Ultimate Guide to YouTube for Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083793
Total Pages : 285 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to YouTube for Business by : The Staff of Entrepreneur Media

Download or read book Ultimate Guide to YouTube for Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2018-03-27 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

The 100 Best Business Books of All Time

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Publisher : Penguin
ISBN 13 : 1101992387
Total Pages : 368 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The 100 Best Business Books of All Time by : Jack Covert

Download or read book The 100 Best Business Books of All Time written by Jack Covert and published by Penguin. This book was released on 2016-08-02 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.

She Means Business

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401953166
Total Pages : 289 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis She Means Business by : Carrie Green

Download or read book She Means Business written by Carrie Green and published by Hay House, Inc. This book was released on 2017-02-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.

Building the Business of You

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Publisher :
ISBN 13 : 9781736218402
Total Pages : 232 pages
Book Rating : 4.2/5 (184 download)

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Book Synopsis Building the Business of You by : Connie Steele

Download or read book Building the Business of You written by Connie Steele and published by . This book was released on 2021-02-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career Progression Isn't Linear Anymore. Here's Why That's a Good Thing. What if everything we've been told about building a successful career is wrong? What if advice like go to school, get a job at a great company, and rise through the ranks is outdated? What if there's a better way to find fulfilling work that pays well? Connie Steele has spent ten years studying the workplace trends that are now permanent changes. Working at Fortune 500, start-up and scale-up organizations, high-growth tech companies, and consulting with C-level executives, Connie has seen firsthand that business is no longer binary, hierarchical, or absolute. It's non-linear, collaborative, and fluid. You don't have to start at the bottom and earn your way up; you can start at the top, as CEO of you. In Building the Business of You, Connie shares the trends of tomorrow so professionals, entrepreneurs, freelancers, founders, and side hustlers can "skate where the puck will be" and form their own career mashup. This is Connie's term for the career of the future (and the present) in which workers merge their skills, interests, passions, values, hobbies, opportunities, relationships, education, network, identity, and even multiple jobs and gigs. Because the dream job is no longer something you get; it's something you create. And Building the Business of You provides all the practical tools you need for yours.

Now, Build a Great Business!

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Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416977
Total Pages : 257 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Now, Build a Great Business! by : Mark Thompson

Download or read book Now, Build a Great Business! written by Mark Thompson and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revolutionary book, bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show readers how great leadership, great people, and great products are the key to building a phenomenally successful business, inspiring customer loyalty--and experiencing tremendous growth. Now, Build a Great Business! does this by revealing a series of seven principles guaranteed to improve any business in any industry. You'll learn how to inspire superior results from everyone around you; attract and keep great people; develop a business plan that maximizes your resources; identify market demands; deliver superior customer service; craft a standout marketing plan; and motivate customers to buy again and again. With real-world examples from wildly successful businesses and accessible, all-encompassing strategies to guide you through the most important facets of any profitable venture--including leadership, sales, and marketing--Now, Build a Great Business! will transform your business and help you deliver extraordinary results.

Big Is Beautiful

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Publisher : MIT Press
ISBN 13 : 0262345676
Total Pages : 368 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Big Is Beautiful by : Robert D. Atkinson

Download or read book Big Is Beautiful written by Robert D. Atkinson and published by MIT Press. This book was released on 2018-03-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why small business is not the basis of American prosperity, not the foundation of American democracy, and not the champion of job creation. In this provocative book, Robert Atkinson and Michael Lind argue that small business is not, as is widely claimed, the basis of American prosperity. Small business is not responsible for most of the country's job creation and innovation. American democracy does not depend on the existence of brave bands of self-employed citizens. Small businesses are not systematically discriminated against by government policy makers. Rather, Atkinson and Lind argue, small businesses are not the font of jobs, because most small businesses fail. The only kind of small firm that contributes to technological innovation is the technological start-up, and its success depends on scaling up. The idea that self-employed citizens are the foundation of democracy is a relic of Jeffersonian dreams of an agrarian society. And governments, motivated by a confused mix of populist and free market ideology, in fact go out of their way to promote small business. Every modern president has sung the praises of small business, and every modern president, according to Atkinson and Lind, has been wrong. Pointing to the advantages of scale for job creation, productivity, innovation, and virtually all other economic benefits, Atkinson and Lind argue for a “size neutral” policy approach both in the United States and around the world that would encourage growth rather than enshrine an anachronism. If we overthrow the “small is beautiful” ideology, we will be able to recognize large firms as the engines of progress and prosperity that they are.

Ethics and Business

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Author :
Publisher : Routledge
ISBN 13 : 1000416437
Total Pages : 411 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Ethics and Business by : Bart Wernaart

Download or read book Ethics and Business written by Bart Wernaart and published by Routledge. This book was released on 2021-05-26 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics in business is not a new topic and has been intensely discussed since the emergence of the so-called limited companies. However, privatization, technological and digital innovation, changes in moral perception, economic and financial crises and globalization stir a more recent debate on how companies should behave in our societies. This book starts from the position that ethics in business should imply an open debate on norms and values, using a sound methodology to get there. Ethics should cross borders: not only the borders of a country, but also the borders of someone’s moral imagination. Ethics should not only be about harmony but also about conflict (and how to deal with that). Ethics should be realistic and well substantiated by academic research. Ethics should be used to understand the complexity of the world, and the challenges companies struggle with on various levels. Therefore, this book is composed of three parts in which ethics is discussed at different levels. In part one we discuss ethics at the level of the individual. In part two we discuss ethics and business. In the third part, ethics is discussed in the context of a globalized world. In each chapter, we discuss the ethical complications of each topic from various – and preferably opposing – perspectives. Each perspective is methodologically and academically substantiated. Each chapter ends with an extensive literature list in which the original sources are listed for further reading. Furthermore, at the end of each chapter, a summary is written in which the most important definitions and viewpoints are highlighted. The frequent use of colorful and bold examples make this an accessible read for bachelor and master students at business schools and professionals in international business.

The Heart of Business

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Publisher : Harvard Business Press
ISBN 13 : 1647820391
Total Pages : 154 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis The Heart of Business by : Hubert Joly

Download or read book The Heart of Business written by Hubert Joly and published by Harvard Business Press. This book was released on 2021-05-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.

Restoring the Soul of Business

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Author :
Publisher : HarperChristian + ORM
ISBN 13 : 1400210666
Total Pages : 256 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Restoring the Soul of Business by : Rishad Tobaccowala

Download or read book Restoring the Soul of Business written by Rishad Tobaccowala and published by HarperChristian + ORM. This book was released on 2020-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From old-fashioned bricks-and-mortars to cutting-edge startups, businesses are moving into uncharted territory as they determine how to move from an analog past to a digital future effectively. How can you make sure not to leave human instinct behind? Businesses are leaving behind traditional meetings in favor of virtual ones, transitioning from surveys and studies to analytics and algorithms. The startling and often unacknowledged truth is that?the promise of digital transformation can only be realized when we find a way to balance it with the promise of people.?In the end, it’s the people that matter, and companies must never forget the soul that drives them. In Restoring the Soul of Business, business leader Rishad Tobaccowala?teaches you to: Understand how to unleash the significant benefit that can be realized by combining emotion and data, human and machine, analog and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from discouraged employees who don’t contribute ideas, and poor customer service due to automated, robotic processes. Explore how organizations of various sizes and from different industries have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology. Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business. Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.

All You Need to Know about the Music Business

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743293185
Total Pages : 465 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis All You Need to Know about the Music Business by : Donald S. Passman

Download or read book All You Need to Know about the Music Business written by Donald S. Passman and published by Simon and Schuster. This book was released on 2006 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.

Why Business Matters to God

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Publisher : InterVarsity Press
ISBN 13 : 0830868224
Total Pages : 208 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Why Business Matters to God by : Jeff Van Duzer

Download or read book Why Business Matters to God written by Jeff Van Duzer and published by InterVarsity Press. This book was released on 2010-09-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeff Van Duzer grew up thinking business was the source of much damage and evil in the world, the work of greedy capitalists polluting the environment. Thirty years later he was dean of a business school. In the course of that remarkable transformation, Van Duzer found cause for both hope and concern. He discovered many business people achieving a great deal of good for society as well as a lot of illegal and unethical behavior. Along the way he found some who thought that merely being honest and kind was what made business Christian. Others said they'd never ask pastors for business advice because they had no interest or experience in their work. After all, wasn't "full-time Christian service" what the church was all about? This book explores the nature and meaning of doing business and finds it calls for much more than most think. Van Duzer presents a profoundly Christian approach that integrates biblical studies with the disciplines of business and economics. Looking beyond the place of ethical principles and the character of the individual, Van Duzer displays a vision of business that contributes to the very purposes of God.

The Language of Trust

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Author :
Publisher : Penguin
ISBN 13 : 1101404558
Total Pages : 238 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Language of Trust by : Michael Maslansky

Download or read book The Language of Trust written by Michael Maslansky and published by Penguin. This book was released on 2010-05-04 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

What You Think of Me Is None of My Business

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Author :
Publisher : Penguin
ISBN 13 : 0593333071
Total Pages : 226 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis What You Think of Me Is None of My Business by : Terry Cole-Whittaker

Download or read book What You Think of Me Is None of My Business written by Terry Cole-Whittaker and published by Penguin. This book was released on 2020-12-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a God-given right to happiness, wealth, and success. In this dynamic book by Reverend Terry Cole-Whittaker, you’ll learn how to cast off the shackles of fear and false beliefs to discover your own inner path—the route to your inborn talents and limitless potential! Explore your deepest feelings with self-awareness strategies and consciousness-raising exercises. Learn how to cope with physical, mental, and spiritual problems, involving love, money, risk-taking, relationships, guilt, self-reliance, self-image, sexuality, and more. It’s all here in one astonishing book: the motivation, tools, and tactics to resolve personal conflicts—and change your life forever!

Business Model You

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118225996
Total Pages : 264 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Business Model You by : Timothy Clark

Download or read book Business Model You written by Timothy Clark and published by John Wiley & Sons. This book was released on 2012-03-12 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-page tool to reinvent yourself and your career The global bestseller Business Model Generationintroduced a unique visual way to summarize and creativelybrainstorm any business or product idea on a single sheet of paper.Business Model You uses the same powerful one-page tool toteach readers how to draw "personal business models," which revealnew ways their skills can be adapted to the changing needs of themarketplace to reveal new, more satisfying, career and lifepossibilities. Produced by the same team that created BusinessModel Generation, this book is based on the Business ModelCanvas methodology, which has quickly emerged as the world'sleading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their currentpersonal business model Understand the value of their skills in the marketplace anddefine their purpose Articulate a vision for change Create a new personal business model harmonized with thatvision, and most important, test and implement the new model When you implement the one-page tool from Business ModelYou, you create a game-changing business model for your lifeand career.

The Pumpkin Plan

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Author :
Publisher : Penguin
ISBN 13 : 1591844886
Total Pages : 241 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Pumpkin Plan by : Mike Michalowicz

Download or read book The Pumpkin Plan written by Mike Michalowicz and published by Penguin. This book was released on 2012-07-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Everything I Know About Business I Learned from the Grateful Dead

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Author :
Publisher : Business Plus
ISBN 13 : 145550517X
Total Pages : 127 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Everything I Know About Business I Learned from the Grateful Dead by : Barry Barnes

Download or read book Everything I Know About Business I Learned from the Grateful Dead written by Barry Barnes and published by Business Plus. This book was released on 2011-11-02 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.

The Start-Up J Curve

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1626342938
Total Pages : 183 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Start-Up J Curve by : Howard Love

Download or read book The Start-Up J Curve written by Howard Love and published by Greenleaf Book Group. This book was released on 2016-08-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: A predictable pattern of success Entrepreneurs who have read early drafts of The Start-Up J Curve responded, ''I wish I had this book years ago.'' A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the start-up J Curve: The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond. Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.