A Beginners Guide To Paid Search Marketing

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A Beginners Guide to Paid Search Marketing

Author : Tarek Riman
Publisher :
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.6/5 (888 download)

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Book Synopsis A Beginners Guide to Paid Search Marketing by : Tarek Riman

Download or read book A Beginners Guide to Paid Search Marketing written by Tarek Riman and published by . This book was released on 2020-11-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for students, entrepreneurs, marketers and business owners, The Beginners Guide to Paid Search Marketing is your one-stop-shop for everything you need to know to plan, set up, launch and continually optimize successful SEM campaigns.Using a highly accessible approach of set-by-step tutorials, screenshots, and easy to grasp examples, this book will take you through every stage of effective SEM, including the importance of the full digital marketing ecosystem, what you need to do before starting your SEM, how to set up and organize a professional Google Ads account structure, how to create compelling ads, how and why to use ad extensions and different ad types within your campaigns, and finally, how to continually test, measure, analyze and update your campaigns for ongoing success. Focusing primarily on Google Ads (though applicable to most SEM platforms), this book will walk you through a holistic approach that aligns your SEM efforts with your overall business objectives, guiding you to not only create successful campaigns, but also to use your SEM efforts strategically to grow all parts of your business

Google Adwords

Author : Mark Robertson
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4./5 ( download)

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Book Synopsis Google Adwords by : Mark Robertson

Download or read book Google Adwords written by Mark Robertson and published by . This book was released on 2018-02-09 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to use Google Adwords to effectively reach out to customers worldwide! Today only, get this bestseller for a special price. Read on your PC, Mac, smart phone, or tablet device. This book contains proven steps and strategies on how to get your business popular and advertise locally or globally in a more accountable and flexible way, allowing customers and anyone searching on Google for the things you offer to see your business or anything you offer easily by just following few steps provided in this book. Here Is A Preview Of What You'll Learn... Adword Basis Billing and Budgets Writing Successful Text Ads Bidding Strategies Choose your keywords Create targeted Ads Create Ad Groups Monitor your Campaigns And basically everything you need to know about Google Adwords to guide you towards making the best out of your business by advertising to the world in a more accountable, easy, flexible and fast way. Download your copy today! Take action today and download this book now at a special price!

Google AdWords 2019

Author : Eric Klein
Publisher :
ISBN 13 : 9781774340035
Total Pages : 104 pages
Book Rating : 4.3/5 (4 download)

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Book Synopsis Google AdWords 2019 by : Eric Klein

Download or read book Google AdWords 2019 written by Eric Klein and published by . This book was released on 2019-11-20 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google AdWords is the biggest online Ad network and will send you new customers and grow your business in 2019 and beyond This book is filled with brand new strategies in 2019 for running ad campaigns with AdWords. Also included is a full Google SEO beginners guide to go along with your ad campaigns. Inside this book, you will discover... Setting up your AdWords budget Writing effective ads that convert Choosing the right keywords to go after Optimizing existing campaigns using real-time data Running different campaign types such as video, shopping, display, etc. Much, much more... Scroll up to get your copy today!

Google Adwords for Beginners

Author : Corey Rabazinski
Publisher : CreateSpace
ISBN 13 : 9781515074441
Total Pages : 64 pages
Book Rating : 4.0/5 (744 download)

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Book Synopsis Google Adwords for Beginners by : Corey Rabazinski

Download or read book Google Adwords for Beginners written by Corey Rabazinski and published by CreateSpace. This book was released on 2015-01-05 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to increase web traffic and sales using Google AdWords. Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

Optimizing and Marketing Your Website

Author : Gabriel Dica
Publisher : Gabriel Dica
ISBN 13 : 1310901694
Total Pages : 42 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Optimizing and Marketing Your Website by : Gabriel Dica

Download or read book Optimizing and Marketing Your Website written by Gabriel Dica and published by Gabriel Dica. This book was released on 2017-04-02 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple, step-by-step tutorial, covering the most important aspects of turning a profit from your website: starting with the different ways to monetize it, SEO, paid ads, implementing and interpreting Google Analytics and Webmaster to newsletters and earning the loyalty of your users. Includes the top tips to help you stay ahead of the trend. This guide provides value to both beginners and experienced users alike and it's written and compartmentalized in a way that will allow you to understand and follow every step. Start increasing your revenue today! The topics talked about in this guide: Choosing the revenue system Sell products or services Sell ad space Donations Monetization Conclusions More ways to monetize your site CpM Advertising Affiliate Marketing Sponsored Reviews Premium Content Paid Polls and Surveys In-text and Image Advertising Pop-ups and Pop-unders Audio Ads SEO (Search Engine Optimization) On page SEO Page title tags Description meta tags URL structure Navigation structure Sitemaps Custom 404 Page Content robots.txt Images and the "alt" attribute Heading tags Keywords Page loading times Off page SEO Anchor text Top SEO trends for 2016 Google AdSense How does it work? How much will you earn? Is your site eligible to use AdSense? So how do you actually use AdSense? Top 10 tips provided by Google AdSense Other tips for increasing your revenue with AdSense Size/Location You can blend the ads with your site design Some of the AdSense sizes which work best AdSense section targeting: Make ads relevant Image or Text Ads Ads between posts Placement targeting AdSense Category blocking AdSense for YouTube Google Analytics and Google Webmaster tools Google Webmaster Tools Google Analytics What are the highlights and what should you first pay attention to? Marketing Social media and your site Facebook YouTube Newsletters Google AdWords What is Google AdWords? How can you use it to advertise your site? General marketing tips

Google Adwords 2019 - the Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business - SEO Beginners Guide Included

Download Google Adwords 2019 - the Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business - SEO Beginners Guide Included PDF Online Free

Author : Eric Klein
Publisher :
ISBN 13 : 9781793880970
Total Pages : 102 pages
Book Rating : 4.8/5 (89 download)

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Book Synopsis Google Adwords 2019 - the Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business - SEO Beginners Guide Included by : Eric Klein

Download or read book Google Adwords 2019 - the Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business - SEO Beginners Guide Included written by Eric Klein and published by . This book was released on 2019-01-11 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google AdWords is the biggest online Ad network and will send you new customers and grow your business in 2019 and beyond This book is filled with brand new strategies in 2019 for running ad campaigns with AdWords. Also included is a full Google SEO beginners guide to go along with your ad campaigns. Inside this book, you will discover... Setting up your AdWords budget Writing effective ads that convert Choosing the right keywords to go after Optimizing existing campaigns using real-time data Running different campaign types such as video, shopping, display, etc. Much, much more... Scroll up to get your copy today!

Digital Marketing QuickStart Guide

Author : Benjamin Sweeney
Publisher : ClydeBank Media LLC
ISBN 13 : 1945051469
Total Pages : 343 pages
Book Rating : 4.9/5 (45 download)

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Book Synopsis Digital Marketing QuickStart Guide by : Benjamin Sweeney

Download or read book Digital Marketing QuickStart Guide written by Benjamin Sweeney and published by ClydeBank Media LLC . This book was released on 2022-04-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner.

Google AdWords

Author : Jeremy Preace
Publisher : Independently Published
ISBN 13 : 9781712363942
Total Pages : 180 pages
Book Rating : 4.3/5 (639 download)

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Book Synopsis Google AdWords by : Jeremy Preace

Download or read book Google AdWords written by Jeremy Preace and published by Independently Published. This book was released on 2019-11-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know Everything About Google AdWords? What are the best strategies to rank at the top? Google Marketing is a phenomenal showcasing approach for business owners. You can show a promotion for your solution to individuals that are searching down your sort of solution at that details second WHICH are trying to find firms in your fundamental place. This type of concentrating on makes most business owners require to promote on Google. Everything About Google AdWords Google AdWords is a solution that can take your solution to the following degree. You can place as well as likewise run promotions which will definitely display exactly Googles search, also on the initial website. These promotions will definitely look like well as appearance smooth as well as attractive. Google settings these advertisements tactically at either the leading or base of their web page when individuals look your keywords. At the factor when a purchaser looks for a term or expression, Google will certainly reveal the client crucial discounts depending on the keywords used in the query. Websites that need their coupons to show up on the results web page deal on keyword expressions that they rely upon. People will certainly utilize these keywords when looking for their kind of organization. For instance, a handyman placed in Atlanta may supply on the search phrases such as "woodworking Florida," "Home timber products," or "woodwork devices." Contingent upon the amount you offer contrasted with different handymen in the area; your promotion may show up on the outcomes web page when individuals check for the terms you provide on. No matter the amount you give, Google additionally takes into consideration the importance along with nature of your advertisement as well as likewise website. So regardless of whether you have one of the most fantastic given, the promo for your shop will most likely never ever show up in search when someone looks for "labor residence work." You need to be a great deal extra certain with essential expressions. This guide will focus on the following: Choosing Keywords How To Build a Google Friendly Website Local SEO Begins at Home Website Content that is Keyword Specific Creating Compelling Ads Optimizing for Conversions Tips on Improving your Content Marketing Strategy Search Campaigns Ad Group Settings & structure Converting Your Followers How to Optimize Your AdWords Campaign... AND MORE! Get your copy today ... Scroll to the top of the page and select the buy now button!

Pay-Per-Click Search Engine Marketing

Author : David Szetela
Publisher : John Wiley & Sons
ISBN 13 : 0470917210
Total Pages : 453 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Pay-Per-Click Search Engine Marketing by : David Szetela

Download or read book Pay-Per-Click Search Engine Marketing written by David Szetela and published by John Wiley & Sons. This book was released on 2010-07-06 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

Google AdWords

Author : Wally Bax
Publisher :
ISBN 13 : 9783986532772
Total Pages : 110 pages
Book Rating : 4.5/5 (327 download)

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Book Synopsis Google AdWords by : Wally Bax

Download or read book Google AdWords written by Wally Bax and published by . This book was released on 2022-01-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to increase your lead and revenue generation? Do you want to sell more products online while also increasing in-store traffic? Do you want to increase the number of visitors to your website? If you answered YES, continue reading... Why (or how) do Google Ads (and its advertisers) get people to not only click on ads but also take action on them? Check out these Google Ads statistics to find out: People who click on advertisements are 50% more likely to purchase. Online advertisements increase brand awareness by 80%. Google processes 63,000 searches every second, and Google accounts for 90% of desktop searches. Google controls 76% of the search engine market. Google controls 73% of the paid search market. A PPC campaign is used by 65% of small and medium-sized businesses. 46% of clicks in search results go to the top three paid ads. 35% of users buy a product within 5 days of searching for it on Google. When it comes to online advertising, PPC (Pay Per Click) is one of the most competitive tools for increasing website traffic, building brand awareness, and driving purchases, in-store visits, leads, and phone calls, and Google Ads is one of the best platforms for achieving these results. This guide will concentrate on the following topics: Selecting Keywords Building a Google-Friendly Website Local SEO Starts with Keyword-Rich Home Website Content Creating Captivating Ads Conversion Optimization Suggestions for Improving Your Content Marketing Strategy Campaigns for Search Structure and settings for ad groups Increasing the Number of Followers HOW TO OPTIMIZE YOUR ADWORDS ADVERTISING CAMPAIGN And Much More!.... Don't waste your time or money! Learn everything there is to know about Google AdWords. Get your copy today... Select the buy now button at the top of the page!

The Beginner's Guide To Google Ads

Author : Anya Gildner
Publisher : Baltika Press
ISBN 13 : 9781733794800
Total Pages : 114 pages
Book Rating : 4.7/5 (948 download)

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Book Synopsis The Beginner's Guide To Google Ads by : Anya Gildner

Download or read book The Beginner's Guide To Google Ads written by Anya Gildner and published by Baltika Press. This book was released on 2019-06-15 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original Beginner's Guide To PPC was released to widespread acclaim in 2018 for being a concise, comprehensive, and accessible introduction to pay-per-click advertising. Anya Gildner has followed up the success of the original guide with this paperback, expanding on the online guide and updating the contents for 2019. Inside, you'll learn the latest methods of creating, managing, analyzing, and reporting for Google Ads. In this book, you will learn the following: Keyword Research & Analysis For PPC Building a Google Ads Campaign Conversion Optimization & UX Analytics & Measuring PPC Results Google Ads Management & Optimization Automation & The Future Of PPC Privacy & Advertising About The Author Anya cofounded Discosloth, a paid search and search optimization company, in 2017. Since then, Discosloth has worked with clients like Volvo, AirTreks, and been featured in media like the New York Times, Washington Post, Arkansas Business, and Inc Magazine. She speaks at marketing conferences and runs training sessions for corporate and university clients. She has traveled to dozens of countries and is obsessed with Harry Potter, wine, and chocolate.

Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Author : Anya Gildner
Publisher : Baltika Press
ISBN 13 : 9781733794879
Total Pages : 206 pages
Book Rating : 4.7/5 (948 download)

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Book Synopsis Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career by : Anya Gildner

Download or read book Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career written by Anya Gildner and published by Baltika Press. This book was released on 2019-03-18 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen.It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing.In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely.Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

Advanced Google AdWords

Author : Brad Geddes
Publisher : John Wiley & Sons
ISBN 13 : 1118240588
Total Pages : 94 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Advanced Google AdWords by : Brad Geddes

Download or read book Advanced Google AdWords written by Brad Geddes and published by John Wiley & Sons. This book was released on 2012-03-30 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.

Introduction to Search Engine Marketing and AdWords

Author : Todd Kelsey
Publisher : Apress
ISBN 13 : 1484228480
Total Pages : 136 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Introduction to Search Engine Marketing and AdWords by : Todd Kelsey

Download or read book Introduction to Search Engine Marketing and AdWords written by Todd Kelsey and published by Apress. This book was released on 2017-06-19 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You’ll Learn Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links Who This Book Is For Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.

Duct Tape Marketing

Author : John Jantsch
Publisher : Thomas Nelson Inc
ISBN 13 : 1595554653
Total Pages : 299 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Duct Tape Marketing by : John Jantsch

Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

Ultimate Guide to Pay-Per-Click Advertising

Author : Richard Stokes
Publisher : Entrepreneur Press
ISBN 13 : 161308272X
Total Pages : 240 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Pay-Per-Click Advertising by : Richard Stokes

Download or read book Ultimate Guide to Pay-Per-Click Advertising written by Richard Stokes and published by Entrepreneur Press. This book was released on 2014-03-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones – not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, “Search Extensions” have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience. With insider insight from Stokes and using proven strategies from today’s search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

Google AdWords for Beginners. The Definitive Guide to PPC Advertising.

Author : John Scaglia
Publisher :
ISBN 13 : 9781702133784
Total Pages : 224 pages
Book Rating : 4.1/5 (337 download)

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Book Synopsis Google AdWords for Beginners. The Definitive Guide to PPC Advertising. by : John Scaglia

Download or read book Google AdWords for Beginners. The Definitive Guide to PPC Advertising. written by John Scaglia and published by . This book was released on 2019-11-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you always wondered how companies make constant big sales? Do you know ads can generate income for your business? Passive income is a function of knowing exactly what to do to earn and tweaking it to work for you almost constantly as if on a loop. Especially if you run a business or and you wish to earn more than what's coming to your pocket right now. But increased income in such spaces on the internet needs growth to be effective and what better way to grow your customer base than with ads? This book offers expert insights on ads specifically Google Adwords using PPC -Pay Per Click- marketing and also YouTube ads, so as to expand your business and brand, increase sales and ultimately, lead to creating a passive source of income for you. Within this book, you'll find insights on: a) Starting: detailed explanations as to how ads work on the two platforms in view; the various types of ads, how to create and develop your account. b) Settings: what to do to make sure your account tells the two platforms how you want your ads to be run and the parameters you want to set in place. c) Optimisation: how to use your accounts to drive your ads to achieve success, what to do when things aren't going as planned and how to reach the right audience. There are other delicious tricks and hacks that guarantee substantial conversions and sales as well as how to stay afloat, above your competition. Furthermore, these are not to be missed in the book; the free tools that enable the above to function effectively for your website, provide an adequate number of CTRs -Click Through Rates- and your money's worth for clicks. Come and learn new ways to earn more and expand. Place an order now!