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Author : Advertising Standards Authority
Publisher :
ISBN 13 :
Total Pages : 6 pages
Book Rating : 4.:/5 (314 download)
Download or read book What Makes Advertising Tick? written by Advertising Standards Authority and published by . This book was released on 1976 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Leiss
Publisher : Routledge
ISBN 13 : 1135887330
Total Pages : 681 pages
Book Rating : 4.1/5 (358 download)
Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2013-05-13 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Author : Chris Rose
Publisher : Troubador Publishing Ltd
ISBN 13 : 1780889402
Total Pages : 216 pages
Book Rating : 4.7/5 (88 download)
Download or read book What Makes People Tick written by Chris Rose and published by Troubador Publishing Ltd. This book was released on 2011-09-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have you ever wondered what ‘makes people tick’, or needed to know how to persuade people to do something, then you should read this book. It reveals how, although we all share one planet, we are in effect in three separate worlds – the worlds of Settlers, Prospectors and Pioneers, worlds that are hidden until you know what to look for.
Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 074945217X
Total Pages : 289 pages
Book Rating : 4.7/5 (494 download)
Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007-07-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Author : Jonah Berger
Publisher : Simon and Schuster
ISBN 13 : 1451686587
Total Pages : 256 pages
Book Rating : 4.4/5 (516 download)
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Author : Philip Ward Burton
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.E/5 ( download)
Download or read book Principles of Advertising written by Philip Ward Burton and published by . This book was released on 1955 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mara Einstein
Publisher : OR Books
ISBN 13 : 1682190439
Total Pages : 248 pages
Book Rating : 4.6/5 (821 download)
Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Author : James McCarten
Publisher :
ISBN 13 : 9780920009529
Total Pages : pages
Book Rating : 4.0/5 (95 download)
Download or read book The Canadian Press Caps and Spelling written by James McCarten and published by . This book was released on 2015-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Leigh
Publisher : Random House
ISBN 13 : 1448133963
Total Pages : 284 pages
Book Rating : 4.4/5 (481 download)
Download or read book How To Make It In Advertising written by Mark Leigh and published by Random House. This book was released on 2013-09-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most powerful industries around, then this indispensable guide is all you'll need to get a foot in the door and keep a step ahead of the competition. It's a careers guide with a difference, using the experience and wisdom of some of the industry's top people. You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler. Your new career starts here.
Author : Jon Steel
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (91 download)
Download or read book Truth, Lies, and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Author : Des Hunt
Publisher : AWC Business Solutions Pty Ltd
ISBN 13 : 0992555345
Total Pages : 122 pages
Book Rating : 4.9/5 (925 download)
Download or read book What Makes People Tick written by Des Hunt and published by AWC Business Solutions Pty Ltd. This book was released on 2014-09-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Australia’s quiet best-selling book and practical guide to self-discovery and personal growth. In it you will discover: • Your own personality style and the style of those you live and work with • How to see yourself as others see you • The strengths, shortcomings and hidden talents of the different styles • What style is best suited to what job • How to pick another’s style within 30 seconds of meeting them. • How to relate better with others • How to avoid personality clashes • How to enrich your relationships What Makes People Tick contains a unique, quick and easy-to-complete questionnaire to discover personality types as well as a Job Compatibility Indicator to pinpoint the most suitable personality type for each occupation. What Makes People Tick is ‘must know’ information for people who have to deal with, live with, sell to, and generally get on with other people.
Author :
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.3/5 (555 download)
Download or read book Seminar on Measuring Advertising Effectiveness written by and published by . This book was released on 1965 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexander Russo
Publisher : Duke University Press
ISBN 13 : 0822391120
Total Pages : 293 pages
Book Rating : 4.8/5 (223 download)
Download or read book Points on the Dial written by Alexander Russo and published by Duke University Press. This book was released on 2010-02-10 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The golden age of radio is often recalled as a time when the medium unified the nation, when families gathered around the radios in homes across the country to listen to live, commercially sponsored network broadcasts. In Points on the Dial, Alexander Russo revises our understanding of radio’s past by revealing the hidden histories of production, distribution, and reception practices during this era, which extended from the 1920s into the 1950s. Russo brings to light a tiered broadcasting system with intermingling but distinct national, regional, and local programming forms, sponsorship patterns, and methods of program distribution. Examining a wide range of practices, including regional networking, sound-on-disc transcription, the use of station representatives, spot advertising, and programming aimed at homes with several radios, he not only recasts our understanding of the relationship between national networks and local stations but also charts the development of new ways of listening—often distractedly rather than attentively—that set the stage for radio in the second half of the twentieth century.
Author : Jörg Dietzel
Publisher : Marshall Cavendish International (Asia) Pte Limited
ISBN 13 : 9789812616265
Total Pages : 208 pages
Book Rating : 4.6/5 (162 download)
Download or read book Create, Connect, Convince written by Jörg Dietzel and published by Marshall Cavendish International (Asia) Pte Limited. This book was released on 2010-03-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across. Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levis and Coke. These insights are written by industry friends of the author, giving the book insider views of the tricks of the trade and what makes campaigns tick.
Author : Ian Dodson
Publisher : John Wiley & Sons
ISBN 13 : 111926572X
Total Pages : 455 pages
Book Rating : 4.1/5 (192 download)
Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-04 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Author : Timothy Dickinson
Publisher : AuthorHouse
ISBN 13 : 1524634611
Total Pages : 274 pages
Book Rating : 4.5/5 (246 download)
Download or read book The Ad Man written by Timothy Dickinson and published by AuthorHouse. This book was released on 2016-08-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Collinwood is no international man of mystery. Hes an ordinary English advertising man living in the Middle East, working in an unfamiliar place, struggling with cultural challenges and personal foibles. Collinwood is intrigued when hes offered a marketing job that sounds exciting, and the reward for success is immense. His employers want him to create the public relations campaign of his life, to position Morocco as an economic powerhouse. The challenge attracts Collinwood, but as the story develops, he realizes failure is not an option. He falls in love, which distracts his focus and occupies his time. He is also plagued by corruption, cheating, lies, and deceit and has to battle his way through. His relationship with the prettiest of professional sex workers confuses his emotions and blurs his vision. Collinwood is a man up against friends who will stab him in the back and women who will do whatever they have to do. Old-fashioned values and morals are his only protection. Does he have what it takes to stay focused and succeed? Can he resist temptation to save himself and the woman he loves? Can he even stay alive?
Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 1394187300
Total Pages : 661 pages
Book Rating : 4.3/5 (941 download)
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2024-03-19 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
