Predictive Analytics For Dummies

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Predictive Analytics For Dummies

Author : Anasse Bari
Publisher : John Wiley & Sons
ISBN 13 : 1118729412
Total Pages : 371 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Predictive Analytics For Dummies by : Anasse Bari

Download or read book Predictive Analytics For Dummies written by Anasse Bari and published by John Wiley & Sons. This book was released on 2014-03-06 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions. Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more. Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.

Predictive Analytics For Dummies

Author : Dr. Anasse Bari
Publisher : John Wiley & Sons
ISBN 13 : 1119267013
Total Pages : 456 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Predictive Analytics For Dummies by : Dr. Anasse Bari

Download or read book Predictive Analytics For Dummies written by Dr. Anasse Bari and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is a little knowledge and know-how, and Predictive Analytics For Dummies gets you there fast. With the help of this friendly guide, you'll discover the core of predictive analytics and get started putting it to use with readily available tools to collect and analyze data. In no time, you'll learn how to incorporate algorithms through data models, identify similarities and relationships in your data, and predict the future through data classification. Along the way, you'll develop a roadmap by preparing your data, creating goals, processing your data, and building a predictive model that will get you stakeholder buy-in. Big Data has taken the marketplace by storm, and companies are seeking qualified talent to quickly fill positions to analyze the massive amount of data that are being collected each day. If you want to get in on the action and either learn or deepen your understanding of how to use predictive analytics to find real relationships between what you know and what you want to know, everything you need is a page away! Offers common use cases to help you get started Covers details on modeling, k-means clustering, and more Includes information on structuring your data Provides tips on outlining business goals and approaches The future starts today with the help of Predictive Analytics For Dummies.

People Analytics For Dummies

Author : Mike West
Publisher : John Wiley & Sons
ISBN 13 : 1119434769
Total Pages : 471 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis People Analytics For Dummies by : Mike West

Download or read book People Analytics For Dummies written by Mike West and published by John Wiley & Sons. This book was released on 2019-03-19 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset—your people—and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics project Work with qualitative data Collect data via communications Find the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.

Blockchain Data Analytics For Dummies

Author : Michael G. Solomon
Publisher : John Wiley & Sons
ISBN 13 : 1119651751
Total Pages : 352 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Blockchain Data Analytics For Dummies by : Michael G. Solomon

Download or read book Blockchain Data Analytics For Dummies written by Michael G. Solomon and published by John Wiley & Sons. This book was released on 2020-09-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ahead of the curve—learn about big data on the blockchain Blockchain came to prominence as the disruptive technology that made cryptocurrencies work. Now, data pros are using blockchain technology for faster real-time analysis, better data security, and more accurate predictions. Blockchain Data Analytics For Dummies is your quick-start guide to harnessing the potential of blockchain. Inside this book, technologists, executives, and data managers will find information and inspiration to adopt blockchain as a big data tool. Blockchain expert Michael G. Solomon shares his insight on what the blockchain is and how this new tech is poised to disrupt data. Set your organization on the cutting edge of analytics, before your competitors get there! Learn how blockchain technologies work and how they can integrate with big data Discover the power and potential of blockchain analytics Establish data models and quickly mine for insights and results Create data visualizations from blockchain analysis Discover how blockchains are disrupting the data world with this exciting title in the trusted For Dummies line!

Predictive Analytics

Author : Eric Siegel
Publisher : John Wiley & Sons
ISBN 13 : 1119145686
Total Pages : 368 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Predictive Analytics by : Eric Siegel

Download or read book Predictive Analytics written by Eric Siegel and published by John Wiley & Sons. This book was released on 2016-01-13 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

Applied Predictive Analytics

Author : Dean Abbott
Publisher : John Wiley & Sons
ISBN 13 : 111872769X
Total Pages : 456 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Applied Predictive Analytics by : Dean Abbott

Download or read book Applied Predictive Analytics written by Dean Abbott and published by John Wiley & Sons. This book was released on 2014-03-31 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the art and science of predictive analytics — techniques that get results Predictive analytics is what translates big data into meaningful, usable business information. Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory behind predictive analytics, teaches the methods, principles, and techniques for conducting predictive analytics projects, and offers tips and tricks that are essential for successful predictive modeling. Hands-on examples and case studies are included. The ability to successfully apply predictive analytics enables businesses to effectively interpret big data; essential for competition today This guide teaches not only the principles of predictive analytics, but also how to apply them to achieve real, pragmatic solutions Explains methods, principles, and techniques for conducting predictive analytics projects from start to finish Illustrates each technique with hands-on examples and includes as series of in-depth case studies that apply predictive analytics to common business scenarios A companion website provides all the data sets used to generate the examples as well as a free trial version of software Applied Predictive Analytics arms data and business analysts and business managers with the tools they need to interpret and capitalize on big data.

Fundamentals of Machine Learning for Predictive Data Analytics, second edition

Author : John D. Kelleher
Publisher : MIT Press
ISBN 13 : 0262361108
Total Pages : 853 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Fundamentals of Machine Learning for Predictive Data Analytics, second edition by : John D. Kelleher

Download or read book Fundamentals of Machine Learning for Predictive Data Analytics, second edition written by John D. Kelleher and published by MIT Press. This book was released on 2020-10-20 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of a comprehensive introduction to machine learning approaches used in predictive data analytics, covering both theory and practice. Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context. This second edition covers recent developments in machine learning, especially in a new chapter on deep learning, and two new chapters that go beyond predictive analytics to cover unsupervised learning and reinforcement learning.

Data Science For Dummies

Author : Lillian Pierson
Publisher : John Wiley & Sons
ISBN 13 : 1119327636
Total Pages : 384 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Data Science For Dummies by : Lillian Pierson

Download or read book Data Science For Dummies written by Lillian Pierson and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how data science can help you gain in-depth insight into your business - the easy way! Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles. Data Science For Dummies is the perfect starting point for IT professionals and students who want a quick primer on all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, reading this book will help you understand what technologies, programming languages, and mathematical methods on which to focus. While this book serves as a wildly fantastic guide through the broad, sometimes intimidating field of big data and data science, it is not an instruction manual for hands-on implementation. Here’s what to expect: Provides a background in big data and data engineering before moving on to data science and how it's applied to generate value Includes coverage of big data frameworks like Hadoop, MapReduce, Spark, MPP platforms, and NoSQL Explains machine learning and many of its algorithms as well as artificial intelligence and the evolution of the Internet of Things Details data visualization techniques that can be used to showcase, summarize, and communicate the data insights you generate It's a big, big data world out there—let Data Science For Dummies help you harness its power and gain a competitive edge for your organization.

Storage Area Networks For Dummies

Author : Christopher Poelker
Publisher : John Wiley & Sons
ISBN 13 : 0470385138
Total Pages : 467 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Storage Area Networks For Dummies by : Christopher Poelker

Download or read book Storage Area Networks For Dummies written by Christopher Poelker and published by John Wiley & Sons. This book was released on 2009-01-09 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve been charged with setting up storage area networks for your company, learning how SANs work and managing data storage problems might seem challenging. Storage Area Networks For Dummies, 2nd Edition comes to the rescue with just what you need to know. Whether you already a bit SAN savvy or you’re a complete novice, here’s the scoop on how SANs save money, how to implement new technologies like data de-duplication, iScsi, and Fibre Channel over Ethernet, how to develop SANs that will aid your company’s disaster recovery plan, and much more. For example, you can: Understand what SANs are, whether you need one, and what you need to build one Learn to use loops, switches, and fabric, and design your SAN for peak performance Create a disaster recovery plan with the appropriate guidelines, remote site, and data copy techniques Discover how to connect or extend SANs and how compression can reduce costs Compare tape and disk backups and network vs. SAN backup to choose the solution you need Find out how data de-duplication makes sense for backup, replication, and retention Follow great troubleshooting tips to help you find and fix a problem Benefit from a glossary of all those pesky acronyms From the basics for beginners to advanced features like snapshot copies, storage virtualization, and heading off problems before they happen, here’s what you need to do the job with confidence!

Fundamentals of Predictive Analytics with JMP, Second Edition

Author : Ron Klimberg
Publisher : SAS Institute
ISBN 13 : 1629608017
Total Pages : 532 pages
Book Rating : 4.6/5 (296 download)

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Book Synopsis Fundamentals of Predictive Analytics with JMP, Second Edition by : Ron Klimberg

Download or read book Fundamentals of Predictive Analytics with JMP, Second Edition written by Ron Klimberg and published by SAS Institute. This book was released on 2017-12-19 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for students in undergraduate and graduate statistics courses, as well as for the practitioner who wants to make better decisions from data and models, this updated and expanded second edition of Fundamentals of Predictive Analytics with JMP(R) bridges the gap between courses on basic statistics, which focus on univariate and bivariate analysis, and courses on data mining and predictive analytics. Going beyond the theoretical foundation, this book gives you the technical knowledge and problem-solving skills that you need to perform real-world multivariate data analysis. First, this book teaches you to recognize when it is appropriate to use a tool, what variables and data are required, and what the results might be. Second, it teaches you how to interpret the results and then, step-by-step, how and where to perform and evaluate the analysis in JMP . Using JMP 13 and JMP 13 Pro, this book offers the following new and enhanced features in an example-driven format: an add-in for Microsoft Excel Graph Builder dirty data visualization regression ANOVA logistic regression principal component analysis LASSO elastic net cluster analysis decision trees k-nearest neighbors neural networks bootstrap forests boosted trees text mining association rules model comparison With today’s emphasis on business intelligence, business analytics, and predictive analytics, this second edition is invaluable to anyone who needs to expand his or her knowledge of statistics and to apply real-world, problem-solving analysis. This book is part of the SAS Press program.

Foundations of Predictive Analytics

Author : James Wu
Publisher : CRC Press
ISBN 13 : 1439869480
Total Pages : 338 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Foundations of Predictive Analytics by : James Wu

Download or read book Foundations of Predictive Analytics written by James Wu and published by CRC Press. This book was released on 2012-02-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the authors' two decades of experience in applied modeling and data mining, Foundations of Predictive Analytics presents the fundamental background required for analyzing data and building models for many practical applications, such as consumer behavior modeling, risk and marketing analytics, and other areas. It also discusses a variety

Applying Predictive Analytics

Author : Richard V. McCarthy
Publisher : Springer
ISBN 13 : 3030140385
Total Pages : 205 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Applying Predictive Analytics by : Richard V. McCarthy

Download or read book Applying Predictive Analytics written by Richard V. McCarthy and published by Springer. This book was released on 2019-03-12 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life example of how business analytics have been used in various aspects of organizations to solve issue or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes.

Predictive Business Analytics

Author : Lawrence Maisel
Publisher : John Wiley & Sons
ISBN 13 : 1118240154
Total Pages : 276 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Predictive Business Analytics by : Lawrence Maisel

Download or read book Predictive Business Analytics written by Lawrence Maisel and published by John Wiley & Sons. This book was released on 2013-09-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting. Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, Predictive Business Analytics reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions.

Predictive Analytics and Data Mining

Author : Vijay Kotu
Publisher : Morgan Kaufmann
ISBN 13 : 0128016507
Total Pages : 446 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Predictive Analytics and Data Mining by : Vijay Kotu

Download or read book Predictive Analytics and Data Mining written by Vijay Kotu and published by Morgan Kaufmann. This book was released on 2014-11-27 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put Predictive Analytics into Action Learn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, business intelligence and data warehousing professionals and for anyone who wants to learn Data Mining. You’ll be able to: 1. Gain the necessary knowledge of different data mining techniques, so that you can select the right technique for a given data problem and create a general purpose analytics process. 2. Get up and running fast with more than two dozen commonly used powerful algorithms for predictive analytics using practical use cases. 3. Implement a simple step-by-step process for predicting an outcome or discovering hidden relationships from the data using RapidMiner, an open source GUI based data mining tool Predictive analytics and Data Mining techniques covered: Exploratory Data Analysis, Visualization, Decision trees, Rule induction, k-Nearest Neighbors, Naïve Bayesian, Artificial Neural Networks, Support Vector machines, Ensemble models, Bagging, Boosting, Random Forests, Linear regression, Logistic regression, Association analysis using Apriori and FP Growth, K-Means clustering, Density based clustering, Self Organizing Maps, Text Mining, Time series forecasting, Anomaly detection and Feature selection. Implementation files can be downloaded from the book companion site at www.LearnPredictiveAnalytics.com Demystifies data mining concepts with easy to understand language Shows how to get up and running fast with 20 commonly used powerful techniques for predictive analysis Explains the process of using open source RapidMiner tools Discusses a simple 5 step process for implementing algorithms that can be used for performing predictive analytics Includes practical use cases and examples

Big Data For Dummies

Author : Judith S. Hurwitz
Publisher : John Wiley & Sons
ISBN 13 : 1118644174
Total Pages : 336 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Big Data For Dummies by : Judith S. Hurwitz

Download or read book Big Data For Dummies written by Judith S. Hurwitz and published by John Wiley & Sons. This book was released on 2013-04-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importance to businesses, not-for-profit organizations, government, and IT professionals Authors are experts in information management, big data, and a variety of solutions Explains big data in detail and discusses how to select and implement a solution, security concerns to consider, data storage and presentation issues, analytics, and much more Provides essential information in a no-nonsense, easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helps you take charge of big data solutions for your organization.

Data Analytics for Beginners

Author : Jonathan S. Walker
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781973962861
Total Pages : 86 pages
Book Rating : 4.9/5 (628 download)

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Book Synopsis Data Analytics for Beginners by : Jonathan S. Walker

Download or read book Data Analytics for Beginners written by Jonathan S. Walker and published by Createspace Independent Publishing Platform. This book was released on 2017-07-30 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever been asked to analyze data in your job but not understood what you were doing?Now is the time to change that! In this book, you are going to learn - The risks of data analysis - The benefits of data analysis - Terms you are going to useAnd so much more. So, now is the time to dive in and begin to advance your knowledge of data and how you are going to use it. In the end, you are going to be able to use it to be more efficient in your job.

Modeling Techniques in Predictive Analytics

Author : Thomas W. Miller
Publisher : Pearson Education
ISBN 13 : 0133886018
Total Pages : 376 pages
Book Rating : 4.1/5 (338 download)

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Book Synopsis Modeling Techniques in Predictive Analytics by : Thomas W. Miller

Download or read book Modeling Techniques in Predictive Analytics written by Thomas W. Miller and published by Pearson Education. This book was released on 2014-10 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, successful firms win by understanding their data more deeply than competitors do. They compete based on analytics. In Modeling Techniques in Predictive Analytics, Revised Edition, the leader of Northwestern University's prestigious analytics program brings together all the up-to-date concepts, techniques, and R code you need to excel in analytics. Thomas W. Miller's balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike. This Revised Edition is updated with new sources throughout, and has been reorganized to be completely modular. Each chapter now stands completely on its own - thereby supporting even more flexible learning paths, and helping readers quickly access all the knowledge they need to solve any category of problem. Miller addresses multiple business challenges and business cases, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, Web and text analytics, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and even spatio-temporal data. For each problem, Miller explains: Why the problem is significant What data is relevant How to explore your data How to model your data - first conceptually, with words and figures; and then with mathematics and programs Miller walks through model construction, explanatory variable subset selection, and validation, demonstrating best practices for improving out-of-sample predictive performance. He employs data visualization and statistical graphics in exploring data, presenting models, and evaluating performance. Extensive example code is presented in R, today's #1 system for applied statistics, statistical research, and predictive modeling; all code is set apart from other text so it's easy to find for those who want it (and easy to skip for those who don't).