Yahoo Web Analytics

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Yahoo! Web Analytics

Author : Dennis R. Mortensen
Publisher : John Wiley & Sons
ISBN 13 : 0470555181
Total Pages : 565 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Yahoo! Web Analytics by : Dennis R. Mortensen

Download or read book Yahoo! Web Analytics written by Dennis R. Mortensen and published by John Wiley & Sons. This book was released on 2009-08-18 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

Web Analytics 2.0

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470596449
Total Pages : 517 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Web Analytics 2.0 by : Avinash Kaushik

Download or read book Web Analytics 2.0 written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Web Analytics

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics by : Avinash Kaushik

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Web Analytics For Dummies

Author : Pedro Sostre
Publisher : John Wiley & Sons
ISBN 13 : 047016977X
Total Pages : 386 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics For Dummies by : Pedro Sostre

Download or read book Web Analytics For Dummies written by Pedro Sostre and published by John Wiley & Sons. This book was released on 2007-04-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Big Data and Business Analytics

Author : Jay Liebowitz
Publisher : CRC Press
ISBN 13 : 1466565799
Total Pages : 304 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Big Data and Business Analytics by : Jay Liebowitz

Download or read book Big Data and Business Analytics written by Jay Liebowitz and published by CRC Press. This book was released on 2016-04-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.'"-From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee CompanyWith the growing barrage of "big data," it becomes vitally important for organizations to mak

The Art of SEO

Author : Eric Enge
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449304214
Total Pages : 715 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Art of SEO by : Eric Enge

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-17 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-designed, easy-to-navigate Web site is useless if no one can find it. In this book, four experts help Web developers optimize their site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy.

An Introduction to Search Engines and Web Navigation

Author : Mark Levene
Publisher : John Wiley & Sons
ISBN 13 : 1118060342
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis An Introduction to Search Engines and Web Navigation by : Mark Levene

Download or read book An Introduction to Search Engines and Web Navigation written by Mark Levene and published by John Wiley & Sons. This book was released on 2011-01-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.

Social Media Marketing All-in-One For Dummies

Author : Jan Zimmerman
Publisher : John Wiley & Sons
ISBN 13 : 1118951352
Total Pages : 840 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman

Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2015-03-16 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Marketing your business through social media isn't an option these days—it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more Offers tips for showcasing your company with a customized Facebook business page Presents step-by-step guidance for setting up a social media marketing campaign Shows you how to use analytics to assess the success of your social media campaign If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

Local Online Advertising For Dummies

Author : Court Cunningham
Publisher : John Wiley & Sons
ISBN 13 : 0470637315
Total Pages : 384 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Local Online Advertising For Dummies by : Court Cunningham

Download or read book Local Online Advertising For Dummies written by Court Cunningham and published by John Wiley & Sons. This book was released on 2010-03-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!

Security Strategies in Web Applications and Social Networking

Author : Mike Harwood
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763791954
Total Pages : 425 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Security Strategies in Web Applications and Social Networking by : Mike Harwood

Download or read book Security Strategies in Web Applications and Social Networking written by Mike Harwood and published by Jones & Bartlett Publishers. This book was released on 2010-10-25 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Jones & Bartlett Learning: Information Systems Security & Assurance Series delivers fundamental IT security principles packed with real-world applications and examples for IT Security, Cybersecurity, Information Assurance, and Information Systems Security programs. Authored by Certified Information Systems Security Professionals (CISSPs), and reviewed by leading technical experts in the field, these books are current, forward-thinking resources that enable readers to solve the cybersecurity challenges of today and tomorrow. --Book Jacket.

e-Pedia: Game of Thrones (season 6)

Author : Wikipedia Contributors
Publisher : e-Pedia
ISBN 13 : 8026855582
Total Pages : 3682 pages
Book Rating : 4.0/5 (268 download)

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Book Synopsis e-Pedia: Game of Thrones (season 6) by : Wikipedia Contributors

Download or read book e-Pedia: Game of Thrones (season 6) written by Wikipedia Contributors and published by e-Pedia. This book was released on 2017-02-22 with total page 3682 pages. Available in PDF, EPUB and Kindle. Book excerpt: This carefully crafted ebook is formatted for your eReader with a functional and detailed table of contents. The sixth season of the fantasy drama television series Game of Thrones premiered on HBO on April 24, 2016, and concluded on June 26, 2016. It consists of ten episodes, each of approximately 50–60 minutes, largely of original content not found in George R. R. Martin's A Song of Ice and Fire series. Some material is adapted from the upcoming sixth novel The Winds of Winter and the fourth and fifth novels, A Feast for Crows and A Dance with Dragons. The series was adapted for television by David Benioff and D. B. Weiss. HBO ordered the season on April 8, 2014, together with the fifth season, which began filming in July 2015 primarily in Northern Ireland, Spain, Croatia, Iceland and Canada. Each episode cost over $10 million. This book has been derived from Wikipedia: it contains the entire text of the title Wikipedia article + the entire text of all the 593 related (linked) Wikipedia articles to the title article. This book does not contain illustrations. e-Pedia (an imprint of e-artnow) charges for the convenience service of formatting these e-books for your eReader. We donate a part of our net income after taxes to the Wikimedia Foundation from the sales of all books based on Wikipedia content.

e-Pedia: Captain America: Civil War

Author : Contributors, Wikipedia
Publisher : e-artnow
ISBN 13 : 8026860888
Total Pages : 6089 pages
Book Rating : 4.0/5 (268 download)

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Book Synopsis e-Pedia: Captain America: Civil War by : Contributors, Wikipedia

Download or read book e-Pedia: Captain America: Civil War written by Contributors, Wikipedia and published by e-artnow. This book was released on 2017-02-11 with total page 6089 pages. Available in PDF, EPUB and Kindle. Book excerpt: This carefully crafted ebook is formatted for your eReader with a functional and detailed table of contents. Captain America: Civil War is a 2016 American superhero film based on the Marvel Comics character Captain America, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the sequel to 2011's Captain America: The First Avenger and 2014's Captain America: The Winter Soldier, and the thirteenth film of the Marvel Cinematic Universe (MCU). The film is directed by Anthony and Joe Russo, with a screenplay by Christopher Markus & Stephen McFeely, and features an ensemble cast, including Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp, Tom Holland, Frank Grillo, William Hurt, and Daniel Brühl. In Captain America: Civil War, disagreement over international oversight of the Avengers fractures them into opposing factions—one led by Steve Rogers and the other by Tony Stark. This book has been derived from Wikipedia: it contains the entire text of the title Wikipedia article + the entire text of all the 634 related (linked) Wikipedia articles to the title article. This book does not contain illustrations.

Security Strategies in Web Applications and Social Networking

Author : Tbd
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449638597
Total Pages : 133 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis Security Strategies in Web Applications and Social Networking by : Tbd

Download or read book Security Strategies in Web Applications and Social Networking written by Tbd and published by Jones & Bartlett Publishers. This book was released on 2011-12-29 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networking & Security

Google Analytics

Author : Justin Cutroni
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449399592
Total Pages : 220 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Google Analytics by : Justin Cutroni

Download or read book Google Analytics written by Justin Cutroni and published by "O'Reilly Media, Inc.". This book was released on 2010-08-13 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration

Internet Marketing, Start-to-finish

Author : Catherine Juon
Publisher : Que Publishing
ISBN 13 : 0789747898
Total Pages : 320 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Internet Marketing, Start-to-finish by : Catherine Juon

Download or read book Internet Marketing, Start-to-finish written by Catherine Juon and published by Que Publishing. This book was released on 2011 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace

OpenSocial Network Programming

Author : Lynne Grewe
Publisher : John Wiley & Sons
ISBN 13 : 0470498935
Total Pages : 412 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis OpenSocial Network Programming by : Lynne Grewe

Download or read book OpenSocial Network Programming written by Lynne Grewe and published by John Wiley & Sons. This book was released on 2009-04-13 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: OpenSocial is a set of common application programming interfaces for Web-based social network applications. As the first book on OpenSocial, this valuable resource discusses the unique area of social networking and the needs and different attributes of social network applications. You?ll get step-by-step instructions for creating OpenSocial applications for multiple platforms and explore application development and deployment using integration technologies like the new Sun Zembly Platform. Plus, you?ll examine newer technologies like the Sun Platform that allows even non-programmers the ability to ?mash up? applications.

Sustainable Web Ecosystem Design

Author : Greg O'Toole
Publisher : Springer Science & Business Media
ISBN 13 : 146147714X
Total Pages : 121 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Sustainable Web Ecosystem Design by : Greg O'Toole

Download or read book Sustainable Web Ecosystem Design written by Greg O'Toole and published by Springer Science & Business Media. This book was released on 2013-06-24 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the process of creating web-based systems (i.e., websites, content, etc.) that consider each of the parts, the modules, the organisms – binary or otherwise – that make up a balanced, sustainable web ecosystem. In the current media-rich environment, a website is more than a collection of relative html documents of text and images on a static desktop computer monitor. There is now an unlimited combination of screens, devices, platforms, browsers, locations, versions, users, and exabytes of data with which to interact. Written in a highly approachable, practical style, this book is useful for stakeholders, system administrators, developers, designers, content managers, and the anonymous web user in industry, as well as faculty, staff, and students of all levels involved in teaching and learning in information technology.