Web Analytics For Dummies

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Web Analytics For Dummies

Author : Pedro Sostre
Publisher : John Wiley & Sons
ISBN 13 : 047016977X
Total Pages : 386 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics For Dummies by : Pedro Sostre

Download or read book Web Analytics For Dummies written by Pedro Sostre and published by John Wiley & Sons. This book was released on 2007-04-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Web Analytics Action Hero

Author : Brent Dykes
Publisher : Adobe Press
ISBN 13 : 0132837943
Total Pages : 475 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Web Analytics Action Hero by : Brent Dykes

Download or read book Web Analytics Action Hero written by Brent Dykes and published by Adobe Press. This book was released on 2011-11-12 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Predictive Analytics For Dummies

Author : Anasse Bari
Publisher : John Wiley & Sons
ISBN 13 : 1118729412
Total Pages : 371 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Predictive Analytics For Dummies by : Anasse Bari

Download or read book Predictive Analytics For Dummies written by Anasse Bari and published by John Wiley & Sons. This book was released on 2014-03-06 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions. Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more. Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.

The Secret to Capitalizing on Analytics

Author : Tarek Riman
Publisher : Cap.TaiM Marketing Inc.
ISBN 13 : 1796616192
Total Pages : 245 pages
Book Rating : 4.7/5 (966 download)

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Book Synopsis The Secret to Capitalizing on Analytics by : Tarek Riman

Download or read book The Secret to Capitalizing on Analytics written by Tarek Riman and published by Cap.TaiM Marketing Inc.. This book was released on 2019-09-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secret to Capitalizing on Analytics' purpose is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy. All businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no way for a company to know how their website is performing in terms of attracting, informing and converting visitors.In this book, you will learn how to get started with Google Analytics and how to set it up for optimal tracking. You will also learn to assess which marketing campaigns bring the best traffic to your website, which pages on your website are the most popular and how to extract information about your visitors. Information such as location, interests, age, behaviours and more so you can better understand your web traffic and capitalize on your marketing. You will also learn how to capitalize on the different trends and tools that are available.

Actionable Web Analytics

Author : Jason Burby
Publisher : John Wiley & Sons
ISBN 13 : 0470181133
Total Pages : 290 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Actionable Web Analytics by : Jason Burby

Download or read book Actionable Web Analytics written by Jason Burby and published by John Wiley & Sons. This book was released on 2007-08-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

Adobe Analytics For Dummies

Author : David Karlins
Publisher : John Wiley & Sons
ISBN 13 : 1119446082
Total Pages : 407 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Adobe Analytics For Dummies by : David Karlins

Download or read book Adobe Analytics For Dummies written by David Karlins and published by John Wiley & Sons. This book was released on 2019-04-02 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

Web Analytics Demystified

Author : Eric T. Peterson
Publisher : Bookrenter
ISBN 13 : 9780974358420
Total Pages : 256 pages
Book Rating : 4.3/5 (584 download)

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Book Synopsis Web Analytics Demystified by : Eric T. Peterson

Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Practical Web Analytics for User Experience

Author : Michael Beasley
Publisher : Newnes
ISBN 13 : 0124046940
Total Pages : 256 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Practical Web Analytics for User Experience by : Michael Beasley

Download or read book Practical Web Analytics for User Experience written by Michael Beasley and published by Newnes. This book was released on 2013-06-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

People Analytics For Dummies

Author : Mike West
Publisher : John Wiley & Sons
ISBN 13 : 1119434769
Total Pages : 471 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis People Analytics For Dummies by : Mike West

Download or read book People Analytics For Dummies written by Mike West and published by John Wiley & Sons. This book was released on 2019-03-19 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset—your people—and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics project Work with qualitative data Collect data via communications Find the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.

Web Analytics

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics by : Avinash Kaushik

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Advanced Web Metrics with Google Analytics

Author : Brian Clifton
Publisher : John Wiley & Sons
ISBN 13 : 111805959X
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Advanced Web Metrics with Google Analytics by : Brian Clifton

Download or read book Advanced Web Metrics with Google Analytics written by Brian Clifton and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Web Marketing All-in-One Desk Reference For Dummies

Author : John Arnold
Publisher : John Wiley & Sons
ISBN 13 : 0470413980
Total Pages : 970 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Web Marketing All-in-One Desk Reference For Dummies by : John Arnold

Download or read book Web Marketing All-in-One Desk Reference For Dummies written by John Arnold and published by John Wiley & Sons. This book was released on 2009-03-23 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Introduction to Google Analytics

Author : Todd Kelsey
Publisher : Apress
ISBN 13 : 1484228294
Total Pages : 148 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Introduction to Google Analytics by : Todd Kelsey

Download or read book Introduction to Google Analytics written by Todd Kelsey and published by Apress. This book was released on 2017-06-19 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification Who This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

Understanding User-Web Interactions via Web Analytics

Author : Bernard J. Jansen
Publisher : Springer Nature
ISBN 13 : 3031022645
Total Pages : 101 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Understanding User-Web Interactions via Web Analytics by : Bernard J. Jansen

Download or read book Understanding User-Web Interactions via Web Analytics written by Bernard J. Jansen and published by Springer Nature. This book was released on 2022-06-01 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References

Google Analytics

Author : Jerri L. Ledford
Publisher : John Wiley and Sons
ISBN 13 : 1118081595
Total Pages : 432 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Google Analytics by : Jerri L. Ledford

Download or read book Google Analytics written by Jerri L. Ledford and published by John Wiley and Sons. This book was released on 2011-02-02 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Cult of Analytics: Driving online marketing strategies using web analytics

Author : Steve Jackson
Publisher : Routledge
ISBN 13 : 1136441409
Total Pages : 288 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Cult of Analytics: Driving online marketing strategies using web analytics by : Steve Jackson

Download or read book Cult of Analytics: Driving online marketing strategies using web analytics written by Steve Jackson and published by Routledge. This book was released on 2009-06-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.

Web Analytics Strategies for Information Professionals

Author : Tabatha Farney
Publisher : American Library Association
ISBN 13 : 1555709559
Total Pages : 236 pages
Book Rating : 4.5/5 (557 download)

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Book Synopsis Web Analytics Strategies for Information Professionals by : Tabatha Farney

Download or read book Web Analytics Strategies for Information Professionals written by Tabatha Farney and published by American Library Association. This book was released on 2014-01-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms.