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Your Brand Is Calling
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Book Synopsis Your Brand Is Calling by : Mike Loomis
Download or read book Your Brand Is Calling written by Mike Loomis and published by CreateSpace. This book was released on 2015-05-07 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a personal brand to reflect and connect. Does your brand reflect your story and calling? Is your personal brand moving you toward your goals? Will your brand connect you with the people you're called to serve? The process and principles in this book will help you launch your personal brand with confidence. Discount code included for companion video course. "Mike knows brands. Mike knows books. Working with him helped us move everything forward." - Derek and Carrie Olsen, DerekAndCarrie.com www.MikeLoomis.CO
Download or read book Smart Calling written by Art Sobczak and published by John Wiley & Sons. This book was released on 2013-03-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded—for the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated 2nd Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection. While other books on cold calling dispense long-perpetuated myths such "prospecting is a numbers game," and salespeople need to "love rejection," this book will empower readers to take action, call prospects, and get a yes every time. Updated information reflects changes and advances in the information gathering that comprises the "smart" part of the calling Further enhances the value and credibility of the book by including more actual examples and success stories from readers and users of the first version Author Art Sobczak's monthly Prospecting and Selling Report newsletter (the longest-running publication of its type) reaches 15,000 readers, and Smart Calling continues to rank in the Top 20 in the Sales books category on amazon.com and has sold over 20,000 copies Conquer your fears and master the art of the cold calling through the genius of Smart Calling, 2nd Edition.
Book Synopsis No More Cold Calling(TM) by : Joanne S. Black
Download or read book No More Cold Calling(TM) written by Joanne S. Black and published by Business Plus. This book was released on 2009-06-27 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold calling is one of the most awkward -- and unsuccessful -- ways to obtain clients in business. Now Joanne S. Black shares her proven 5-step Referral Selling system, so no businessperson ever has to make a cold call again. In this unique and practical guide, Black offers a tutorial on how to differentiate your business from your competitors, make favorable impressions on current clients so they'll refer their acquaintances, and set a "hook" that will leave them wanting more. NO MORE COLD CALLING provides selling scripts, presentation techniques, troubleshooting advice, and a host of helpful insights to increase any sales force's productivity.
Book Synopsis Brand Bewitchery by : Park Louis Howell
Download or read book Brand Bewitchery written by Park Louis Howell and published by Happy H Press. This book was released on 2020-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.
Book Synopsis You are the Brand by : Steve Adubato
Download or read book You are the Brand written by Steve Adubato and published by Rutgers University Press. This book was released on 2011 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.
Book Synopsis The Brand Called You by : Ashutosh Garg
Download or read book The Brand Called You written by Ashutosh Garg and published by Bloomsbury Publishing. This book was released on 2018-12-18 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.
Book Synopsis The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by : Peter Montoya
Download or read book The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace written by Peter Montoya and published by McGraw Hill Professional. This book was released on 2008-11-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Download or read book Call to Action written by Bryan Eisenberg and published by HarperCollins Leadership. This book was released on 2006-10-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Download or read book Staying Power written by Liz Tillman and published by . This book was released on 2021-12-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a high-performing professional who feels stuck, unfulfilled, or capped in your current role? Do you know that you were meant for more, but you don't know how to get there? Have you climbed the corporate ladder but you're still left wondering if this is all there is? In Staying Power, executive coach and corporate high-achiever, Liz Nolley Tillman, will help you unlock your own personal power. In this uncompromising blueprint meets action journal, you'll discover your own unique purpose, and how to use it to unleash extraordinary personal and professional success - even if you feel stuck. Staying Power turns conventional "purpose finding" approaches on their head. You'll discover a radical and proven approach to identifying, unlocking, and - most importantly - knowing exactly how to live your purpose each day to command the boardroom, brand yourself, and find your higher calling. In this action oriented book, you're going to learn... ● The 4 forces that you need to understand to identify your purpose ● Why purpose is the "secret sauce" in your success journey ● 13 key questions to help you unlock what you were meant to do ● How to discover and articulate your unique value ● The anatomy of a purpose statement ● How to write your purpose statement so you can identify your true North ● How to use your purpose to guide your day-to-day decision-making, strengthen your negotiating and market yourself effectively, whether you're looking to climb the corporate ladder or hang your own shingle ● Get clear on your "why" and develop a roadmap for how to go about living it every day ● Chart your course to doing what you've been created and wonderfully made to do Now let's get to work!
Book Synopsis Follow the Feeling by : Kai D. Wright
Download or read book Follow the Feeling written by Kai D. Wright and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.
Book Synopsis Defending Your Brand by : T. Calkins
Download or read book Defending Your Brand written by T. Calkins and published by Springer. This book was released on 2017-06-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Book Synopsis Make Your Brand Legendary by : Scott Wozniak
Download or read book Make Your Brand Legendary written by Scott Wozniak and published by Simon and Schuster. This book was released on 2023-10-10 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Make Your Brand Legendary, Scott Wozniak provides the tools every company needs to create a legendary brand with raving fans. Apple. Harley-Davidson. Chick-fil-A. Disney. When you see or hear these names, something in us lights up. Sure, we know their product and service offerings, but a huge number of consumers have a much deeper, more profound, and even emotional connection to these businesses. These aren’t just brands; they’re legendary brands. And they don’t just have satisfied customers; they create raving fans—true believers who will buy every product, who serve as brand evangelists, who even tattoo corporate logos on their bodies, and who will fight to defend the honor and reputation of these multibillion-dollar corporations. Why? What turns otherwise reserved people into raving fans of a computer company or chicken sandwich chain? It’s not magic. It’s not a lucky product. And it’s not something reserved for consumer brands with luxury products. For twenty years Scott and his team have been working with leaders in a wide variety of industries, from manufacturing to professional service to enterprise software. No matter the industry, some companies have gone beyond delivering a good product to delivering a great customer experience. In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. Only this time, they’ll be talking about your business.
Book Synopsis Your Brand as a Patient: Malpractice in Marketing by : Wolfgang Frick
Download or read book Your Brand as a Patient: Malpractice in Marketing written by Wolfgang Frick and published by Haufe-Lexware. This book was released on 2016-07-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other people's mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading and a true enrichment to both beginners and experts in marketing. Contents: The core essence of marketing. The direct path to your consumers. The price of making mistakes and how much they are allowed cost. Ten comprehensible propositions on unerringly accurate marketing.
Book Synopsis Summary: The Brand You 50 by : BusinessNews Publishing,
Download or read book Summary: The Brand You 50 written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete summary of Tom Peters' book: "The Brand You 50: Fifty Ways to Transform Yourself from an "Employee" into a Brand that Shouts Distinction, Commitment and Passion!". This summary of the ideas from Tom Peters' book "The Brand You 50" suggests that the paradigm of an employee working for a company on a corporate payroll is increasingly outdated. Even if you work for a company, it is imperative that you are your own “brand”. In his book, the author explains that this means providing the specific set of skills needed, adding value to the company and constantly upgrading your skills. This summary presents Peters' 50 tips that every ambitious businessperson should incorporate into their life in order to establish and express your "brand". Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Brand You 50" and discover the key to standing out at work by developing your own personal brand.
Book Synopsis Why Johnny Can't Brand by : Bill Schley
Download or read book Why Johnny Can't Brand written by Bill Schley and published by . This book was released on 2010-10 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous ed. published in 2005 by Portfolio.
Book Synopsis Stop Cold Calling and Start Smart Calling by : Rick Spair
Download or read book Stop Cold Calling and Start Smart Calling written by Rick Spair and published by Rick Spair. This book was released on with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the world of smart calling, where sales excellence is achieved through targeted communication, empathetic understanding, and the art of listening. In this age of information and connectivity, the traditional cold calling approach is being replaced by a more strategic and customer-centric method – smart calling. Gone are the days of generic scripts and one-size-fits-all pitches. The modern sales landscape demands a personalized and value-driven approach that resonates with prospects on a deeper level. Smart calling allows you to connect with your target audience more effectively, positioning you as a trusted advisor rather than a mere salesperson. In this book, we will guide you through a comprehensive journey of transforming your sales strategies. We'll begin by understanding the fundamental differences between cold calling and smart calling, shedding light on the drawbacks of the former and the numerous benefits of the latter. We'll then move on to the crucial steps of building a targeted prospect list and preparing thoroughly for each call to ensure you are well-equipped to connect with your potential customers. Crafting a compelling value proposition is a cornerstone of successful smart calling. We'll explore techniques to develop a strong value proposition that highlights the unique benefits of your offerings and resonates with your prospects' needs. Moreover, we'll teach you how to create an effective script that fosters natural conversations and emphasizes problem-solving rather than pushing sales. Active listening is an art that distinguishes exceptional sales professionals from the rest. In the chapter dedicated to perfecting the art of active listening, you'll learn how to engage prospects, build rapport, and address their pain points effectively. Additionally, nurturing relationships with prospects through follow-ups and personalized communication will be emphasized to ensure long-term success. In the modern digital age, social proof and testimonials play a vital role in establishing credibility and trust. We'll explore how to gather customer testimonials and leverage social proof to bolster your smart calling efforts. Overcoming objections and rejections is an inevitable part of the sales process, and we'll equip you with strategies to handle them with empathy and professionalism. Time management and prioritization are key to maintaining productivity, and we'll provide practical tips to help you manage your time efficiently. In addition, we'll highlight the significance of phone etiquette and collaboration with marketing teams to create a cohesive approach across the organization. As technology continues to advance, we'll guide you in implementing smart calling tools and automation to streamline repetitive tasks. A/B testing will be introduced as a means of refining your strategies based on data-driven insights. Moreover, we'll emphasize the importance of continuous learning from industry experts and thought leaders to enhance your smart calling skills. Resilience, perseverance, and maintaining motivation are essential for success in sales. We'll explore stress management techniques, the power of embracing a growth mindset, and how to celebrate small wins to stay motivated in your smart calling journey. By the end of this comprehensive guide, you'll be equipped with the knowledge and tools needed to thrive in the world of smart calling. With a personalized, empathetic approach, supported by technology and a growth mindset, you'll elevate your sales efforts and build lasting relationships with your prospects and customers. Let's embark on this transformative journey to stop cold calling and start smart calling!
Book Synopsis Branding Your Business by : James Hammond
Download or read book Branding Your Business written by James Hammond and published by Kogan Page Publishers. This book was released on 2011-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
