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Weaponized Marketing
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Book Synopsis Weaponized Marketing by : Lisa Merriam
Download or read book Weaponized Marketing written by Lisa Merriam and published by Rowman & Littlefield Publishers. This book was released on 2020-04-29 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.
Download or read book Likewar written by Peter Warren Singer and published by Eamon Dolan Books. This book was released on 2018 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has been weaponized, as state hackers and rogue terrorists have seized upon Twitter and Facebook to create chaos and destruction. This urgent report is required reading, from defense experts P.W. Singer and Emerson T. Brooking.
Book Synopsis The Uses and Abuses of Weaponized Interdependence by : Daniel W. Drezner
Download or read book The Uses and Abuses of Weaponized Interdependence written by Daniel W. Drezner and published by Brookings Institution Press. This book was released on 2021-03-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: How globalized information networks can be used for strategic advantage Until recently, globalization was viewed, on balance, as an inherently good thing that would benefit people and societies nearly everywhere. Now there is growing concern that some countries will use their position in globalized networks to gain undue influence over other societies through their dominance of information and financial networks, a concept known as “weaponized interdependence.” In exploring the conditions under which China, Russia, and the United States might be expected to weaponize control of information and manipulate the global economy, the contributors to this volume challenge scholars and practitioners to think differently about foreign economic policy, national security, and statecraft for the twenty-first century. The book addresses such questions as: What areas of the global economy are most vulnerable to unilateral control of information and financial networks? How sustainable is the use of weaponized interdependence? What are the possible responses from targeted actors? And how sustainable is the open global economy if weaponized interdependence becomes a default tool for managing international relations?
Book Synopsis The Most Powerful Weapon in Your Marketing Arsenal by : Jeffrey Josephson
Download or read book The Most Powerful Weapon in Your Marketing Arsenal written by Jeffrey Josephson and published by Lulu.com. This book was released on 2005-10-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold calling is the fastest and most cost-effective way to find qualified prospects and generate new sales. This handbook teaches you everything you need to know to be successful in B2B lead generation.
Download or read book Secret Weapon written by Kevin D. Freeman and published by Simon and Schuster. This book was released on 2012-01-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller! Who’s really to blame for America’s catastrophic financial meltdown and devastating national recession? Contrary to what the “Occupy Movement” might tell you, it’s not just greedy Wall Street executives (though they certainly earned their share of scorn). It’s not just failed regulation (even though Washington has failed miserably, both Republicans and Democrats, to protect us). As one of America’s top financial professionals reveals in this shocking new book, the failures of Wall Street and Washington have opened us up to economic warfare, with our foreign enemies exploiting our lurking financial weaknesses. In Secret Weapon, Kevin D. Freeman unveils how all the evidence—including motive, means, and opportunity—points to America’s foreign enemies as deliberately pushing our economy over the brink.
Book Synopsis Guerrilla Marketing Weapons by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Weapons written by Jay Conrad Levinson and published by Plume Books. This book was released on 1990 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
Download or read book Privacy is Power written by Carissa Veliz and published by Melville House. This book was released on 2021-04-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Economist Book of the Year Every minute of every day, our data is harvested and exploited… It is time to pull the plug on the surveillance economy. Governments and hundreds of corporations are spying on you, and everyone you know. They're not just selling your data. They're selling the power to influence you and decide for you. Even when you've explicitly asked them not to. Reclaiming privacy is the only way we can regain control of our lives and our societies. These governments and corporations have too much power, and their power stems from us--from our data. Privacy is as collective as it is personal, and it's time to take back control. Privacy Is Power tells you how to do exactly that. It calls for the end of the data economy and proposes concrete measures to bring that end about, offering practical solutions, both for policymakers and ordinary citizens.
Book Synopsis Value-added Public Relations by : Thomas L. Harris
Download or read book Value-added Public Relations written by Thomas L. Harris and published by Contemporary Books. This book was released on 1998 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here marketing public relations leader Thomas Harris uses dozens of case histories to show how some of the nation's most successful marketers have used public relations techniques to give added power and persuasion to their marketing messages.
Book Synopsis Guerrilla Facebook Marketing by : Jay Conrad Levinson
Download or read book Guerrilla Facebook Marketing written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2012-10-01 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.
Download or read book Agent Link written by Raymond J. Batvinis and published by Rowman & Littlefield. This book was released on 2024-03-12 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agent Link: The Spy Erased from History examines the life of Willaim Wolfe Weisband. It tells the story of his KGB recruitment and working with codebreakers at the top-secret Army Security Agency. The book reveals his motivations for spying, the extent of America’s losses, how he was caught, and the consequences of his treachery.
Book Synopsis The Handbook of African Intelligence Cultures by : Ryan Shaffer
Download or read book The Handbook of African Intelligence Cultures written by Ryan Shaffer and published by Rowman & Littlefield. This book was released on 2023-02-06 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together a group of international scholars, The Handbook of African Intelligence Cultures provides the first review of intelligence cultures in every African country. It explores how intelligence cultures are influenced by a range of factors, including past and present societal, governmental and international dynamics. In doing so, the book examines the state’s role, civil society and foreign relations in shaping African countries’ intelligence norms, activities and oversight. It also explores the role intelligence services and cultures play in government and civil society.
Book Synopsis The Academic-Practitioner Divide in Intelligence Studies by : Rubén Arcos
Download or read book The Academic-Practitioner Divide in Intelligence Studies written by Rubén Arcos and published by Rowman & Littlefield. This book was released on 2022-04-14 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally, the profession of intelligence continues to develop and expand. So too does the academic field of intelligence, both in terms of intelligence as a focus for academic research and in terms of the delivery of university courses in intelligence and related areas. To a significant extent both the profession of intelligence and those delivering intelligence education share a common aim of developing intelligence as a discipline. However, this shared interest must also navigate the existence of an academic-practitioner divide. Such a divide is far from unique to intelligence – it exists in various forms across most professions – but it is distinctive in the field of intelligence because of the centrality of secrecy to the profession of intelligence and the way in which this constitutes a barrier to understanding and openly teaching about aspects of intelligence. How can co-operation in developing the profession and academic study be maximized when faced with this divide? How can and should this divide be navigated? The Academic-Practitioner Divide in Intelligence provides a range of international approaches to, and perspectives on, these crucial questions.
Book Synopsis The Handbook of Latin American and Caribbean Intelligence Cultures by : Florina Cristiana Matei
Download or read book The Handbook of Latin American and Caribbean Intelligence Cultures written by Florina Cristiana Matei and published by Rowman & Littlefield. This book was released on 2022-06-27 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Latin American and Caribbean Intelligence Cultures provides a comprehensive analysis of the contemporary efforts of Latin American and Caribbean nations to develop an intelligence culture that converts the former military regimes’ repressive security apparatuses into democratic intelligence communities.
Book Synopsis African Intelligence Services by : Ryan Shaffer
Download or read book African Intelligence Services written by Ryan Shaffer and published by Rowman & Littlefield. This book was released on 2021-09-27 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues for making African intelligence services front-and-center in studies about historical and contemporary African security. As the first academic anthology on the subject, it brings together a group of international scholars and intelligence practitioners to understand African intelligence services’ post-colonial and contemporary challenges. The book’s eleven chapters survey a diverse collection of countries and provides readers with histories of understudied African intelligence services. The volume examines the intelligence services’ objectives, operations, leaderships, international partners and legal frameworks. The chapters also highlight different methodologies and sources to further scholarly research about African intelligence.
Book Synopsis The Future of National Intelligence by : Shay Hershkovitz
Download or read book The Future of National Intelligence written by Shay Hershkovitz and published by Rowman & Littlefield. This book was released on 2022-10-15 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of National Intelligence: How Emerging Technologies Reshape Intelligence Communities provides a blueprint for the future of national intelligence agencies by exploring emerging technologies and collaborative strategies for intelligence gathering and managing data. Essential reading for students of national security and professionals.
Book Synopsis Guerrilla Marketing Online Weapons by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Online Weapons written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1996 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.
Book Synopsis Inglorious Resurrection (Phoenix Company Book 1) by : G.C.Camacho
Download or read book Inglorious Resurrection (Phoenix Company Book 1) written by G.C.Camacho and published by George Christian Camacho. This book was released on 2023-08-31 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: A band of misfits team up as mercenaries, then find a family in each other. In a galaxy full of conflict and magic, the rocky red planet of Rakuur inches closer to civil war. Amidst the turmoil brewing on their homeworld, a disgraced PAX knight, his bright-eyed armiger, an urchin from the megacity slums, and a wanderer searching for his family join forces to forge their destinies together. A string of disastrous jobs leave the team teetering on the brink of collapse. They get one last chance to come up with a win when a former captain gives them a lead hunting a group of sadistic rebels trying to steal a cache of deadly weapons. Phoenix Company soon find themselves delving deeper into an infernal rabbit hole of vicious criminals, flame-spewing mutants and other hidden adversaries. With burning hearts too stubborn to die, they need to find the strength in themselves and each other to snatch victory from the jaws of defeat. A story for those who feel like they've never quite fit in. Phoenix Company is a lovingly crafted and unique fantasy sci-fi tale inspired by franchises such as Final Fantasy VII, Cowboy Bebop, StarCraft, Guardians of the Galaxy, Star Wars, Outlaw Star and more. Experience an action-packed adventure with rich, lovable characters and a lot of heart. So go ahead and dive into the exciting saga of Phoenix Company! Content Warning: Inglorious Resurrection explores some mature subject matter including violence, gore, profanity and struggles with PTSD and addiction.
