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Instabrain
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Download or read book InstaBrain written by Sarah Weise and published by Bixa. This book was released on 2019-03-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming back - How to tailor your marketing strategy for this new generation If you don't know this about Generation Z, you'll be out of business before you can say "IG."
Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Book Synopsis The Better Brain by : Bonnie J. Kaplan
Download or read book The Better Brain written by Bonnie J. Kaplan and published by Houghton Mifflin. This book was released on 2021 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: A paradigm-shifting approach to treating mental disorders like anxiety, depression, and ADHD with food and nutrients, by two leading scientists who share their original, groundbreaking research with readers everywhere for the first time.
Book Synopsis Birds of All Feathers by : Michael Bach
Download or read book Birds of All Feathers written by Michael Bach and published by Page Two. This book was released on 2020-08-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Birds of All Feathers, speaker, author, and diversity and inclusion expert Michael Bach argues that creating diverse, inclusive workplaces is not just the right thing to do-it is also the smart thing to do. It embraces an ethos of innovation and creativity. It's good for you and your employees, it strengthens your organization, and it benefits the people you serve. Whether you are in the arts, health, nonprofit, for-profit, or another sector, there is a business case for making your organization a space of true inclusion. Birds of All Feathers lays out what can be a complex topic in expertly accessible terms and shows you how to discover your organization's "why," how to implement and sustain beneficial changes, and how to measure its success. Book jacket.
Book Synopsis Conversational Marketing by : David Cancel
Download or read book Conversational Marketing written by David Cancel and published by John Wiley & Sons. This book was released on 2019-01-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.
Book Synopsis How to Make the Matriarchy by : Maureen Devine-Ahl
Download or read book How to Make the Matriarchy written by Maureen Devine-Ahl and published by . This book was released on 2020-12-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will it take to achieve gender equality in our lifetime? This is the question that kicks off a curious and winding learning journey in How to Make the Matriarchy: The Power and Promise of Prioritizing Women. Maureen Devine-Ahl explores inspiring stories, cautionary tales, and takeaway lessons from around the world on what it will take to build a more gender-balanced future, and, in doing so, quickly learns that empowering women empowers humanity. By identifying four key areas of influence for women across the globe, Make the Matriarchy serves as a valuable source of wisdom, wit, and enlightenment for anyone curious about how we break through the remaining barriers to equality, and build a better society for us all. Not only does Devine-Ahl highlight the power and potential of building an inclusive society with women at the helm, she also provides ways in which all of us can support this endeavor in our every day lives. Make the Matriarchy is more than a rallying cry, it is a hymn of hope.
Book Synopsis Super Body, Super Brain by : Michael Gonzalez-Wallace
Download or read book Super Body, Super Brain written by Michael Gonzalez-Wallace and published by Harper Collins. This book was released on 2010-12-28 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharpen your mind and get in shape at the same time, with an innovative new workout stimulating multiple areas of the brain as it strengthens and tones the entire body. Acclaimed sports trainer Michael Gonzalez-Wallace (O magazine’s “go-to guy” for anything about the body) shows readers a daily ten-minute workout that optimizes muscle power while boosting brain activity—training the brain by training the body.
Book Synopsis Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by : Will Leach
Download or read book Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing written by Will Leach and published by Lioncrest Publishing. This book was released on 2018-10-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your nonconscious mind will filter out more than 99 percent of marketing you
Book Synopsis The Real Happy Pill by : Anders Hansen
Download or read book The Real Happy Pill written by Anders Hansen and published by Simon and Schuster. This book was released on 2017-09-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there a foolproof way to reduce stress and anxiety while you boost your memory? Raise your IQ even as you slow down the aging process? Become more creative and train your ability to focus at the same time? The answer is simple: Move! Modern neuroscience and research has shown, more than ever, that physical exercise has extraordinary effects on our cognition. Physical activity, more so than Sudoku or crossword puzzles, optimizes our mental abilities and health in a way unparalleled by any drug, medication, or food supplement. And exercise doesn’t just enhance your health, energy and mood levels, and cognitive abilities. You will also learn: Why physical training is the best protection against dementia What type of exercise can be used to treat depression as an antidepressant How exercise increases the ability to focus in children, especially kids with ADHD How children with good fitness can become better in math and reading comprehension Why “runner’s high,” the natural chemicals released during jogging, improves your health and mood With practical and concrete advice for the layman on how to reap these benefits, as well as neuroscientific research from the last five years broken down to accessible findings, The Real Happy Pill urges you to train your body and mind for a whole-body upgrade, and start to move!
Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth
Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Book Synopsis Brand Storytelling by : Miri Rodriguez
Download or read book Brand Storytelling written by Miri Rodriguez and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
Book Synopsis Integrated Advertising, Promotion, and Marketing Communications by : Kenneth E. Clow
Download or read book Integrated Advertising, Promotion, and Marketing Communications written by Kenneth E. Clow and published by Prentice Hall. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
Book Synopsis You, Happier by : Daniel G. Amen, MD
Download or read book You, Happier written by Daniel G. Amen, MD and published by Tyndale House Publishers, Inc.. This book was released on 2022-03-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times bestselling author Dr. Daniel Amen reveals the seven neuroscience secrets to becoming more than 30 percent happier in just 30 days—regardless of your age, upbringing, genetics, or current situation. Happiness is a brain function. With a healthier brain always comes a happier life. After studying more than 200,000 brain scans of people from 155 countries, Dr. Amen has discovered five primary brain types and seven neuroscience secrets that influence happiness. In You, Happier, he explains them and offers practical, science-based strategies for optimizing your happiness. Dr. Amen will teach you how to discover your brain type based on your personality and create happiness strategies best suited to you; improve your overall brain health to consistently enhance your mood; protect your happiness by distancing yourself from the “noise” in your head; and make seven simple decisions and ask seven daily questions to enhance your happiness. Creating consistent happiness is a daily journey. In You, Happier, Dr. Amen walks you through neuroscience-based habits, rituals, and choices that will boost your mood and help you live each day with clearly defined values, purpose, and goals.
Download or read book Future Marketing written by Jon Wuebben and published by . This book was released on 2016-09-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Dark Side of Social Media by : Pavica Sheldon
Download or read book The Dark Side of Social Media written by Pavica Sheldon and published by Academic Press. This book was released on 2019-07-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives examines how social media can negatively affect our lives. The book tackles issues related to social media such as emotional and mental health, shortened attention spans, selective self-presentation and narcissism, the declining quality of interpersonal relationships, privacy and security, cyberstalking, cyberbullying, misinformation and online deception, and negative peer effects. It goes on to discuss social media and companies (loss of power, challenging control mechanisms) and societies as a whole (fake news, chatbots, changes in the workplace). The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives empowers readers to have a more holistic understanding of the consequences of utilizing social media. It does not necessarily argue that social media is a bad development, but rather serves to complement the numerous empirical findings on the "bright side" of social media with a cautionary view on the negative developments. Focuses on interpersonal communication through social media Focuses on psychology of media effects Explores social media issues on both an individual and societal level Documents the rise of social media from niche phenomenon to mass market Examines the differences between creating and consuming content
Book Synopsis What Customers Crave by : Nicholas Webb
Download or read book What Customers Crave written by Nicholas Webb and published by AMACOM. This book was released on 2016-10-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!
Book Synopsis 3 Big Questions That Change Every Teenager by : Kara Powell
Download or read book 3 Big Questions That Change Every Teenager written by Kara Powell and published by Baker Books. This book was released on 2021-08-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's teenagers are the most anxious, creative, and diverse generation in history--which can make it hard for us to relate. And while every teenager is a walking bundle of questions, three rise above the rest: - Who am I? - Where do I fit? - What difference can I make? Young people struggle to find satisfying and life-giving answers to these questions on their own. They need caring adults willing to lean in with empathy, practice listening, and gently point them in the direction of better answers: they are enough because of Jesus, they belong with God's people, and they are invited into God's greater story. In this book, which is based on new landmark research from the Fuller Youth Institute and combines in-depth interviews with data from 1,200 diverse teenagers, Kara Powell and Brad M. Griffin offer pastors, youth leaders, mentors, and parents practical and proven conversations and connections that help teenagers answer their three biggest questions and reach their full potential.
