When Millennials Rule

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When Millennials Rule

Author : David Cahn
Publisher : Post Hill Press
ISBN 13 : 1682610764
Total Pages : pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis When Millennials Rule by : David Cahn

Download or read book When Millennials Rule written by David Cahn and published by Post Hill Press. This book was released on 2016-08-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: When Millennials Rule offers an optimistic story about how the generation that grew up through 9/11 and the Great Recession will rise above these setbacks to unify around common-sense solutions and take back America’s future. China has swallowed our jobs. Social security is going bankrupt. Radical Islamic terrorists threaten our safety. Our planet is on the brink of environmental disaster. Meanwhile, politicians pound their chests in ideological wars that enrich lobbyists and special interest groups at the expense of the American voter. If America today is at a crossroads, it is the millennial generation – long ridiculed as selfish egotists and narcissistic Twitter drones – that will face the momentous task of restoring the promise of a better future. But where are millennials leading America? How will this generation shape our nation’s future? These are questions everyone is asking – in newspapers, in books, on television and on Twitter. And they’re baffled. The Nation called it “Millennial Madness” and The Atlantic complained that millennial political views “don’t make any sense.” Five years ago, David and Jack Cahn – identical twins, competitive debaters, and New York magazine’s “Twin Titans” – set out to answer these questions and uncover their generation’s political identity. Traveling across the country, from Kentucky to Illinois to California, they talked with more than 10,000 young Americans about everything from campaign finance reform to nuclear proliferation, Beyoncé and Taylor Swift. When Millennials Rule is the story of their journey. They start in New Haven, Conn., just months after the Newtown shooting, and end in Philadelphia, where the 2016 Democratic National Convention is set to launch one of the most contentious elections in modern history. Combining thorough reporting with the compelling stories of their peers, the brothers craft an authentic, first-person portrait of what millennials stand for and why.

When Millennials Rule

Author : David Cahn
Publisher : Simon and Schuster
ISBN 13 : 1682610756
Total Pages : 333 pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis When Millennials Rule by : David Cahn

Download or read book When Millennials Rule written by David Cahn and published by Simon and Schuster. This book was released on 2016-08-02 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Millennials Rule offers an optimistic story about how the generation that grew up through 9/11 and the Great Recession will rise above these setbacks to unify around common-sense solutions and take back America’s future. China has swallowed our jobs. Social security is going bankrupt. Radical Islamic terrorists threaten our safety. Our planet is on the brink of environmental disaster. Meanwhile, politicians pound their chests in ideological wars that enrich lobbyists and special interest groups at the expense of the American voter. If America today is at a crossroads, it is the millennial generation – long ridiculed as selfish egotists and narcissistic Twitter drones – that will face the momentous task of restoring the promise of a better future. But where are millennials leading America? How will this generation shape our nation’s future? These are questions everyone is asking – in newspapers, in books, on television and on Twitter. And they’re baffled. The Nation called it “Millennial Madness” and The Atlantic complained that millennial political views “don’t make any sense.” Five years ago, David and Jack Cahn – identical twins, competitive debaters, and New York magazine’s “Twin Titans” – set out to answer these questions and uncover their generation’s political identity. Traveling across the country, from Kentucky to Illinois to California, they talked with more than 10,000 young Americans about everything from campaign finance reform to nuclear proliferation, Beyoncé and Taylor Swift. When Millennials Rule is the story of their journey. They start in New Haven, Conn., just months after the Newtown shooting, and end in Philadelphia, where the 2016 Democratic National Convention is set to launch one of the most contentious elections in modern history. Combining thorough reporting with the compelling stories of their peers, the brothers craft an authentic, first-person portrait of what millennials stand for and why.

Millennial Rules

Author : T. Scott Gross
Publisher : Simon and Schuster
ISBN 13 : 1621534200
Total Pages : 169 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Millennial Rules by : T. Scott Gross

Download or read book Millennial Rules written by T. Scott Gross and published by Simon and Schuster. This book was released on 2013-10-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers—bearing the mantra “my way, right way, why pay?”—want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don’t want help, they expect the sales staff to be invisible. In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a Digital World, veteran business owner T. Scott Gross demystifies the newest generation and shares how businesses can meet and exceed Millennials’ expectations to make the sale—without resorting to tricks and gimmicks. Invisible selling is built on ethical, common-sense business practices that yield success across the board, regardless of niche or industry. Armed with research into generational consumer preferences, humor, and a wealth of experience, Gross tackles the looming question, “How can you disappear and still deliver quality service?” The answer, he suggests, is by emphasizing serving above selling, a strategy that will make organizations successful not just with Millennials, but with all generations. For better or for worse, the Millennials aren’t going anywhere. By learning what has changed—and what hasn’t—you can cater to the wants and needs of each generation and still come out on top. Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making readers aware of what they’re already doing right—and how to do more of it. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Millennialization of Everything

Author : Jeremy K. Balkin
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781545065198
Total Pages : 132 pages
Book Rating : 4.0/5 (651 download)

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Book Synopsis Millennialization of Everything by : Jeremy K. Balkin

Download or read book Millennialization of Everything written by Jeremy K. Balkin and published by Createspace Independent Publishing Platform. This book was released on 2017-05-15 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millennials are the largest living generation in the USA, weighing in at an astonishing 92 million people. By 2025, Millennials will make up 40% of eligible voters and 75% of the global workforce. Their sheer size and unprecedented influence have disrupted every status quo impacting the world around us. Award-winning author Jeremy K. Balkin refers to this phenomenon as the "Millennialization of Everything." Socio-economic and historical events have fundamentally shaped the Millennial Mentality and their preferences and behaviors. Debunking commonly held stereotypes and understanding the Millennial Mentality are critical to harnessing the power of their best traits and unlocking future trends. Only then can we effectively engage, motivate and empower the most important generation in history.

Marketing to Gen Z

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814439284
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Gen Z by : Jeff Fromm

Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

Manager 3.0

Author : Brad Karsh
Publisher : AMACOM
ISBN 13 : 0814432905
Total Pages : 255 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Manager 3.0 by : Brad Karsh

Download or read book Manager 3.0 written by Brad Karsh and published by AMACOM. This book was released on 2013-06-24 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to rewriting the rules of management is perfect for millennials looking to achieve career and professional success. Millennials have begun moving into management positions everywhere and are shaking up the workplace as they go. The generation that was raised in an age of instant communication, and questioning authority has begun tearing down the corporate ladder, communicating on the fly, and bringing play to work. Even with all the exciting potential that lies ahead for these creative, bold thinkers, it will be pointless if they cannot effectively bridge the gap between the hierarchical management style of senior executives and the casual, collaborative approach of their peers. Manager 3.0 is the first management guide written exclusively for the Millennial generation, where you will learn how to master crucial skills such as: dealing with difficult people, delivering constructive feedback, and making tough decisions You will also gain insight into the four generations currently in the workplace and how they can successfully bring out the best in each. Packed with company interviews and corporate examples, Manager 3.0 will help these promising new managers connect with and encourage the unique talents of the generations around them, while also developing an effective leadership style of their own.

Leading Your Parents

Author : Raven Solomon
Publisher :
ISBN 13 : 9781733654500
Total Pages : pages
Book Rating : 4.6/5 (545 download)

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Book Synopsis Leading Your Parents by : Raven Solomon

Download or read book Leading Your Parents written by Raven Solomon and published by . This book was released on 2019-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Paperback

The AOC Generation

Author : David Freedlander
Publisher : Beacon Press
ISBN 13 : 0807036447
Total Pages : 232 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The AOC Generation by : David Freedlander

Download or read book The AOC Generation written by David Freedlander and published by Beacon Press. This book was released on 2021-03-30 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A grassroots look at the future of US politics as the next generation of progressive organizers—sparked by the unstoppable rise of Alexandria Ocasio-Cortez—leads us toward a new direction The AOC Generation examines the resurgent young left—including groups like Justice Democrats, the Democratic Socialists of America and Brand New Congress—and documents how and why they got active and energized in political organizing, the success and limitations of their approaches—and through their stories, it tells the history and the future of a generation. In 2018, the country watched as Alexandria Ocasio-Cortez rose from unknown part-time bartender to the halls of Congress at the age of 29 and became a household name for her progressive, passionate politics. With firsthand accounts detailing the final days of her campaign, which he spent beside her as she fought for every last vote, Freedlander connects her ample political talents and ability to command the media and the public’s attention to the newfound political awakening of millennial activists. Inspired in part by the Bernie Sanders campaign, and furthered by a series of critical issues including catastrophic climate change, a rigid political system, and widening income inequality, these young people organized into new groups that became a conduit for their energy, ideas, and passions. And all of their activity isn’t just political. They’ve created their own media eco-system, with podcasts, streaming networks, and even dating sites that cater to their interests. With this new generation gaining traction, with little signs of backing down and securing crucial political seats as Ocasio-Cortez did in 2018, The AOC Generation presents a thoughtful analysis of how they came of age in an America they are determined to reshape.

Marketing to Millennials

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814433235
Total Pages : 220 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Millennials by : Jeff Fromm

Download or read book Marketing to Millennials written by Jeff Fromm and published by AMACOM. This book was released on 2013-07-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

The Politics of Millennials

Author : Stella M Rouse
Publisher : University of Michigan Press
ISBN 13 : 0472124412
Total Pages : 352 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis The Politics of Millennials by : Stella M Rouse

Download or read book The Politics of Millennials written by Stella M Rouse and published by University of Michigan Press. This book was released on 2018-08-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today the Millennial generation, the cohort born from the early 1980s to the late 1990s, is the largest generation in the United States. It exceeds one-quarter of the population and is the most diverse generation in U.S. history. Millennials grew up experiencing September 11, the global proliferation of the Internet and of smart phones, and the worst economic recession since the Great Depression of the 1930s. Their young adulthood has been marked by rates of unemployment and underemployment surpassing those of their parents and grandparents, making them the first generation in the modern era to have higher rates of poverty than their predecessors at the same age. The Politics of Millennials explores the factors that shape the Millennial generation’s unique political identity, how this identity conditions political choices, and how this cohort’s diversity informs political attitudes and beliefs. Few scholars have empirically identified and studied the political attitudes and policy preferences of Millennials, despite the size and influence of this generation. This book explores politics from a generational perspective, first, and then combines this with other group identities that include race and ethnicity to bring a new perspective to how we examine identity politics.

The Millennial Book

Author : Jeremy K Balkin
Publisher : Lid Publishing
ISBN 13 : 9780996943369
Total Pages : 0 pages
Book Rating : 4.9/5 (433 download)

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Book Synopsis The Millennial Book by : Jeremy K Balkin

Download or read book The Millennial Book written by Jeremy K Balkin and published by Lid Publishing. This book was released on 2017-04-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the Millennialization of Everything! Millennials, also known as Generation Y, are disrupting the status quo in politics, business and banking, and media and communications thereby becoming the most impactful generation the world has ever known. The Millennial Book: How to Win When Millennials Rule the World methodically discusses factors that have shaped the Millennial generation, addresses broad sweeping stereotypes, and deconstructs common myths. The Millennial Book will deepen your knowledge of this key demographic, critical to the future, and impart valuable insight about how to best understand and empower Millennials in the 21st Century. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

The Fourth Turning

Author : William Strauss
Publisher : Crown
ISBN 13 : 0767900464
Total Pages : 401 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis The Fourth Turning by : William Strauss

Download or read book The Fourth Turning written by William Strauss and published by Crown. This book was released on 1997-12-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • Discover the game-changing theory of the cycles of history and what past generations can teach us about living through times of upheaval—with deep insights into the roles that Boomers, Generation X, and Millennials have to play. First comes a High, a period of confident expansion. Next comes an Awakening, a time of spiritual exploration and rebellion. Then comes an Unraveling, in which individualism triumphs over crumbling institutions. Last comes a Crisis—the Fourth Turning—when society passes through a great and perilous gate in history. William Strauss and Neil Howe will change the way you see the world—and your place in it. With blazing originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utterly persuasive prophecy about how America’s past will predict what comes next. Strauss and Howe base this vision on a provocative theory of American history. The authors look back five hundred years and uncover a distinct pattern: Modern history moves in cycles, each one lasting about the length of a long human life, each composed of four twenty-year eras—or “turnings”—that comprise history’s seasonal rhythm of growth, maturation, entropy, and rebirth. Illustrating this cycle through a brilliant analysis of the post–World War II period, The Fourth Turning offers bold predictions about how all of us can prepare, individually and collectively, for this rendezvous with destiny.

On Adulting

Author : Katina Mountanos
Publisher : Simon and Schuster
ISBN 13 : 1510758836
Total Pages : 239 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis On Adulting by : Katina Mountanos

Download or read book On Adulting written by Katina Mountanos and published by Simon and Schuster. This book was released on 2020-11-24 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide for millennials who are confused about growing up—and need advice on how to do so in a mindful, happy way. If you feel like the moment you entered adulthood your entire life has become a negotiation rather than a choice, you're not alone. Millions of adults around the world feel like they're not living up to their potential. But, mindset coach and creative entrepreneur Katina Mountanos has a secret: it's possible to get off the work-gym-sleep hamster wheel—and never look back. In On Adulting: A Guide To Growing Up In A Mindful, Happy Way, Mountanos shares her exact formula for crafting an adult life that's full of choices. Through her wildly popular blog and community, she's helped thousands of millennials start telling the truth about what they actually want their life to look like. And now, she's helping readers everywhere escape the rat race, make bill-paying and laundry more fun, and live a life they're passionate about. You'll learn Mountanos's blueprint for being a mindful and happy grown-up, which includes: Why you're addicted to collecting praise and trophies from a scientific perspective - and how to put an end to it How to stop following "the rules" even when it feels impossible because you're chained to your paycheck How to figure out what your passion is in less than 24-hours using a little known creative exercise Learning a mindset shift that you can apply to boring adulthood tasks such as paying off your loans or meal prepping on Sunday evenings How to navigate the shift in relationships—friendships, familial, romantic—as you grow, through advice from experts Developing a clear personal mission statement that guides who you want to be when you grow up, not only what. On Adulting is packed with tactical tips, real-life stories, and expert advice in order to live a mindful, happy, and conscious life.

InstaBrain

Author : Sarah Weise
Publisher : Bixa
ISBN 13 : 9781717836793
Total Pages : 232 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis InstaBrain by : Sarah Weise

Download or read book InstaBrain written by Sarah Weise and published by Bixa. This book was released on 2019-03-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming back - How to tailor your marketing strategy for this new generation If you don't know this about Generation Z, you'll be out of business before you can say "IG."

Millennials Rising

Author : Neil Howe
Publisher : Vintage
ISBN 13 : 0307557944
Total Pages : 428 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Millennials Rising by : Neil Howe

Download or read book Millennials Rising written by Neil Howe and published by Vintage. This book was released on 2009-01-16 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982. In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.

The Millennials

Author : Thom S. Rainer
Publisher : B&H Publishing Group
ISBN 13 : 1433673258
Total Pages : 308 pages
Book Rating : 4.4/5 (336 download)

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Book Synopsis The Millennials by : Thom S. Rainer

Download or read book The Millennials written by Thom S. Rainer and published by B&H Publishing Group. This book was released on 2011-01-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: At more than 78 million strong, the Millennials—those born between 1980 and 2000—have surpassed the Boomers as the larger and more influential generation in America. Now, as its members begin to reach adulthood, where the traits of a generation really take shape, best-selling research author Thom Rainer (Simple Church) and his son Jess (a Millennial born in 1985) present the first major investigative work on Millennials from a Christian worldview perspective. Sure to interest even the secularists who study this group, The Millennials is based on 1200 interviews with its namesakes that aim to better understand them personally, professionally, and spiritually. Chapters report intriguing how-and-why findings on family matters (they are closer-knit than previous generations), their desire for diversity (consider the wave of mixed race and ethnic adoptions), Millennials and the new workplace, their attitude toward money, the media, the environment, and perhaps most tellingly, religion. The authors close with a thoughtful response to how the church can engage and minister to what is now in fact the largest generation in America’s history.

Parenting the Millennial Generation

Author : David Allan Verhaagen
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313038287
Total Pages : 178 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Parenting the Millennial Generation by : David Allan Verhaagen

Download or read book Parenting the Millennial Generation written by David Allan Verhaagen and published by Bloomsbury Publishing USA. This book was released on 2005-10-30 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: They have strong values—faith, family, tolerance, intelligence, and altruism among them. But, contrary to what one might guess, these people are not America's sage elders. This is the Millennial Generation. Born between 1982 and 2000, the oldest among them today are entering their 20s or in their teen years. They aim to rebel against society by cleaning it up, returning to old-fashioned values and relationships. Author Verhaagen describes why, nonetheless, parents are feeling more anxious and frazzled than ever before, even as they are faced with the task of raising what some predict will be our next hero generation. Verhaagen explains how research shows adults can help keep these young people on a positive path, stoke their ideals, and help them be resilient when the inevitable mistakes and obstacles arise. The Baby Boomers and older Gen Xers are parenting this new crew, aiming to ground them and instill great hope for the future. But Millennials face challenges greater than any generation faced before them. Many spend all or part of their childhood without a father in the home. Technology, including the Internet, is exposing them to adult material at increasingly young ages. They are subject to violent images that are more common than ever before in movies, television, and games. So parents still need to provide guidance. Verhaagen aims to help parents with research and advice, including how to teach determination, problem-solving, emotional smarts, and resilience. His text includes vignettes and his personal experience as a psychotherapist/father.