Vlogging 101

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Vlogging 101

Author : Jim Stephens
Publisher : RWG Publishing
ISBN 13 :
Total Pages : 53 pages
Book Rating : 4./5 ( download)

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Book Synopsis Vlogging 101 by : Jim Stephens

Download or read book Vlogging 101 written by Jim Stephens and published by RWG Publishing. This book was released on 2023-03-29 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vlogging 101: A Beginner's Guide to YouTube is the ultimate resource for aspiring vloggers looking to build a successful career on the YouTube platform. This comprehensive guide offers practical tips, techniques, and strategies for creating high-quality content, growing your audience, and monetizing your passion. The book begins by covering the basics of vlogging, including the equipment and software you'll need to get started, and how to define your niche and brand identity. From there, it delves into the art of storytelling, teaching you how to craft compelling narratives that keep your audience engaged and coming back for more. You'll also learn how to build your YouTube channel, with strategies for growing your audience and engaging your viewers through community-building and effective social media promotion. Monetization methods are covered in detail, including advertising, affiliate marketing, and sponsorships. The legal considerations of vlogging are also discussed, including copyright law and fair use, as well as best practices for understanding and utilizing YouTube Analytics to measure your success and identify areas for improvement. Throughout the book, you'll find practical tips and techniques for mastering video editing, lighting, and sound, as well as strategies for collaborating with other creators and diversifying your content to keep your audience engaged and interested. You'll also learn how to overcome common challenges, such as trolls, negative comments, and burnout, and how to create a sustainable vlogging routine that balances your passion with other aspects of your life. Finally, the book looks towards the future of vlogging, exploring emerging trends and predictions for the YouTube platform, including the growing importance of short-form video, virtual and augmented reality, and social responsibility. Whether you're just starting out or looking to take your vlogging career to the next level, Vlogging 101: A Beginner's Guide to YouTube is an indispensable resource for anyone looking to build a successful and sustainable career on the YouTube platform.

Vloggers and Vlogging

Author : Erin Staley
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1508173362
Total Pages : 50 pages
Book Rating : 4.5/5 (81 download)

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Book Synopsis Vloggers and Vlogging by : Erin Staley

Download or read book Vloggers and Vlogging written by Erin Staley and published by The Rosen Publishing Group, Inc. This book was released on 2016-12-15 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has brought with it new and exciting ways to communicate with others. Vlogs—that is, video blogs—educate, entertain, and persuade viewers the world over. This title teaches readers how established vloggers work their magic. Readers are encouraged to brainstorm ideas for their own vlogs and get steps for writing, filming, editing, and marketing their content. Tips for more professional scripts, lighting, sound, and editing are also covered. Readers will also learn about what methods to take to gain followers and media attention, and become an informed vlogger.

Outcome-Based Marketing New Rules for Marketing on the Web

Author : John D. Leavy
Publisher : Entrepreneur Press
ISBN 13 : 1599184184
Total Pages : 362 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Outcome-Based Marketing New Rules for Marketing on the Web by : John D. Leavy

Download or read book Outcome-Based Marketing New Rules for Marketing on the Web written by John D. Leavy and published by Entrepreneur Press. This book was released on 2011-04-14 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market. Succeed. Repeat. Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will. Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales. “John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.” —Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series “By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.” —Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents “Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.” —Brian Tracy, Author, The Psychology Of Selling “It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.” —Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks

YouTube for Business

Author : Michael R. Miller
Publisher : Pearson Education
ISBN 13 : 0132681846
Total Pages : 488 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis YouTube for Business by : Michael R. Miller

Download or read book YouTube for Business written by Michael R. Miller and published by Pearson Education. This book was released on 2011-01-20 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones. That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget. In this updated second edition of YouTube for Business, you learn how to • Develop a YouTube marketing strategy • Decide what types of videos to produce • Shoot great-looking YouTube videos—on a budget • Edit and enhance your videos • Create a brand presence with your YouTube channel • Produce more effective YouTube videos • Promote your videos on the YouTube site • Link from your videos to your website with Call-to-Action Overlays

Hands-On Guide to Video Blogging and Podcasting

Author : Lionel Felix
Publisher : Taylor & Francis
ISBN 13 : 1136033858
Total Pages : 352 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Hands-On Guide to Video Blogging and Podcasting by : Lionel Felix

Download or read book Hands-On Guide to Video Blogging and Podcasting written by Lionel Felix and published by Taylor & Francis. This book was released on 2013-05-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all of your video and audio blogging business and professional communication needs, this book is it! The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet. This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications.

Thanks for Watching

Author : Patricia G. Lange
Publisher : University Press of Colorado
ISBN 13 : 1646420098
Total Pages : 363 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis Thanks for Watching by : Patricia G. Lange

Download or read book Thanks for Watching written by Patricia G. Lange and published by University Press of Colorado. This book was released on 2019-11-15 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube hosts one billion visitors monthly and sees more than 400 hours of video uploaded every minute. In her award winning book, Thanks for Watching, Patricia G. Lange offers an anthropological perspective on this heavily mediated social environment by analyzing videos and the emotions that motivate sharing them. She demonstrates how core concepts from anthropology—participant-observation, reciprocity, and community—apply to sociality on YouTube. Lange's book reconceptualizes and updates these concepts for video-sharing cultures. Lange draws on 152 interviews with YouTube participants at gatherings throughout the United States, content analyses of more than 300 videos, observations of interactions on and off the site, and participant-observation. She documents how the introduction of monetization options impacted perceived opportunities for open sharing and creative exploration of personal and social messages. Lange’s book provides new insight into patterns of digital migration, YouTube’s influence on off-site interactions, and the emotional impact of losing control over images. The book also debunks traditional myths about online interaction, such as the supposed online/offline binary, the notion that anonymity always degrades public discourse, and the popular characterization of online participants as over-sharing narcissists. YouTubers' experiences illustrate fascinating hybrid forms of contemporary sociality that are neither purely mediated nor sufficient when conducted only in person. Combining intensive ethnography, analysis of video artifacts, and Lange’s personal vlogging experiences, the book explores how YouTubers are creating a posthuman collective characterized by interaction, support, and controversy. In analyzing the tensions between YouTubers' idealistic goals of sociality and the site's need for monetization, Thanks for Watching makes crucial contributions to cultural anthropology, digital ethnography, science and technology studies, new media studies, communication, interaction design, and posthumanism. For its perceptive analysis of video blogging for self-expression and sociality, Thanks for Watching received the Franklyn S. Haiman Award for Distinguished Scholarship in Freedom of Expression (2020), from the National Communication Association.

Working the Crowd

Author : Eileen Brown
Publisher : BCS, The Chartered Institute
ISBN 13 : 1780171269
Total Pages : 191 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Working the Crowd by : Eileen Brown

Download or read book Working the Crowd written by Eileen Brown and published by BCS, The Chartered Institute. This book was released on 2012 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.

Get Rich Blogging

Author : Zoe Griffin
Publisher : Kings Road Publishing
ISBN 13 : 1782190112
Total Pages : 304 pages
Book Rating : 4.7/5 (821 download)

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Book Synopsis Get Rich Blogging by : Zoe Griffin

Download or read book Get Rich Blogging written by Zoe Griffin and published by Kings Road Publishing. This book was released on 2013 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sunday Mirror's former showbiz gossip columnist, Zoe Griffin, explains how she quit her job and started a blog in order to work less and earn more.

Using Google AdWords and AdSense

Author : Michael Miller
Publisher : Pearson Education
ISBN 13 : 0131388649
Total Pages : 367 pages
Book Rating : 4.1/5 (313 download)

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Book Synopsis Using Google AdWords and AdSense by : Michael Miller

Download or read book Using Google AdWords and AdSense written by Michael Miller and published by Pearson Education. This book was released on 2010-06-03 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection—no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want! Learn fast, learn easy, using web, video, and audio. Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques. Tell Me More audio delivers practical insights straight from the experts.

The New Rules of Marketing & PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1118488768
Total Pages : 464 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The New Rules of Marketing & PR by : David Meerman Scott

Download or read book The New Rules of Marketing & PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2013-07 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119651611
Total Pages : 448 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2020-04-28 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Gender in Film and Video

Author : Neal King
Publisher : Routledge
ISBN 13 : 1315465477
Total Pages : 143 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Gender in Film and Video by : Neal King

Download or read book Gender in Film and Video written by Neal King and published by Routledge. This book was released on 2018-07-03 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender in Film and Video tracks changes in gender on screen by documenting trends of the internet age. The jargon-free book focuses on six instances of media in transition and their histories, including the rise of feminism on television, in sports events, and in comedy-drama series; the growth of DIY production by underrepresented groups through crowdfunding and YouTube channels; and struggles between fans and producers over control of casting and storytelling. This volume focuses on the breakdown of the categories (content, production, reception) that top-down production/distribution in TV and cinema tended to keep distinct. This text is for students in sociology, media studies, and women’s and gender studies.

Vlog It! The Yearbook

Author : Scholastic
Publisher : Scholastic UK
ISBN 13 : 1407178350
Total Pages : 98 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Vlog It! The Yearbook by : Scholastic

Download or read book Vlog It! The Yearbook written by Scholastic and published by Scholastic UK. This book was released on 2016-09-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for anyone who wants to know more about their favourite stars. Tapping into the incredibly successful vlogging trend, VLOG IT! presents all the info on the most popular vloggers, videos, and more: categorized, rated and gathered into one awesome book. Featuring up-to-date news on Zoella, Alfie Deyes, Tanya Burr, Jim Chapman, Tyler Oakley, PewDiePie, Caspar Lee plus many more, this colourful, family friendly book is the ultimate 'who's who' guide to vlogging which fans will just have to have.

Makeup in the World of Beauty Vlogging

Author : Clare Douglass Little
Publisher : Rowman & Littlefield
ISBN 13 : 1498592465
Total Pages : 233 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Makeup in the World of Beauty Vlogging by : Clare Douglass Little

Download or read book Makeup in the World of Beauty Vlogging written by Clare Douglass Little and published by Rowman & Littlefield. This book was released on 2020-10-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging studies the cultural phenomenon of the beauty vlog as a space where audiences and vloggers find a voice and a means of personal expression via the potentially subversive power of makeup and social media.

YouTube and Video Marketing

Author : Greg Jarboe
Publisher : John Wiley & Sons
ISBN 13 : 0470577827
Total Pages : 1013 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis YouTube and Video Marketing by : Greg Jarboe

Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2009-08-14 with total page 1013 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online

The Million Dollar Blog

Author : Natasha Courtenay-Smith
Publisher : Piatkus
ISBN 13 : 034941405X
Total Pages : 192 pages
Book Rating : 4.3/5 (494 download)

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Book Synopsis The Million Dollar Blog by : Natasha Courtenay-Smith

Download or read book The Million Dollar Blog written by Natasha Courtenay-Smith and published by Piatkus. This book was released on 2016-09-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success? What do the world's most successful bloggers know that you don't know (yet)? No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogger, a food blogger, a big business owner or a small business owner - The Million Dollar Blog is about blogging the smart way. It is the ultimate guide to: *Starting a successful blog *Blog writing *How to monetise your blog *How to develop a personal brand that grows your blog *How to blog for business *How to write *How take your existing blog to the next level Through a combination of practical advice and interviews with some of the world's most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw and dozens more, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life.

Ecologies of Internet Video

Author : John Hondros
Publisher : Routledge
ISBN 13 : 1351716395
Total Pages : 247 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Ecologies of Internet Video by : John Hondros

Download or read book Ecologies of Internet Video written by John Hondros and published by Routledge. This book was released on 2018-05-24 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the complex, dynamic, and contested webs of relationships in which three different groups of video makers found themselves when distributing their work on the Internet. It draws upon both the Deleuzian notion of "assemblage" and Actor-Network Theory, which together provide a rich conceptual framework for characterizing and analysing these webs. The groups examined are a UK video activist project, a community of film and television fans originating in the US, and an association of US community television producers. Rather than taking YouTube as its point of departure, this book centres on the groups themselves, contextualizing their contemporary distribution practices within their pre-Internet histories. It then follows the groups as they drew upon various Internet technologies beyond YouTube to create their often-complex video distribution assemblages, a process that entangled them in these webs of relationships. Through the analysis of detailed ethnographic fieldwork conducted across a period of several years, this book demonstrates that while the groups found some success in achieving their various goals as video makers, their situations were often problematic and their agency limited, with their practices contested by both human and technological actors within their distribution assemblages.