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Visuals Matter
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Download or read book Visuals Matter! written by Mario Arlt and published by Project Management Institute. This book was released on 2015-10-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Visuals Matter!, the result of a two-year research project funded by the Project Management Institute and University College London, authors Joana Geraldi and Mario Arlt explore the impact of visuals on cognition and communication in project portfolio decisions. Their goal is to increase project practitioners' and scholars' awareness about how important visuals can be and to provide guidance on how visuals can be used and designed to enhance business.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Book Synopsis School Shootings by : Glenn W. Muschert
Download or read book School Shootings written by Glenn W. Muschert and published by Emerald Group Publishing. This book was released on 2012-11-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the global (media) cultural phenomenon of school shootings in the context of mediatization in contemporary social and cultural life. It explores shootings from different, interconnected perspectives with a focus on the theoretical aspect, the practices of mediatization and an examination of the audiences, victims and witnesses.
Book Synopsis Image Bite Politics by : Maria Elizabeth Grabe
Download or read book Image Bite Politics written by Maria Elizabeth Grabe and published by Oxford University Press. This book was released on 2009-03-02 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of general election news from 1992-2004, encompassing four presidential campaigns, the authors highlight the remarkably potent influence of television images when it comes to evaluating leaders. The book draws from a variety of disciplines, including political science, behavioral biology, cognitive neuroscience, and media studies, to investigate the visual framing of elections in an incisive, fresh, and interdisciplinary fashion. Moreover, the book presents findings that are counterintuitive and challenge widely held assumptions--yet are supported by systematic data. For example, Republicans receive consistently more favorable visual treatment than Democrats, countering the conventional wisdom of a "liberal media bias"; and image bites are more prevalent, and in some elections more potent, in shaping voter opinions of candidates than sound bites. Finally, the authors provide a foundation for promoting visual literacy among news audiences and bring the importance of visual analysis to the forefront of research.
Book Synopsis Dynamics of Media Editing by : Vincent F. Filak
Download or read book Dynamics of Media Editing written by Vincent F. Filak and published by CQ Press. This book was released on 2019-01-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: As traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is an even greater need for all types of professional writers to be fluent in the editorial process. Dynamics of Media Editing emphasizes the broad value of editing as both a tool for journalistic management and an essential skill for individual writers of all stripes. Author Vince F. Filak recognizes editing as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills and by platforms, Dynamics of Media Editing shows students how the basic principles of good editing work across disciplines and media platforms.
Book Synopsis Research Handbook on Visual Politics by : Darren Lilleker
Download or read book Research Handbook on Visual Politics written by Darren Lilleker and published by Edward Elgar Publishing. This book was released on 2023-01-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Visual Politics focuses on key theories and methodologies for better understanding visual political communication. It also concentrates on the depictions of power within politics, taking a historical and longitudinal approach to the topic of placing visuals within a wider framework of political understanding.
Author :Ungureanu, Lucian Constantin Publisher :Universitätsverlag der TU Berlin ISBN 13 :3798331553 Total Pages :528 pages Book Rating :4.7/5 (983 download)
Book Synopsis EG-ICE 2020 Workshop on Intelligent Computing in Engineering by : Ungureanu, Lucian Constantin
Download or read book EG-ICE 2020 Workshop on Intelligent Computing in Engineering written by Ungureanu, Lucian Constantin and published by Universitätsverlag der TU Berlin. This book was released on 2020-06-30 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 27th EG-ICE International Workshop 2020 brings together international experts working at the interface between advanced computing and modern engineering challenges. Many engineering tasks require open-world resolutions to support multi-actor collaboration, coping with approximate models, providing effective engineer-computer interaction, search in multi-dimensional solution spaces, accommodating uncertainty, including specialist domain knowledge, performing sensor-data interpretation and dealing with incomplete knowledge. While results from computer science provide much initial support for resolution, adaptation is unavoidable and most importantly, feedback from addressing engineering challenges drives fundamental computer-science research. Competence and knowledge transfer goes both ways. Der 27. Internationale EG-ICE Workshop 2020 bringt internationale Experten zusammen, die an der Schnittstelle zwischen fortgeschrittener Datenverarbeitung und modernen technischen Herausforderungen arbeiten. Viele ingenieurwissenschaftliche Aufgaben erfordern Open-World-Resolutionen, um die Zusammenarbeit mehrerer Akteure zu unterstützen, mit approximativen Modellen umzugehen, eine effektive Interaktion zwischen Ingenieur und Computer zu ermöglichen, in mehrdimensionalen Lösungsräumen zu suchen, Unsicherheiten zu berücksichtigen, einschließlich fachspezifischen Domänenwissens, Sensordateninterpretation durchzuführen und mit unvollständigem Wissen umzugehen. Während die Ergebnisse aus der Informatik anfänglich viel Unterstützung für die Lösung bieten, ist eine Anpassung unvermeidlich, und am wichtigsten ist, dass das Feedback aus der Bewältigung technischer Herausforderungen die computer-wissenschaftliche Grundlagenforschung vorantreibt. Kompetenz und Wissenstransfer gehen in beide Richtungen.
Book Synopsis Technology Integration in Higher Education: Social and Organizational Aspects by : Surry, Daniel W.
Download or read book Technology Integration in Higher Education: Social and Organizational Aspects written by Surry, Daniel W. and published by IGI Global. This book was released on 2010-12-31 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a sound overview of the ways that technology influences the human and organizational aspects of higher education and how technology is changing the relationship between faculty and students, higher education experience, and the role of colleges and universities within society as a whole"-- Provided by publisher.
Download or read book The Cheat Code written by Brian Wong and published by Crown Currency. This book was released on 2016-09-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever noticed that there are certain people who seem to get ahead just a bit faster than everyone else? You know, the types who always seem to be a bit ahead of the curve, to get noticed a bit more, and to achieve their goals a bit more quickly than the rest of the pack? And have you ever noticed how much this small edge can matter, and the outsized impact it can have on the trajectory of their careers? Twenty-four year old entrepreneur Brian Wong is one of these people, having graduated from college by age 18, having raised $24 million in venture capital to start his own company before he turned 25, and having grown that company into a global mobile advertising giant in just 4 years. His secret? The Cheat Code. Wong believes that most people -- even creative people -- have a tendency to follow a script; to do things the way others do them simply because that way works. But therein lies the secret at the heart of the Cheat Code: anyone can easily shortcut his or her way to success, simply by going slightly off script; by doing things just a little differently from everyone else. Here, Wong unlocks the power of the Cheat Code through 71 bite-sized and virtually effortless short-cuts to get a leg up on the competition, garner attention for ourselves and our ideas, and accelerate our success. For example: Cheat #7: Don't Ask – Announce Cheat #16: Know Your Superpower! Cheat #32: Make Boldness Your Genius Cheat #47: Know Who's the Boss Cheat #49: Get a Trademark Haircut Cheat #51: Use Exclamation Points Cheat #55: Focus on What Won't Change Cheat #71: Imagine, What If? No matter where you aspire to go in your life or career, THE CHEAT CODE will help get you there - faster.
Book Synopsis Connect the Dots: The Collective Power of Relationships, Memory and Mindset by : Nina Dibner
Download or read book Connect the Dots: The Collective Power of Relationships, Memory and Mindset written by Nina Dibner and published by John Catt. This book was released on 2019-09-27 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are spoiled for choice. Educational research abounds and countless teaching tips and trends are available at our fingertips. Where do you start? Connect the Dots presents three key interconnected areas of focus that will have the most impact on teaching and learning. 1. Building Strong Relationships: creating a sense of belonging, establishing norms and high expectations; and understanding barriers, like unconscious bias and misconceptions, in order to break them down 2. Maximising Memory: managing cognitive load, using effective learning strategies, planning for long term retention and application of knowledge 3. Cultivating Learning Mindsets: building self-efficacy; developing metacognitive skills; and using feedback, goal setting and talk effectively. Each of these three chapters lays out the research worth knowing and applies that research to ready-to-use teaching tools for real classrooms. The chapters conclude with detailed guides to support leadership in creating personalised professional learning sessions to turnkey these concepts to school staff. Connect the Dots is a book for educators by educators. Conceived by lead author Tricia Taylor, who started as a teacher in the US but has been teaching in UK schools for nearly two decades as well as running her consultancy, Tailored Practice, and co-authored by Nina Dibner a veteran US educator and founder of PowerTools, an American educational consulting firm, Connect the Dots offers a transcontinental lens. Illustrated by Oliver Caviglioli, the graphics and layout make the book incredibly accessible and a joy to read.
Book Synopsis ChatGPT: The AI-Powered Tool for Smarter Social Media Marketing by : Sachin D. Jadhav
Download or read book ChatGPT: The AI-Powered Tool for Smarter Social Media Marketing written by Sachin D. Jadhav and published by Sankalp Publication. This book was released on with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: : "ChatGPT: The AI-Powered Tool for Smarter Social Media Marketing" is a comprehensive guide to leveraging the power of artificial intelligence for your social media marketing needs. In today's digital age, social media is a crucial platform for businesses of all sizes to reach and engage with their audience. However, with so much content being shared every second, it can be challenging to stand out and capture your audience's attention. This is where ChatGPT comes in. As an AI-powered tool, ChatGPT offers a unique advantage for businesses looking to streamline their social media marketing efforts. Using natural language processing and predictive analytics, ChatGPT generates intelligent prompts that can help businesses create compelling content that resonates with their target audience. This book provides a step-by-step guide on how to use ChatGPT's prompts effectively to craft engaging social media content that drives engagement and conversions. From content creation to conversion, this book covers all aspects of social media marketing with ChatGPT, including analyzing data and insights to optimize your social media strategy. Whether you're a small business owner looking to enhance your social media presence or a marketing professional seeking to stay ahead of the competition, this book is an essential resource for leveraging the power of AI for social media marketing. With clear and concise explanations, practical tips, and real-world examples, "ChatGPT: The AI-Powered Tool for Smarter Social Media Marketing" is the ultimate guide to achieving social media marketing success in the digital age.
Download or read book Design Wise written by Alison J. Head and published by Information Today, Inc.. This book was released on 1999 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Design Wise" explains what interface design is and how to evaluate it. Information is included on the importance of interface design to users, how a product gets designed, a design evaluation template, and design analyses of CD-ROMs, Web sites, and online providers.
Book Synopsis Strategic Portfolio Management by : Katy Angliss
Download or read book Strategic Portfolio Management written by Katy Angliss and published by Taylor & Francis. This book was released on 2022-12-30 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a powerful insight into strategic portfolio management and its central role in the delivery of organisational strategy, maximisation of value creation, and efficient allocation of resources and capabilities to achieve organisational strategic objectives. The book makes a valuable contribution to the development of thinking on the translation of strategy into actionable work. Whether you are a senior manager building a high-performing strategic portfolio for your organisation or an academic searching for new perspectives on strategy execution through portfolio management, you will find great significance in this book. Twenty-eight chapters in four sections provide multiple perspectives on the topic, with in-depth guidance on organisational design for strategic portfolio management and covering all process, capability, and leadership aspects of strategic portfolio management. The book includes several detailed case studies for the effective deployment of strategic portfolios, bringing together theory and practice for strategic portfolio management. This book is particularly valuable for advanced undergraduate and postgraduate students of project and portfolio management, strategic management, and leadership who are looking to expand their knowledge within the multi-project environment. Highly practical and logical in its structure, it also shows project management professionals how to effectively manage their business portfolios and align this with their business strategy.
Book Synopsis Campaigning for Hearts and Minds by : Ted Brader
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Book Synopsis Understanding Trump by : Newt Gingrich
Download or read book Understanding Trump written by Newt Gingrich and published by Center Street. This book was released on 2017-06-13 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how Trump is making America great again -- and why government and media elites attack his vision -- in this "inspiring and informative" book from one of his key political advisors (Sean Hannity). Donald Trump is unlike any president we've ever had. The only person ever elected to be commander in chief who has not first held public office or served as a general in the military, Trump's principles grow out of five decades of business and celebrity success -- not politics. The president owes his position to the people who believed in him as a candidate, not to the left-wing government and media who have expressed contempt for him since his first day on the campaign trail. Trump has enacted policies and set goals that send our country in a bold new direction -- one that is "unreasonable" to Washington elites but sensible to millions of Americans outside the Beltway. With Understanding Trump, Newt Gingrich provides unique insight into how the president's past experiences have helped to shape his life and style of governing, including a thorough analysis of how President Trump thinks and makes decisions, as well as his philosophy, doctrine, and forward-thinking political agenda. Discover Trump-style solutions for national security, education, health care, economic growth, government reform, and other important topics. In this eye-opening book, Gingrich also investigates and exposes the forces in the Washington establishment, media, and bureaucracy that oppose the president at every turn. Finally, Understanding Trump explains the president's actions so far and lays out a vision for what Americans can do to help make President Trump's agenda a success. With your help, President Trump will be able to overcome corrupt interests in Washington and fulfill his promise to make America great again.
Book Synopsis Audience Genre Expectations in the Age of Digital Media by : Leo W. Jeffres
Download or read book Audience Genre Expectations in the Age of Digital Media written by Leo W. Jeffres and published by Taylor & Francis. This book was released on 2022-12-05 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implications for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization, and variety seeking, and a new stage of genre development, genre bending. It is an ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres.
Book Synopsis Ecology of Communication by : David L. Altheide
Download or read book Ecology of Communication written by David L. Altheide and published by Routledge. This book was released on 2020-03-11 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Altheide's new book advances the argument set in motion some years ago with Media Logic and continued in Media Worlds in the Postjournalism Era: that in our age, information technology and the communication enviroments it posits have affected the private and the social spheres of all our power relationships, redefining the ground rules for social life and concepts such as freedom and justice., Articulated through an interactionist and non-deterministic focus, An Ecology of Communication offers a distinctive perspective for understanding the impact of information technology, communication formats, and social activities in the new electronic environment.
