The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071641777
Total Pages : 289 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by : Peter Montoya

Download or read book The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace written by Peter Montoya and published by McGraw Hill Professional. This book was released on 2008-11-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Dataclysm

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Author :
Publisher : Crown
ISBN 13 : 0385347383
Total Pages : 226 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Dataclysm by : Christian Rudder

Download or read book Dataclysm written by Christian Rudder and published by Crown. This book was released on 2014-09-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

ICED-QA 2019

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Author :
Publisher : European Alliance for Innovation
ISBN 13 : 1631903101
Total Pages : 361 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis ICED-QA 2019 by : Yulia Hendri Yeni

Download or read book ICED-QA 2019 written by Yulia Hendri Yeni and published by European Alliance for Innovation. This book was released on 2021-04-02 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quality improvement of higher education is needed to guarantee the quality of the graduates for the future competitiveness. Due to the local and global changes and the issue of Industrial Revolution 4.0, higher education needs to compliance the paradigm. Labor requirement’s competence requires curriculum reformation from input-based education to outcome-based education. In learning, the paradigm friction appears from instructional paradigm to learning paradigm. To solve the related proportion, LP3M (Institute of Educational Development and Quality Assurance) Universitas Andalas initiated the International Conference on Educational Development and Quality Assurance (ICED-QA 2). This conference was attended expert and researchers from different countries to discuss the issues about “Educational Quality Development in Industrial Revolution 4.0”.

Brand Now

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Publisher : AMACOM
ISBN 13 : 0814439233
Total Pages : 240 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Brand Now by : Nick Westergaard

Download or read book Brand Now written by Nick Westergaard and published by AMACOM. This book was released on 2018-05-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

The Education of Millionaires

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Author :
Publisher : Penguin
ISBN 13 : 1591845610
Total Pages : 290 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Education of Millionaires by : Michael Ellsberg

Download or read book The Education of Millionaires written by Michael Ellsberg and published by Penguin. This book was released on 2012-09-25 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some of the smartest, most successful people in the country didn’t finish college. None of them learned their most critical skills at an institution of higher education. And like them, most of what you’ll need to learn to be successful you’ll have to learn on your own, outside of school. Michael Ellsberg set out to fill in the missing pieces by interviewing a wide range of millionaires and billionaires who don’t have college de­grees, including fashion magnate Russell Simmons and Facebook found­ing president Sean Parker. This book is your guide to developing practical success skills in the real world: how to find great mentors, build a world-class network, make your work meaningful (and your meaning work), build the brand of you, and more. Learning these skills is a necessary addition to any education, whether you’re a high school dropout or graduate of Harvard Law School.

DESIGN-DECODED 2021

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Publisher : European Alliance for Innovation
ISBN 13 : 1631903454
Total Pages : 840 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis DESIGN-DECODED 2021 by : Juaini Jamaludin

Download or read book DESIGN-DECODED 2021 written by Juaini Jamaludin and published by European Alliance for Innovation. This book was released on 2022-03-25 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a pleasure to welcome you to the proceedings of the 2nd International Conference on Design Industries and Creative Culture (Design Decoded 2021) which has been organised by the College of Creative Arts (previously renown as Faculty of Art & Design), Universiti Teknologi MARA, Kedah Branch. Design Decoded 2021 analysed and discussed how art, design and education may have an influence, create a societal difference, and contribute to the economy, as well as how we think, live, work and learn. The main topic of this proceeding was “Decrypt Your Visual Creativity” which consisted of 65 articles about design thinking, interior design, art and design management, industrial design, education in design creativity and innovation, sustainable art and design, visual communication, new media, graphic and digital media, visual culture, design practice, art history, art and creative community, and methodology in design creativity. We are truly thanking you to our four keynote speakers Emeritus Prof. Dr. T.W. Allan Whitfield, Prof. Dr. Khairul Aidil Azlin Abdul Rahman, Dr. Nurul ‘Ayn Ahmad Sayuti and Mr. Firdaus Khalid for their constant support and guidance. Finally, we would like to express our heartfelt gratitude to all colleagues in the steering and organising committee for their cooperation in administering and organising the conference, as well as reviewers for their intellectual effort and dedication to reviewing papers.

Unleash Your Personal Brand

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Author :
Publisher : Notion Press
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.8/5 (96 download)

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Book Synopsis Unleash Your Personal Brand by : Farooq haque

Download or read book Unleash Your Personal Brand written by Farooq haque and published by Notion Press. This book was released on 2023-07-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unleash Your Personal Brand: Master the Art of Personal Branding for Academic and Professional Success" is your gateway to a world where personal branding reigns supreme. This transformative journey will empower you to discover the essence of personal branding and its profound impact on your academic and professional path. Learn the essential components of personal branding, from crafting your unique brand identity to harnessing the power of storytelling and establishing a strong online presence. Unlock the secrets of networking, thought leadership, and showcasing your skills, while building a solid support system along the way. Discover the strategies to manage and evolve your personal brand, navigate job searches and interviews, and leave a lasting reputation and legacy. Be inspired by captivating case studies of renowned individuals like Serena Williams, Elon Musk, Beyoncé, and more, who have leveraged personal branding to achieve extraordinary success. Join us on this exhilarating adventure and unlock the full potential of your personal brand. Prepare to make an indelible mark in the academic and professional world like never before. Your journey starts now!

Personal Brand Creation in the Digital Age

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Author :
Publisher : Springer
ISBN 13 : 3319696971
Total Pages : 198 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Personal Brand Creation in the Digital Age by : Mateusz Grzesiak

Download or read book Personal Brand Creation in the Digital Age written by Mateusz Grzesiak and published by Springer. This book was released on 2018-03-20 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

The Savvy Music Teacher

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190200847
Total Pages : 417 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis The Savvy Music Teacher by : David Cutler

Download or read book The Savvy Music Teacher written by David Cutler and published by Oxford University Press. This book was released on 2015-08-17 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible to have a music teaching career that is meaningful, artistically fulfilling, and financially self-supporting? The Savvy Music Teacher unveils a clear, realistic, dollar-for-dollar blueprint for earning a steady income as a music teacher, increasing impact and income simultaneously. This comprehensive resource reveals an entrepreneurial process with lessons that cannot be found anywhere else. Armed with Cutler's expert guidance, readers will learn to develop: · A thriving studio with a transformative curriculum · Multiple income/impact streams · Innovation strategies for every aspect of business and art · Powerhouse marketing · Time management skills · Financial literacy and independence · An inspired career outlook A must-read for music students, aspiring studio owners, early career instructors, and established gurus, The Savvy Music Teacher is packed with actionable advice written in accessible language. Real-life experiences from successful teacher-entrepreneurs are featured throughout.

Social Commerce

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Author :
Publisher : Springer
ISBN 13 : 3030036170
Total Pages : 289 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Social Commerce by : Rosy Boardman

Download or read book Social Commerce written by Rosy Boardman and published by Springer. This book was released on 2019-02-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

The Brand Mapping Strategy

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083394
Total Pages : 164 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Brand Mapping Strategy by : Karen Tiber Leland

Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023)

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Author :
Publisher : Springer Nature
ISBN 13 : 2384762362
Total Pages : 993 pages
Book Rating : 4.3/5 (847 download)

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Book Synopsis Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023) by : ABDUL RAZAQ CANGARA; AHMAD ISMAIL; MUHAMMAD CHAERO.

Download or read book Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023) written by ABDUL RAZAQ CANGARA; AHMAD ISMAIL; MUHAMMAD CHAERO. and published by Springer Nature. This book was released on 2024 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt:

AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises

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Author :
Publisher : Springer Nature
ISBN 13 : 3031420853
Total Pages : 849 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises by : Bahaaeddin Alareeni

Download or read book AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2024-01-30 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business environment, artificial intelligence (AI) has become an essential tool for innovation and growth. From marketing and customer service to supply chain management and product development, AI is transforming the way businesses operate, allowing them to make better decisions and achieve their goals faster and more efficiently than ever before. However, the integration of AI into business operations is not without its challenges and risks. There are concerns about data privacy, cybersecurity, and the potential for AI to disrupt traditional industries and displace workers. As a result, it is essential for business leaders and researchers to understand both the potential and risks of AI, and how it can be effectively leveraged for business innovation. This book explores the potential benefits of AI for modern enterprises, including how it can be used to enhance customer service, optimize supply chain management, and improve decision-making in a range of business contexts. It also examines the role of AI in product development, marketing, and sales, and how it can be used to drive innovation and growth. The book also examines the risks and challenges associated with the integration of AI into business operations. It explores the ethical and legal implications of AI, including issues related to data privacy and security, bias in algorithms, and the impact of AI on employment and the labor market. It also examines the role of government and policymakers in regulating AI and managing the risks associated with its integration into business operations. Overall, this book provides a comprehensive and balanced perspective on the potential and risks of AI for modern enterprises.

Shareholders, Strategy and Value Creation

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1003855385
Total Pages : 224 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Shareholders, Strategy and Value Creation by : Wojciech Muras

Download or read book Shareholders, Strategy and Value Creation written by Wojciech Muras and published by Taylor & Francis. This book was released on 2024-02-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The central task of contemporary strategic management is to look for sources of value and to achieve above- average firm performance. The effective implementation of a value creation strategy requires a comprehensive approach, including the creation of a systemic management structure aimed at increasing company value. The concept of value- based management involves consciously inspiring, undertaking, and implementing value- oriented actions. Value creation takes place at all levels of management and in all organisational units of the company; therefore, the implementation of all management functions should be assigned to this goal. Thus, the role of managers is gaining importance, especially those who are capital- linked to companies, who set goals and verify them by means of informed decisions aimed at maximising value in the long term. The book presents a multidimensional analysis of shareholders’ impact on company value creation. The authors chose the IT sector as the area of study; this sector, being one in which modern technologies are essential, acquires special significance for the global economy. The book features a review of notions and concepts related to the management of company value and methods of measuring it, the shareholder’s impact on the creation of company value, and factors affecting long- term value creation; an analysis of the places of occurrence, power and direction of a shareholder’s impact on building the long- term capacity of an IT sector company for creating the value thereof, as well as the conceptualisation and operationalisation of such impact; an analysis of the role of shareholders in IT sector companies, a profile of shareholder competence which makes the role of a shareholder unique to the company and fulfils the “value- creating owner” postulate; an analysis of the role of hired managers cooperating with the shareholders with an indication of the significance of mutual development and the supplementation of one’s own skills. The book is dedicated to scientists in the field of strategic management, valuebased management, and leadership; shareholders; students of EMBA and MBA programmes; practitioners in strategic management; and current shareholders of modern technology companies (in particular from the IT sector) and future investors, for all of whom it may offer a valuable outlook on the management principles and practices in the sectors, particularly with respect to the long- term creation of company value.

You Are a Brand!

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Author :
Publisher : Nicholas Brealey
ISBN 13 : 1857889347
Total Pages : 430 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis You Are a Brand! by : Catherine Kaputa

Download or read book You Are a Brand! written by Catherine Kaputa and published by Nicholas Brealey. This book was released on 2012-09-16 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

CRAFTING DIGITAL SELF- Navigating Online Identity and Self-Presentation

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Author :
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4./5 ( download)

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Book Synopsis CRAFTING DIGITAL SELF- Navigating Online Identity and Self-Presentation by : Dr B.Bharathi

Download or read book CRAFTING DIGITAL SELF- Navigating Online Identity and Self-Presentation written by Dr B.Bharathi and published by Blue Rose Publishers. This book was released on 2023-06-28 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Crafting Digital Self: Navigating Online Identity and Self-Presentation" is a comprehensive and practical guidebook that offers readers invaluable insights into the complexities of online identity in today's digital age. With the proliferation of social media and online platforms, the book recognizes the importance of understanding and consciously crafting our digital selves. The book begins by exploring the concept of digital identity, tracing its evolution and highlighting its significance in contemporary society. It emphasizes the role of online identity in shaping personal and professional relationships, and the potential impact it can have on one's overall well-being. It provides readers with a range of strategies and techniques for intentionally shaping and presenting an authentic online persona. It addresses crucial topics such as privacy, security, and ethical considerations, helping readers make informed decisions about their online presence. The book goes beyond mere self-presentation, diving into the intricacies of various social media platforms. It offers practical tips on how to effectively engage with others, maintain digital etiquette, and navigate the potential pitfalls and challenges of online interactions.

The Influencer Code

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Author :
Publisher : Hatherleigh Press
ISBN 13 : 1578268257
Total Pages : 192 pages
Book Rating : 4.5/5 (782 download)

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Book Synopsis The Influencer Code by : Amanda Russell

Download or read book The Influencer Code written by Amanda Russell and published by Hatherleigh Press. This book was released on 2020-09-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.