The Second Self

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Author :
Publisher : Touchstone
ISBN 13 : 9780671606022
Total Pages : 372 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis The Second Self by : Sherry Turkle

Download or read book The Second Self written by Sherry Turkle and published by Touchstone. This book was released on 1984 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Second Self, Sherry Turkle looks at the computer not as a "tool," but as part of our social and psychological lives; she looks beyond how we use computer games and spreadsheets to explore how the computer affects our awareness of ourselves, of one another, and of our relationship with the world. "Technology," she writes, "catalyzes changes not only in what we do but in how we think." First published in 1984, The Second Self is still essential reading as a primer in the psychology of computation. This twentieth anniversary edition allows us to reconsider two decades of computer culture-to (re)experience what was and is most novel in our new media culture and to view our own contemporary relationship with technology with fresh eyes. Turkle frames this classic work with a new introduction, a new epilogue, and extensive notes added to the original text. Turkle talks to children, college students, engineers, AI scientists, hackers, and personal computer owners-people confronting machines that seem to think and at the same time suggest a new way for us to think-about human thought, emotion, memory, and understanding. Her interviews reveal that we experience computers as being on the border between inanimate and animate, as both an extension of the self and part of the external world. Their special place betwixt and between traditional categories is part of what makes them compelling and evocative. In the introduction to this edition, Turkle quotes a PDA user as saying, "When my Palm crashed, it was like a death. I thought I had lost my mind." Why we think of the workings of a machine in psychological terms-how this happens, and what it means for all of us-is the ever more timely subject of The Second Self. Book jacket.

Brand Relevance

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Insult to Intelligence

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Author :
Publisher : Heinemann Educational Books
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Insult to Intelligence by : Frank Smith

Download or read book Insult to Intelligence written by Frank Smith and published by Heinemann Educational Books. This book was released on 1988 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to warn parents and teachers against a traditional--and destructive--teaching method, this will be important to all who are involved with children's literacy and education in general.

Ideas and Insights

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Author :
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Ideas and Insights by : Dorothy Jo Watson

Download or read book Ideas and Insights written by Dorothy Jo Watson and published by . This book was released on 1987 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended to provide elementary school language arts teachers with new and interesting teaching activities, this book contains over 100 teacher-tested classroom activities that are based on the whole language approach to learning. Chapters discuss the following: (1) a world of language in use; (2) literature points the way (including themes and organization, literature and experience, and extended literature); (3) making sense by reading (including predictions and expectations, reading awareness and control, invitations to read, and music, drama, and reading); (4) writing for self-expression; (5) learning to write by writing; (6) writing for an audience (including developing a sense of audience, and messages, notes, and letters); (7) reading, writing, listening, and speaking across the curriculum (including language arts across the curriculum, and reading and writing newspapers); (8) kids helping other kids: the collaborative effort (including cooperative learning, and games and holiday activities); (9) home is where the start is; and (10) valuing and evaluating learners and their language. The 15-page bibliography contains sections on read-aloud books, wordless books, extending literature and reading leading to writing, predictable language, predictable life experience books for upper elementary children, sing-along books, children's magazines, and publishers of children's writing. A list of teaching activities in the book is included. (SKC)

The Onion Book of Known Knowledge

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Author :
Publisher : Little, Brown
ISBN 13 : 031613323X
Total Pages : 259 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis The Onion Book of Known Knowledge by : The Onion

Download or read book The Onion Book of Known Knowledge written by The Onion and published by Little, Brown. This book was released on 2012-10-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.

Before Lift-off

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Author :
Publisher : JHU Press
ISBN 13 : 9780801835247
Total Pages : 296 pages
Book Rating : 4.8/5 (352 download)

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Book Synopsis Before Lift-off by : Henry S. F. Cooper

Download or read book Before Lift-off written by Henry S. F. Cooper and published by JHU Press. This book was released on 1987-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: First volume in the series (see above). An intimate account of the training of astronauts & their psychological interaction. For all popular & aerospace collections. Chronicles the day-to-day training of Space Shuttle crew 41-G from the selection of the crew members through the completion of their mission.

Open Skies

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Author :
Publisher : Springer Nature
ISBN 13 : 3030323455
Total Pages : 652 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Open Skies by : Kenneth I. Kellermann

Download or read book Open Skies written by Kenneth I. Kellermann and published by Springer Nature. This book was released on 2020-01-01 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book on the history of the National Radio Astronomy Observatory covers the scientific discoveries and technical innovations of late 20th century radio astronomy with particular attention to the people and institutions involved. The authors have made extensive use of the NRAO Archives, which contain an unparalleled collection of documents pertaining to the history of radio astronomy, including the institutional records of NRAO as well as the personal papers of many of the pioneers of U.S. radio astronomy. Technical details and extensive citations to original sources are given in notes for the more technical readers, but are not required for an understanding of the body of the book. This book is intended for an audience ranging from interested lay readers to professional researchers studying the scientific, technical, political, and cultural development of a new science, and how it changed the course of 20th century astronomy.

The Educated Mind

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Publisher : University of Chicago Press
ISBN 13 : 0226190404
Total Pages : 310 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis The Educated Mind by : Kieran Egan

Download or read book The Educated Mind written by Kieran Egan and published by University of Chicago Press. This book was released on 2007-12-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Educated Mind offers a bold and revitalizing new vision for today's uncertain educational system. Kieran Egan reconceives education, taking into account how we learn. He proposes the use of particular "intellectual tools"—such as language or literacy—that shape how we make sense of the world. These mediating tools generate successive kinds of understanding: somatic, mythic, romantic, philosophical, and ironic. Egan's account concludes with practical proposals for how teaching and curriculum can be changed to reflect the way children learn. "A carefully argued and readable book. . . . Egan proposes a radical change of approach for the whole process of education. . . . There is much in this book to interest and excite those who discuss, research or deliver education."—Ann Fullick, New Scientist "A compelling vision for today's uncertain educational system."—Library Journal "Almost anyone involved at any level or in any part of the education system will find this a fascinating book to read."—Dr. Richard Fox, British Journal of Educational Psychology "A fascinating and provocative study of cultural and linguistic history, and of how various kinds of understanding that can be distinguished in that history are recapitulated in the developing minds of children."—Jonty Driver, New York Times Book Review

The American Heritage Dictionary of Indo-European Roots

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Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780618082506
Total Pages : 196 pages
Book Rating : 4.0/5 (825 download)

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Book Synopsis The American Heritage Dictionary of Indo-European Roots by : Calvert Watkins

Download or read book The American Heritage Dictionary of Indo-European Roots written by Calvert Watkins and published by Houghton Mifflin Harcourt. This book was released on 2000 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the nature, origins, and development of language and lists the meanings and associated word for more than thirteen thousand Indo-European root words.

Foundations of Complex-system Theories

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Publisher : Cambridge University Press
ISBN 13 : 9780521778268
Total Pages : 422 pages
Book Rating : 4.7/5 (782 download)

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Book Synopsis Foundations of Complex-system Theories by : Sunny Y. Auyang

Download or read book Foundations of Complex-system Theories written by Sunny Y. Auyang and published by Cambridge University Press. This book was released on 1998 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes approaches to the study of complexity in the physical, biological, and social sciences.

Holub on Patterns

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Publisher : Apress
ISBN 13 : 1430207256
Total Pages : 426 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Holub on Patterns by : Allen Holub

Download or read book Holub on Patterns written by Allen Holub and published by Apress. This book was released on 2004-09-27 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Allen Holub is a highly regarded instructor for the University of California, Berkeley, Extension. He has taught since 1982 on various topics, including Object-Oriented Analysis and Design, Java, C++, C. Holub will use this book in his Berkeley Extension classes. * Holub is a regular presenter at the Software Development conferences and is Contributing Editor for the online magazine JavaWorld, for whom he writes the Java Toolbox. He also wrote the OO Design Process column for IBM DeveloperWorks. * This book is not time-sensitive. It is an extremely well-thought out approach to learning design patterns, with Java as the example platform, but the concepts presented are not limited to just Java programmers. This is a complement to the Addison-Wesley seminal "Design Patterns" book by the "Gang of Four".

Brain Rules

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Publisher : Scribe Publications
ISBN 13 : 1921753986
Total Pages : 321 pages
Book Rating : 4.9/5 (217 download)

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Book Synopsis Brain Rules by : John Medina

Download or read book Brain Rules written by John Medina and published by Scribe Publications. This book was released on 2011-05-30 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and expanded edition of the international bestseller Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details that every business leader, parent, and teacher should know — for instance, that physical activity helps to get your brain working at its best. How do we learn? What do sleep and stress do to our brains? Why is multitasking a myth? Why is it so easy to forget — and so important to repeat new information? In Brain Rules, Dr John Medina, a molecular biologist, shares his lifelong interest in brain science, and how it can influence the way we teach our children and the way we work. In each chapter, he describes a brain rule — what scientists know for sure about how our brains work — and offers transformative ideas for our daily lives. In this expanded edition — which includes additional information on the brain rules and a new chapter on music — you will discover how every brain is wired differently, why memories are volatile, and how stress and sleep can influence learning. By the end, you’ll understand how your brain really works — and how to get the most out of it.

Slave Species of the Gods

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1591438071
Total Pages : 529 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Slave Species of the Gods by : Michael Tellinger

Download or read book Slave Species of the Gods written by Michael Tellinger and published by Simon and Schuster. This book was released on 2012-09-10 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our origins as a slave species and the Anunnaki legacy in our DNA • Reveals compelling new archaeological and genetic evidence for the engineered origins of the human species, first proposed by Zecharia Sitchin in The 12th Planet • Shows how the Anunnaki created us using pieces of their own DNA, controlling our physical and mental capabilities by inactivating their more advanced DNA • Identifies a recently discovered complex of sophisticated ruins in South Africa as the city of the Anunnaki leader Enki Scholars have long believed that the first civilization on Earth emerged in Sumer some 6,000 years ago. However, as Michael Tellinger reveals, the Sumerians and Egyptians inherited their knowledge from an earlier civilization that lived at the southern tip of Africa and began with the arrival of the Anunnaki more than 200,000 years ago. Sent to Earth in search of life-saving gold, these ancient Anunnaki astronauts from the planet Nibiru created the first humans as a slave race to mine gold--thus beginning our global traditions of gold obsession, slavery, and god as dominating master. Revealing new archaeological and genetic evidence in support of Zecharia Sitchin’s revolutionary work with pre-biblical clay tablets, Tellinger shows how the Anunnaki created us using pieces of their own DNA, controlling our physical and mental capabilities by inactivating their more advanced DNA--which explains why less than 3 percent of our DNA is active. He identifies a recently discovered complex of sophisticated ruins in South Africa, complete with thousands of mines, as the city of Anunnaki leader Enki and explains their lost technologies that used the power of sound as a source of energy. Matching key mythologies of the world’s religions to the Sumerian clay tablet stories on which they are based, he details the actual events behind these tales of direct physical interactions with “god,” concluding with the epic flood--a perennial theme of ancient myth--that wiped out the Anunnaki mining operations. Tellinger shows that, as humanity awakens to the truth about our origins, we can overcome our programmed animalistic and slave-like nature, tap in to our dormant Anunnaki DNA, and realize the longevity and intelligence of our creators as well as learn the difference between the gods of myth and the true loving God of our universe.

Dramatic Selections

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Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Dramatic Selections by : Jean Carruthers

Download or read book Dramatic Selections written by Jean Carruthers and published by . This book was released on 1892 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The ESL/ELL Teacher's Book of Lists

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118963431
Total Pages : 384 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The ESL/ELL Teacher's Book of Lists by : Jacqueline E. Kress

Download or read book The ESL/ELL Teacher's Book of Lists written by Jacqueline E. Kress and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything educators need to know to enhance learning for ESLstudents This unique teacher time-saver includes scores of helpful,practical lists that may be reproduced for classroom use orreferred to in the development of instructional materials andlessons. The material contained in this book helps K-12 teachersreinforce and enhance the learning of grammar, vocabulary,pronunciation, and writing skills in ESL students of all abilitylevels. For easy use and quick access, the lists are printed in aformat that can be photocopied as many times as required. Acomplete, thoroughly updated glossary at the end provides anindispensable guide to the specialized language of ESLinstruction.

Elementary Statistics

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Publisher : Prentice Hall
ISBN 13 : 9780131483163
Total Pages : 615 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Elementary Statistics by : Ron Larson

Download or read book Elementary Statistics written by Ron Larson and published by Prentice Hall. This book was released on 2006 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: For algebra-based Introductory Statistics courses. Offering an approach with a visual/graphical emphasis, this text offers a number of examples on the premise that students learn best by doing. This book features an emphasis on interpretation of results and critical thinking over calculations.

Early Childhood Education

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Author :
Publisher : SAGE Publications
ISBN 13 : 1483320685
Total Pages : 577 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Early Childhood Education by : Kimberly A. Gordon Biddle

Download or read book Early Childhood Education written by Kimberly A. Gordon Biddle and published by SAGE Publications. This book was released on 2013-01-02 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning passion into practice as a professional early childhood educator Early Childhood Education: Becoming a Professional is an inspiring introduction to the world of early childhood education, preparing the teachers of tomorrow to reach their full potential in their schools and communities. Written by a diverse and experienced author team, this text engages readers to connect contemporary educational and developmental theory and research to developmentally appropriate practices and applications that are easily implemented in the classroom. In response to today′s ever-changing educational environment, the text focuses on both the importance of taking personal and professional responsibility, as well as today′s issues in diversity—from supporting children with exceptionalities to supporting children and families in broader cultural contexts.