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Your Business Your Rules
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Book Synopsis Your Business, Your Rules by : Cat LeBlanc
Download or read book Your Business, Your Rules written by Cat LeBlanc and published by . This book was released on 2019-03-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Business, Your Rules shows you how to cut through the noise of generalised business advice and craft an online business truly suited to the lifestyle you want to create.
Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Book Synopsis Business Rule Concepts by : Ronald G. Ross
Download or read book Business Rule Concepts written by Ronald G. Ross and published by . This book was released on 2009 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your current approach really working?. Are you sure you are addressing the right problems in the right ways?. Take a few hours to read about the most fundamental innovation in business operations and business computing in decades. It is not just about IT any more!. Decisioning, Requirements, Governance, Knowledge. Radical in its simplicity, this concise, easy-to-read handbook presents a groundbreaking, common-sense approach to solving today's operational business problems. Find out why current IT methods have broken down and no longer scale. Written by the father of business rules, here are proven answers. Get your company on the road to true agility!. New this Edition : Decisioning, Capturing best practices, Enterprise design, Really smart systems, Building business vocabularies, Structured verbalization for business communication, Applied semantics and concept analysis, Re-engineering governance. Introducing: General Rulebook Systems (GRBS), Plus all you need to know about: Business rules, Forms of business guidance, Fact models, Applying SBVR, Innovations in compliance, More effective process models, Pragmatic knowledge retention, Rule management.
Book Synopsis 250 Rules of Business by : Steven Schragis
Download or read book 250 Rules of Business written by Steven Schragis and published by Morgan James Publishing. This book was released on 2013-04-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: There isn’t one big rule for business success—but there are lots of little ones… No one principle can help you meet every challenge—the realities of doing business are just too complex. However, there are lots of little rules that can guide and assist you along the way, and that’s what 250 Rules of Business is all about. In this groundbreaking book, Steven Schragis and Rick Frishman have collected all they’ve learned from the movers and shakers of virtually every industry and boiled it down into smart, simple strategies. Master just one rule a day and in no time you’ll manage everything---people, workloads, companies—with more skill, more confidence, and more success!
Book Synopsis Business Rules Applied by : Barbara von Halle
Download or read book Business Rules Applied written by Barbara von Halle and published by Wiley. This book was released on 2001-10-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a bestselling author and expert--a soon-to-be classic on application development Representing a significant change of focus in software engineering, the business rule approach to application development benefits all decision makers. Managers looking to take advantage of new opportunities will turn to business rules to implement change. IT has already learned the benefits of separating data by processing and managing data as an independent component of systems. A rules-extended development approach does exactly the same thing for business rules: by reducing the amount of code that needs to be written, it shortens the time necessary to implement change. Bestselling author Barbara von Halle (The Handbook of Relational Database Design from Addison Wesley) presents the first book to show in practical, real-world terms how to build applications using business rule concepts and techniques. This authoritative guide will give readers: o Complete guidance for system designers and database managers o The motivation for using the business rule approach o Techniques for discovering and managing rules o Guidance on how to conduct rule analysis o Steps for designing the implementation options of the rules, as well as designing workflow and database components
Book Synopsis The Truth About the New Rules of Business Writing by : Natalie Canavor
Download or read book The Truth About the New Rules of Business Writing written by Natalie Canavor and published by Pearson Education. This book was released on 2009-12-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.
Book Synopsis How to Make Big Money in Your Own Small Business by : Jeffrey J. Fox
Download or read book How to Make Big Money in Your Own Small Business written by Jeffrey J. Fox and published by Hachette Books. This book was released on 2004-05-19 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever dream of starting your own business? According to USA Today, more than 47 million people want to own their own businesses and over 20 million actually do. In How to Make Big Money in Your Own Small Business, bestselling business author Jeffrey Fox offers sound rules to succeeding in small business, whether you're running a bookstore, consulting business, or restaurant. In short chapters that range from administration and cash flow to marketing and hiring, Fox reminds entrepreneurs what's important and what's not, what makes a business succeed, and what causes it to fail.
Book Synopsis The Six New Rules of Business by : Judy Samuelson
Download or read book The Six New Rules of Business written by Judy Samuelson and published by Berrett-Koehler Publishers. This book was released on 2021-01-12 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.
Book Synopsis The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business by : Timothy R. Pearson
Download or read book The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business written by Timothy R. Pearson and published by McGraw Hill Professional. This book was released on 2011-04-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: 6 strategic principles for reinventing your products, your services—and your company's future The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues. The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including: Defining the product's essence Creating metrics to ensure accountability Developing a core message Disseminating the brand Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization. Table of Contents Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow
Book Synopsis The 7 Irrefutable Rules of Small Business Growth by : Steven S. Little
Download or read book The 7 Irrefutable Rules of Small Business Growth written by Steven S. Little and published by John Wiley & Sons. This book was released on 2005-02-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting a small business and making it a success isn’t easy. In fact, most small business owners don’t get rich and many fail. This book presents the straight truth on small business success. It doesn’t offer cure-alls for every small business. Instead, it outlines real, effective principles for continued small business growth and success. Written by business growth expert Steven Little, The 7 Irrefutable Rules of Small Business Growth skips empty small business positivism in exchange for real-world, practical solutions. If you’re a small business owner or an entrepreneur just starting out, you’ll find answers to all your most important questions on topics such as technology, business plans, hiring, and much more.
Book Synopsis Business Rules and Information Systems by : Tony Morgan
Download or read book Business Rules and Information Systems written by Tony Morgan and published by Addison-Wesley Professional. This book was released on 2002-03-18 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information systems often fail because their requirements are poorly defined. This book shows IT professionals how to specify more precisely and more effectively what their systems need to do. The key lies in the discovery and application of what are called business rules. A business rule is a compact and simple statement that represents some important aspect of a business. By capturing the rules for your business—the logic that governs its operation—you will gain the ability to create systems fully aligned with your business needs. In this book, Tony Morgan provides a thorough introduction to business rules, as well as a practical framework for integrating them into information systems. He shows you how to identify and express business rules, offers practical strategies for their use, and explains the key elements of logic that underpin their application. Topics covered include: Understanding the role of business rules and models in information systems development Using models to structure and manage business activities, including e-commerce Defining and discovering business rules Controlling business rule quality Fitting business rules into varied technical architectures Implementing business rules using available technology Whether you are an analyst, designer, developer, or technical manager, the in-depth information and practical perspective in this valuable resource will guide you in your efforts to build rule-centered information systems that fully support the goals of your organization.
Book Synopsis How Creativity Rules the World by : Maria Brito
Download or read book How Creativity Rules the World written by Maria Brito and published by HarperCollins Leadership. This book was released on 2022-03-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Axiom Business Book Award Winner in Entrepreneurship Category Learn to make creativity work for your career. Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation. There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill. How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level. In How Creativity Rules the World, you will learn how to: Overcome limiting thoughts and dispel myths about creativity. Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship. Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today. Employ creativity in an everyday context to produce extraordinary results. With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship; analyzing the elements used by some of the most creative minds today and throughout the last 600 years. Contemporary art curator and founder of The Groove, Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. After applying the principles in How Creativity Rules the World to her own business, Maria started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. Proven by her students’ creative successes, Maria will guide you to strike gold with your ideas as well.
Book Synopsis Principles of the Business Rule Approach by : Ronald G. Ross
Download or read book Principles of the Business Rule Approach written by Ronald G. Ross and published by Addison-Wesley Professional. This book was released on 2003 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of Business Rules has been around for a while. Simply put, a Business Rule is a statement that defines or constrains some aspect of the business. In practice they are meant to reduce or eliminate the delays, waste, and frustration associated with the IT department having to be involved with almost every action affecting an organization's information systems. The advent of Web services has created renewed interest in them. There are now several well established rules-based products that have demonstrated the effectiveness of their use. But until now there has not been a definitive guide to Business Rules. Ron Ross, considered to be the father of Business Rules, will help organizations apply this powerful solution to their own computer system problems. This book is intended to be the first book that anyone from an IT manager to a business manager will read to understand what Business Rules are, and what how they can be applied to their own situation.
Download or read book The Unspoken Rules written by Gorick Ng and published by Harvard Business Press. This book was released on 2021-04-27 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 10 Best New Management Books for 2022 by Thinkers50 A Wall Street Journal Bestseller "...this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs." — a Financial Times top title You've landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these professional unknowns lie in the unspoken rules—the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize. The problem is, these rules aren't taught in school. Instead, they get passed down over dinner or from mentor to mentee, making for an unlevel playing field, with the insiders getting ahead and the outsiders stumbling along through trial and error. Until now. In this practical guide, Gorick Ng, a first-generation college student and Harvard career adviser, demystifies the unspoken rules of work. Ng distills the wisdom he has gathered from over five hundred interviews with professionals across industries and job types about the biggest mistakes people make at work. Loaded with frameworks, checklists, and talking points, the book provides concrete strategies you can apply immediately to your own situation and will help you navigate inevitable questions, such as: How do I manage my time in the face of conflicting priorities? How do I build relationships when I’m working remotely? How do I ask for help without looking incompetent or lazy? The Unspoken Rules is the only book you need to perform your best, stand out from your peers, and set yourself up for a fulfilling career.
Download or read book Instagram Rules written by Jodie Cook and published by Frances Lincoln. This book was released on 2020-10-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential for anyone wanting to take Instagram seriously.' Alex Wood, Forbes Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Learn the dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you’re a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.
Download or read book No Rules Rules written by Reed Hastings and published by Penguin. This book was released on 2020-09-08 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.
Download or read book Business for Punks written by James Watt and published by Portfolio. This book was released on 2016-02-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A radical guide for starting a revolutionary business, from the charismatic, unconventional co-founder of UK-based craft beer company BrewDog and cohost of EsquireTV's BREWDOGS. After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn't do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. "--
