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Author : Kun Tian
Publisher :
ISBN 13 : 9783639116748
Total Pages : 59 pages
Book Rating : 4.1/5 (167 download)
Download or read book What Appeals to Chinese Customers? written by Kun Tian and published by . This book was released on 2009-01 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ingemar Fredriksson
Publisher : Procentforlaget
ISBN 13 : 9198573527
Total Pages : 441 pages
Book Rating : 4.1/5 (985 download)
Download or read book Chinese tourists - what do they want? Facts, ideas and successful examples written by Ingemar Fredriksson and published by Procentforlaget. This book was released on 2020-10-07 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group of travellers in the world. Unfortunately, understanding of the needs that these Chinese tourists have is exceptionally poor. What do they want to eat, do or buy? Where do they want to stay, and what places do they want to visit? All these differ radically from the needs of other tourists. In this book, we will take you through what is different and why it is so. In the book, we will also offer ideas on how to easily shift your offering to match what Chinese tourists want. We will also provide plenty of examples on what others have done to attract their business -- since, naturally, many have already invested heavily to do this. So yes, competition for Chinese tourists has undoubtedly begun, but an equally vital investment for winning this fight is understanding. What do you know about their needs? INGEMAR FREDRIKSSON has 30+ years experience in top management, business development, profitability development and marketing. He has worked with plenty of SMEs in different industries (including tourism) and also with Fnatic, IKEA, Invest Sweden, Miss Sweden and the Swedish government. He has also been vice chairman of The Swedish Federation of Business Owners. Since a few years back he lives and works in the UAE. All four books by Ingemar Fredriksson, in their original Swedish edition, have featured on top lists together with names like Steve Jobs, Daniel Kahneman, Thomas Piketty, Sun Tzu and even the Fifty shades-series. Search on YouTube for “Ingemar Fredriksson’s books – Bestsellers for 15 years!” for a full video of random list positions over the years. LYU WEN has a degree in Economics from Fudan University in Shanghai, with an extensive finance background. Together, they have the academic background with down-to-earth know-how and experience of the meeting between East and West, and how this can be used in business development. Said about the Swedish edition of this book: “This book is basically a huge checklist and a fantastic basis for those who would like to attract Chinese tourists.” Monika Fleming-Glogoza, West Sweden Tourist Board
Author : United States. Court of Customs and Patent Appeals
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (91 download)
Download or read book Court of Customs and Patent Appeals Reports written by United States. Court of Customs and Patent Appeals and published by . This book was released on 1937 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hong Cheng
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763002271
Total Pages : 324 pages
Book Rating : 4.0/5 (22 download)
Download or read book Advertising and Chinese Society written by Hong Cheng and published by Copenhagen Business School Press DK. This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Author : Stylidis, Dimitrios
Publisher : CABI
ISBN 13 : 1800622147
Total Pages : 238 pages
Book Rating : 4.8/5 (6 download)
Download or read book Tourism Marketing in East and Southeast Asia written by Stylidis, Dimitrios and published by CABI. This book was released on 2022-12-19 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.
Author :
Publisher :
ISBN 13 :
Total Pages : 1008 pages
Book Rating : 4.A/5 ( download)
Download or read book United States Circuit Courts of Appeals Reports written by and published by . This book was released on 1907 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zedong Mao
Publisher : China Books
ISBN 13 : 9780835123884
Total Pages : 328 pages
Book Rating : 4.1/5 (238 download)
Download or read book Quotations from Chairman Mao Tsetung written by Zedong Mao and published by China Books. This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry Wai-Chung Yeung
Publisher : Edward Elgar Publishing
ISBN 13 : 1847203183
Total Pages : 507 pages
Book Rating : 4.8/5 (472 download)
Download or read book Handbook of Research on Asian Business written by Henry Wai-Chung Yeung and published by Edward Elgar Publishing. This book was released on 2007 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is excellent. Students who are interested in Asian business should read it and will find the comprehensive bibliography offered by the different contributors very helpful. In light of the recent global financial crises, it is time to re-examine the Asian miracles, as well as the Western models of business organizations and regulations. This volume offers great insights not just on Asian business but also on Western economies and business. It is also time to adopt an integrative approach recommended by Yeung through comparative research of businesses and economies in different institutions and cultures. Yifei Sun, Economic Geography An absolute must-have for college library reference shelves, filled cover-to-cover with keen analyses that any businessperson seeking to make inroads in an Asian market needs to study at length! Midwest Book Review This book serves as an important guide to the many fascinating research questions about Asian business waiting to be addressed. The study of Asian business has reached equality in importance to the study of business in Europe and North America. Researchers who study any of these regions have an incentive to follow the study of business in the other regions, if for no other reason than that many global firms from each region operate in all regions now. Nonetheless, the more important reason for knowledge transfer among researchers of each region is that these exchanges can only advance everyone s research. Henry Yeung and the contributors are to be thanked for setting out a rich agenda for research on Asian business that will elevate this study to equality with research elsewhere in the world. Eurasian Geography and Economics This book is extremely comprehensive and well researched. It will be of particular interest to scholars in the fields of international business, development studies, economic geography, regional studies as well as international and national policymakers. Science Technology & Society The rise of Asia as an important region for global business has been widely recognized as one of the most significant economic phenomena in the new millennium. This accessible and comprehensive Handbook brings together state-of-the-art reviews of Asian business in an expansive range of areas including: business organizations strategic management marketing state business relations business and development business policy issues. It is argued that whilst academic studies on Asian business have been in existence for over two decades, there is relatively little systematic integration of our knowledge and research on Asian business. The contributors, drawn from a variety of disciplines within the social sciences, aim to redress the balance with their lively, cutting-edge discussion. Serving as a timely overview of more than two decades of scholarly research, this Handbook will be an essential resource for academics, students and researchers interested in Asian business.
Author : Linda Grove
Publisher : Rowman & Littlefield
ISBN 13 : 9780742553545
Total Pages : 322 pages
Book Rating : 4.5/5 (535 download)
Download or read book A Chinese Economic Revolution written by Linda Grove and published by Rowman & Littlefield. This book was released on 2006 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This powerful and meticulously researched study explores the role of rural industry and entrepreneurship in the Chinese economic miracle. Linda Grove focuses on one weaving district in North China, exploring the ways in which small industrial firms have accumulated capital, organized their firms, developed nationwide marketing networks, and promoted brands over the last century. Cutting across the conventional divide between studies of "history" and "contemporary economy," the author persuasively shows the links between traditional Chinese business practices and modern economic growth. Based on several decades of archival research, surveys, and fieldwork, A Chinese Economic Revolution provides the first English-language exploration of the business history of small Chinese firms.
Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 3030025683
Total Pages : 956 pages
Book Rating : 4.0/5 (3 download)
Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : C. K. Prahalad
Publisher : Harvard Business Review Press
ISBN 13 : 1633691411
Total Pages : 80 pages
Book Rating : 4.6/5 (336 download)
Download or read book The End of Corporate Imperialism written by C. K. Prahalad and published by Harvard Business Review Press. This book was released on 2008-11-10 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid—which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries—and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
Author : Tan Chee-Beng
Publisher : NUS Press
ISBN 13 : 9971695480
Total Pages : 256 pages
Book Rating : 4.9/5 (716 download)
Download or read book Chinese Food and Foodways in Southeast Asia and Beyond written by Tan Chee-Beng and published by NUS Press. This book was released on 2012-08-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese cuisine has had a deep impact on culinary traditions in Southeast Asia, where the lack of certain ingredients and access to new ingredients along with the culinary knowledge of local people led Chinese migrants to modify traditional dishes and to invent new foods. This process brought the cuisine of southern China, considered by some writers to be "the finest in the world," into contact with a wide range of local and global cuisines and ingredients. When Chinese from Southeast Asia moved on to other parts of the world, they brought these variants of Chinese food with them, completing a cycle of culinary reproduction, localization and invention, and globalization. The process does not end there, for the new context offers yet another set of ingredients and culinary traditions, and the "embedding and fusing of foods" continues, creating additional hybrid forms. Written by scholars whose deep familiarity with Chinese cuisine is both personal and academic, Chinese Food and Foodways in Southeast Asia and Beyond is a book that anyone who has been fortunate enough to encounter Southeast Asian food will savour, and it provides a window on this world for those who have yet to discover it.
Author :
Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.E/5 ( download)
Download or read book Floral Management written by and published by . This book was released on 2000 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kishore Mahbubani
Publisher : PublicAffairs
ISBN 13 : 1541768124
Total Pages : 320 pages
Book Rating : 4.5/5 (417 download)
Download or read book Has China Won? written by Kishore Mahbubani and published by PublicAffairs. This book was released on 2020-03-31 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The defining geopolitical contest of the twenty-first century is between China and the US. But is it avoidable? And if it happens, is the outcome already inevitable? China and America are world powers without serious rivals. They eye each other warily across the Pacific; they communicate poorly; there seems little natural empathy. A massive geopolitical contest has begun. America prizes freedom; China values freedom from chaos.America values strategic decisiveness; China values patience.America is becoming society of lasting inequality; China a meritocracy.America has abandoned multilateralism; China welcomes it. Kishore Mahbubani, a diplomat and scholar with unrivalled access to policymakers in Beijing and Washington, has written the definitive guide to the deep fault lines in the relationship, a clear-eyed assessment of the risk of any confrontation, and a bracingly honest appraisal of the strengths and weaknesses, and superpower eccentricities, of the US and China.
Author : 周肖儿
Publisher : 重庆大学电子音像出版社有限公司
ISBN 13 : 7568933091
Total Pages : 268 pages
Book Rating : 4.5/5 (689 download)
Download or read book 消费者行为学 written by 周肖儿 and published by 重庆大学电子音像出版社有限公司. This book was released on 2022-08-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: 消费者研究一直是企业营销策划前的必要步骤，其结果为商业决策提供主要依据和有力支撑。从宏观经济层面来说，对消费者行为进行深入研究，使得企业能将有限的资源投入到最能满足人民群众需求的地方，有利于社会资源合理分配，对于当前优化产业结构、节能减碳有着重要意义。
Author : Mai Nguyen-Phuong-Mai
Publisher : Routledge
ISBN 13 : 1351396625
Total Pages : 338 pages
Book Rating : 4.3/5 (513 download)
Download or read book Cross-Cultural Management written by Mai Nguyen-Phuong-Mai and published by Routledge. This book was released on 2019-09-02 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization, global/glocal leadership, cross-cultural marketing, and cross-cultural negotiation. It also discusses many other topics that are not typically found in the mainstream management textbooks such as diversity management, bias management, cross-cultural motivation strategies, and change management. While most literature in the field is dominated by the static paradigm, that is, culture is fixed, nation equates to culture, and values are binary, this book takes a different approach. It regards national values as a first-best-guess and balances it with an introduction of the dynamic paradigm. This school of thought posits that culture is not static, context is the software of the mind, opposing values coexist, change is constant, and individuals can develop a multicultural mind. A unique feature of this book is the contribution of an interdisciplinary approach. It’s the first textbook of cross-cultural management that incorporates latest findings from the emerging discipline of cultural neuroscience and evolutionary biology in the discussion. Such a holistic approach is meant to help readers gain a deeper and broader understanding of the subjects.
Author : Mimi Li
Publisher : Routledge
ISBN 13 : 100051126X
Total Pages : 144 pages
Book Rating : 4.0/5 (5 download)
Download or read book Travel and Lifestyle written by Mimi Li and published by Routledge. This book was released on 2021-12-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging book presents nine empirical chapters that explore topics such as lifestyle entrepreneurship, lifestyle mobility, luxury experiences, and tourism-related well-being. Unlike most research focusing on Western contexts, several of the studies involve Asian regions (particularly China, including Hong Kong and Taiwan) and capture the growing popularity of Asian perspectives. This edited volume, authored by researchers across China, New Zealand, the US, the UK, and Portugal, provides researchers and practitioners in tourism and hospitality, along with readers interested in the general "travel and lifestyle" domain, timely and relevant knowledge. The editors hope that these carefully chosen chapters will inspire future studies and will give its readers a fresh insight in lifestyle’s role in tourism. The chapters in this book were originally published as a special issue of the Journal of Travel & Tourism Marketing.
