Youtility For Accountants

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Youtility for Accountants

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0698165098
Total Pages : 54 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Youtility for Accountants by : Jay Baer

Download or read book Youtility for Accountants written by Jay Baer and published by Penguin. This book was released on 2014-03-11 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.

Youtility

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

The Intentional Accountant

Author : M. Darren Root
Publisher :
ISBN 13 : 9780692207000
Total Pages : 180 pages
Book Rating : 4.2/5 (7 download)

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Book Synopsis The Intentional Accountant by : M. Darren Root

Download or read book The Intentional Accountant written by M. Darren Root and published by . This book was released on 2014-05-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empowering bean counters to become better entrepreneurs is what The Intentional Accountant is all about. M. Darren Root, one of the accounting profession's most highly esteemed thought leaders, co-author of The E-Myth Accountant, and executive editor of CPA Practice Advisor magazine, maps out a vision for independent accountants to go beyond merely working at a job and start assembling the machinery to build a true enterprise. His newest book is a practical, end-to-end roadmap of the strategic process and organizational methods that have changed the lives and personal fortunes of thousands of practitioners and shareholders in accounting firms nationwide.

The Next Wave

Author : Catherine Herridge
Publisher : Crown Forum
ISBN 13 : 0307885267
Total Pages : 297 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Next Wave by : Catherine Herridge

Download or read book The Next Wave written by Catherine Herridge and published by Crown Forum. This book was released on 2012 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in slightly different form in hardcover in 2011.

Too Big to Ignore

Author : Phil Simon
Publisher : John Wiley & Sons
ISBN 13 : 1118641868
Total Pages : 256 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Too Big to Ignore by : Phil Simon

Download or read book Too Big to Ignore written by Phil Simon and published by John Wiley & Sons. This book was released on 2013-03-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

Talk Triggers

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537287
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Igniting Customer Connections

Author : Andrew Frawley
Publisher : John Wiley & Sons
ISBN 13 : 1118916700
Total Pages : 256 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Igniting Customer Connections by : Andrew Frawley

Download or read book Igniting Customer Connections written by Andrew Frawley and published by John Wiley & Sons. This book was released on 2014-10-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

Power Branding

Author : Steve McKee
Publisher : Macmillan
ISBN 13 : 1137278846
Total Pages : 258 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Power Branding by : Steve McKee

Download or read book Power Branding written by Steve McKee and published by Macmillan. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.

Restaurant Success by the Numbers, Second Edition

Author : Roger Fields
Publisher : Ten Speed Press
ISBN 13 : 1607745593
Total Pages : 322 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Restaurant Success by the Numbers, Second Edition by : Roger Fields

Download or read book Restaurant Success by the Numbers, Second Edition written by Roger Fields and published by Ten Speed Press. This book was released on 2014-07-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields--money-guy, restaurant owner, and restaurant consultant--shows how eateries can get past that challenging first year and keep diners coming back for more. The only restaurant start-up guide written by a certified accountant, this book gives readers an edge when making key decisions about funding, location, hiring, menu-making, number-crunching, and turning a profit--complete with sample sales forecasts and operating budgets. This updated edition also includes strategies for capitalizing on the latest food, drink, and technology trends. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.

Hug Your Haters

Author : Jay Baer
Publisher : Portfolio
ISBN 13 : 1101980672
Total Pages : 240 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Hug Your Haters by : Jay Baer

Download or read book Hug Your Haters written by Jay Baer and published by Portfolio. This book was released on 2016-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a detachable folded poster of "The Hatrix."

Youtility for Accountants

Author : Jay Baer
Publisher :
ISBN 13 : 9781322716923
Total Pages : pages
Book Rating : 4.7/5 (169 download)

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Book Synopsis Youtility for Accountants by : Jay Baer

Download or read book Youtility for Accountants written by Jay Baer and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Lessons from the Grateful Dead

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 197 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott

Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

This Gulf of Fire

Author : Mark Molesky
Publisher : Vintage
ISBN 13 : 030738750X
Total Pages : 530 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis This Gulf of Fire by : Mark Molesky

Download or read book This Gulf of Fire written by Mark Molesky and published by Vintage. This book was released on 2016-10-18 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Phi Alpha Theta Best Subsequent Book Award A Los Angeles Times Book Prize Finalist The captivating and definitive account of the Great Lisbon Earthquake--the most consequential natural disaster of modern times. On All Saints’ Day 1755, tremors from an earthquake measuring approximately 9.0 or perhaps higher on the magnitude scale swept furiously toward Lisbon, then one of the wealthiest cities in the world and the capital of a vast global empire. Within minutes, much of the city lay in ruins. A half hour later, a giant tsunami unleashed by the quake smashed into Portugal’s coastline and barreled up the Tagus River, carrying countless thousands out to sea. To complete Lisbon’s destruction, a hellacious firestorm then engulfed the city’s shattered remains, killing thousands more and incinerating much of what the earthquake and tsunami had spared. Drawing on a wealth of new sources, the latest scientific research, and a sophisticated grasp of European history, Mark Molesky gives us the gripping, authoritative account of the Great Lisbon Earthquake disaster and its impact on the Western world—including descriptions of the world’s first international relief effort, the rise of a brutal, yet modernizing, dictatorship in Portugal, and the effect of the catastrophe on the spirit and direction of the European Enlightenment.

New Business Networking

Author : Dave Delaney
Publisher : Que Publishing
ISBN 13 : 0133384489
Total Pages : 240 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis New Business Networking by : Dave Delaney

Download or read book New Business Networking written by Dave Delaney and published by Que Publishing. This book was released on 2013-05-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge the way you build business relationships—online and off! Business success is all about connections, relationships, and networks! In New Business Networking, Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally...great ways to meet your Twitter connections “in real life”...new ways to build your network before you need it, and make the most of it when you need it! • Identify, research, and actually reach your best potential connections • Create a personal landing page that builds relationships • Grow a thriving LinkedIn network you can count on for years to come • Use third-party services to supercharge the value of your Twitter feed • Encourage people to engage more deeply with you on Facebook • Make powerful new connections through Google+ and Google Hangouts • Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble • Organize in-person events that work—and find sponsors to pay for them • Listen and converse better, and remember more of what you hear • Avoid oversharing and other social media faux pas • Transform your business card into a powerful agent on your behalf • Nurture and deepen the relationships you’ve worked so hard to create

Social Media Communication

Author : Jeremy Harris Lipschultz
Publisher : Taylor & Francis
ISBN 13 : 100091027X
Total Pages : 443 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Social Media Communication by : Jeremy Harris Lipschultz

Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2023-07-18 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.

The E-Myth Accountant

Author : Michael E. Gerber
Publisher : John Wiley & Sons
ISBN 13 : 1118007832
Total Pages : 213 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The E-Myth Accountant by : Michael E. Gerber

Download or read book The E-Myth Accountant written by Michael E. Gerber and published by John Wiley & Sons. This book was released on 2011-01-31 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distilled small business advice for accounting practices Many accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective. Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Accountant features Gerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses A recognized and widely respected co-author and leader in the accounting field The E-Myth Accountant is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.

Your Brand, the Next Media Company

Author : Michael Brito
Publisher : Pearson Education
ISBN 13 : 0789751615
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Your Brand, the Next Media Company by : Michael Brito

Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.