was released on 1961 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a pioneering study of far western commercial enterprise from Santa Fe Trail days to the present, detailed company records reveal the merchants' solutions of monetary exchange, balance of trade, and transportation problems, in depression and prosperity. Finally, the author traces the defeat of mercantile capitalism by modern specialization. New materials give valuable insights into the history of economic development in the western hemisphere. An important book for economists and historians, its frontier stories will delight less specialized readers.
Author : Neil Harris
Publisher : University of Chicago Press
ISBN 13 : 9780226317588
Total Pages : 470 pages
Book Rating : 4.3/5 (175 download)
Download or read book Cultural Excursions written by Neil Harris and published by University of Chicago Press. This book was released on 1990-10-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected essays written over a period of fifteen years.
