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Truth Lies And Advertising
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Book Synopsis Truth, Lies, and Advertising by : Jon Steel
Download or read book Truth, Lies, and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Download or read book Perfect Pitch written by Jon Steel and published by John Wiley & Sons. This book was released on 2006-10-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Book Synopsis Truth in Advertising? by : Barbara Allen
Download or read book Truth in Advertising? written by Barbara Allen and published by Rowman & Littlefield. This book was released on 2018-10-18 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Download or read book For Position Only written by Adele Royce and published by Dagmar Miura. This book was released on 2021-01-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Position Only, the sequel to Camera Ready, is an evocative tale of one man’s sin and redemption—woven into the fabric of the advertising business, where lies run rampant and the truth is manipulated. Craig Keller is LA’s preeminent ad man: wealthy, powerful, and a notorious playboy. At least, that is what he’d like everyone to think. In reality Craig’s business is plummeting at the hands of blonde bombshell and spurned ex-girlfriend Hayden Towne. He is also haunted by the gruesome death of his brother, which occurred under suspicious circumstances. Craig’s only chance to salvage his career is to propose a partnership with longtime rival Warren Mitchell, his former mentor, whose business Craig cavalierly took down in the past. Although Craig’s advertising prowess can catapult Warren’s business to the top of the market, Craig’s womanizing reputation comes with a price. Craig is specifically warned to avoid Jane Mercer, Craig’s ex-lover, and Warren’s agency partner. Craig has privately carried a torch for Jane for years—despite her visceral hatred of him. Her presence is a painful reminder that he lost the one woman he always wanted because he treated her so badly. As the barriers between them slowly break down, Craig is now faced with the ultimate dilemma: if he dives into a relationship with Jane, his livelihood is in jeopardy. If he rejects her, he will miss out on his one true love.
Book Synopsis Using Qualitative Research in Advertising by : Margaret A. Morrison
Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2011-10-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Book Synopsis Truth, Lies and Trust on the Internet by : Monica T. Whitty
Download or read book Truth, Lies and Trust on the Internet written by Monica T. Whitty and published by Routledge. This book was released on 2008-08-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is often presented as an unsafe or untrustworthy space: where children are preyed upon by paedophiles, cannibals seek out victims, offline relationships are torn apart by online affairs and where individuals are addicted to gambling, love, and cybersex. While many of these stories are grounded in truth, they do paint a rather sensationalized view of the Internet, the types of people who use it, and the interactions that take place online. Simultaneously, researchers claim that the Internet allows individuals to express their true selves, to develop 'hyperpersonal' relationships characterised by high levels of intimacy and closeness. At the heart of these competing visions of the Internet as a social space are the issues of truth, lies and trust. This book offers a balanced view of the Internet by presenting empirical data conducted by social scientists, with a concentrated focus on psychological studies. It argues that the Internet’s anonymity which can enable, for instance, high levels of self-disclosure in a relationship, is also responsible for many of its more negative outcomes such as deception and flaming. This is the first book to develop a coherent model of the truth-lies paradox, with specific reference to the critical role of trust. Truth, Lies and Trust on the Internet is a useful text for psychology students and academics interested in Internet behaviour, technology, and online deviant behaviour, and related courses in sociology, media studies and information studies.
Download or read book Lies We Live By written by Carl Hausman and published by Routledge. This book was released on 2014-06-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a sad truth that lies are becoming a part of everyday life. From pre-approved credit card mailings to college admission claims to presidential press conferences, the American public is being spun, deceived and misinformed at a dizzying rate and on a daily basis. Why is this? And what can we do about it? In this lively but serious examination of the way lies are infiltrating world, media expert Carl Hausman takes a hard look at the business of deception, an industry that is growing at an alarming rate. Uncovering the roots of misinformation in American business and politics, he reveals the way words, numbers, and images are intentionally distorted for public consumption by some of this country's major industries-including tobacco companies, airlines, financial institutions, public relations firms, and even medical practices and universities-and offers outrageous examples of some of the more egregious assaults on the public trust. Showing readers how to spot potentially false claims, he offers advice about what we can do to stop them, with an annotated list of publications, individuals, and organizations dedicated to preventing the spread of misleading information. Whether it is paragraph-length footnotes, microscopic print or tortured statistics, the amount of propaganda being passed off as fact is both alarming and dangerous. Lies We Live By shows what to look for behind the double talk; but most importantly it offers ways to fight back.
Book Synopsis Where the Truth Lies by : Karina Kilmore
Download or read book Where the Truth Lies written by Karina Kilmore and published by Simon and Schuster. This book was released on 2020-03-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: She was slipping away. The further she fell, the closer the clouds seemed to come. Wispy transparent slipstreams of white. Cirrus. Pain smashed her head. Floating … When investigative journalist Chrissie O’Brian lands a senior job at The Argus, she is desperate to escape the nightmares of her past. Her life has become a daily battle to numb the pain. But her job is something she can do better than anyone else – and the only thing that keeps the memories at bay. A face-off on the waterfront between the unions and big business is just the kind of story to get her career back on track. But after a dockworker who confided in her turns up dead, Chrissie becomes obsessed with unravelling the truth. When a gruesome threat lands on her desk, it's clear someone is prepared to do anything to stop her. But who is more dangerous – a ruthless enemy or a woman pushed to the edge? Used to fighting her own demons, this is one battle Chrissie is determined not to lose. Where the Truth Lies was a 2020 Ned Kelly Award finalist for best debut. It was shortlisted for the prestigious Unpublished Manuscript Award in the 2017 Victorian Premier’s Literary Awards, the same award Jane Harper won for The Dry. Shortlisted for the 2021 Ngaio Marsh Awards – Best First Novel. ‘A complex and compelling debut that’s impossible to put down!’ CHRISTIAN WHITE, bestselling author of The Nowhere Child, The Wife and the Widow 'A clever, explosive thriller ... I love Kilmore’s flawed heroine’s feistiness and her determination to take on the old boys’ network. Truly impressive' PETRONELLA MCGOVERN, bestselling author of Six Minutes ‘Kilmore holds an unflinching mirror up to Melbourne’s darker side in this gritty tale full of twists, packed with compelling characters. An exciting new voice in Australian crime fiction’ JANE HARPER, bestselling author of The Dry, Force of Nature, The Lost Man ‘A gripping and gritty novel introducing a heroine who’s just as layered and complex’ Who magazine ‘The breakout hit of the year’ Woman’s Day ‘Chrissie’s desperate race to uncover the truth will have you hooked’ Herald Sun ‘Excellent Aussie crime, with polished writing, great structure, compelling characters and a vivid Melbourne setting. There is a lot of buzz around this book and rightly so. It’s a fantastic read and definitely one you need to get your hands on immediately’ Better Reading ‘Journalist Karina Kilmore brings a wealth of insider knowledge to this explosive crime thriller.’ Australian Women’s Weekly 'It’s easy to see why everyone’s talking about this debut novel.’ Newtown Review of Books ‘Reading this reminded me of Sara Peretsky’s first books … there’s every chance we’re seeing the beginning of a substantial antipodean series that will inform and analyse while it entertains’ The Australian
Book Synopsis Where the Truth Lies by : Anna Bailey
Download or read book Where the Truth Lies written by Anna Bailey and published by Simon and Schuster. This book was released on 2022-05-31 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The town of Whistling Ridge guards its secrets. When seventeen-year-old Abigail goes missing, her best friend Emma, compelled by the guilt of leaving her alone at a party in the woods, sets out to discover the truth about what happened. The police initially believe Abi ran away, but Emma doesn't believe that her friend would leave without her, and when officers find disturbing evidence in the nearby woods, the festering secrets and longstanding resentment of both Abigail's family and the people of Whistling Ridge, Colorado begin to surface with devastating consequences. Among those secrets: Abi's older brother Noah's passionate, dangerous love for the handsome Rat, a recently arrived Romanian immigrant who has recently made his home in the trailer park in town; her younger brother Jude's feeling that he knows information he should tell the police, if only he could put it into words; Abi's father's mercurial, unpredictable rages and her mother's silence. Then there is the rest of Whistling Ridge, where a charismatic preacher advocates for God's love in language that mirrors violence, under the sway of the powerful businessman who rules the town, insular and wary of outsiders. But Abi had secrets, too, and the closer Emma grows to unravelling the past, the farther she feels from her friend. And in a tinder box of small-town rage, and all it will take is just one spark--the truth of what really happened that night--to change their community forever.
Download or read book Misconceptions written by Naomi Wolf and published by Anchor. This book was released on 2003-05-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Misconceptions, bestselling author Naomi Wolf she demythologizes motherhood and reveals the dangers of common assumptions about childbirth. With uncompromising honesty she describes how hormones eroded her sense of independence, ultrasounds tested her commitment to abortion rights, and the keepers of the OB/GYN establishment lacked compassion. The weeks after her first daughter’s birth taught her how society, employers, and even husbands can manipulate new mothers. She had bewildering post partum depression, but learned that a surprisingly high percentage of women experience it. Wolf’s courageous willingness to talk about the unexpected difficulties of childbirth will help every woman become a more knowledgeable planner of her pregnancy and better prepare her for the challenges of balancing a career, freedom, and a growing family. Invaluable in its advice to parents, Misconceptions speaks to anyone connected–personally, medically, or professionally–to a new mother.
Download or read book Truth and Lies written by Mark Bowden and published by HarperCollins. This book was released on 2018-02-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: National bestseller A fresh, insightful guide to reading body language in the post-digital age Whether you’re at a job interview or a cocktail party, searching LinkedIn or swiping right on a dating site, you want (no—need) to understand what people are really thinking, regardless of what they’re saying. Understanding what others are trying to tell you with their posture, hand gestures, eye contact (or lack thereof) or incessant fiddling with their iPhone might all be even more important than what you’re projecting yourself. Do they plan on making a deal with your company? Are they lying to you? Can you trust this person with your most intimate secrets? Knowing what others are thinking can tell you when to run with an opportunity and when not to waste your time, whether at work, in a crucial negotiation or on a promising first date. Bestselling authors Mark Bowden and Tracey Thomson, principals at the communications company Truthplane, illustrate the essential points of body language with examples from everyday life, leavened with humour and insights that you can use to your advantage in virtually any situation.
Book Synopsis Advertising Account Planning by : Carol J. Pardun
Download or read book Advertising Account Planning written by Carol J. Pardun and published by Rowman & Littlefield. This book was released on 2019-06-05 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Account Planning in the Digital Media Landscape gives readers the tools to navigate the account planning process online. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.
Download or read book Where Truth Lies written by Kris Fallon and published by University of California Press. This book was released on 2019-10-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A free open access ebook is available upon publication. Learn more at www.luminosoa.org. This boldly original book traces the evolution of documentary film and photography as they migrated onto digital platforms during the first decades of the twenty-first century. Kris Fallon examines the emergence of several key media forms—social networking and crowdsourcing, video games and virtual environments, big data and data visualization—and demonstrates the formative influence of political conflict and the documentary film tradition on their evolution and cultural integration. Focusing on particular moments of political rupture, Fallon argues that the ideological rifts of the period inspired the adoption and adaptation of newly available technologies to encourage social mobilization and political action, a function performed for much of the previous century by independent documentary film. Positioning documentary film and digital media side by side in the political sphere, Fallon asserts that “truth” now lies in a new set of media forms and discursive practices that implicitly shape the documentation of everything from widespread cultural spectacles like wars and presidential elections to more invisible or isolated phenomena like the Abu Ghraib torture scandal or the “fake news” debates of 2016.
Download or read book Princess Smile written by Adele Royce and published by . This book was released on 2021-06-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prequel to Camera Ready, Princess Smile is narrated by lovable but flawed Jane Mercer as she struggles with her self-image while reaching for the stars in the cutthroat world of Los Angeles advertising.
Book Synopsis Weaponized Lies by : Daniel J. Levitin
Download or read book Weaponized Lies written by Daniel J. Levitin and published by Penguin. This book was released on 2017-03-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously Published as A Field Guide to Lies We’re surrounded by fringe theories, fake news, and pseudo-facts. These lies are getting repeated. New York Times bestselling author Daniel Levitin shows how to disarm these socially devastating inventions and get the American mind back on track. Here are the fundamental lessons in critical thinking that we need to know and share now. Investigating numerical misinformation, Daniel Levitin shows how mishandled statistics and graphs can give a grossly distorted perspective and lead us to terrible decisions. Wordy arguments on the other hand can easily be persuasive as they drift away from the facts in an appealing yet misguided way. The steps we can take to better evaluate news, advertisements, and reports are clearly detailed. Ultimately, Levitin turns to what underlies our ability to determine if something is true or false: the scientific method. He grapples with the limits of what we can and cannot know. Case studies are offered to demonstrate the applications of logical thinking to quite varied settings, spanning courtroom testimony, medical decision making, magic, modern physics, and conspiracy theories. This urgently needed book enables us to avoid the extremes of passive gullibility and cynical rejection. As Levitin attests: Truth matters. A post-truth era is an era of willful irrationality, reversing all the great advances humankind has made. Euphemisms like “fringe theories,” “extreme views,” “alt truth,” and even “fake news” can literally be dangerous. Let's call lies what they are and catch those making them in the act.
Book Synopsis Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by : Atul V. Minocha
Download or read book Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth written by Atul V. Minocha and published by Lioncrest Publishing. This book was released on 2021-08-31 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't-you just need to know how to use it wisely. In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.
