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The Brand Called You Make Your Business Stand Out In A Crowded Marketplace
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Book Synopsis The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by : Peter Montoya
Download or read book The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace written by Peter Montoya and published by McGraw Hill Professional. This book was released on 2008-11-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Download or read book Brand Now written by Nick Westergaard and published by AMACOM. This book was released on 2018-05-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
Download or read book Dataclysm written by Christian Rudder and published by Crown. This book was released on 2014-09-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.
Book Synopsis The Education of Millionaires by : Michael Ellsberg
Download or read book The Education of Millionaires written by Michael Ellsberg and published by Penguin. This book was released on 2012-09-25 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some of the smartest, most successful people in the country didn’t finish college. None of them learned their most critical skills at an institution of higher education. And like them, most of what you’ll need to learn to be successful you’ll have to learn on your own, outside of school. Michael Ellsberg set out to fill in the missing pieces by interviewing a wide range of millionaires and billionaires who don’t have college degrees, including fashion magnate Russell Simmons and Facebook founding president Sean Parker. This book is your guide to developing practical success skills in the real world: how to find great mentors, build a world-class network, make your work meaningful (and your meaning work), build the brand of you, and more. Learning these skills is a necessary addition to any education, whether you’re a high school dropout or graduate of Harvard Law School.
Book Synopsis Unleash Your Personal Brand by : Farooq haque
Download or read book Unleash Your Personal Brand written by Farooq haque and published by Notion Press. This book was released on 2023-07-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unleash Your Personal Brand: Master the Art of Personal Branding for Academic and Professional Success" is your gateway to a world where personal branding reigns supreme. This transformative journey will empower you to discover the essence of personal branding and its profound impact on your academic and professional path. Learn the essential components of personal branding, from crafting your unique brand identity to harnessing the power of storytelling and establishing a strong online presence. Unlock the secrets of networking, thought leadership, and showcasing your skills, while building a solid support system along the way. Discover the strategies to manage and evolve your personal brand, navigate job searches and interviews, and leave a lasting reputation and legacy. Be inspired by captivating case studies of renowned individuals like Serena Williams, Elon Musk, Beyoncé, and more, who have leveraged personal branding to achieve extraordinary success. Join us on this exhilarating adventure and unlock the full potential of your personal brand. Prepare to make an indelible mark in the academic and professional world like never before. Your journey starts now!
Book Synopsis DESIGN-DECODED 2021 by : Juaini Jamaludin
Download or read book DESIGN-DECODED 2021 written by Juaini Jamaludin and published by European Alliance for Innovation. This book was released on 2022-03-25 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a pleasure to welcome you to the proceedings of the 2nd International Conference on Design Industries and Creative Culture (Design Decoded 2021) which has been organised by the College of Creative Arts (previously renown as Faculty of Art & Design), Universiti Teknologi MARA, Kedah Branch. Design Decoded 2021 analysed and discussed how art, design and education may have an influence, create a societal difference, and contribute to the economy, as well as how we think, live, work and learn. The main topic of this proceeding was “Decrypt Your Visual Creativity” which consisted of 65 articles about design thinking, interior design, art and design management, industrial design, education in design creativity and innovation, sustainable art and design, visual communication, new media, graphic and digital media, visual culture, design practice, art history, art and creative community, and methodology in design creativity. We are truly thanking you to our four keynote speakers Emeritus Prof. Dr. T.W. Allan Whitfield, Prof. Dr. Khairul Aidil Azlin Abdul Rahman, Dr. Nurul ‘Ayn Ahmad Sayuti and Mr. Firdaus Khalid for their constant support and guidance. Finally, we would like to express our heartfelt gratitude to all colleagues in the steering and organising committee for their cooperation in administering and organising the conference, as well as reviewers for their intellectual effort and dedication to reviewing papers.
Book Synopsis The Savvy Music Teacher by : David Cutler
Download or read book The Savvy Music Teacher written by David Cutler and published by Oxford University Press, USA. This book was released on 2015 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our era of financial uncertainty and disruptive technological change, the music industry is in crisis. One career path that holds great promise, however, is independent music teaching. For a host of reasons, demand exists in every corner, providing one of the most stable, promising career options available to musicians regardless of instrument, genre, or background - at least, in the hands of a savvy music teacher. In this book, author David Cutler offers hands-on advice for creating a music career that is meaningful, artistically fulfilling, and financially self-supporting. The book's over.
Book Synopsis AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises by : Bahaaeddin Alareeni
Download or read book AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2024-01-30 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business environment, artificial intelligence (AI) has become an essential tool for innovation and growth. From marketing and customer service to supply chain management and product development, AI is transforming the way businesses operate, allowing them to make better decisions and achieve their goals faster and more efficiently than ever before. However, the integration of AI into business operations is not without its challenges and risks. There are concerns about data privacy, cybersecurity, and the potential for AI to disrupt traditional industries and displace workers. As a result, it is essential for business leaders and researchers to understand both the potential and risks of AI, and how it can be effectively leveraged for business innovation. This book explores the potential benefits of AI for modern enterprises, including how it can be used to enhance customer service, optimize supply chain management, and improve decision-making in a range of business contexts. It also examines the role of AI in product development, marketing, and sales, and how it can be used to drive innovation and growth. The book also examines the risks and challenges associated with the integration of AI into business operations. It explores the ethical and legal implications of AI, including issues related to data privacy and security, bias in algorithms, and the impact of AI on employment and the labor market. It also examines the role of government and policymakers in regulating AI and managing the risks associated with its integration into business operations. Overall, this book provides a comprehensive and balanced perspective on the potential and risks of AI for modern enterprises.
Download or read book ICED-QA 2019 written by Yulia Hendri Yeni and published by European Alliance for Innovation. This book was released on 2021-04-02 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quality improvement of higher education is needed to guarantee the quality of the graduates for the future competitiveness. Due to the local and global changes and the issue of Industrial Revolution 4.0, higher education needs to compliance the paradigm. Labor requirement’s competence requires curriculum reformation from input-based education to outcome-based education. In learning, the paradigm friction appears from instructional paradigm to learning paradigm. To solve the related proportion, LP3M (Institute of Educational Development and Quality Assurance) Universitas Andalas initiated the International Conference on Educational Development and Quality Assurance (ICED-QA 2). This conference was attended expert and researchers from different countries to discuss the issues about “Educational Quality Development in Industrial Revolution 4.0”.
Book Synopsis The Role of Islamic Spirituality in the Management and Leadership Process by : Abdul Mutalib, Mahazan
Download or read book The Role of Islamic Spirituality in the Management and Leadership Process written by Abdul Mutalib, Mahazan and published by IGI Global. This book was released on 2021-05-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders nowadays need to know, learn, and apply the concept of qalb leadership where it has been taught by the Prophet Muhammad as well as explained by Islamic scholars. The comparison with other mindful leadership concepts is required to provide solutions and options in leadership for better outcomes and spiritual awareness. It is found that leadership literature, in general, is unable to generate an understanding of a leadership concept that is both intellectually compelling and emotionally satisfying. As for qalb leadership, it focuses on the spirituality of leadership that can aid in facing unpredictable manners and provide better outcomes for followers. Research on Islamic leadership and spirituality may pave the way for better leadership practices in the future. The Role of Islamic Spirituality in the Management and Leadership Process will elaborate the spirituality and qalb in human life and leadership along with providing a discussion on the role and function of qalb in the overall leadership process. Through spirituality, human interdependence, creativity, and social justice can be created and molded. This type of leadership enables transformation in a natural way without denying basic human nature and imparts balance to both the outer and inner needs of humans. With the discussion of four cardinal virtues of Al-Ghazali, leaders can solve many problems that emerge in their organizations. This book is ideal for managers, executives, theologians, professionals, researchers, academicians, and students who are interested in how Islamic spirituality plays a role in leadership.
Book Synopsis Personal Brand Creation in the Digital Age by : Mateusz Grzesiak
Download or read book Personal Brand Creation in the Digital Age written by Mateusz Grzesiak and published by Springer. This book was released on 2018-03-20 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
Download or read book Social Commerce written by Rosy Boardman and published by Springer. This book was released on 2019-02-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Author : Publisher :Springer Nature ISBN 13 :2384762362 Total Pages :993 pages Book Rating :4.3/5 (847 download)
Download or read book written by and published by Springer Nature. This book was released on with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Shareholders, Strategy and Value Creation by : Wojciech Muras
Download or read book Shareholders, Strategy and Value Creation written by Wojciech Muras and published by Taylor & Francis. This book was released on 2024-02-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The central task of contemporary strategic management is to look for sources of value and to achieve above- average firm performance. The effective implementation of a value creation strategy requires a comprehensive approach, including the creation of a systemic management structure aimed at increasing company value. The concept of value- based management involves consciously inspiring, undertaking, and implementing value- oriented actions. Value creation takes place at all levels of management and in all organisational units of the company; therefore, the implementation of all management functions should be assigned to this goal. Thus, the role of managers is gaining importance, especially those who are capital- linked to companies, who set goals and verify them by means of informed decisions aimed at maximising value in the long term. The book presents a multidimensional analysis of shareholders’ impact on company value creation. The authors chose the IT sector as the area of study; this sector, being one in which modern technologies are essential, acquires special significance for the global economy. The book features a review of notions and concepts related to the management of company value and methods of measuring it, the shareholder’s impact on the creation of company value, and factors affecting long- term value creation; an analysis of the places of occurrence, power and direction of a shareholder’s impact on building the long- term capacity of an IT sector company for creating the value thereof, as well as the conceptualisation and operationalisation of such impact; an analysis of the role of shareholders in IT sector companies, a profile of shareholder competence which makes the role of a shareholder unique to the company and fulfils the “value- creating owner” postulate; an analysis of the role of hired managers cooperating with the shareholders with an indication of the significance of mutual development and the supplementation of one’s own skills. The book is dedicated to scientists in the field of strategic management, valuebased management, and leadership; shareholders; students of EMBA and MBA programmes; practitioners in strategic management; and current shareholders of modern technology companies (in particular from the IT sector) and future investors, for all of whom it may offer a valuable outlook on the management principles and practices in the sectors, particularly with respect to the long- term creation of company value.
Book Synopsis Proceedings of the Unima International Conference on Social Sciences and Humanities (UNICSSH 2022) by : Recky Harold Elby Sendouw
Download or read book Proceedings of the Unima International Conference on Social Sciences and Humanities (UNICSSH 2022) written by Recky Harold Elby Sendouw and published by Springer Nature. This book was released on 2023-01-24 with total page 2046 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The Unima International Conference on Social Sciences and Humanity (UNICSSH) 2022 was conducted on October, 11th – 13th 2022, at The Grand Kawanua International City, Manado, North Sulawesi, Indonesia. In 2022, Universitas Negeri Manado will host the Indonesian National Education Convention (KONASPI) X. Konaspi is a routine activity of the PPTKN which is held once every four years. The fourth industrial revolution (4.0) is marked by technological advances and supported by artificial intelligence that creates opportunities and challenges for the education system. University and vocational school graduates are facing a world transformed by technology which in turn is transforming the workplace from task-based to human-centered characteristics. Certain skills such as critical thinking, emotional intelligence, problem-solving, cognitive flexibility, and knowledge production are required. To answer this demand, the education system must put revolutionary innovation on its agenda. Scholars, researchers, and practitioners are invited to share ideas, research results, and best practices about education, science, and technology now and in the future at an international conference held by Universitas Negeri Manado as part of the Indonesian National Education Convention (KONASPI). As part of KONASPI X activities, Universitas Negeri Manado is holding the 2022 International Conference on Education, Social Science, and Humanities (ICESSHum). The topics in this international conference are Education, Law, Politics and Social Sciences, Economics, Public Administration, and Humanities. Through these themes, it is expected to involve many professionals who have indirect roles in related fields. To enrich this event, the committee invites all national and international participants (including academics, researchers, professionals, and other relevant stakeholders) to send research papers or review papers to be presented at the conference.
Book Synopsis CRAFTING DIGITAL SELF- Navigating Online Identity and Self-Presentation by : Dr B.Bharathi
Download or read book CRAFTING DIGITAL SELF- Navigating Online Identity and Self-Presentation written by Dr B.Bharathi and published by Blue Rose Publishers. This book was released on 2023-06-28 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Crafting Digital Self: Navigating Online Identity and Self-Presentation" is a comprehensive and practical guidebook that offers readers invaluable insights into the complexities of online identity in today's digital age. With the proliferation of social media and online platforms, the book recognizes the importance of understanding and consciously crafting our digital selves. The book begins by exploring the concept of digital identity, tracing its evolution and highlighting its significance in contemporary society. It emphasizes the role of online identity in shaping personal and professional relationships, and the potential impact it can have on one's overall well-being. It provides readers with a range of strategies and techniques for intentionally shaping and presenting an authentic online persona. It addresses crucial topics such as privacy, security, and ethical considerations, helping readers make informed decisions about their online presence. The book goes beyond mere self-presentation, diving into the intricacies of various social media platforms. It offers practical tips on how to effectively engage with others, maintain digital etiquette, and navigate the potential pitfalls and challenges of online interactions.
Download or read book Brand Yourself written by David Andrusia and published by . This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is the hottest, most talked about phenomenon in the business world today. For in the ultracompetitive twenty-first century, you need more than talent and hard work to get ahead. How do you brand yourself? By forging an identity that will help you make a dazzling impression and become a star in the career of your dreams. Marketing experts David Andrusia and Rick Haskins have consulted on brands for such diverse companies as Disney, Swatch Watch USA, and Revlon. Now they show you step-by-step how to develop, refine, and communicate your own unique brand. Inside you'll learn how to - Pinpoint your skills, your passions, and the "selling" parts of your personality with the exclusive Brand Assessment Test - Determine the needs of your target market - Create a Personal Branding Statement (P.B.S.) that says to your boss or potential employer: "You'd be crazy to go with anyone else." - Tailor your P.B.S. to the requirements of a specific job, industry, or client - Incorporate your brand in your resume, during job interviews, and in cultivating new employers or clients - Broadcast your brand--and receive the visibility to put you on top!
