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Igniting Customer Connections
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Book Synopsis Igniting Customer Connections by : Andrew Frawley
Download or read book Igniting Customer Connections written by Andrew Frawley and published by John Wiley & Sons. This book was released on 2014-10-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.
Book Synopsis Igniting Customer Connections by : Andrew Frawley
Download or read book Igniting Customer Connections written by Andrew Frawley and published by John Wiley & Sons. This book was released on 2014-10-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.
Download or read book Momentum written by Allison Fine and published by John Wiley & Sons. This book was released on 2006-09-30 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures? The answers to these questions lie within Momentum, a fresh, zestful way of thinking about and organizing social change work. Today's digital tools—including but not limited to e-mail, the Web, cell phones, personal digital assistants (PDAs), even iPods—promote interactivity and connectedness. But as Momentum shows, these new social media tools are important not for their wizardry but because they connect us to one another in inexpensive, accessible, and massively scalable ways.
Book Synopsis Ignite Your Champions by : Tracey Warren
Download or read book Ignite Your Champions written by Tracey Warren and published by Pacelli Publishing. This book was released on 2021-08-30 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know you need to market your business to be successful, but you've tried everything and haven't seen the results you expected or were hoping for? Have you been taking a "do all the things" approach that has left you uninspired, exhausted, and feeling like a failure? Ignite Your Champions is your solution. It contains a simple four-step framework to build a community using social media, online marketing and in-person relationships. In workbook format, this book is full of practical ways to use social media, with explanations and examples of how to do it. It will be a reference you turn to again and again to help you maximize your time and strategically plan your success. You'll discover strategies for identifying and nurturing your squad, ideas for bringing easy and joy into your marketing activities and exactly how to build out your content calendar in ways that are simple and sustainable.
Download or read book Ignition written by Matthew Moseley and published by CRC Press. This book was released on 2021-05-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he’s choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals. In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today’s greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Book Synopsis Daring Democracy by : Frances Moore Lappé
Download or read book Daring Democracy written by Frances Moore Lappé and published by Beacon Press. This book was released on 2017-09-26 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: An optimistic book for Americans who are asking, in the wake of Trump’s victory, What do we do now? The answer: We need to organize and fight to protect and expand our democracy. Americans are distraught as tightly held economic and political power drowns out their voices and values. Legendary Diet for a Small Planet author Frances Moore Lappé and organizer-scholar Adam Eichen offer a fresh, surprising response to this core crisis. This intergenerational duo opens with an essential truth: It’s not the magnitude of a challenge that crushes the human spirit. It’s feeling powerless—in this case, fearing that to stand up for democracy is futile. It’s not, Lappé and Eichen argue. With riveting stories and little-known evidence, they demystify how we got here, exposing the well-orchestrated effort that has robbed Americans of their rightful power. But at the heart of this unique book are solutions. Even in this divisive time, Americans are uniting across causes and ideologies to create a “canopy of hope” the authors call the Democracy Movement. In this invigorating “movement of movements,” millions of Americans are leaving despair behind as they push for and achieve historic change. The movement and democracy itself are vital to us as citizens and fulfill human needs—for power, meaning, and connection—essential to our thriving. In this timely and necessary book, Lappé and Eichen offer proof that courage is contagious in the daring fight for democracy.
Book Synopsis Ignite Your Intuition by : Craig Karges
Download or read book Ignite Your Intuition written by Craig Karges and published by Simon and Schuster. This book was released on 2010-01-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extraordinist Craig Karges is known to millions of television viewers for his remarkable demonstrations of extraordinary phenomena on The Tonight Show with Jay Leno, Larry King Live, and many other TV shows. He presented his one-man touring show "Experience the Extraordinary" at performing arts centers, universities and corporate events in over 150 cities worldwide in 1998. Readers will learn how to use their intuition to solve problems, make decisions, come up with creative ideas, forecast their future, and even learn how to be in the right place at the right time. Karges reveals to readers proven techniques to program the subconscious mind for success including visualization, affirmations, and goal setting. They will learn how to use their subconscious to achieve personal goals and become the individuals they truly want to be. Karges also delves deeper into the power of the subconscious disclosing how to use dreams to solve problems and gain powerful insights about life. He reveals how it may be possible to know the unknown — how to exploit your natural psychic abilities. Readers will learn how to recognize these powers, develop them, and use them in daily life. Karges includes exercises, games, and stunts that help readers test and enhance subconscious skills, while amazing their friends at the same time.
Book Synopsis Burn Their Boats by : Thomas Gresham
Download or read book Burn Their Boats written by Thomas Gresham and published by . This book was released on 2023-06-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work by : Melanie Katzman
Download or read book Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work written by Melanie Katzman and published by McGraw-Hill Education. This book was released on 2019-10-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 WALL STREET JOURNAL BESTSELLER • USA TODAY BESTSELLER A renowned business psychologist, advisor, and consultant to the world’s leading companies reveals the key to greater success, meaning, and joy at work Technology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at work? Why does it feel like something is missing? It doesn’t have to be this way. In these rapidly changing, challenging times, how do we—YOU—develop the intuition, self-awareness, and interpersonal agility required to prosper? Here’s what we’ve lost track of: organizations are run by people, and people run on emotions. Strong relationships are the bedrock of lasting success, meaning, and joy at work. In this life-changing guide, Dr. Melanie Katzman shows you an impactful approach to connect first as fellow humans, then as coworkers and colleagues, to forge the deep bonds that make a significant difference. Learn how to: • Establish respect and make others feel valued • Engage all of your senses to create a truly inclusive culture • Become popular and be the person everyone wants to work with • Grow loyalty by making it about them—your coworkers • Resolve conflicts by remaining curious and open with others • Fight fear (and prepare for the future) by stepping outside your comfort zone and experimenting with new ideas • Have a big impact by leveraging your platform, living your values, and leading the change Dr. Katzman presents 52 actions you can take immediately to create a deeply rewarding work life by connecting to yourself, your organization, and the world at large. These are the same powerful techniques she has used with leaders and employees at the world’s top companies to enhance productivity and foster fulfillment and joy at work—the hallmarks of true success.
Book Synopsis Igniting a Revolution by : Steven Best
Download or read book Igniting a Revolution written by Steven Best and published by A K PressDistribution. This book was released on 2006 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the destruction of nature reaches new extremes, resistance becomes ever more militant. Radical environmental groups are front-page news. From laboratory bombings to the destruction of ski resorts, this emerging militancy has been truly upping the political ante. This anthology features a range of voices from these groups - from academics to armed revolutionaries - and explores this new political struggle. The first book of its kind on this increasingly important topic.
Book Synopsis The Apache Ignite Book by : Michael Zheludkov
Download or read book The Apache Ignite Book written by Michael Zheludkov and published by Lulu.com. This book was released on 2019-02-25 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apache Ignite is one of the most widely used open source memory-centric distributed, caching, and processing platform. This allows the users to use the platform as an in-memory computing framework or a full functional persistence data stores with SQL and ACID transaction support. On the other hand, Apache Ignite can be used for accelerating existing Relational and NoSQL databases, processing events & streaming data or developing Microservices in fault-tolerant fashion. This book addressed anyone interested in learning in-memory computing and distributed database. This book intends to provide someone with little to no experience of Apache Ignite with an opportunity to learn how to use this platform effectively from scratch taking a practical hands-on approach to learning. Please see the table of contents for more details.
Download or read book PyroMarketing written by Greg Stielstra and published by Harper Collins. This book was released on 2008-01-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system that optimizes your advertising dollars by targeting the right customers and then converting them into unpaid sales and marketing evangelists. Tapping the latest research into the brain and human behavior, Greg Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure—while PyroMarketing principles deliver powerful results over the long-term and for less money. Illustrated with case studies including The Purpose-Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of the Christ, PyroMarketing is a comprehensive strategy that can help any business reach and retain new markets.
Book Synopsis Igniting the Sixth Sense by : Eric Pepin
Download or read book Igniting the Sixth Sense written by Eric Pepin and published by Higher Balance Pub.. This book was released on 2013-08-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Igniting the Sixth Sense deals with the magnetic sense that allows birds, whales, bees and many other animals to detect and use magnetic fields in ways that seem impossible for humans. Yet, we possess this same natural ability. What happens if you combine a modern human with an active, magnetic sensory? They display skills and abilities that seem, at time, super-human"--Publisher.
Download or read book Ignite written by Gabrielle Dolan and published by John Wiley & Sons. This book was released on 2015-06-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the authentic leadership skills that drive today's workforce to excel Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and mundane, this guide cuts to the chase with a frank and forthright style to provide insight that can radically transform your business. You'll learn how your communication style may be holding you back, and how a few simple changes can inspire your team, engage your customers, and remind you just how effective you can be. Storytelling is a powerful business tool, and this book shows how to find your own stories and dig deep to learn what's driving your leadership and motivating your diverse workforce. You'll successfully navigate the uncertain terrain brought about by mixed generational expectations, evolving technology, and a rapidly shifting culture as you learn to respond and adapt to become a more effective leader. Communication is everything, and leaders are expected to be "on message" at all times. Today's workers want to know the "why" behind the "what", and this guide shows you how to tailor your message and your entire communication style to have the biggest impact. Cut through the "boring" and "bull" and be real Communicate with impact across all platforms Ignite your teams, your customers, and yourself Level up, step out, and discover what you stand for The rapid rise of technology and social media has resulted in "information fatigue", and most leaders respond by communicating in logic and data. This approach has little impact on the shifting workforce demographics, and each new generation brings higher expectations from their employers and leaders. Ignite shows you how to exceed those expectations and become the authentic leader that drives today's business success.
Download or read book Ignite Possibilities written by Jb Owen and published by Jbo Global. This book was released on 2022-04-28 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has experienced an 'Ignite Moment' in their lives - a powerful moment when a sudden realization hits and your entire perspective changes, transforming your actions and your life for the better. This book is a collection of such moments as experienced by 37 unique people from around the world whose Ignite Moments proved not only revelatory but life-changing for themselves and others. Regular people share their personal stories of how a single moment unlocked a deep belief that anything and everything is possible for everyone, moving them to take action in a whole new way and empowering them to claim the life they dreamed of having. Let these stories inspire, uplift, and recharge you as you set about pursuing your own dreams and a life of infinite possibilities!
Book Synopsis High Performance in-memory computing with Apache Ignite by : Shamim bhuiyan
Download or read book High Performance in-memory computing with Apache Ignite written by Shamim bhuiyan and published by Lulu.com. This book was released on 2017-04-08 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a verity of topics, including in-memory data grid, highly available service grid, streaming (event processing for IoT and fast data) and in-memory computing use cases from high-performance computing to get performance gains. The book will be particularly useful for those, who have the following use cases: 1) You have a high volume of ACID transactions in your system. 2) You have database bottleneck in your application and want to solve the problem. 3) You want to develop and deploy Microservices in a distributed fashion. 4) You have an existing Hadoop ecosystem (OLAP) and want to improve the performance of map/reduce jobs without making any changes in your existing map/reduce jobs. 5) You want to share Spark RDD directly in-memory (without storing the state into the disk) 7) You are planning to process continuous never-ending streams and complex events of data. 8) You want to use distributed computations in parallel fashion to gain high performance.
