Your Service Sucks

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Your Service Sucks!

Author : Leanne Williamson
Publisher : Lifesuccess Publishing
ISBN 13 : 9781599302843
Total Pages : 172 pages
Book Rating : 4.3/5 (28 download)

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Book Synopsis Your Service Sucks! by : Leanne Williamson

Download or read book Your Service Sucks! written by Leanne Williamson and published by Lifesuccess Publishing. This book was released on 2010-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wanted to strangle the person standing behind the counter? 53% of customers in the marketplace today admit to firing a company due to poor customer service. Customer service is the single most important factor contributing to success in today's highly competitive marketplace. The days of just meeting expectations are long gone. Your Service Sucks by LeAnne Williamson and Victoria Bowring is the perfect resource for any business who wants to transform their customer service into customer excellence. Filled with specific tools and effective techniques, Your Service Sucks teaches you how to: * Defuse conflict in the workplace * Communicate effectively via telephone and email and in person * Build long term relationships with customers * Empower employees * Accurately read customers wants and needs This easy to read how to guide takes a humorous approach to a serious subject. You'll laugh, cringe, relate to the scenarios presented in this book, and most importantly learn how to retain loyal customers. Your Service Sucks is a comprehensive customer excellence training guide that will not only ensure your customer's satisfaction but increase your company's bottom line as well. With over 25 years in the customer excellence industry, LeAnne and Victoria's words of wisdom will help you achieve long lasting results in any business situation.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181814
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Your Company Sucks

Author : Mark Stevens
Publisher : BenBella Books, Inc.
ISBN 13 : 193561889X
Total Pages : 209 pages
Book Rating : 4.9/5 (356 download)

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Book Synopsis Your Company Sucks by : Mark Stevens

Download or read book Your Company Sucks written by Mark Stevens and published by BenBella Books, Inc.. This book was released on 2011-08-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and is disappointing overall, from the finances to the customer feedback. Put bluntly—but candidly—the company sucks. That's the bad news. The good news is that it doesn't have to be that way. Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek. This U-turn must begin with you, the owner or senior manager, declaring war on yourself. By facing the fact that the malaise is the business suffers from ultimately is your responsibility and your doing, and even more important, will not be rectified unless you take the lead. Face the hard truth. Take the difficult actions. Demonstrate determination, creativity and resolve. Your Company Sucks pulls back the curtain on business performance. To reveal the four real-world reasons businesses decline, to identify them as red flags, and to provide a powerful and innovative methodology to transition from failure to flourish. Mark Stevens reveals that there are not thousands of reasons businesses fail. The reasons fall under four major categories: 1. rudderless leadership 2. the lust-to-lax syndrome 3. incompetence 4. conventional thinking Identifying and addressing the reasons for your company's failure is the focus of the war. This insightful book shows that the key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. It also demonstrates how customer satisfaction is a curse in disguise. You don't want to satisfy your customers—you want to thrill them.

The Bitchy Waiter

Author : Darron Cardosa
Publisher : Union Square + ORM
ISBN 13 : 1454922613
Total Pages : 257 pages
Book Rating : 4.4/5 (549 download)

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Book Synopsis The Bitchy Waiter by : Darron Cardosa

Download or read book The Bitchy Waiter written by Darron Cardosa and published by Union Square + ORM. This book was released on 2016-07-05 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hilarious tales from the trenches of food service from the popular blog—perfect for fans of David Sedaris, Anthony Bourdain, Erma Bombeck and Mo Rocca. For all those disenchanted current and former food service employees, Darron Cardosa (a.k.a. The Bitchy Waiter) has your back. Based on his popular blog, this riotous book is full of waitstaff horror stories—plus heartwarming tales—from three decades in the industry. Cardosa knows you want your beer cold (“You want a cold beer? Thank you for clarifying so I didn’t bring you the one that just came out of the oven”). And while he may hate children (“I know the kid at Table Eight is trouble the moment he rolls into the restaurant in his fancy stroller”), he will at least consider owning up to his mistakes: “Do I take the steak from the floor, citing the “three-second rule,” and put it in the to-go box and carry it back to the woman?” From crazy customers to out-of-control egos, these acerbic tales offer a hilarious glimpse into what really goes on in that fancy restaurant—and inside the mind of a server. Praise for The Bitchy Waiter “Cardosa does for wait staff what Anthony Bourdain did for kitchens: he exposes the ugly side of food service from the perspective of those working on the front lines. And he puts the potential restaurant customer on notice that someone is watching and recording their bad behavior.” —Shelf Awareness

It's Great to Suck at Something

Author : Karen Rinaldi
Publisher : Atria Books
ISBN 13 : 150119576X
Total Pages : 256 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis It's Great to Suck at Something by : Karen Rinaldi

Download or read book It's Great to Suck at Something written by Karen Rinaldi and published by Atria Books. This book was released on 2019-05-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how the freedom of sucking at something can help you build resilience, embrace imperfection, and find joy in the pursuit rather than the goal. What if the secret to resilience and joy is the one thing we’ve been taught to avoid? When was the last time you tried something new? Something that won’t make you more productive, make you more money, or check anything off your to-do list? Something you’re really, really bad at, but that brought you joy? Odds are, not recently. As a sh*tty surfer and all-around-imperfect human Karen Rinaldi explains in this eye-opening book, we live in a time of aspirational psychoses. We humblebrag about how hard we work and we prioritize productivity over play. Even kids don’t play for the sake of playing anymore: they’re building blocks to build the ideal college application. But we’re all being had. We’re told to be the best or nothing at all. We’re trapped in an epic and farcical quest for perfection. We judge others on stuff we can’t even begin to master, and it’s all making us more anxious and depressed than ever. Worse, we’re not improving on what really matters. This book provides the antidote. (It’s Great to) Suck at Something reveals that the key to a richer, more fulfilling life is finding something to suck at. Drawing on her personal experience sucking at surfing (a sport she’s dedicated nearly two decades of her life to doing without ever coming close to getting good at it) along with philosophy, literature, and the latest science, Rinaldi explores sucking as a lost art we must reclaim for our health and our sanity and helps us find the way to our own riotous suck-ability. She draws from sources as diverse as Anthony Bourdain and surfing luminary Jaimal Yogis, Thich Nhat Hanh, and Jean-Paul Sartre, among many others, and explains the marvelous things that happen to our mammalian brains when we try something new, all to discover what she’s learned firsthand: it is great to suck at something. Sucking at something rewires our brain in positive ways, helps us cultivate grit, and inspires us to find joy in the process, without obsessing about the destination. Ultimately, it gives you freedom: the freedom to suck without caring is revelatory. Coupling honest, hilarious storytelling with unexpected insights, (It’s Great to) Suck at Something is an invitation to embrace our shortcomings as the very best of who we are and to open ourselves up to adventure, where we may not find what we thought we were looking for, but something way more important.

Marketing in the Round

Author : Gini Dietrich
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Marketing in the Round by : Gini Dietrich

Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Your Marketing Sucks

Author : Mark Stevens
Publisher : CreateSpace
ISBN 13 : 9781496140678
Total Pages : 262 pages
Book Rating : 4.1/5 (46 download)

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Book Synopsis Your Marketing Sucks by : Mark Stevens

Download or read book Your Marketing Sucks written by Mark Stevens and published by CreateSpace. This book was released on 2014-04-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!

Customers for Life

Author : Carl Sewell
Publisher : Crown Currency
ISBN 13 : 0307567311
Total Pages : 241 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Customers for Life by : Carl Sewell

Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

Customer Satisfaction is Worthless, Customer Loyalty is Priceless

Author : Jeffrey H. Gitomer
Publisher : Bard Press (TX)
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Customer Satisfaction is Worthless, Customer Loyalty is Priceless by : Jeffrey H. Gitomer

Download or read book Customer Satisfaction is Worthless, Customer Loyalty is Priceless written by Jeffrey H. Gitomer and published by Bard Press (TX). This book was released on 1998 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful checklists, inspiring stories, and thought-provoking self-tests.

My Boss Sucks

Author : Michael Bryant Halstead
Publisher : Riptide Publishing
ISBN 13 : 0977878104
Total Pages : 100 pages
Book Rating : 4.9/5 (778 download)

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Book Synopsis My Boss Sucks by : Michael Bryant Halstead

Download or read book My Boss Sucks written by Michael Bryant Halstead and published by Riptide Publishing. This book was released on 2006-09 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: My Boss Sucks, A Story Book And Survival Guide is an innovative personal development tool geared for all levels of employees. The title creates a humorous, tongue-in-cheek reaction that compels people to open the book and read more. Inside the cover are quick-read stories that offer people insights into themselves and the real-world challenges faced by their managers. It creates understanding, individual accountability, and the opening for a different kind of employee/manager conversation.

Dave Lieber's Watchdog Nation: Bite Back When Businesses and Scammers Do You Wrong

Author : Dave Lieber
Publisher : Dave Lieber
ISBN 13 : 0970853084
Total Pages : 123 pages
Book Rating : 4.9/5 (78 download)

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Book Synopsis Dave Lieber's Watchdog Nation: Bite Back When Businesses and Scammers Do You Wrong by : Dave Lieber

Download or read book Dave Lieber's Watchdog Nation: Bite Back When Businesses and Scammers Do You Wrong written by Dave Lieber and published by Dave Lieber. This book was released on 2010-10 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of America's last crusading newspaper columnists, Dave Lieber¿s Watchdog Nation shares tips, tools and strategies to bite back when businesses and scammers do you wrong. Save time, money and aggravation. Learn how you can overcome the pickpockets that call themselves the electric company, the phone company, debt collectors, banks, scammers, e-mail spammers, door-to-door salesmen and countless others who want to harm you and your family. This book contains real stories about real people ¿ by the ultimate authority on the subject. Dave Lieber is The Watchdog investigative columnist for The Fort Worth Star-Telegram in Texas. He has helped countless folks stand up for themselves, understand their rights, fight back and win. Consumers will understand how they can take advantage of laws, regulations and other methods that will help them overcome stubborn and uncaring customer service representatives on the other side of the world, companies large and small who ignore their complaints and the growing group of hard-core criminals who take advantage of modern technology to hurt you.

Crash Override

Author : Zoe Quinn
Publisher : PublicAffairs
ISBN 13 : 1610398092
Total Pages : 256 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Crash Override by : Zoe Quinn

Download or read book Crash Override written by Zoe Quinn and published by PublicAffairs. This book was released on 2017-09-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've heard the stories about the dark side of the internet--hackers, #gamergate, anonymous mobs attacking an unlucky victim, and revenge porn--but they remain just that: stories. Surely these things would never happen to you. Zoe Quinn used to feel the same way. She is a video game developer whose ex-boyfriend published a crazed blog post cobbled together from private information, half-truths, and outright fictions, along with a rallying cry to the online hordes to go after her. They answered in the form of a so-called movement known as #gamergate--they hacked her accounts; stole nude photos of her; harassed her family, friends, and colleagues; and threatened to rape and murder her. But instead of shrinking into silence as the online mobs wanted her to, she raised her voice and spoke out against this vicious online culture and for making the internet a safer place for everyone. In the years since #gamergate, Quinn has helped thousands of people with her advocacy and online-abuse crisis resource Crash Override Network. From locking down victims' personal accounts to working with tech companies and lawmakers to inform policy, she has firsthand knowledge about every angle of online abuse, what powerful institutions are (and aren't) doing about it, and how we can protect our digital spaces and selves. Crash Override offers an up-close look inside the controversy, threats, and social and cultural battles that started in the far corners of the internet and have since permeated our online lives. Through her story--as target and as activist--Quinn provides a human look at the ways the internet impacts our lives and culture, along with practical advice for keeping yourself and others safe online.

The Professor Is In

Author : Karen Kelsky
Publisher : Crown
ISBN 13 : 0553419420
Total Pages : 450 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis The Professor Is In by : Karen Kelsky

Download or read book The Professor Is In written by Karen Kelsky and published by Crown. This book was released on 2015-08-04 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.

Your Restaurant Sucks!

Author : Donald Burns
Publisher :
ISBN 13 : 9780999525128
Total Pages : pages
Book Rating : 4.5/5 (251 download)

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Book Synopsis Your Restaurant Sucks! by : Donald Burns

Download or read book Your Restaurant Sucks! written by Donald Burns and published by . This book was released on 2018-10-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Spin Sucks

Author : Gini Dietrich
Publisher : Pearson Education
ISBN 13 : 078974886X
Total Pages : 165 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Spin Sucks by : Gini Dietrich

Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

Life Sucks. Get Used To It.

Author : Mohamed Zubair
Publisher : Notion Press
ISBN 13 : 1646505824
Total Pages : 168 pages
Book Rating : 4.6/5 (465 download)

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Book Synopsis Life Sucks. Get Used To It. by : Mohamed Zubair

Download or read book Life Sucks. Get Used To It. written by Mohamed Zubair and published by Notion Press. This book was released on 2019-09-04 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in strange times. Most of us hate our jobs, our parents are sending us friend requests on Facebook, and Memes are the only form of entertainment that truly make us happy. Life sucks; get used to it is India’s first Anti-Self-Help book! While regular self-help books want to look into your eyes, hold your hand and tell you that the universe is waiting to reward you in beautiful ways, Life sucks; get used to it is more like a spank on the bottom that encourages you to accept the harsh realities of life, with some tough love, of course. This BS-free and no-nonsense handbook provides you with actionable tools you can use to bring about a change in your life. Somewhere among the brutal truths, life lessons, humorous puns, profound sarcasm and profanity-laden thoughts, you might just end up finding the answer to living your best life and making your place in this big, bad world.

They Ask, You Answer

Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.