Wanghong As Social Media Entertainment In China

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Wanghong as Social Media Entertainment in China

Author : David Craig
Publisher : Springer Nature
ISBN 13 : 3030653765
Total Pages : 204 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Wanghong as Social Media Entertainment in China by : David Craig

Download or read book Wanghong as Social Media Entertainment in China written by David Craig and published by Springer Nature. This book was released on 2021-02-25 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.

Social Media Entertainment

Author : Stuart Cunningham
Publisher : NYU Press
ISBN 13 : 1479846899
Total Pages : 364 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Social Media Entertainment by : Stuart Cunningham

Download or read book Social Media Entertainment written by Stuart Cunningham and published by NYU Press. This book was released on 2019-02-26 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

Creator Culture

Author : Stuart Cunningham
Publisher : NYU Press
ISBN 13 : 1479837601
Total Pages : 425 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Creator Culture by : Stuart Cunningham

Download or read book Creator Culture written by Stuart Cunningham and published by NYU Press. This book was released on 2021-06-22 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores new perspectives on social media entertainment There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries. Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill

Engaging Social Media in China

Author : Guobin Yang
Publisher : MSU Press
ISBN 13 : 1611863910
Total Pages : 238 pages
Book Rating : 4.6/5 (118 download)

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Book Synopsis Engaging Social Media in China by : Guobin Yang

Download or read book Engaging Social Media in China written by Guobin Yang and published by MSU Press. This book was released on 2021-05-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.

Handbook of Research on the Impact of Fandom in Society and Consumerism

Author : Wang, Cheng Lu
Publisher : IGI Global
ISBN 13 : 1799810496
Total Pages : 605 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Impact of Fandom in Society and Consumerism by : Wang, Cheng Lu

Download or read book Handbook of Research on the Impact of Fandom in Society and Consumerism written by Wang, Cheng Lu and published by IGI Global. This book was released on 2019-10-25 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Celebrity in China

Author : Louise Edwards
Publisher : Hong Kong University Press
ISBN 13 : 9622090877
Total Pages : 299 pages
Book Rating : 4.6/5 (22 download)

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Book Synopsis Celebrity in China by : Louise Edwards

Download or read book Celebrity in China written by Louise Edwards and published by Hong Kong University Press. This book was released on 2010-09-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity is a pervasive aspect of everyday life and a growing field of academic inquiry. This is the first book-length exploration of celebrity culture in the People's Republic of China and its interaction with international norms of celebrity production. The book comprises case studies from popular culture (film, music, dance, literature, internet); official culture (military, political, and moral exemplars) and business celebrities. This breadth illuminates the ways capitalism and communism converge in the elevation of particular individuals to fame in contemporary China. The book will interest scholars and students in media, popular culture and China studies. Journalists may find the book useful for their analysis of famous figures in China and people working in creative industries area may appreciate these insights into 'image management' in China.--Louise Edwards is professor of modern China studies at the University of Hong Kong. -Elaine Jeffreys is a senior lecturer in China studies at the University of Technology, Sydney.--

Social Commerce

Author : Rosy Boardman
Publisher : Springer
ISBN 13 : 3030036170
Total Pages : 289 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Social Commerce by : Rosy Boardman

Download or read book Social Commerce written by Rosy Boardman and published by Springer. This book was released on 2019-02-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

Female Celebrities in Contemporary Chinese Society

Author : Shenshen Cai
Publisher : Springer
ISBN 13 : 9811359806
Total Pages : 235 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Female Celebrities in Contemporary Chinese Society by : Shenshen Cai

Download or read book Female Celebrities in Contemporary Chinese Society written by Shenshen Cai and published by Springer. This book was released on 2019-02-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on a representative group of contemporary Chinese female celebrities including actors, directors, writers and reporters, notably personalities such as Liu Xiaoqing, Hong Huang, Chai Jing and the most sought after young generation actors, Yang Mi and Guan Xiaotong. It analyses the on- and off- screen roles of these famous Chinese women, and the cultural, gender and social impact and significance embedded in them, whilst highlighting controversial social and cultural concerns and debates in contemporary China. The book furthers the understanding of the role played by contemporary female celebrities who are considered as social, cultural and feminist icons in present-day China, as reflected in their work, careers and private lives, and whose experiences help to understand Chinese women’s attitudes towards key issues such as career trajectories, marriage and family, gender identity, social changes, civil debates and political transformations, all of which are at the center of societal transformation in China.

Camgirls

Author : Theresa M. Senft
Publisher : Peter Lang
ISBN 13 : 9780820456942
Total Pages : 164 pages
Book Rating : 4.4/5 (569 download)

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Book Synopsis Camgirls by : Theresa M. Senft

Download or read book Camgirls written by Theresa M. Senft and published by Peter Lang. This book was released on 2008 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a critical and ethnographic study of camgirls: women who broadcast themselves over the web for the general public while trying to cultivate a measure of celebrity in the process. The book's over-arching question is, «What does it mean for feminists to speak about the personal as political in a networked society that encourages women to 'represent' through confession, celebrity, and sexual display, but punishes too much visibility with conservative censure and backlash?» The narrative follows that of the camgirl phenomenon, beginning with the earliest experiments in personal homecamming and ending with the newest forms of identity and community being articulated through social networking sites like Live Journal, YouTube, MySpace, and Facebook. It is grounded in interviews, performance analysis of events transpiring between camgirls and their viewers, and the author's own experiences as an ersatz camgirl while conducting the research.

Creator Culture

Author : Stuart Cunningham
Publisher : NYU Press
ISBN 13 : 147981797X
Total Pages : 325 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Creator Culture by : Stuart Cunningham

Download or read book Creator Culture written by Stuart Cunningham and published by NYU Press. This book was released on 2021-06-22 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores new perspectives on social media entertainment There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries. Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill

Routledge Handbook of Chinese Gender & Sexuality

Author : Jamie J. Zhao
Publisher : Taylor & Francis
ISBN 13 : 1040015190
Total Pages : 398 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Routledge Handbook of Chinese Gender & Sexuality by : Jamie J. Zhao

Download or read book Routledge Handbook of Chinese Gender & Sexuality written by Jamie J. Zhao and published by Taylor & Francis. This book was released on 2024-05-10 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook offers a rich survey of topics concerning historical, modern and contemporary Chinese genders and sexualities. Exploring gender and sexuality as key dimensions of China’s modernisation and globalisation, this Handbook effectively situates Chinese gender and sexuality in transnational and transcultural contexts. It also spotlights nonnormative practices and emancipatory potentials within mainstream, heterosexual-dominated and patriarchally structured settings. It serves as a definitive study, research and resource guide for emerging gender and sexuality issues in the Chinese-speaking world. This Handbook covers interdisciplinary methodologies, perspectives and topics, including: History Literature Art Fashion Migration Translation Sex and desire Film and television Digital media Star and fan cultures Fantasies and lives of women and LGBTQ+ groups Social movements Transnational feminist and queer politics Paying acute attention to nonnormative genders and sexualities and emphasising the intersectionality of gender, sexuality, nationality, ethnicity and class, this Handbook offers an essential, field-defining text to Chinese gender and sexuality studies.

Media and Conflict in the Social Media Era in China

Author : Shixin Ivy Zhang
Publisher : Springer Nature
ISBN 13 : 9811576351
Total Pages : 167 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Media and Conflict in the Social Media Era in China by : Shixin Ivy Zhang

Download or read book Media and Conflict in the Social Media Era in China written by Shixin Ivy Zhang and published by Springer Nature. This book was released on 2020-10-28 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the media and conflict relationship in the age of social media through the lens of China. Inspired by the concepts of medialization of conflict and actor-network theory, this book centers on four main actors in wars and conflicts: social media platform, mainstream news organizations, online users and social media content. These four human and non-human actors associate, interact and negotiate with each other in the social media network. The central argument is that social media is playing an enabling role in contemporary wars and conflicts. Both professional media outlets and web users employ the functionalities of social media platforms to set, counter-set or expand the online public agenda. Social media platform embodies a web of technological and human complexities with different actors, factors, interests, and power relations. These four actors and the macro social-political context are influential in the medialization of conflict in the social media era. ‘’Empirically rich and theoretically innovative, this book advances our understanding of the constantly changing dynamic between international conflict and its medialization. With its compelling case studies, Shixin Zhang’s monograph makes a valuable contribution to the literature on Chinese social media in conflict situations.’’ - Daya K. Thussu, Professor of International Communication, Hong Kong Baptist University, Hong Kong

Status Update

Author : Alice E. Marwick
Publisher : Yale University Press
ISBN 13 : 0300176724
Total Pages : 369 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Status Update by : Alice E. Marwick

Download or read book Status Update written by Alice E. Marwick and published by Yale University Press. This book was released on 2013-11-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

The Routledge Companion to Media Industries

Author : Paul McDonald
Publisher : Routledge
ISBN 13 : 1000451852
Total Pages : 709 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge Companion to Media Industries by : Paul McDonald

Download or read book The Routledge Companion to Media Industries written by Paul McDonald and published by Routledge. This book was released on 2021-10-04 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Internet Celebrity

Author : Crystal Abidin
Publisher : Emerald Group Publishing
ISBN 13 : 1787560767
Total Pages : 192 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Internet Celebrity by : Crystal Abidin

Download or read book Internet Celebrity written by Crystal Abidin and published by Emerald Group Publishing. This book was released on 2018-07-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade. Through cross-cultural case studies, the book offers a brief history of internet celebrity; analysis on recent developments in the industry; and commentary on emergent trends.

Topologies of Digital Work

Author : Mascha Will-Zocholl
Publisher : Springer Nature
ISBN 13 : 3030803279
Total Pages : 295 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Topologies of Digital Work by : Mascha Will-Zocholl

Download or read book Topologies of Digital Work written by Mascha Will-Zocholl and published by Springer Nature. This book was released on 2022-01-05 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unique contribution to the controversial discussion that surrounds the digitalisation and virtualisation of work. With a focus on the new formation of space and place, it critically discusses the idea that places in the context of work are increasingly losing their importance, and becoming more arbitrary with new technical possibilities. Theoretical considerations that deal conceptually with the understanding of space and work are taken into account, as well as empirical results from different professional and work fields across various regions of our globalised world. The book is applicable to researchers and students of sociology of work, media and communications, organization studies, workplace studies, labour process studies, economics, human geography, anthropology and learning sciences. Chapter 1, 4 and 11 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Douyin, TikTok and China’s Online Screen Industry

Author : Chunmeizi Su
Publisher : Taylor & Francis
ISBN 13 : 1000960390
Total Pages : 140 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Douyin, TikTok and China’s Online Screen Industry by : Chunmeizi Su

Download or read book Douyin, TikTok and China’s Online Screen Industry written by Chunmeizi Su and published by Taylor & Francis. This book was released on 2023-09-22 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok has drawn attention from all over the world. Even if you have never used it before, you would still be familiar with its name. Many people have assumed that it is a US-generated platform, and normally awed at its real origin – a Chinese born and operated platform, a sister or parallel platform of Douyin. Because of the short-video platform–TikTok, and also its dispute with the US government, people have started to paying attention to what is really happening and changing in China. Two questions that hang over everyone’s mind seem to be: why China? And why TikTok? This book attempted to answer the question of why short-video platforms such as TikTok—the most popular ‘made in China’ product of all the Chinese digital platforms—became a significant competitor on the global stage. This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of TikTok and its parallel platform Douyin. Beginning with the historical development of China’s online screen industry, the book goes on to investigate the ICT industry, its business models and impact on the screen industry, to unfold the reasons behind the domestic popularity of Douyin. It draws on a spectrum of sources including policy documents, industry reports and expert analysis, which is supplemented by interviews with key people in the field. It traces the changing dynamics of the Chinese online screen ecology, and shows how a mixture of technological, industrial and cultural factors contributed to the proliferation of short-video platforms in China. This engaging and topical book will be ideal reading for students and scholars of media and communication studies, platform studies, and political economy studies.