What CEOs Need to Know about Design

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Publisher :
ISBN 13 : 9780578321134
Total Pages : pages
Book Rating : 4.3/5 (211 download)

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Book Synopsis What CEOs Need to Know about Design by : Audrey Crane

Download or read book What CEOs Need to Know about Design written by Audrey Crane and published by . This book was released on 2019-12-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As a leader, you've heard that design is important, and you believe it. But you may not know what you need to know about it, how to buy it, and how to manage it. This is the book for you."The strongest companies I work with use design as their secret weapon. This short primer makes it not such a secret any more. If how to leverage and lead design is still a secret to your company, buy this book." - Jeff Patton"If you're the CEO of a technology-powered company, you owe it to your customers, your employees and your investors to learn the power and potential of professional product design. Audrey has been there since the start of the Internet and has worked with countless companies, product teams, and executive teams to leverage the value of product design." -Marty Cagan

What the CEO Wants You to Know

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Publisher : Crown
ISBN 13 : 0609608398
Total Pages : 146 pages
Book Rating : 4.6/5 (96 download)

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Book Synopsis What the CEO Wants You to Know by : Ram Charan

Download or read book What the CEO Wants You to Know written by Ram Charan and published by Crown. This book was released on 2001 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of bestsellers such as "Who Moved My Cheese?" and" The One-Minute Manager, What the CEO Wants You to Know" is simple, direct, and of immense use to everyone in business.

CEO Excellence

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Publisher : Simon and Schuster
ISBN 13 : 1982179678
Total Pages : 384 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis CEO Excellence by : Carolyn Dewar

Download or read book CEO Excellence written by Carolyn Dewar and published by Simon and Schuster. This book was released on 2022-03-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--

Work Smarts

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Publisher : John Wiley & Sons
ISBN 13 : 1118744675
Total Pages : 208 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Work Smarts by : Betty Liu

Download or read book Work Smarts written by Betty Liu and published by John Wiley & Sons. This book was released on 2013-12-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning Bloomberg television host Betty Liu compiles the wisdom of the world's best CEOs into a fun, insightful, and practical guide for success. Betty Liu is famous the world over for asking the tough questions of today’s most successful people—and for her uncanny ability to get straight answers where others have failed. As an award-winning financial journalist and Bloomberg Television anchor, Betty has sat down with billionaires, CEOs, politicians, and celebrities to get their views from the top. Now, in Work Smarts, Betty helps you get to the top by distilling the wisdom of some of the most prominent CEOs in the country. Warren Buffett, Jamie Dimon, Elon Musk, Sam Zell, John Chambers, Anne Mulcahy, and many more spill the beans on what it really takes to be successful, giving practical, “from the street” advice on how to get ahead in your career. Packed with candid, often humorous, revelations from leaders in the world of finance, technology, retail, telecom, entertainment, and more, Work Smarts delivers priceless guidance on: How to really network The importance of being likable What your boss is thinking when you ask for a raise Winning every negotiation Bouncing back from a firing or layoff Thinking like a true entrepreneur The secret skill every successful person needs Overcoming fear Being a standout job candidate Knowing what’s holding you back Knowing what can propel you forward Why sometimes being good at your job just isn’t enough Combining the trademark, hands-on approach of one of today’s most respected financial journalists with the wisdom of the world’s most successful business leaders, Work Smarts is a gold mine of real-world insight and advice on how to get ahead in business and forge a career that maximizes all your best talents and skills.

Leading Culture Change

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Publisher : Stanford University Press
ISBN 13 : 0804774676
Total Pages : 213 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Leading Culture Change by : Chris Dawson

Download or read book Leading Culture Change written by Chris Dawson and published by Stanford University Press. This book was released on 2010-05-10 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading Culture Change: What Every CEO Needs To Know is a practical guide for top leaders who are faced with the challenge of shaping their culture to create long term, sustainable value. Culture is changeable—but only with CEO sponsorship and a methodical, best practices approach. Author Christopher S. Dawson draws on 25 years of experience as an organizational consultant in a variety of industries to delineate five critical success factors, without which culture change is unlikely to occur. He offers practical tools and approaches to facilitate culture change, in addition to an overall framework that acts as a yardstick for seasoned and new top leaders. The book provides a "red-yellow-green" level of urgency tool for determining the degree of organizational effort required to address the gap between strategy and culture; a roadmap for culture change; and more. After describing how to effect change, the text describes frequent scenarios, providing guidelines, an in-depth case example, and lessons for top leaders. Finally, the book outlines four essential leadership competencies—dual-horizon vision; self-awareness; team leadership; and source of inspiration—based on the requirements for leaders of any transformation. This book is an ideal guide for today and tomorrow's top leaders—as well as a valuable supplement to management consultants' and human resource executives' professional training.

Hidden Truths

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Publisher : John Wiley & Sons
ISBN 13 : 1119682339
Total Pages : 246 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Hidden Truths by : David Fubini

Download or read book Hidden Truths written by David Fubini and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete your leadership toolkit with this inside look at high-level, executive positions Hidden Truths: What Leaders Need to Hear But Are Rarely Told delivers profound and rarely discussed insights about C-suite jobs that provide aspiring leaders with practical, new skills that will equip them for the immense challenges of their desired jobs. Through 14 illuminating chapters, accomplished Harvard Business School faculty member and former Senior Partner of McKinsey & Company sets out the essential habits that help leaders create success, time and time again. You'll learn: How to recognize the limits of monetary incentives for employees and colleagues To manage your relationships with members of the Board of Directors How to value and realize true diversity How to manage mergers and acquisitions properly, one of the most difficult parts of business leadership Perfect for managers, executives, and other business leaders with an eye on the C-suite, Hidden Truths also belongs on the bookshelves of people who already find themselves in a C-level position and wish to learn how to better manage the stresses and challenges of the job.

Understanding Startup Ceos

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Publisher : Vicara Books
ISBN 13 : 9781646870127
Total Pages : 250 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Understanding Startup Ceos by : Slagen

Download or read book Understanding Startup Ceos written by Slagen and published by Vicara Books. This book was released on 2020-05-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ever wonder what goes on in the mind of a startup CEO? What are they thinking? What motivates them? How can I be successful working for one? These are all common questions that if go unanswered make it seem like start-up CEOs are impossible to understand. Start-up CEOs are some of the most unique people you'll ever meet and require a specific relational approach, but don't worry there's hope, and having a true understanding of their mindset is the answer. Dan Slagen, three time start-up executive shares how-to tips and secrets based on years of experience working directly for, advising, and having countless exchanges with start-up CEOs from early stage to IPO. Whether you report directly to your startup's CEO on the executive team or not, want to better understand startup CEOs in general, or you are a start-up CEO and want to gain a better perspective on your employees thought process, this book is for you."

The CEO Test

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Publisher : Harvard Business Press
ISBN 13 : 1633699528
Total Pages : 157 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The CEO Test by : Adam Bryant

Download or read book The CEO Test written by Adam Bryant and published by Harvard Business Press. This book was released on 2021-03-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Leadership category Are you ready to lead? Will you pass the test? Despite all the effort through the years to understand what it takes to be an effective leader, the challenges of leadership remain enormously difficult and elusive; even today, most CEOs don't last five years in the job. The demands to deliver at a consistently high level can be unforgiving. The loneliness. The weight of responsibility. The relentless second-guessing and criticism. The pressure to build all-star teams. The 24/7 schedule that requires superhuman stamina. The tough decisions that often leave no one happy. The expectation to always have the right answer when it can be hard just to know the right question. These challenges are brought into their highest and sharpest relief in the corner office, but they are hardly unique to chief executives. All leaders face their own version of these tests, and the authors draw on the distilled wisdom, stories, and lessons from hundreds of chief executives to show how every aspiring leader can master these challenges and lead like a CEO. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. The CEO Test is the authoritative, no-nonsense insider's guide to navigating leadership's toughest challenges, brought to you by authors uniquely qualified to tell the stories. Adam Bryant has conducted in-depth interviews with more than 600 CEOs. Kevin Sharer spent more than two decades as president and then CEO of Amgen, where he led its expansion from $1 billion in annual revenues to nearly $16 billion. He has served on many boards and is a sought-after mentor for CEOs of global companies. Leadership is getting harder as the speed of disruption across all industries accelerates. The CEO Test will better prepare you to succeed, whether you're a CEO or just setting out to become one.

Startup CEO

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Publisher : John Wiley & Sons
ISBN 13 : 1119723663
Total Pages : 486 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Startup CEO by : Matt Blumberg

Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

The Future Leader

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Publisher : John Wiley & Sons
ISBN 13 : 1119518377
Total Pages : 75 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Future Leader by : Jacob Morgan

Download or read book The Future Leader written by Jacob Morgan and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF CMI MANAGEMENT BOOK OF THE YEAR 2021 Are you a future-ready leader? Based on exclusive interviews with over 140 of the world's top CEOs and a survey of nearly 14,000 people. Do you have the right mindsets and skills to be able to lead effectively in the next ten years and beyond? Most individuals and organizations don’t even know what leadership will look like in the future. Until now. There has been a lot written about leadership for the present day, but the world is changing quickly. What worked in the past won’t work in the future. We need to know how to prepare leaders who can successfully navigate and guide us through the next decade and beyond. How is leadership changing, and why? How ready are leaders today for these changes? What should leaders do now? To answer these questions, Jacob interviewed over 140 CEOs from companies like Unilever, Mastercard, Best Buy, Oracle, Verizon, Kaiser, KPMG, Intercontinental Hotels Group, Yum! Brands, Saint-Gobain, Dominos, Philip Morris International, and over a hundred others. Jacob also partnered with Linkedin to survey almost 14,000 of their members around the globe to see how CEO insights align with employee perspectives The majority of the world's top business leaders that Jacob interviewed believe that while some core aspects of leadership will remain the same, such as creating a vision and executing on strategy, leaders of the future will need a new arsenal of skills and mindsets to succeed. What emerged from all of this research is the most accurate groundbreaking book on the future of leadership, which shares exclusive insights from the world's top CEOs and never before seen research. After reading it, you will: Learn the greatest trends impacting the future of leadership and their implications Understand the top skills and mindsets that leaders of the future will need to possess and how to learn them Change your perception of who a leader is and what leadership means Tackle the greatest challenges that leaders of the future will face See the gap that exists between what CEOs identified versus what employees are actually experiencing Become a future-ready leader This is the book that you, your team, and your organization must read in order to lead in the future of work.

The CEO's Guide to Marketing

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Publisher : Greenleaf Book Group
ISBN 13 : 0999069314
Total Pages : 246 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis The CEO's Guide to Marketing by : Lonny Kocina

Download or read book The CEO's Guide to Marketing written by Lonny Kocina and published by Greenleaf Book Group. This book was released on 2017-10-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. ​The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina

What CEOs Need to Know

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Author :
Publisher : Dawn Holly Johnson
ISBN 13 : 9781956257199
Total Pages : 0 pages
Book Rating : 4.2/5 (571 download)

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Book Synopsis What CEOs Need to Know by : Dawn Holly Johnson

Download or read book What CEOs Need to Know written by Dawn Holly Johnson and published by Dawn Holly Johnson. This book was released on 2021-12-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every organization on the planet is underperforming as compared to its maximum potential.DO IT FAST - DO-IT-ONCE - BUSINESS TRANSFORMATIONSay goodbye to the old traditions that hinder organizations and the people working in them from being Wildly Successful.Traditional practices create unreliable cash flow, low productivity, customer and employee dissatisfaction, dysfunctional cultures and instability for employees, communities, economies, and societies.This no-nonsense guide provides a timeless organizational model that creates Wildly Successful Enterprises - organizations that are naturally collaborative, innovative, adaptative, and prosperous.

Sales Growth

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Publisher : John Wiley & Sons
ISBN 13 : 1119281091
Total Pages : 320 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Sales Growth by : McKinsey & Company Inc.

Download or read book Sales Growth written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2016-04-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.

The CEO Next Door

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Publisher : Random House
ISBN 13 : 0753552205
Total Pages : 288 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis The CEO Next Door by : Elena Botelho

Download or read book The CEO Next Door written by Elena Botelho and published by Random House. This book was released on 2018-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of CMI Management Book of the Year 2019 New York Times Bestseller Wall Street Journal Bestseller Everything you thought you knew about becoming a CEO is wrong. You must graduate from an elite college or business school. In fact, only 7 percent of the CEOs of today's companies went to a top school--and 8 percent didn't graduate from college at all. Never put a foot wrong. In fact, people who have become CEOs have on average had five to seven career setbacks on their way to the top. Drawing on the biggest dataset of CEOs in the world -- in-depth analysis of 2,600 leaders, drawn from a database of 17,000 CEOs, as well as 13,000 hours of interviews -- The CEO Next Door is crammed full of myth-busting and counter-intuitive insights in what it really takes to get ahead. Discover the way actual CEOs of top companies think and behave, and the kind of traits to develop if you want to make your ambitions a reality and take your career right to the top.

Best Care at Lower Cost

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Publisher : National Academies Press
ISBN 13 : 0309282810
Total Pages : 437 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Best Care at Lower Cost by : Institute of Medicine

Download or read book Best Care at Lower Cost written by Institute of Medicine and published by National Academies Press. This book was released on 2013-05-10 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's health care system has become too complex and costly to continue business as usual. Best Care at Lower Cost explains that inefficiencies, an overwhelming amount of data, and other economic and quality barriers hinder progress in improving health and threaten the nation's economic stability and global competitiveness. According to this report, the knowledge and tools exist to put the health system on the right course to achieve continuous improvement and better quality care at a lower cost. The costs of the system's current inefficiency underscore the urgent need for a systemwide transformation. About 30 percent of health spending in 2009-roughly $750 billion-was wasted on unnecessary services, excessive administrative costs, fraud, and other problems. Moreover, inefficiencies cause needless suffering. By one estimate, roughly 75,000 deaths might have been averted in 2005 if every state had delivered care at the quality level of the best performing state. This report states that the way health care providers currently train, practice, and learn new information cannot keep pace with the flood of research discoveries and technological advances. About 75 million Americans have more than one chronic condition, requiring coordination among multiple specialists and therapies, which can increase the potential for miscommunication, misdiagnosis, potentially conflicting interventions, and dangerous drug interactions. Best Care at Lower Cost emphasizes that a better use of data is a critical element of a continuously improving health system, such as mobile technologies and electronic health records that offer significant potential to capture and share health data better. In order for this to occur, the National Coordinator for Health Information Technology, IT developers, and standard-setting organizations should ensure that these systems are robust and interoperable. Clinicians and care organizations should fully adopt these technologies, and patients should be encouraged to use tools, such as personal health information portals, to actively engage in their care. This book is a call to action that will guide health care providers; administrators; caregivers; policy makers; health professionals; federal, state, and local government agencies; private and public health organizations; and educational institutions.

A CEO Only Does Three Things

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Author :
Publisher : Board of Advisors Book
ISBN 13 : 9781544517278
Total Pages : 222 pages
Book Rating : 4.5/5 (172 download)

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Book Synopsis A CEO Only Does Three Things by : Trey Taylor

Download or read book A CEO Only Does Three Things written by Trey Taylor and published by Board of Advisors Book. This book was released on 2020-11-10 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a new CEO trying to navigate chaotic workdays or a veteran of the C-Suite trying to reignite your passion, focus is your most important asset. Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out. Instead of doing everything, it's time to focus on the right things. A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results. Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.

Lukaszewski on Crisis Communication

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Author :
Publisher : Rothstein Publishing
ISBN 13 : 1931332649
Total Pages : 422 pages
Book Rating : 4.9/5 (313 download)

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Book Synopsis Lukaszewski on Crisis Communication by : James Lukaszewski

Download or read book Lukaszewski on Crisis Communication written by James Lukaszewski and published by Rothstein Publishing. This book was released on 2015-04-03 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masterwork on Crisis Communication and Reputation Risk Selected as One of "30 Best Business Books of 2013" Jim Lukaszewski -- nationally recognized PR expert, executive coach, often called America's Crisis Guru, and noted by Corporate Legal Times as one of "28 experts to call when all hell breaks loose" -- advises exactly what to do, what to say, when to say it, and when to do it, while the whole world is watching.The book is endorsed by the Business Continuity Institute. In this industry-defining book on crisis management and leadership recovery, Lukaszewski jump-starts the discussion by clearly differentiating a crisis from other business interruptions and introduces a concept rarely dealt with in crisis communication and operational response planning: managing the victim dimension of crisis. Delivered in his straight-talking style and backed with compelling case studies, Lukaszewski On Crisis Communication is your guide to preparing for a crisis and the explosive visibility that comes with it. Using case studies, examples and templates, he explains how to build a crisis management plan and how to put it into action in the real world of media scrutiny, social media, activists, and litigation. Lukaszewski distills four decades of experience into 10 chapters of field-tested how-to's, practical tools, tips, charts, checklists, forms, and templates and teaches you:How crises create victims;To avoid the toxicity of silence;To overcome the abusive, intrusive and coercive behavior of bloviators, bellyachers, back-bench bitchers, the media, activists and critics;To drive attorneys to settle instead of litigate;Apology is the atomic energy of empathy;Simple, sensible, sincere, constructive, positive techniques to reduce contention and to succeed!Chapter learning objectives; discussion questions; case studies; real-life examples; and glossary facilitate college and professional development classroom use.