Washing The Brain Metaphor And Hidden Ideology

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Washing the Brain

Author : Andrew Goatly
Publisher : John Benjamins Publishing
ISBN 13 : 9789027227133
Total Pages : 464 pages
Book Rating : 4.2/5 (271 download)

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Book Synopsis Washing the Brain by : Andrew Goatly

Download or read book Washing the Brain written by Andrew Goatly and published by John Benjamins Publishing. This book was released on 2007-01-01 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor's reductionist tendencies.

Reconciliation Discourse

Author : Annelies Verdoolaege
Publisher : John Benjamins Publishing
ISBN 13 : 9789027227188
Total Pages : 258 pages
Book Rating : 4.2/5 (271 download)

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Book Synopsis Reconciliation Discourse by : Annelies Verdoolaege

Download or read book Reconciliation Discourse written by Annelies Verdoolaege and published by John Benjamins Publishing. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a research monograph analysing the South African Truth and Reconciliation Commission (TRC) from an ethnographic/linguistic point of view. The central proposition of this book is that the TRC can be regarded as a mechanism that leads to the hegemony of specific discourses, thus excercising power. The analysis illustrates how, through a certain type of reconciliation discourse constructed at the TRC hearings, a reconciliation-oriented reality took shape in post-TRC South Africa. Basically, the study points to the long-term implications a truth commission can exert on a traumatised post-conflict society. The book is unique on several levels: TRC discourse is explored in-depth on the basis of personal stories from TRC testifiers; a combination of Poststructuralist and Critical Discourse Analysis approaches form the theoretical foundations; and an extensive bibliography provides an impressive database of TRC publications.

Metaphorical Conceptualizations

Author : Ulrike Schröder
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110688301
Total Pages : 349 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Metaphorical Conceptualizations by : Ulrike Schröder

Download or read book Metaphorical Conceptualizations written by Ulrike Schröder and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-03-07 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book deals with the important shift that has been heralded in cognitive linguistics from mere universal matters to cultural and situational variation. The discussions examine cognitive and cultural linguistics’ theories in relation to the following areas of research: (i) metaphorical conceptualization; (ii) the influence of culture on metaphor, metonymy and conceptual blends; (iii) the impact of culture and cognition on metaphorical lexis; (iv) the interface of pragmatics and cognition when metaphor is studied in situ, that is, in face-to-face as well as in virtual multimodal interaction; (v) the application of insights from metaphorical conceptualizations to language teaching, and (vi) recent methods for revealing (inter)cultural metaphorical conceptualizations (corpus-based approaches, gesture studies, etc.). The book brings together cognitive, functional, and (inter)cultural approaches.

The Language of Crisis

Author : Mimi Huang
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027261547
Total Pages : 319 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis The Language of Crisis by : Mimi Huang

Download or read book The Language of Crisis written by Mimi Huang and published by John Benjamins Publishing Company. This book was released on 2020-07-15 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In times of crisis, how do people conceptualise and communicate their experiences through different forms and channels? How can original research in cognitive linguistics, discourse analysis and crisis studies advance our understanding of the ways in which we interact with and communicate about crisis events? In answering these questions, this volume examines the unique functions, features and applications of the metaphors and frames that emerge from and give shape to crisis-related discourses. The chapters in this volume present original concepts, approaches, authentic data and findings of crisis discourses in a wide range of organisational, political and personal contexts that affect a diverse body of language users and communities. This book will appeal to a broad readership in linguistics, sociological studies, cognitive sciences, crisis studies as well as language and communication researchers and practitioners.

Metaphors of Confinement

Author : Monika Fludernik
Publisher : Oxford University Press
ISBN 13 : 0192577611
Total Pages : 758 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Metaphors of Confinement by : Monika Fludernik

Download or read book Metaphors of Confinement written by Monika Fludernik and published by Oxford University Press. This book was released on 2019-08-13 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphors of Confinement: The Prison in Fact, Fiction, and Fantasy offers a historical survey of imaginings of the prison as expressed in carceral metaphors in a range of texts about imprisonment from Antiquity to the present as well as non-penal situations described as confining or restrictive. These imaginings coalesce into a 'carceral imaginary' that determines the way we think about prisons, just as social debates about punishment and criminals feed into the way carceral imaginary develops over time. Examining not only English-language prose fiction but also poetry and drama from the Middle Ages to postcolonial, particularly African, literature, the book juxtaposes literary and non-literary contexts and contrasts fictional and nonfictional representations of (im)prison(ment) and discussions about the prison as institution and experiential reality. It comments on present-day trends of punitivity and foregrounds the ethical dimensions of penal punishment. The main argument concerns the continuity of carceral metaphors through the centuries despite historical developments that included major shifts in policy (such as the invention of the penitentiary). The study looks at selected carceral metaphors, often from two complementary perspectives, such as the home as prison or the prison as home, or the factory as prison and the prison as factory. The case studies present particularly relevant genres and texts that employ these metaphors, often from a historical perspective that analyses development through different periods.

The Linguistics of Crime

Author : John Douthwaite
Publisher : Cambridge University Press
ISBN 13 : 1108471005
Total Pages : 351 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis The Linguistics of Crime by : John Douthwaite

Download or read book The Linguistics of Crime written by John Douthwaite and published by Cambridge University Press. This book was released on 2022-12-31 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the social and ideological importance of crime, and the great fascination it holds, from a linguistic angle. Drawing on ideas from stylistics, cognitive linguistics, metaphor theory, corpus linguistics, discourse analysis and pragmatics, it compares and contrasts the linguistic representation of crime across a range of genres.

Metaphor

Author : Zoltan Kovecses
Publisher : Oxford University Press
ISBN 13 : 0199888426
Total Pages : 396 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Metaphor by : Zoltan Kovecses

Download or read book Metaphor written by Zoltan Kovecses and published by Oxford University Press. This book was released on 2010-03-12 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining up-to-date scholarship with clear and accessible language and helpful exercises, Metaphor: A Practical Introduction is an invaluable resource for all readers interested in metaphor. This second edition includes two new chapters--on 'metaphors in discourse' and 'metaphor and emotion' --along with new exercises, responses to criticism and recent developments in the field, and revised student exercises, tables, and figures.

Politics, Gender and Conceptual Metaphors

Author : K. Ahrens
Publisher : Springer
ISBN 13 : 0230245234
Total Pages : 284 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Politics, Gender and Conceptual Metaphors by : K. Ahrens

Download or read book Politics, Gender and Conceptual Metaphors written by K. Ahrens and published by Springer. This book was released on 2009-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distinguished researchers from around the world examine the interplay between gender and metaphor in political language in Great Britain, the United States, Germany, Italy, the Netherlands, Spain, Ireland, and Singapore. They draw on a wide variety of corpus data to determine to what extent metaphors used by women in political power differ with, or remain the same as that of men. They also examine what effect metaphor use has on women's power in the political arena. This wide-ranging collection of language-based studies will interest students and researchers in discourse analysis, political communication, gender studies, journalism, and media studies.

Beyond Cognitive Metaphor Theory

Author : Monika Fludernik
Publisher : Routledge
ISBN 13 : 1136717641
Total Pages : 331 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Beyond Cognitive Metaphor Theory by : Monika Fludernik

Download or read book Beyond Cognitive Metaphor Theory written by Monika Fludernik and published by Routledge. This book was released on 2012-03-29 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative collection, an international group of scholars come together to discuss literary metaphors and cognitive metaphor theory. The volume's goals are three-fold. The first aim of the book is to present some recent approaches to metaphor which have no immediate connection with cognitive metaphor theory and have developed independently of it. While the cognitive approach has become the leading paradigm in the English speaking world, elsewhere (in Europe) rhetorical, semantic, and logical models have remained in use and continue to be elaborated. These models have so far had little international exposure. Their inclusion in this study is meant to provide a balance to the cognitive paradigm and to open up a possible discussion of the advantages and disadvantages of cognitive metaphor theory for the analysis of literary texts. The second aim of the collection is to illustrate a range of successful applications of the new cognitive models to literary texts. And, the third aim of the study is to provide an assessment of cognitive metaphor theory from a literary point of view.

Fire Metaphors

Author : Jonathan Charteris-Black
Publisher : Bloomsbury Publishing
ISBN 13 : 1472528131
Total Pages : 251 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Fire Metaphors by : Jonathan Charteris-Black

Download or read book Fire Metaphors written by Jonathan Charteris-Black and published by Bloomsbury Publishing. This book was released on 2016-11-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed study of fire metaphors provides a deep understanding of the purposeful work of metaphor in discourse. It analyses how and why fire metaphors are used in discourses of awe (mythology and religion) and authority (political speeches and media reports). Fire serves as a productive and salient lexical field for metaphors that seek to create awe and impose authority. These metaphors offer a rich linguistic and conceptual resource for authors of mythologies, theologies, literature, speeches and journalism, and provide insight into the rich interplay of thought, language and culture. This book explores the purpose of fire metaphors in genres ranging from the Norse sagas to religious texts, from Shakespeare to British and American political speeches. Ultimately it arrives at an understanding of the rhetorical work that metaphor accomplishes in communicating evaluations and ideologies.

Historical Cognitive Linguistics

Author : Margaret E. Winters
Publisher : Walter de Gruyter
ISBN 13 : 311022643X
Total Pages : 369 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Historical Cognitive Linguistics by : Margaret E. Winters

Download or read book Historical Cognitive Linguistics written by Margaret E. Winters and published by Walter de Gruyter. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses aspects of language change using the semantics-based theory of Cognitive Linguistics, and primarily focuses on the lexicon and metaphor, the semantics of syntax, and language evolution. The papers that make up the collection consider current approaches to questions of the mental organization of meaning and its expression, and point toward future research.

Cognitive Approaches to Specialist Languages

Author : Marcin Grygiel
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443892203
Total Pages : 465 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Cognitive Approaches to Specialist Languages by : Marcin Grygiel

Download or read book Cognitive Approaches to Specialist Languages written by Marcin Grygiel and published by Cambridge Scholars Publishing. This book was released on 2017-05-11 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specialist languages, such as the languages of law, business, aviation, football, and politics, can be perceived as highly conventionalized, semi-natural and not fully autonomous communication codes limited to specific, and predominantly formal, situations. A large number of them can be best characterized by subject matter and semantic content, but the most important distinctive element in their make-up is the frame of context in which they are embedded. This volume discusses various ways of approaching the problems associated with the very broad phenomenon of specialist languages by means of the analytical mechanisms and theoretical conceptions developed within the framework of Cognitive Linguistics. The volume includes research carried out by world-renowned experts in the field.

Studying Scientific Metaphor in Translation

Author : Mark Shuttleworth
Publisher : Routledge
ISBN 13 : 1317390113
Total Pages : 219 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Studying Scientific Metaphor in Translation by : Mark Shuttleworth

Download or read book Studying Scientific Metaphor in Translation written by Mark Shuttleworth and published by Routledge. This book was released on 2017-03-16 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studying Scientific Metaphor in Translation presents a multilingual examination of the translation of metaphors. Mark Shuttleworth explores this facet of translation and develops a theoretically nuanced description of the procedures that translators have recourse to when translating metaphorical language. Drawing on a core corpus consisting of six Scientific American articles in the fields of neurobiology and biotechnology dating from 2004, along with their translations into Chinese, French, German, Italian, Polish and Russian, Shuttleworth provides a data-driven and theoretically informed picture of the processes that underpin metaphor translation. The book builds interdisciplinary bridges between translation scholars and metaphor researchers, proposes a new set of procedures for metaphor translation conceived within the context of descriptive translation studies, and puts forward a possible resolution to the debate on metaphor translatability.

Political Metaphor Analysis

Author : Andreas Musolff
Publisher : Bloomsbury Publishing
ISBN 13 : 1441109854
Total Pages : 209 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Political Metaphor Analysis by : Andreas Musolff

Download or read book Political Metaphor Analysis written by Andreas Musolff and published by Bloomsbury Publishing. This book was released on 2016-08-25 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and announcing political initiatives. It is here that metaphor as a means to change meanings – and thus, to change social and political reality – comes into its own. Political Metaphor Analysis provides an innovative approach to the study of figurative language use in political discourse by presenting empirical analyses based on a large corpus of political metaphors and metonymies, linking these analyses to theoretical positions and assessing their limitations and perspectives for further exploration. The 'classic' model of conceptual metaphor analysis, pioneered by Lakoff and Johnson (1980) and expanded and amended over the past thirty-five years, is critically examined with regard to new findings about the variation, historicity, pragmatic exploitation, comprehension and interpretation of metaphors. As a central new analytical category, the notion of “metaphor scenario” is proposed and tested against various sub-sets of data. It allows to link hypothesised conceptual metaphors to narrative, argumentative and evaluative patterns in actual discourse and understanding processes, so that their cognitive significance can be more reliably gauged and theoretically modelled.

Where Metaphors Come from

Author : Zoltán Kövecses
Publisher : Oxford University Press, USA
ISBN 13 : 019022486X
Total Pages : 233 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Where Metaphors Come from by : Zoltán Kövecses

Download or read book Where Metaphors Come from written by Zoltán Kövecses and published by Oxford University Press, USA. This book was released on 2015 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kövecses recasts CMT as a contextual theory of metaphor, expanding and refining it to account for the ways in which many verbal metaphors are tied to context.

Images of the Lisbon Treaty Debate in the British Press

Author : Chiara Nasti
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443843652
Total Pages : 245 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Images of the Lisbon Treaty Debate in the British Press by : Chiara Nasti

Download or read book Images of the Lisbon Treaty Debate in the British Press written by Chiara Nasti and published by Cambridge Scholars Publishing. This book was released on 2012-11-30 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Chiara Nasti analyses the distribution of metaphor scenarios and patterns in the public discourse on the European Lisbon Treaty. Her study on a specialized corpus reveals differences and/or similarities in the argumentation and attitudes of the main UK broadsheet and tabloid newspapers. She summarizes the main theories and identification procedures for metaphor investigation, commenting on some developments in the field of metaphor studies. Following Charteris-Black’s Critical Metaphor Analysis, she starts from the premise that metaphors need to be explored in the context where they occur. Her analysis in fact reveals that context investigation is useful to better understand the complexity of metaphors – their pragmatic and cognitive function – and their role in the political debate. Moreover, the analysis reveals as well that metaphors are useful tools for identifying stereotyped roles of the participants in the ratification process; and they are also functional, used to explore both political and journalistic attitudes towards the debate on the Lisbon Treaty. Her book addresses readers from various academic backgrounds who are interested in linguistics, cognitive linguistics and, in particular, the application of corpus linguistics to metaphor investigation. It will also be of interest to academic students dealing with the debate over the Lisbon Treaty.

The Routledge Handbook of Critical Discourse Studies

Author : John Flowerdew
Publisher : Routledge
ISBN 13 : 1317576497
Total Pages : 789 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Routledge Handbook of Critical Discourse Studies by : John Flowerdew

Download or read book The Routledge Handbook of Critical Discourse Studies written by John Flowerdew and published by Routledge. This book was released on 2017-07-06 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Critical Discourse Studies provides a state-of-the-art overview of the important and rapidly developing field of Critical Discourse Studies (CDS). Forty-one chapters from leading international scholars cover the central theories, concepts, contexts and applications of CDS and how they have developed, encompassing: approaches analytical methods interdisciplinarity social divisions and power domains and media. Including methodologies to assist those undertaking their own critical research of discourse, this Handbook is key reading for all those engaged in the study and research of Critical Discourse Analysis within English Language and Linguistics, Communication, Media Studies and related areas.