60 Minute Ceo

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60-Minute CEO

Author : Dick Cross
Publisher : Routledge
ISBN 13 : 135186243X
Total Pages : 148 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis 60-Minute CEO by : Dick Cross

Download or read book 60-Minute CEO written by Dick Cross and published by Routledge. This book was released on 2016-11-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking toward the C-suite? Take heed. Author and serial CEO Dick Cross pulls back the curtain on this top leadership role, explaining in his new book that being a successful leader, running a business, and doing it extraordinarily well isn't a full-time job. In 60-Minute CEO: The Fast Track to Top Leadership, Cross makes the case that the single greatest determinant of business success revolves around the job at the top. Cross suggests that the most important, and often overlooked, duty for a CEO is thinking about how to improve his or her business and how to be a leader. Cross also reveals that a mediocre leader can be transformed into an exemplary one simply by refining two key things: thinking and character. In Cross's trademark conversational style, he conveys why strategy and execution, while important, should take a back seat to authenticity and responsibility, and that the essential elements of the CEO role can be accomplished in several 60-minute sessions every week. Executives may fill their time with other tasks, but leading and running a company requires explicit skills different from those needed for any other corporate position. The good news is that those skills are easy to learn, fun to do, and not time-consuming. In an entertaining style, Cross offers executives the fast track to the top leadership position. And while 60 minutes may seem like a quick fix, as Cross sees it, three 60-minute sessions a week devoted solely to considering your business and your role as leader are crucial to business and leadership success. In 60-Minute CEO, Dick Cross brings over 25 years of experience of transforming companies in various stages of underperformance into industry powerhouses. Cross combines his knowledge and experience with the stories and lessons of preeminent leaders and thinkers including General George Patton and Seattle Seahawks quarterback Russell Wilson.

60-Minute Brand Strategist

Author : Idris Mootee
Publisher : John Wiley & Sons
ISBN 13 : 1118659961
Total Pages : 256 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis 60-Minute Brand Strategist by : Idris Mootee

Download or read book 60-Minute Brand Strategist written by Idris Mootee and published by John Wiley & Sons. This book was released on 2013-05-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

60 Minute CFO

Author : David Duryee
Publisher :
ISBN 13 : 9781946978172
Total Pages : 234 pages
Book Rating : 4.9/5 (781 download)

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Book Synopsis 60 Minute CFO by : David Duryee

Download or read book 60 Minute CFO written by David Duryee and published by . This book was released on 2017-07-05 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business owners believe that if sales and profits are strong and growing, banks should enthusiastically provide the necessary funding. Bankers are concerned that business owners do not understand the difference between profits and cash flow, and may overly rely on debt to support the growth. CPAs provide valuable information in the form of financial statements, but often struggle with explaining how they should be interpreted. This book bridges the communication gap between these parties, and describes in simple and easy to understand language what it all means. What key indicators to look at and why. What the rules of behavior are for dealing with the banker and CPA. The Excel-based workbook that is available on the author's website makes it easy by doing all the calculations automatically, including the ability to forecast profits, cash flow and financial strength. It is critical that the business owner, banker, and CPA understand each other. Give it 60 minutes a month. That's all it takes to make it happen.

The Premonition: A Pandemic Story

Author : Michael Lewis
Publisher : W. W. Norton & Company
ISBN 13 : 0393881563
Total Pages : 211 pages
Book Rating : 4.3/5 (938 download)

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Book Synopsis The Premonition: A Pandemic Story by : Michael Lewis

Download or read book The Premonition: A Pandemic Story written by Michael Lewis and published by W. W. Norton & Company. This book was released on 2021-05-04 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller For those who could read between the lines, the censored news out of China was terrifying. But the president insisted there was nothing to worry about. Fortunately, we are still a nation of skeptics. Fortunately, there are those among us who study pandemics and are willing to look unflinchingly at worst-case scenarios. Michael Lewis’s taut and brilliant nonfiction thriller pits a band of medical visionaries against the wall of ignorance that was the official response of the Trump administration to the outbreak of COVID-19. The characters you will meet in these pages are as fascinating as they are unexpected. A thirteen-year-old girl’s science project on transmission of an airborne pathogen develops into a very grown-up model of disease control. A local public-health officer uses her worm’s-eye view to see what the CDC misses, and reveals great truths about American society. A secret team of dissenting doctors, nicknamed the Wolverines, has everything necessary to fight the pandemic: brilliant backgrounds, world-class labs, prior experience with the pandemic scares of bird flu and swine flu…everything, that is, except official permission to implement their work. Michael Lewis is not shy about calling these people heroes for their refusal to follow directives that they know to be based on misinformation and bad science. Even the internet, as crucial as it is to their exchange of ideas, poses a risk to them. They never know for sure who else might be listening in.

60 Minute Strategic Plan

Author : John E. Johnson
Publisher :
ISBN 13 : 9780978645229
Total Pages : 0 pages
Book Rating : 4.6/5 (452 download)

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Book Synopsis 60 Minute Strategic Plan by : John E. Johnson

Download or read book 60 Minute Strategic Plan written by John E. Johnson and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Act Like a CEO: 10 Rules for Getting to the Top and Staying There

Author : D. A. Benton
Publisher : McGraw Hill Professional
ISBN 13 : 0071374590
Total Pages : 225 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis How to Act Like a CEO: 10 Rules for Getting to the Top and Staying There by : D. A. Benton

Download or read book How to Act Like a CEO: 10 Rules for Getting to the Top and Staying There written by D. A. Benton and published by McGraw Hill Professional. This book was released on 2000-11-20 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: If anybody knows what it takes to get you to the top of the corporate ladder, it’s #1 executive coach Debra Benton. Now, in this follow-up to her best-selling How to Think Like a CEO, she draws upon her work with top-level executives at corporate giants such as AT&T, Colgate, Pepsi, Mobil Oil, Nabisco, American Express, and McKinsey, and interviews she conducted with 100 CEOs around the world, to: • Identify the 10 “rules of the game” ambitious managers need to follow if they want to make it to the top slot • Show how successful CEOs apply the rules in their everyday business dealings, and what happens when they break them • Provide managers with valuable pointers on how to apply each rule in their professional lives Written by one of the most respected executive coaches in the world, How to Act Like a CEO is must reading for ambitious managers in every industry, whether they aspire to being CEOs or not.

The Effective CEO

Author : Byron Morrison
Publisher : Byron Morrison
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.7/5 (267 download)

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Book Synopsis The Effective CEO by : Byron Morrison

Download or read book The Effective CEO written by Byron Morrison and published by Byron Morrison. This book was released on 2021-03-25 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEOs are calling “The Effective CEO” a "game-changer" for how they approach their day. Inside "The Effective CEO" you'll discover the "CEO Amplified Effectiveness Method" This battle-tested process was developed specifically for CEOs and this book will take you step-by-step through how to quickly and easily get clear on what to focus on and prioritize, properly plan and structure your days, and consistently execute at the highest level. So instead of spending your days feeling stretched thin, overwhelmed or like there are never enough minutes to get everything done, you'll feel far more focused, in control of your time and able to prioritize what actually matters. Meaning that not only will you transform what you get done in a day - but you'll also be able to look back knowing the work you did pushed the business forward, instead of just being spent on reactionary problems. This is theONLYSystem You'll Ever Need To Take Back Control Of Your Time And Become More Effective In Your Role. I've taken everything I've learned over the last 6 years of helping CEOs, business leaders from around the world to consistently perform at their best, and broken it down in this short book for you. The book is only 151 pages, meaning you can quickly and easily read in a couple of hours and I'll show you how to immediately implement what you learn. A glimpse of what you'll discover includes: The proven 5-step process to get clear on exactly what you need to focus on and prioritize, along with how to delegate or let go of everything else. I took a client through this recently and he removed over 50% of his to-do list, all while freeing up 15 hours to focus on the tasks that actually drive the business forward How to structure your days and weeks in a way that allows you to maximize growth, manage your workload and defends your time, instead of allowing your days to be consumed by reactionary problems. This planning process was developed specifically for CEOs and will transform what you get done in a day I'll also give you my signature 180-second drill that resets your intention, clears mental fatigue on command and releases stress, energizing you inside out. Clients have told me that this quick drill is so effective, they’ve ditched their coffee and do this instead. The secret to structuring a life of freedom on your terms, so that you can crush your goals, without sacrificing time for your health, relationships and the other things that matter most (and I’ll even show you how to shift your focus from work to being present and in the moment) CEO tools, strategies and techniques to stay focused, manage stress and consistently perform at a higher level And so much more. By the end you'll be able to amplify your productivity, time management and performance, ensuring you can maximize your time, lead with confidence and become a more effective CEO. The book also includes several bonuses. BONUS 1 "The Effective CEO Digital Planner" - My clients call this a game-changer for how they approach their days and it'll transform how you structure your time and what you get done in a day. BONUS 2 "The Effective CEO Planning Process" This training video will show you how to effectively plan and structure your days to maximize your time BONUS 3 "The CEO In Control 5-Day Challenge" In this 5-day challenge, you'll get daily videos showing you how to get out of a reactive state, confidently make more effective decisions, develop your intuition and lead with confidence. BONUS 4 Access to the "Impact Driven CEOs" Facebook Community This will be your go to place to meet other CEOs, exchange ideas, share best practice, ideas on leadership, mindset, productivity and ways to become more effective in your CEO role.

The Outsiders

Author : William Thorndike
Publisher : Harvard Business Press
ISBN 13 : 1422162672
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Outsiders by : William Thorndike

Download or read book The Outsiders written by William Thorndike and published by Harvard Business Press. This book was released on 2012 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to redefine the CEO success story. Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by more than 20 times.

Asking

Author : Jerold Panas
Publisher : Emerson & Church, Publishers
ISBN 13 : 9781889102351
Total Pages : 116 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis Asking by : Jerold Panas

Download or read book Asking written by Jerold Panas and published by Emerson & Church, Publishers. This book was released on 2009-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: It ranks right up there with public speaking. Nearly all of us fear it. And yet it's critical to our success. Asking for money. It makes even the stout-hearted quiver. But now comes a book, Asking: A 59-Minute Guide to Everything Board Members, Staff and Volunteers Must Know to Secure the Gift. And short of a medical elixir, it's the next best thing for emboldening you, your board members and volunteers to ask with skill, finesse -- and powerful results. Jerold Panas, who as a staff person, board member and volunteer has secured gifts ranging from $50 to $50 million, understands the art of asking perhaps better than anyone in America. He has harnessed all of his knowledge and experience and produced what many are already calling a landmark book. What Asking convincingly shows -- and one reason staff will applaud the book and board members will devour it -- is that it doesn't take stellar communication skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become an effective fundraiser if they follow Jerold Panas' step-by-step guidelines.

The CEO Next Door

Author : Elena Botelho
Publisher : Random House
ISBN 13 : 0753552205
Total Pages : 288 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis The CEO Next Door by : Elena Botelho

Download or read book The CEO Next Door written by Elena Botelho and published by Random House. This book was released on 2018-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of CMI Management Book of the Year 2019 New York Times Bestseller Wall Street Journal Bestseller Everything you thought you knew about becoming a CEO is wrong. You must graduate from an elite college or business school. In fact, only 7 percent of the CEOs of today's companies went to a top school--and 8 percent didn't graduate from college at all. Never put a foot wrong. In fact, people who have become CEOs have on average had five to seven career setbacks on their way to the top. Drawing on the biggest dataset of CEOs in the world -- in-depth analysis of 2,600 leaders, drawn from a database of 17,000 CEOs, as well as 13,000 hours of interviews -- The CEO Next Door is crammed full of myth-busting and counter-intuitive insights in what it really takes to get ahead. Discover the way actual CEOs of top companies think and behave, and the kind of traits to develop if you want to make your ambitions a reality and take your career right to the top.

60 Minute CFO

Author : David A. Duryee
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548181956
Total Pages : 258 pages
Book Rating : 4.1/5 (819 download)

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Book Synopsis 60 Minute CFO by : David A. Duryee

Download or read book 60 Minute CFO written by David A. Duryee and published by Createspace Independent Publishing Platform. This book was released on 2017-08-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes finance to owners and managers of moving companies in clear and simple terms. It explains what your financial statements are really telling you, including the crucial difference between profits and cash flow. Chapters on dealing with your banker and CPA are a bonus. A must read for anyone in a key position in a moving company.

Taking People with You

Author : David Novak
Publisher : Penguin
ISBN 13 : 1101553960
Total Pages : 256 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Taking People with You by : David Novak

Download or read book Taking People with You written by David Novak and published by Penguin. This book was released on 2012-01-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “AN IMPORTANT BOOK ABOUT MOTIVATION FROM A PROVEN MOTIVATOR.” —JACK WELCH Yum! Brands CEO David Novak learned long ago that you can’t lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his fifteen years at Yum! Brands, Novak has developed a trademarked program—Taking People with You—that he personally teaches to thousands of managers around the world. He shows them how to make big things happen by getting people on their side. No skill in business is more important. And Yum!’s extraordinary success (at least 13 percent growth for each of the last ten years) proves his point. Novak knows that managers don’t need leadership platitudes or business school theories. So he cuts right to the chase with a step-by-step guide to setting big goals, building strong teams, blowing past your targets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture.

The Great CEO Within: The Tactical Guide to Company Building

Author : Matt Mochary
Publisher :
ISBN 13 : 9780578599281
Total Pages : 202 pages
Book Rating : 4.5/5 (992 download)

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Book Synopsis The Great CEO Within: The Tactical Guide to Company Building by : Matt Mochary

Download or read book The Great CEO Within: The Tactical Guide to Company Building written by Matt Mochary and published by . This book was released on 2019-12-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.

The Code

Author : Margaret O'Mara
Publisher : Penguin
ISBN 13 : 0399562192
Total Pages : 514 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Code by : Margaret O'Mara

Download or read book The Code written by Margaret O'Mara and published by Penguin. This book was released on 2019-07-09 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of New York Magazine's best books on Silicon Valley! The true, behind-the-scenes history of the people who built Silicon Valley and shaped Big Tech in America Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There she saw firsthand how deeply intertwined Silicon Valley was with the federal government--and always had been--and how shallow the common understanding of the secrets of the Valley's success actually was. Now, after almost five years of pioneering research, O'Mara has produced the definitive history of Silicon Valley for our time, the story of mavericks and visionaries, but also of powerful institutions creating the framework for innovation, from the Pentagon to Stanford University. It is also a story of a community that started off remarkably homogeneous and tight-knit and stayed that way, and whose belief in its own mythology has deepened into a collective hubris that has led to astonishing triumphs as well as devastating second-order effects. Deploying a wonderfully rich and diverse cast of protagonists, from the justly famous to the unjustly obscure, across four generations of explosive growth in the Valley, from the forties to the present, O'Mara has wrestled one of the most fateful developments in modern American history into magnificent narrative form. She is on the ground with all of the key tech companies, chronicling the evolution in their offerings through each successive era, and she has a profound fingertip feel for the politics of the sector and its relation to the larger cultural narrative about tech as it has evolved over the years. Perhaps most impressive, O'Mara has penetrated the inner kingdom of tech venture capital firms, the insular and still remarkably old-boy world that became the cockpit of American capitalism and the crucible for bringing technological innovation to market, or not. The transformation of big tech into the engine room of the American economy and the nexus of so many of our hopes and dreams--and, increasingly, our nightmares--can be understood, in Margaret O'Mara's masterful hands, as the story of one California valley. As her majestic history makes clear, its fate is the fate of us all.

Execution

Author : Larry Bossidy
Publisher : Crown Currency
ISBN 13 : 0307591468
Total Pages : 290 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Execution by : Larry Bossidy

Download or read book Execution written by Larry Bossidy and published by Crown Currency. This book was released on 2009-11-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • More than two million copies in print! The premier resource for how to deliver results in an uncertain world, whether you’re running an entire company or in your first management job. “A must-read for anyone who cares about business.”—The New York Times When Execution was first published, it changed the way we did our jobs by focusing on the critical importance of “the discipline of execution”: the ability to make the final leap to success by actually getting things done. Larry Bossidy and Ram Charan now reframe their empowering message for a world in which the old rules have been shattered, radical change is becoming routine, and the ability to execute is more important than ever. Now and for the foreseeable future: • Growth will be slower. But the company that executes well will have the confidence, speed, and resources to move fast as new opportunities emerge. • Competition will be fiercer, with companies searching for any possible advantage in every area from products and technologies to location and management. • Governments will take on new roles in their national economies, some as partners to business, others imposing constraints. Companies that execute well will be more attractive to government entities as partners and suppliers and better prepared to adapt to a new wave of regulation. • Risk management will become a top priority for every leader. Execution gives you an edge in detecting new internal and external threats and in weathering crises that can never be fully predicted. Execution shows how to link together people, strategy, and operations, the three core processes of every business. Leading these processes is the real job of running a business, not formulating a “vision” and leaving the work of carrying it out to others. Bossidy and Charan show the importance of being deeply and passionately engaged in an organization and why robust dialogues about people, strategy, and operations result in a business based on intellectual honesty and realism. With paradigmatic case histories from the real world—including examples like the diverging paths taken by Jamie Dimon at JPMorgan Chase and Charles Prince at Citigroup—Execution provides the realistic and hard-nosed approach to business success that could come only from authors as accomplished and insightful as Bossidy and Charan.

The CEO Test

Author : Adam Bryant
Publisher : Harvard Business Press
ISBN 13 : 1633699528
Total Pages : 157 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The CEO Test by : Adam Bryant

Download or read book The CEO Test written by Adam Bryant and published by Harvard Business Press. This book was released on 2021-03-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Leadership category Are you ready to lead? Will you pass the test? Despite all the effort through the years to understand what it takes to be an effective leader, the challenges of leadership remain enormously difficult and elusive; even today, most CEOs don't last five years in the job. The demands to deliver at a consistently high level can be unforgiving. The loneliness. The weight of responsibility. The relentless second-guessing and criticism. The pressure to build all-star teams. The 24/7 schedule that requires superhuman stamina. The tough decisions that often leave no one happy. The expectation to always have the right answer when it can be hard just to know the right question. These challenges are brought into their highest and sharpest relief in the corner office, but they are hardly unique to chief executives. All leaders face their own version of these tests, and the authors draw on the distilled wisdom, stories, and lessons from hundreds of chief executives to show how every aspiring leader can master these challenges and lead like a CEO. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. The CEO Test is the authoritative, no-nonsense insider's guide to navigating leadership's toughest challenges, brought to you by authors uniquely qualified to tell the stories. Adam Bryant has conducted in-depth interviews with more than 600 CEOs. Kevin Sharer spent more than two decades as president and then CEO of Amgen, where he led its expansion from $1 billion in annual revenues to nearly $16 billion. He has served on many boards and is a sought-after mentor for CEOs of global companies. Leadership is getting harder as the speed of disruption across all industries accelerates. The CEO Test will better prepare you to succeed, whether you're a CEO or just setting out to become one.

Winning Now, Winning Later

Author : David M. Cote
Publisher : HarperCollins Leadership
ISBN 13 : 1599510227
Total Pages : 288 pages
Book Rating : 4.5/5 (995 download)

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Book Synopsis Winning Now, Winning Later by : David M. Cote

Download or read book Winning Now, Winning Later written by David M. Cote and published by HarperCollins Leadership. This book was released on 2020-06-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From local coffee shops to the largest Fortune 500 companies, everyone is struggling to make the impossible choice between chasing short-term objectives and creating a secure future for their company. David Cote understood this dilemma and rejected it. In these pages, he shows you how taking the same revolutionary approach might be the smartest business decision you’ll ever make. This book reveals the bold the operational reforms and counterintuitive leadership practices you can put into practice that will allow you to do two conflicting things at the same time—pursue strong short- and long-term results. This tested and proven approach can strengthen your business like never before, and even rescue it from the brink of disaster no matter how dire the current circumstances may seem. In Winning Now, Winning Later, Cote shares 10 essential principles for winning today and tomorrow such as: Spot practices that seem attractive in the short term but will cost the company in the future Determine where and how to invest in growth for maximum impact Sustain both short-term performance and long-term investments even in challenging times, such as during recessions and leadership transitions Feel inspired to stand up to investors and other managers who are solely focused on either short- or long-term objectives Step back, think independently, and foster independent thinking among others around you Presenting a comprehensive solution to a perennial problem, Winning Now, Winning Later is a go-to guide for you and leaders everywhere to finally transcend short-termism’s daily grind and leave an enduring legacy of success.