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The Ceos Guide To Marketing
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Book Synopsis The CEO's Guide to Marketing by : Lonny Kocina
Download or read book The CEO's Guide to Marketing written by Lonny Kocina and published by Greenleaf Book Group. This book was released on 2017-10-24 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina
Download or read book Marketing for Ceos written by Ben Legg and published by . This book was released on 2016-04-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world. What works:Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done. What doesn't work:Most CMOs, CEOs who ignore their role as "brand stewards", using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things. Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading. And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own.
Book Synopsis The CEO's Digital Marketing Playbook by : Thomas J. Donohoe
Download or read book The CEO's Digital Marketing Playbook written by Thomas J. Donohoe and published by Koehler Books. This book was released on 2019-11-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.
Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.
Download or read book On Purpose written by Pete Steege and published by . This book was released on 2022-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing As Strategy by : Nirmalya Kumar
Download or read book Marketing As Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2004-05-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.
Book Synopsis Take Care of Your People by : Paul Sarvadi
Download or read book Take Care of Your People written by Paul Sarvadi and published by Forbesbooks. This book was released on 2019-01-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Perfection of Marketing by : James Connor
Download or read book The Perfection of Marketing written by James Connor and published by Diamond Cutter Press. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Perfection of Marketing puts you in the room with James Connor, a leading brand expert to hear the exact advice he's given to over 200 CEOs on the most efficient methods to build their brand and increase marketing ROI. Culminating from 12 years of work, these best practices are battle tested for small and midsized businesses. This practical guide gives you the detailed playbook run by The James Group, a brand strategy and full-service advertising agency in New York City, which has made more money for 95% of their clients. Skillfully written in narrative style, this book is a must have for any CEO who wants to grow a company through marketing. With a summary and key questions at the end of each chapter, The Perfection of Marketing provides a clear path to marketing success.
Book Synopsis The CEO's Strategy Handbook by : Stuart Cross
Download or read book The CEO's Strategy Handbook written by Stuart Cross and published by Global Professional Publishing. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books on strategy, but very few focus on helping CEOs fulfill their role in leading strategy in their organization. The CEO's Strategy Handbook will give CEOs and senior executives provocative insights and pragmatic advice to setting strategy, leading the strategy process, and turning winning strategies into great results. The term strategy has, with the help of consultants and academics, developed a mystique that makes it sound difficult, complicated and only for people with an IQ greater than 150. Stuart Cross smashes through this misconception, showing CEOs that this critical element in improving the performance of their business is a straightforward--and even enjoyable--process that they can feel confident in mastering. The fundamentals to great strategy and effective implementation remain the same. Setting a clear direction, rigorously identifying and pursuing opportunities where the organization has competitive advantages, combined with an ability to make trade-offs, focus on priorities, communicate the bigger picture and drive accountabilities are the ways in which the CEO can make a strategy come to life and deliver dramatic and sustainable success. This book shows CEOs how they can make this happen in their own organization. It includes case studies, self-tests, interviews with leading CEOs, charts, frameworks and action plans to bring the ideas alive for the readers.
Book Synopsis Be Unique Or Be Ignored by : Marc H. Rudov
Download or read book Be Unique Or Be Ignored written by Marc H. Rudov and published by . This book was released on 2013-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
Book Synopsis The Author's Guide to Marketing by : Beth Jusino
Download or read book The Author's Guide to Marketing written by Beth Jusino and published by . This book was released on 2014-07-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like it or not, marketing has become part of every author's job. But believe it or not, marketing doesn't have to make you miserable. In The Author's Guide to Marketing, publishing insider Beth Jusino guides you past the one-size-fits-all formulas and over-hyped fads, and shows you how to build a strategy that works with your unique time, talents, and resources. You'll find dozens of ideas that will help you launch and sell your book both online and off. There's even a template for you to organize your own personalized marketing plan. Whether you're self publishing, traditionally publishing, e-publishing, or are just thinking about publishing at some point in the future, this is the resource that will help you take your career to the next level. You might even find some things that you'll enjoy.
Book Synopsis The CEO's Digital Marketing Playbook by : Thomas J. Donohoe
Download or read book The CEO's Digital Marketing Playbook written by Thomas J. Donohoe and published by . This book was released on 2019-11-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.
Book Synopsis The 20 Ps of Marketing by : David Pearson
Download or read book The 20 Ps of Marketing written by David Pearson and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.
Book Synopsis CEO's Pocket Guide to Marketing by : Jennifer Ballarin
Download or read book CEO's Pocket Guide to Marketing written by Jennifer Ballarin and published by . This book was released on 2018-03-05 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with marketing challenges? Need an educated point of view? The CEO's Pocket Guide to Marketing will equip you with golden points that will assist you in developing your executive perspective and advancing your marketing knowledge. The CEO's Pocket Guide to Marketing offers 110 quick points that you can read to gain critical marketing insight on strategy, options, and solutions as well as gain an eagle-eye view on marketing leadership. "Many CEOs and executives delay on key marketing initiatives or keep marketing at a less than optimal level based on a lack of understanding, fear of overspending or not knowing how to begin," states Jennifer Ballarin, author, "This book equips them with key considerations and marketing leadership." In The CEO's Pocket Guide to Marketing you'll find: Practical marketing advise to help you make smart decisions Strategic guidance Applicable perspectives for creative to metrics and more Tactical tips to increase your success The CEO's Pocket Guide to Marketing is designed to give you immediate at-your-fingertips marketing expertise - or, you can choose to digest it a tip at a time so that each rich point can resonate for a specific situation. Written over several years based on her experiences leading clients through their marketing complexities, the author, Jennifer Ballarin wrote this book with the CEO and executive in mind so that they too could supercharge their marketing programs. Jennifer would like to send a big thank you to Anne Berry Daugherty for her assistance with editing of this book.
Download or read book CEO Capital written by Leslie Gaines-Ross and published by John Wiley & Sons. This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book Loved written by Martina Lauchengco and published by John Wiley & Sons. This book was released on 2022-04-12 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Download or read book The Next Cmo written by Peter Mahoney and published by Archway Publishing. This book was released on 2021-09-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
