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World Intellectual Property Report 2013 Brand Reputation And Image In The Global Marketplace
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Book Synopsis World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace by : World Intellectual Property Organization
Download or read book World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace written by World Intellectual Property Organization and published by WIPO. This book was released on 2013 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Book Synopsis Intellectual Property Branding in the Developing World by : Tshimanga Kongolo
Download or read book Intellectual Property Branding in the Developing World written by Tshimanga Kongolo and published by Routledge. This book was released on 2019-05-13 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.
Book Synopsis Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up? by : World Intellectual Property Organization
Download or read book Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up? written by World Intellectual Property Organization and published by WIPO. This book was released on 2014 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets for brands, as defined in this paper, play an important but underappreciated economic role in today’s global economy. The ability to use Market for Brands allows companies to diversify their business; access competences; and generate new revenues without substantial investments. This paper defines and provides a taxonomy for different brand markets then analyzes the economic rationale of such markets. It also assesses the relative importance of the different brand-related transaction types in developed and emerging economies alike.
Book Synopsis World Intellectual Property Report 2017: by : World Intellectual Property Organization
Download or read book World Intellectual Property Report 2017: written by World Intellectual Property Organization and published by WIPO. This book was released on 2018-01-01 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Intellectual Property Report 2017 examines the crucial role of intangibles such as technology, design and branding in international manufacturing. Macroeconomic analysis is complemented by case studies of the global value chains for three products – coffee, photovoltaic energy cells and smartphones – to give an insightful picture of the importance of intellectual property and other intangibles in modern production.
Book Synopsis Building Corporate Identity, Image and Reputation in the Digital Era by : T C Melewar
Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Taylor & Francis. This book was released on 2021-07-29 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Book Synopsis World Intellectual Property Report 2022 by : World Intellectual Property Organization
Download or read book World Intellectual Property Report 2022 written by World Intellectual Property Organization and published by WIPO. This book was released on 2022-04-05 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the direction of innovation? As the world looks to rebuild from the pandemic, innovation has a crucial role to play in opening up new growth possibilities and creating much needed solutions to the common challenges we face. Decisions on innovation may be complex, but, as this report highlights, it is vital that they are understood.
Book Synopsis World Intellectual Property Report by : World Intellectual Property Organization
Download or read book World Intellectual Property Report written by World Intellectual Property Organization and published by WIPO. This book was released on 2015 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: WIPO's latest World Intellectual Property Report (WIPR) explores the role of IP at the nexus of innovation and economic growth, focusing on the impact of breakthrough innovations.
Book Synopsis The Law and Practice of Trademark Transactions by : Irene Calboli
Download or read book The Law and Practice of Trademark Transactions written by Irene Calboli and published by Edward Elgar Publishing. This book was released on 2016-02-26 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Law and Practice of Trademark Transactions is a comprehensive analysis of the law governing trademark transactions in a variety of legal and business contexts, and from a range of jurisdictional and cross-border perspectives. After mapping out the international legal framework applicable to trademark transactions, the book provides an analysis of important strategic considerations, including: tax strategies; valuation; portfolio splitting; registration of security interests; choice-of-law clauses; trademark coexistence agreements, and dispute resolution mechanisms. Key features include: • A comprehensive overview of legal and policy-related issues • A blend of approaches underpinning strategic considerations with analytical rigour • Regional coverage of the key characteristics of trademark transactions in a range of jurisdictions • Authorship from renowned trademark experts Practitioners advising trademark owners, including trademark attorneys, will find this book to be an invaluable resource for their practice, particularly where cross-border issues arise. It will also be a key reference point for scholars working in the field.
Book Synopsis The impacts of counterfeiting on corporate investment by : Cuntz, Alexander
Download or read book The impacts of counterfeiting on corporate investment written by Cuntz, Alexander and published by WIPO. This book was released on 2021 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study uses a unique international database on customs seizures between the years 2011 to 2013 and matches global corporate statistics to study the impacts of counterfeiting on authentic corporations’ investment and revenues. Applying the matched sampling combined with panel analyses, we attempt to estimate the effects counterfeit incidences have on corporate research investment and on firm sales and revenues (“sales displacement”) in various industries. We find an overall negative effects on the R&D and net sales across various regression specifications, except for the broad sector of tools, materials, and vehicles (HS code 8).
Book Synopsis Understanding the Use of Industrial Designs in ASEAN Countries. National report for Thailand by : World Intellectual Property Organization
Download or read book Understanding the Use of Industrial Designs in ASEAN Countries. National report for Thailand written by World Intellectual Property Organization and published by WIPO. This book was released on 2018-11-22 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents the results of an industrial design (ID) survey study carried out in three ASEAN countries, namely Thailand. It was prepared for the Project on Intellectual Property (IP) and Socio-Economic Development – Phase II, which aims to provide a better understanding of the role IDs play in business strategies, how ID rights contribute to the appropriation of investments in design innovation, and what challenges applicants face when using ID rights.
Book Synopsis A missing link in the analysis of global value chains: cross-border flows of intangible assets, taxation and related measurement implications by : World Intellectual Property Organization
Download or read book A missing link in the analysis of global value chains: cross-border flows of intangible assets, taxation and related measurement implications written by World Intellectual Property Organization and published by WIPO. This book was released on 2017 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding cross-border flows of disembodied knowledge, often associated with intellectual property (IP), is essential to analyzing how modern economies operate. This paper documents how available data to document these IP flows are distorted by various factors, including tax planning by multinational enterprises. It finds that tax-induced mismeasurement could be more than 35%, and greater for individual countries particularly high-tax-rate countries.
Book Synopsis Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization by : Carolina Castaldi
Download or read book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization written by Carolina Castaldi and published by Routledge. This book was released on 2021-06-14 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by allowing them to gain legitimacy and fostering fund raising from investors. This book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level. Specifically, the book combines an industrial organization, innovation, and entrepreneurship perspective to understand why, when and with what effects entrepreneurs, innovators, and firms use trademarks. The book is targeted toward academic readers to gain a better understanding of the emerging and interdisciplinary field of trademark research as well as interested practitioners from the area of intellectual property (IP) management and policy-making. The chapters in this book were originally published in Industry and Innovation.
Book Synopsis The New Intellectual Property of Health by : Alberto Alemanno,
Download or read book The New Intellectual Property of Health written by Alberto Alemanno, and published by Edward Elgar Publishing. This book was released on 2016-09-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book provides the first legal and policy analysis of the intellectual property (IP) aspects of a rapidly-growing category of regulatory measures affecting the presentation and advertising of certain health-related goods, namely tobacco, alcohol, food, and pharmaceuticals.
Book Synopsis Intellectual Property and Clean Energy by : Matthew Rimmer
Download or read book Intellectual Property and Clean Energy written by Matthew Rimmer and published by Springer. This book was released on 2018-10-26 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection considers the future of climate innovation after the Paris Agreement. It analyses the debate over intellectual property and climate change in a range of forums – including the climate talks, the World Trade Organization, and the World Intellectual Property Organization, as well as multilateral institutions dealing with food, health, and biodiversity. The book investigates the critical role patent law plays in providing incentives for renewable energy and access to critical inventions for the greater public good, as well as plant breeders’ rights and their impact upon food security and climate change. Also considered is how access to genetic resources raises questions about biodiversity and climate change. This collection also explores the significant impact of trademark law in terms of green trademarks, eco labels, and greenwashing. The key role played by copyright law in respect of access to environmental information is also considered. The book also looks at deadlocks in the debate over intellectual property and climate change, and provides theoretical, policy, and practical solutions to overcome such impasses.
Book Synopsis Report of the Director General to the 2014 WIPO Assemblies by : World Intellectual Property Organization
Download or read book Report of the Director General to the 2014 WIPO Assemblies written by World Intellectual Property Organization and published by WIPO. This book was released on 2014-09-22 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is a presentation of the work accomplished by the Organization during the year that has passed since the last meeting of the WIPO Assemblies.
Book Synopsis Sustainable Business by : Helen Kopnina
Download or read book Sustainable Business written by Helen Kopnina and published by Routledge. This book was released on 2014-09-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. The book introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice. Though the book takes a business perspective, it is interdisciplinary in its nature and draws on knowledge from socio-economic, political, and environmental studies, thereby providing a practical and critical understanding of sustainability in the changing paradigm of global business. It goes beyond the conventional theories of sustainability and addresses critical issues concerned with population, consumption and economic growth. It discusses realistic ways forward, in particular the Circular Economy and Cradle to Cradle frameworks. The book is both a theoretical and practical study guide for undergraduate and postgraduate international students of broad areas of sustainability, teaching ways to recognize opportunities for innovation and entrepreneurship at the intersection of environmental, economic, ethical, and social systems. It takes a strategic approach in applying the power of business methods and policy to address issues of global importance such as climate change, poverty, ecosystem degradation and human rights. This textbook is essential reading for students of business, management and sustainability courses. It is written in an engaging and accessible style, with each chapter including case studies, discussion questions, end of chapter summaries and suggestions for further reading.
Book Synopsis Research Handbook on Trademark Law Reform by : Graeme B. Dinwoodie
Download or read book Research Handbook on Trademark Law Reform written by Graeme B. Dinwoodie and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This far-reaching Research Handbook is a follow-up to Graeme B. Dinwoodie and Mark D. Janis’s successful book Trademark Law and Theory. It examines reform of trademark law from a number of perspectives and across many jurisdictions, and contains insights from a stellar cast of trademark scholars.
